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B2B Ecommerce Considerations

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© 2012 ShopVisible LLC, All Rights Reserved. www.ShopVisible.com WEBINAR MAY 8, 2012 Tim Toews Former CIO Office Depot Sean Cook CEO ShopVisible EFFECTIVE APPLICATION OF COMMERCE IN B2B ENVIRONMENTS
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Page 1: B2B Ecommerce Considerations

© 2012 ShopVisible LLC, All Rights Reserved. www.ShopVisible.com

WEBINARMAY 8, 2012

Tim Toews

Former CIO

Office Depot

Sean Cook

CEO

ShopVisible

EFFECTIVE APPLICATION OF COMMERCE IN B2B ENVIRONMENTS

Page 2: B2B Ecommerce Considerations

Agenda

•What is B2B Commerce•Breaking Down the Critical Components•Q & A

Page 3: B2B Ecommerce Considerations

We all understand B2C Commerce…

YouMeHerHim

Them…

The “Consumer”

Mobile

In store

Web

Page 4: B2B Ecommerce Considerations

The B2C-ification of B2B

• Business buyer by day = Consumer buyer by night• User experience and familiarity with:

• Search Technology

• Cross-sell• Up-sell• Checkout• Real Time Inventory• Promotions/Gifts

Page 5: B2B Ecommerce Considerations

Natural extension of the paradigm

The “B2B Consumer”Mobile

In store

Web

Page 6: B2B Ecommerce Considerations

B2B Commerce – Critical Components

• Sales force automation• Customer relationship management• Order management• Supply chain• Fulfillment• Accounts receivable• Business Intelligence

Page 7: B2B Ecommerce Considerations

Supporting Sales

• CRM considerations• Prospect load, review and assignment

• Pipeline management • Pipeline forecasting• Account management• Quote management

Page 8: B2B Ecommerce Considerations

Customer Setup: Defining the Hierarchy

• Hierarchy• Bill to• Ship to• Cost Centers• Customer Contacts

• User Types• Super user vs. User• Desktop user• Fixed tender user

= =

Page 9: B2B Ecommerce Considerations

Products and Catalogs

• Catalog views• Product visibility by group/account

• Granular permissions• Control what can and can not be purchased

• Customer specific nomenclature

Group 1

All ProductsAll Payments

Group 2

Products A & BPO Only

Group 3

Products B, C, DPOCC

Page 10: B2B Ecommerce Considerations

Pricing Structure Considerations

• Price lists by group• Contract pricing• Pricing methods• Special pricing• Rebates• Hierarchies• Avoiding channel conflict

Page 11: B2B Ecommerce Considerations

Ordering Process

• Authenticated process: User is “known”• This knowledge drives:

• Product level - what they have the ability to see• Payment type - how they can checkout • Attribution - which cost center they are associated

with

• Workflow and approval processes• Permissions - what they have the ability to spend

Page 12: B2B Ecommerce Considerations

Credit and Invoicing

• On accounts receivable• Purchase orders releases• Procurement cards• Support of special terms

Page 13: B2B Ecommerce Considerations

Fulfillment

• Core fulfillment capabilities • Proprietary customer documentation• Staged/future orders• Large orders• Desktop delivery• Multi ship to

Page 14: B2B Ecommerce Considerations

Reporting and Business Intelligence

What does the business organization care about?

Detailed Data

Ability to Reconcile Accurately

Process Efficiency

Page 15: B2B Ecommerce Considerations

Reporting and Business Intelligence

• Exportable CSV data• Integrations and xml support• Detail by:

• Product• Purchaser

• Purchaser’s cost center• Date of purchase• Transaction amount• Payment type

What should you as the business be looking for

from a platform?

Page 16: B2B Ecommerce Considerations

© 2012 ShopVisible LLC, All Rights Reserved. www.ShopVisible.com

THANK YOUQ&A

Tim Toews

Former CIO

Office Depot

Sean Cook

CEO

ShopVisible

[email protected]

www.shopvisible.com

www.linkedin.com/in/ttoews


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