BUSINESS PLAN FOR COMPUTER TRAINING CENTER

PRESENTED BY: (Group- 2 ) Himani Mittal (117)Poonam Dahiya (136)Rahul Pahuja (140)Pankaj Chabra (128)Pankaj Mittal (129)Vikas Goyal (157)Gurinder Singh (116)Raj Kamal (141)Visal Rajwani (159)

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INTRODUCTION

• This institute name “IT Solution” will offer wide range of courses. This includes courses for:

School studentsGraduates.Special course for engineers.Short term courses.

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INTRO(cont….)

• Alliance with leading IT companies to offer courses with certification from these companies.

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CERTIFICATION

VISION

• To provide student with knowledge & experience that adds value to computed education & information technology.

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MISSION

• To offer high quality academic program which successfully prepare individual for entry level managerial position in public & private sector.

• This program provides a macro understanding of different functional areas of business & is suitable for students who wish to work in field of finance.

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GOALS

1. To provide the excellent education on latest technologies with maximum practical exposure.

2. To engage in partnerships with the private and public sectors and to implement programs that addresses their identified employment needs.

3. Provide highly skilled professionals to the software Industry

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OBJECTIVES

1. Achieve at least 30% growth every year. 2. Provide placement to at least 75% students.3. Maximize accessibility by Opening 3 new

teaching centers on various locations in India every year.

4. Acquire and upgrade best and latest software and hardware to provide state-of-the-art technologies in the education and training of all individuals.

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TARGET CUSTOMERS

• School going students.• Graduates.• Engineering students.• Professionals.• Management students.• House wives.• Government officials.

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COURSES OFFERED

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BEGINNERS COMPUTING

1) Microsoft office2) Web Design3) Javascript4) Visual Basic .NET 5) Visual C# .NET6) Beginners PHP7) Java for Beginners

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SHORT TERM COURSES

• Programming LanguagesC, C++, C#, VB1, VB2, XML1, XML2A, ASP

• IT Solution also offers bundled courses in C & Data Structure and in C, C++ & Data Structure.SQL 2000, Access 2000, .NET, ASP.NET with C#, C# with Winforms, VB.NET with Winforms

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• IT Solution also offers bundled courses in .NET Programming & .NET Web Application Development.Java Technologies, JMS & J2EE Application Design, JSP & Servlets, EJB 2.0

• IT Solution also offers bundled courses in Java Programming & Java Web Application Development.

• Operating SystemsLinux, Unix, Office Tools, Advanced Microsoft Office, MS Outlook, Office Works - Level 1, 2, 3,Office XP

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FOR 12th CLASS PASS STUDENTS• HTML• Tally• Java• .NET• CSS• Javascript• C• C#• XML• SQL• ASP.NET

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HI-TECH COURSES

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Course Name Module Covered Course Duration (in hours)

Price per module (INR)

SAP Course FICO , MM, HR ABAP , SD , PP, EP , XI, TERP 10, SAP 01

1200 hrs 1.5 Lac

Embedded Systems

C and DS, Intel 8-bit Core, Microcontroller , Linux Internals , Device Driver ,32-bit ARM Processor

72 hrs 65 K

Software Testing

Introduction to SQT, Winrunner, quality centre, quick test professional , Load runner Test director 7.6

45 hrs 35K

Application programming (.Net , Java)

Core Java,Java J2ee ,Java Struts , Microsoft .Net ,Microsoft Biztalk ,Microsoft Share Point .

120 hrs 72 K

Mobile application development

Mobile technology Introduction, J2ME, WinCE, Symbian Programming

84 hrs 50K

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COMPUTER QUALIFICATION AND CERTIFICATES

1 ECDL - Beginners Certificate2 NVQ - Work Related Certificate (UK)3 BTEC in Information Technology (UK)4 Work in the NHS (for non-nurses)5 Microsoft Office Specialist (MOS)6 Microsoft MCSE and MCSA7 Microsoft Programming Qualifications

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WHY US?

• Certified Course in Advanced Technologies affiliated by AICTE.

• Modular Courses for Professionals (Part Time) • Strong emphasis on both theory as well as

practical hands-on experience. • Well equipped labs which are open 24/7.

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WHY US? (CONT…)

• Training by professionals with years of industry experience.

• Course material designed around current and upcoming technologies.

• World Class Ambience • Hi-End Infrastructure.

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100% Placement assistance with industry leaders.

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THE MARKET

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CHANDIGARH

MOHALI

ROOP NAGAR

PATIALA

PANCHKULA

ZIRAKPUR

Chandigarh is known for quality school education.

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MARKET CHARACTERISTICS

• Population- approximately 12 lacs.• Literacy ratio- Male : 86.1 % Female : 76.5%• Most of the people engaged with service

sector.• 9th in top 50 cities globally as emerging

outsourcing and IT services provider.

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• economy-: small sectors industrial unit approx 2521. per capita income Rs. 99262. many other big industrial units. growth rate- 14-15.5%. IT park. Eg: Quark, Dell, Infosys.

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EDUCATION

COLLEGES & UNIVERSITIES• G.G.D.S.D• D.A.V• MCM D.A.V.• GOVT. COLLEGE FOR BOYS.• GOVT. COLLEGE FOR GIRLS.• PUNJAB ENG. COLLEGE.• C.E.T.• PUNJAB UNIVERSITY.

SCHOOL• D.P.S.• D.A.V.• SPRING FIELD.• NEW PUBLIC • SACRET HEART PUBLIC• ST. XAVIER

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MARKETING PLAN

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MARKETING PLAN

• Marketing objective- To achieve 5% market share in one year.

• Positioning- Price- value for money.Quality- high tech. education.Image- premier institute in computer training

specializing in software programs.

