Baird Conference Sharon Leite, Chief Executive Officer
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Safe Harbor Statement
This presentation contains forward-looking statements that are subject to risks and uncertainties. Statements in this presentationthat do not constitute historical facts, including, without limitation, statements regarding introduction of new product offerings,expense savings, store growth, revenue and other statements that are predictive in nature or depend upon or refer to events orconditions or that include words such as “outlook,” “believes,” “expects,” “potential,” “continues,” “may,” “will,” “should,”“seeks,” “approximately,” “predicts,” “intends,” “plans,” “believes,” “estimates”, “targets” or “could”, are “forward-looking”statements made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to various risks and uncertainties, many of which are outside our control, including, amongothers, including the strength of the economy, changes in the overall level of consumer spending, the performance of theCompany's products within the prevailing retail environment, implementation of our strategy, trade restrictions, availability ofsuitable store locations at appropriate terms, the availability of raw materials, compliance with regulations, certifications andbest practices with respect to the development, manufacture, sales and marketing of the company’s products and other specificfactors discussed here and in other releases and public filings made by the company (including Vitamin Shoppe’s reports onForms 10-K and 10-Q filed with the Securities and Exchange Commission). Vitamin Shoppe believes that all forward-lookingstatements are based on reasonable assumptions when made; however, we caution that it is impossible to predict actual resultsor outcomes or the effects of risks, uncertainties or other factors on anticipated results or outcomes and that, accordingly, oneshould not place undue reliance on these statements. Forward-looking statements speak only as of the date they were made,and we undertake no obligation to update these statements in light of subsequent events or developments. Actual results maydiffer materially from anticipated results or outcomes discussed in any forward-looking statement. Please refer to theCompany’s annual reports filed on Form 10-K and other filings with the Securities and Exchange Commission as well as recentpress releases. These filings can be accessed over the Internet at www.vitaminshoppe.com in the Investor Relations section.
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Since opening its doors in 1977, The Vitamin Shoppe® has been dedicated to helping our customers
achieve their wellness goals.
We’re so much more than a place to buy vitamins. Moving forward, we will become the authority for a wide-range of quality and trustworthy products
and services. Everything we do will be created with genuine care and heart for our customers
and community.
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We are at a critical inflection point in our evolution…
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2018
Reinvention
2009- 2010
Post-IPO Phase
2011 - 2013
High Growth Phase
2014 - 2017
Transition Phase
Fastest growing retailer in the
VMS industry
15 consecutive years of positive
comparable store sales growth
Never closed a store due to
performance
Specialty supplement and sports
nutrition businesses outpaced
industry trends
#1 vitamin store based on
customer satisfaction
Growing U.S. store base by
~10% per year including the
addition of small-market
prototypes
Driving profitable online sales
Building successful product
innovation platform
Pursuing international activities
Continued store expansion focus
Improvement needed in key
categories such as sports nutrition
and weight management
Acquired Nutri-Force in 2014; mixed
results have impacted earnings
CEO announced retirement in
September 2014; new CEO joined in
April 2015 and exited in 2018
Industry pivoting to focus on health
and wellness needs
In the face of increased online / mass competition and the acceleration of sports-oriented category decline, The Vitamin Shoppe has:
▪ Hired Sharon Leite as CEO in the Fall of 2018
Transforming the merchandising, marketing, digital and ecommerce organizations
Created a successful auto delivery business
Piloting a revamped Loyalty program
Reduced debt by ~60%
Reduced inventory 15%
Sold the NutriForce manufacturing business
Closed and is closing unproductive stores
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Deliver
operational
efficiency
Reduce
enterprise
costDrive
& build
the business
Strategic enterprise themes will generate long-term shareholder value
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We create engaging ways to connect to our customers
We constantly develop new and proprietary products that are aligned to trends and
advancements in knowledge
We pursue opportunities outside of our stores to bring our product to market
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Our brand pillarsThe Vitamin Shoppe’s mission is to help our customers be
their best selves, however they define it. We fulfill this promise and differentiate ourselves through:
We are authentic and trustworthy. We challenge
ourselves to exceed industry standards for quality. Our seal lets our customer know that they can be confident in the products they buy from us,
every time.
Quality
We are constantly developing new and
proprietary products that are aligned to current trends,
needs, and advancements.
Innovation
We offer encouragement and inspiring solutions with
unsurpassed knowledge and expertise.
Expertise
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SuperPremium
Best
MuscleBuilding
Weight Management
Vitamins & Minerals
SpecialtySupplements
Plant-BasedNutritionPerformance Digestive
Sports & Fitness Holistic Health & Wellness
Better(National Brand
Equivalent)
(Coming Soon!)
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New label and package designs
BEFORE
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NEW – BEST Tier Brand
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NEW – BEST Tier Brand
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An omni-channel approach putting the customer
at the center of all we do
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We offer encouragement and inspiring solutions with
unsurpassed knowledge and expertise.
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We’ll be dispensing the ultimate in personalization
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Revitalization for our store strategy…
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Our real estate and store portfolio strategy is to balance our growth goals with short-term and long-term profitability obligations.
The desired outcome is a national portfolio with high strategic value and predictable profitability.
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New Real Estate Strategy and Store Design
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We are pursuing opportunities outside
of traditional retail channels…
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Wholesale
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International
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Deliver
operational
efficiency
Reduce
enterprise
costDrive
& build
the business
Strategic enterprise themes will generate long-term shareholder value
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An experienced executive leadership team assembled to drive growth
The Vitamin Shoppe has assembled a talented and experienced team to transform the Company through its Long-Range Plan
Name Years at VSI Prior ExperiencePosition
David Kastin SVP, General Counsel & Corporate Secretary
4 20+ years of counsel experience
Teresa Orth SVP, Human Resources 625+ years in human resources for retail companies
EVP, Chief Technology Officer 125+ years in digital, technology and supply chain Andy Laudato
Neal PanzaSVP, Retail Sales and
Operations1
25+ years in sales, operationsand leading large teams
Stacey RenfroEVP, Chief Digital & Customer
Experience Officer 120+years in digital, e-commerce, marketing and merchandising
Alex Smith Chairman 3
40+ years in retail strategy, merchandising, marketing, operations and leading turnarounds
Sharon Leite Chief Executive Officer 125+ years in retail strategy, sales, operations, digital and turnarounds
Chuck Knight Interim Chief Financial Officer 1 25+ years in finance, and business transformation
Camille Fratanduono
Lisa Harnisch
Tom Merrihew
25+ years in retail, e-comm, merchandising , planning, business transformation
VP, General Merchandise Manager
1
VP, General Manager Private Brands
VP, General Manager Merchandise Operations
135+ years in omni-channel retail & wholesale merchandising and merchandising operations
320+ years of retail merchandising, operations and omni-channel planning
Ted Vasquez VP, General Manager of New Business Development and Strategic Planning
220+ years in Strategic Development and general management
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Thank you