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Liberate Your Fundraising

Monday, July 22, 13

What We Do

BakeSale is setting out to make it easier for traditionally underserved markets to make a bigger impact with

their social media.

GoalEnable fundraisers* to activate their followers by asking

for support and making it easier than ever before for supporters to make a contribution.

*NPOs, Political Organizations, and Individuals/Crowd FundingMonday, July 22, 13

Problem

Fundraisers have difficulty converting their online following into informed advocates and “paying customers” for two reasons:

1. Lack of information being shared

2. Friction in the fundraising process

Fundraisers are unable to share the necessary information required by their potential supporters to pledge their support or commit to a contribution without leaving the site they are on and visiting the fundraisers website.

Contributions cannot occur when and where a supporter sees a call to action*. This process usually requires a combination of click-throughs, redirects, multiple forms and requiring excess information, among other things.

*e.g. Facebook, Twitter, Blogs, etc

Traditionally, the online fundraising process can be a PAIN

Monday, July 22, 13

Solution

We minimize the friction typically associated with the contribution process and make it possible for fundraisers to:

BakeSale makes the online fundraising process EASIER...and...BETTER for everyone involved.

Collect ContributionsInformPromote

All in one location, directly where the campaign is being shared.

Monday, July 22, 13

Solution

Anyone who raises money online will no longer be constrained to only converting users on their website, with BakeSale we:

Import content automatically

Combine all resources into a

content-complete package.

Attach payment system & cross domain security

features

Your embeddable campaign is now

ready

Share and engage instantly across

multiple channels

Increase money raised with direct

contributions.

Maintain full “home site”

functionality and brand messaging.

Measure actual conversions across multiple channels.

By lowering the barriers typically associated with online fundraising, we create an experience that is ridiculously easy to use and allows a level

of social activation unlike any other platform.Monday, July 22, 13

Demo

Create a Campaign For Anything Quickly and Easily

Only The Good Stuff-Organization Type (Private, NPO, Political)-Organization Name (NPOs require EIN)-Team Info (& photo)-Funding Goal ($$)-Description of Campaign (Why it’s awesome)

Three Easy Steps:1. Upload video/content2. Enter campaign info.3. Share practically anywhere

Monday, July 22, 13

Promote with Video. Why? Because It’s Powerful

Everyone Loves VideoVideo increases user engagement, brand exposure and enables fundraisers to better promote their campaigns by creating a more clear and well understood message in a

format that is widely accepted and easily sharable.

Demo

Monday, July 22, 13

Better Informed Supporters

Showcase More InformationAll information about the campaign travels along with every “share”, enabling viewers

to find out everything they need to know about the campaign before they contribute--no more redirecting viewers to another site to find out more information.

Demo

Monday, July 22, 13

Increase Contributions

No More Friction

Less clicks, less required information,

and no more long forms to fill out in

order to to contribute.

Collect AnywhereSupporters can

contribute directly where they view the campaign. No more unnecessary click-

throughs and redirects.

Demo

Monday, July 22, 13

Don’t Worry It’s Mobile

Promote, Inform, and Collect On Any Mobile DeviceEven on mobile, BakeSale is still as powerful as ever. Supporters can interact with the

platform as they would on their computers by being able to view a campaign, find out additional information, contribute and share all in one location.

Demo

Monday, July 22, 13

Market

Offline Online

Our Primary MarketCharitable Giving

$343.9B $25.8B

GrowthUp 14% vs. ’11

OpportunityAccounts for only 7% of all

charitable giving!

Growth

Top 3Blackbaud, Network for Good, and Paypal account for $2.1B from 115,000 organizations.

Secondary Markets

Up 6.7% vs. ’11

Top SectorsReligion: 36%

Education: 16%Human/Disaster: 11%

Crowd Funding PoliticalEst. $3B (up 50% vs. ’11)Over 500 platforms

Obama raised $504B online in ’12. Up from $403B in ’08

Over 500,000 elected officials

Growth964K publicly supported NPOs

and churches in the US.

Monday, July 22, 13

Revenue Model

Initial5% of every contribution + $1 per transaction.

FutureCost per use/subscription plan: Can be leveraged to bring transactional costs down for a fixed fee per use/month.

Platform add-ons (think eBay): “Premium” features added to enhance the experience for campaign creators.

Advanced data/analytics

Transactional...For Starters

Monday, July 22, 13

Competition

Bring It...

Social/In-ContextTraditional

Feature Poor

Feature Rich

*

* regarding Google Wallet’s capabilities to handle contributions

Monday, July 22, 13

Competition

Competitive AdvantagesProprietary Tech

Focus on Integrations

Content First PhilosophyLed us to build our system around a robust content management system that enables us to build a compelling and feature rich experience.

Proprietary video player that works in social media channels as well as traditional websites and blogs.

Platform is built to support any combination of content as well as payment processors.

Our content management system is built to avoid common pitfalls of time consuming external integrations without any migration effort on the part of the end user.

Monday, July 22, 13

Acquisition

User Acquisition

Partnerships/Integrations

Advertisements/PR

Integrate with established user communities of other fundraising platforms (e.g. Indiegogo, Kickstarter, etc).

Social media, Adwords and email campaigns.

Direct EngagementDirectly reach out to potential users/organizations and introduce them to our platform.

Host seminars and speak at events to educate fundraisers on how to utilize this new way of fundraising.