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MARKETING COMMUNICATION

Advertising- local TV channel, seminar in schools, colleges, Universities.

Leaf lets in newspapersBrochures.Hoardings.

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RESOURCES

• Infrastructure includes computers, basic premises, printers, furniture etc.

• Personnel- permanent & visiting faculty, etc.• Financial resources- bank, financial

institutions, capital.• Premise in Sector 34 of Chandigarh.

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Software training Market Share in India (2008-09) -

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Segmentation – Targeting – Positioning (STP)

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SEGMENTATIONWe can categorize potential customers into 5 major categories they are :

a. Unskilled Graduates.b. Working engineers in industry.c. Simple Undergraduates.d. Fresh Engineering Graduates.e. School goers below 18

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TARGETING• Fresh unemployed people struggling to find

job in technologies industry.• Simple engineering degree does not

guarantee employment and they need extra edge from others to be competitive.

• Our aim is to provide those people that extra edge with real knowledge plus working experience on live projects.

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WAYS TO TARGET

• Doing free technology seminars in universities and colleges and distribute brochures.

• Organize small promotional events in front of universities, schools, colleges and young people preferred hangout places.

• Visiting technologies companies and informing them about our excellent curriculum and persuade them to visit our institute.

• Provide special Discount schemes on software packages.

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POSITIONING

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POSITIONING

IT SOLUTION

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4 P’SPRODUCT-• Build brand as niche technology training

institute. • Acquire best latest technology and well

trained professionals. • Build online helper for remote students. • Provide cheap pick and drop facility to or from

institute. • Provide 100% job placement assistance.

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PRICE

• Special discounts for merit student. • One time or payment in parts payment

options. • Special discount of working class. • Scholarship for best student in batch. • 5% discount to reference students.

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PLACE

• Build training centers at different part of countries.

• Build institute near universities colleges or at the middle of cities.

• Make contact centers to at remote cities to develop reachability.

• State of art, attention grabbing coaching centers.

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PROMOTION

• Push and Pull both promotional strategies. • Internet and newspaper advertising. • Distribution of brochures at universities and

colleges . • Small Hoardings besides roads. • Discount to reference students . • Discount to family member of student.

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STRATEGIC AND ACTION PLAN

• Strategy is to build a growth organization with attracting more youths to learn and grow with us and build a national brand till end of 2020.

• To achieve that vision we are planning to establish at least 3 coaching centers across India.

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One year action Plan of 2010 -11 MONTH ACTION PLAN

MAY 1. Apply for Bank loan and get it 2. Look for good place to setup institute 3. Do Survey and choose good hardware and software vendors and office setup companies. 4. Advertise for recruitment of new experienced people.

JUNE 5. Interview and recruit employees. 6. Build brochures and hoardings for the company and start advertising with information spreading. 7. Finalize all municipal paper work. 8. Finalize Setup of whole Institute.

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JULY 9. Opening of IT Solution –Invite people from education circle and students. 10. Allocation of work and targets. 11. Visit technology companies to inform about our organization and invite them.

AUG 12. Visit Universities and give free seminars with company brochures. 13. Inform them about company discount schemes.

SEPT 14. Evaluation of Employee performance. 15. Keep checking System performances. 16. Visiting Universities.

OCT17. Recruit more trained professional if required. 18. Quality measures and evaluations.

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NOV19. Aggressive marketing. 20. Discussion with employees achieves Kaizen.

DEC21. Small functions to promote bight students and motivated employee. 22. Open New coaching centre somewhere.

JAN23. Performance testing. 24. Positioning initiatives.

FEB25. Collect feedback about system from students and employees and try to improve them.

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MARCH26. Meeting with banks. 27. Update hardware and software technologies available.

APRIL28. Evaluation of whole year company performance . 29. New Year party –Invite peoples, students, professors and employers and communicate with them.

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CONTIGENCY PLANFAILURES CONTIGENCY PLAN

Lack of required Capital required for growth

1. Talking too various banks and convince to invest. 2. Build relationship with Venture capitalists.

Difficulties in placing students

1. Regular talks with technology companies. 2. Invite companies to institute and encourage them to do Company seminars. 3. Show them projects done by students.

Non availability of latest technologies in country.

1. Keep in touch with different vendors to provide best and latest technologies. 2. Ask system admin department to keep track of new technological changes.

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EXPECTED EXPENDITUREEstimated expenditure (annual figr)

Heads particulars Qty. Price AmountPREMISE 720000 COMPUTER lab 60 13500 810000 Liabrary 1 13500 13500 Accounts 1 13500 13500 Reception 1 17000 17000 Management 2 17000 34000

Software cost 2000000 Air Conditioners Lab 4 4000 16000 reception 1 4000 4000 Classes 2 4000 4000 Mgt office 1 5000 5000 Printers 4 in one 1 7500 7500 B&W printer 1 3350 3350

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Furniture Revolving Chairs 70 600 42000 Plastic chairs 50 350 17500 Admin. Chairs 8 400 3200 Sofa sets 1 10000 10000 library chairs 15 350 5250 Table fitting 75000 Misc 15000 library Books 25000 Almirah 6000 personnel

basic course faculty 2 10000 240000

Permanent faculty 3 25000 900000

receptioninst 1 6000 72000 Accounts 1 8500 102000 spot boy 1 3000 36000

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Marketing Expenses 500000 Legal expense 120000 certification expenses 175000 misc expenses 450000 Insurance expences 120000

Total 6441800

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NET PROFIT:TOTAL REVENUE- TOTAL EXPENSES

70,81,000 - 64,41,800= Rs. 6.39,200

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PROJECTED REVENUE

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BREAKEVEN ANALYSIS

REVENUE

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THANKYOU