Date post: | 04-Jul-2015 |
Category: |
Business |
Upload: | lynnmccrindle |
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The Evolution
Now and Next
Sometimes Predictions are
bang-on
Many are wrong
”We do not like their
sound, and guitar
music is on the way
out of fashion.”
Grandpa Recording in
1962 after refusing to
sign the Beatles.
Some take longer to come
true
Some we all get wrong
Job Boards have thrived
Challenger to challenged in less than a decade??
NZ Newspapers have proved
to be resilient
Applicant Tracking Systems
have become mainstream
What have they delivered? Have you
followed the instructions?
Much talk about Workforce
Planning & Employer Branding
I-Everything has taken the
technology to the people
How much attention have you
paid to your Avatar recently?
Want to buy some Linden Dollars?
New Products on the market
everyday...
What impact is this having in
our lives?
Change
The recruitment industry has undergone massive change
recently. Like most functions or industries underpinned
by effective communication the pace of change will
NEVER BE THIS SLOW AGAIN!
Some things have stayed the same...
Candidate/People Needs....
• It’s about me – so make it personal
• I want authenticity
• I’m curious by nature
• A question needs an answer
• Give me a purpose
“I found you -
you found
me”
Source: Executive Monitor study, Destination Talent
Where to with.....
Technology Action Attraction Now Next
Social Media Sourcing Direct
Marketing
Candidate
Sourcing
Community
Sourcing
Blogging/News Build Brand PR and
UCG
Building
Reputation
Advocates
Mobile Super
Engagement
Geo-
Targeting
Response LBS
Technology – Social Media
Sourcing
In this year’s Executive Monitor
study 53.4% of respondents
indicated that they have registered
on social networking sites to
enhance their career and
employment opportunities in the
last 12 months.Source: Executive Monitor study, Destination Talent
Sourcing
“You Google other people
so don't you think
they are googling
You” (Reid Hoffman)
WHERE DOES IT FIT?
Everyone's a candidate – but not everyone's
looking
But everyone
can be found!
Matthew Jeffery ERE/CLC Content
Broadcast Campaigns Direct Campaigns
...It’s all about what you are trying to catch
A current example
Critical roles - How to recruit 500 techies...
Critical mass - Find 5,000 qualified people
How do we do it...Fishing in both pools
Next – Candidate Sourcing
• More emphasis on converting candidates
• Understand their emotional and motivational
requirements
• Engage and build trust with different talent
audiences
Mobile
Technology - A mobile nation
• 90% of New Zealanders aged 15-24yrs own a mobile
• 24% own smart phones
• 23% have used their mobile to cheat in a pub quiz
• 35% update their social networking sites from their mobiles
everyday
• 45% say they are the first to know something because of mobile
Internet
• 38% used the mobile Internet to settle an argument
• 41% said they check the Internet while on the loo
Source: Vodafone Internet Survey 2010
Action – It’s Engagement
1. Integration
2. Broadens your recruitment efforts
3. Potentially better Targeting
4. Timing - What do you do when you wake up...?
Attraction
Attraction
Now
Should be doing immediately
• Makes sure your recruitment message are well presented on mobile
devices as well as desktops
• The bar has been raised in terms of design
• M-sites the focus – apps are a distraction for virtually every employer
Next “LBS?”
•Local jobs
•Timing and relevance
New News
Word Press, Type pad – free platforms
Twitter breaks news fasters .....
Remember – we love to share!
Technology – Blogs, online news, citizen
journalism
Reputation is everything
Action – leverage it, generate content
Attraction - contextual advertising
Now
Staff/Managers become
channels
Tactical - Email signatures,
LinkedIn profiles
The conversation happens
at the BBQ , and it can
happen online
Attraction – Leverage your
connections
Is recruitment PR now the new Employer
Branding?
Matthew Jeffery ERE/CLC Content
''There's no one I'd rather have at the controls than a Qantas pilot.'‘
- John Travolta
In summary
• Think about your candidate needs
• Engage with them authentically and responsively
• Use social media to source direct, source through your networks and to
build your brand
• Promote the ‘good news’
• Use mobile technology to connect at the right time
• .......there is no rule book