Promotions/Organic GrowthDouble sided referrals: Lower rates for referrer and referee.

By nature, BakeSale is a platform meant to be shared, which acts as a form of marketing.

Story placement in news outlets that focus on tech and fundraising.

Monday, July 22, 13

TEAM

Advisors:

Ryan Chacon, Co-Founder & Protector of the Realm (CEO)

Former Senior Developer at Acquia where he worked at the White House and played a critical role in the web platform development and security.

Benjamin Bunk, Co-Founder & Hand of the King (CTO)

Previous start-up experience: Designed and launched an educational social network to University campus.

Background in finance, information systems and project management (MBA).

Andrew Bunk Attorney and

Start-up Advisor

Vivek Boray International corporate and Start-up Attorney

and Advisor

Background in security and scaling large web platforms.

(This company was founded on a 14 year friendship that started back in middle school band class)

Grows a substantial beard during periods of intense

programming.

Monday, July 22, 13

Progress

Feb-MarchRelocated to Santiago, Chile to participate in Gen. 6 of Start-Up Chile--$40K equity free

Highlights

Finished 2nd prototype and Youtube Integration

Selected as a Top 20 Team of Start-Up Chile (out of 100)

April-MaySpoke with over 200 individual fundraisers and NPOs about BakeSale

Single sign-on and data storage set-up complete

Finished brand identity development

June-JulyStripe payment integration and website design complete

Platform backend development completed, site theme work started

Verbal commitments from Habitat for Humanity DC, Save the Children Foundation, among others!

Monday, July 22, 13

Progress

The FutureBuild BakeSale to be an incredibly powerful and self sufficient platform without the need for an extensive

amount of outside funding.

E-CommerceWe plan to build on the advances made with BakeSale

to disrupt the e-commerce industry. We will make it possible for anyone to take the full content and

functionality of their online store and share the entire experience (from advertisement to checkout)

anywhere.

Monday, July 22, 13

Raising $300K = 12-Month Runway

Thanks for checking us out! We are currently fundraising. Please contact us to discuss things further

Find Us!

Emailteamstupil@stupil.com

/teamstupil@teambakesale

@teamstupil Pitchdreams.comBakesalelabs.comStupil.com

Phone240.720.7528

We can say that now, thanks JOBS Act

(check out the Appendix for more information)

Monday, July 22, 13

Appendix I

Funds Usage: 12 Months*$150,000: Lean 12 months

$300,000 (in addition to above)

$500,000 (in addition to above)--could last 18-20 months

•~$80K-100K = Two founder’s salaries•~$50K = overhead costs, outsourced/contractor work

•~$90K = Expand team with Drupal developer or designer•~$60K = Sales/marketing intern, over head costs, outsourced/contractor work

•~$80K = Expand team with Drupal dev. or designer (whichever is left from above)•~$50K = Entry level sales/marketing position•~$70K = overhead costs, outsourced/contractor work

*See company and features roadmap on the following two slidesMonday, July 22, 13

Appendix II

Company Roadmap6-Months

•Private Beta launch in mid-September: 3-5 NPOs•Work with early adopters to track data and feedback, and make

necessary adjustments to platform in preparation for public launch (Jan ’14).

•Raise $300K for equity investment.12-Months

•Begin building in additional revenue models and advanced analytics integrations.

•1-3 external integrations with established fundraising platforms.•Bring on 1 Drupal designer and 1 CSS/HTML5 designer.

18-Months (based on available funds, progress and usage patterns)

•Begin discussion for second round of fundraising--if needed.

•Expand sales/marketing team.

•Develop iOS and Android App.

Monday, July 22, 13

Appendix II

Tentative Features Roadmap*6-Months

• Work with early adopters to make necessary adjustments to the platform

12-Months: Post Public Launch

18-Months and Beyond

•Monetization: Pay to lower the processing fee, custom branding options

•External integrations, photo gallery uploader, advanced analytics

•Starter campaign for new users, automatic funds transfer•Charity information creation (for charities)

•Gamification, team accounts, internal search and messaging capabilities

•Mobile App, donation types, community forums, marketing assistance

*Features will change depending on feedback from users, funds available and usage patterns

•Perks, ‘follow a campaign’, alternative payment methods, donor database

•Move payments in house, advertisement network integrations

Monday, July 22, 13

Design Philosophy

Video FocusVideo captures emotions and displays the

message in the most effective way possible.

Content FirstMost platforms focus on click-throughs or contributions when

promoting off site, we believe that content is what drives supporters and in-turn contributions.

Minimalistic Design

No clutter, no unnecessary

information, only the stuff that

matters.

Appendix III

(Hint: Content First)

Monday, July 22, 13

References

http://www.atlasofgiving.com/results-report

http://www.forbes.com/sites/suwcharmananderson/2012/05/11/crowdfunding-raised-1-5bn-in-2011-set-to-double-in-2012/

http://swampland.time.com/2012/11/15/exclusive-obamas-2012-digital-fundraising-outperformed-2008/

http://philanthropy.com/article/The-Big-Boom-in-Online-Giving/139965/

https://www.blackbaud.com/nonprofit-resources/charitablegiving

Thanks for the help!

http://www.iconarchive.com/show/icons8-metro-style-icons-by-visualpharm.1.html

Monday, July 22, 13