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MarketingManagement

Presented by: 3027-Priyanka Mahulkar

3028 -Nitin Mane

3032 Asmita Moghe

3037 Abhijit Patil

3055 Aniket Sonar

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INTRODUCTIONINTRODUCTION

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Axis Ba nkxis Ba nkAxis Bank was one of the few private banks to

have began operations in 1994.

The Bank was promoted jointly by Administratorof specified undertaking of the Unit Trust of India

Life Insurance Corporation of India (LIC).

General Insurance Corporation Ltd (GIC).

National Insurance Company Ltd. The New India Assurance Company.

The Oriental Insurance Corporation.

United Insurance Company Ltd.

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Financial Year 2008-09Financial Year 2008-09

Total Income Rs.13,745 Crores

Net Profit Rs. 1,812 Crores As on 31st March 2009

3595ATM827Branches

NumbersParticulars

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Mar-05 UTI Bank gets listed on the LondonStock Exchange, raises US$ 239.30 million

through Global. Other than it is alsoregistered on the following Stock Market:1.OTCEI2.BSE

3.NSE

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Punjab National Bank (PNB)

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2150ATM

4668Branches

NumbersParticulars

As on 31st March 2009

Net Profit Rs.3,091 Crores

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FEATURES

PERSONAL LOAN

Loan from 1lac 20lac

Repay time is 12 to 60 months

CAR LOAN

Loan value as per on road price ofvehicle

No income proof

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FEATURES STUDY LOAN

Loan from 10lacs to 20lacs

No margin for loans upto Rs 4lacs

LOCKERAvailable at 562 branches

Extended banking hours

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FEATURES

MOBILE REFILL

Refill on the ATM

Recharging is FREE

ONLINE SHOPPING

Shopping from home and office

Payment through iCONNECT

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FEATURES

E-STATEMENT

Prompt delivery

Password protected

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Facil itiesp rovide d byP unjab Nati onal

Ban k

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Punjab National Bank

RETAIL LENDING & DEPOSIT

PRODUCTS AND SERVICES

TECHNOLOGY BASED EXCELLENT

PROFESSIONAL SERVICES

CORPORATE FINANCES & DEPOSITS

WIDE RANGE OF SERVICES FOR INDIVIDUALS

FEE BASED SERVICES MUTUAL FUNDS,INSURANCE, DEPOSITORY etc

Products & Services

FOREX SERVICES WITH OFFICESAT LONDON,SHANGHAI & KABUL

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Punjab National Bank

SOCIAL BANKING

Farmers :

Agri Business Scheme

Agriculture Credit Scheme

Women :

Mahila Udyam Nidhi Scheme Scheme for House Wife & other

Women

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Punjab National Bank

Non Resident Indian

Now investment in India is made easy

Global money transfer

Western Union money transfer Rupee drawing arrangement for Gulf /

Nepal

Representative offices in Kazakistan/Kabul

Various Investment Facilities For NRI

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Punjab National Bank

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Punjab National Bank

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Punjab National Bank

Marketing byPNB / axis bank

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Punjab National Bank

Golden Peacock National Award forExcellence in Corporate Governance 2005

Institute of Directors

National Award for Excellence

In SSI Lending 2002/ 2003 / 2004 /2005

Golden Peacock National Training Award

2004 /2005

SKOCH Challenger Award for Change

Management , 2006

Skoch Consultancy Services Pvt Ltd

Rewards of Excellence

j b i l

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Punjab National Bank

368th amongst Top 1000 Global Banks

The Banker, London, July 2005

35th amongst Top 500 companies

The Economic Times, February 2006

21st amongst Top 500 Indias Largest Companies

Chartered Financial Analyst, February 2006

ENJOYS PAN-INDIA FRANCHISE AND

STRONG FUNDAMENTALS

punjab nationalbank

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Punjab National Bank

Achievements of Axis Bank

Indias 3rd largest Private sector Bank.

Ranks 1361th position in 2008 Forbes Global2000 list.

Outstanding achievement award for year2005.

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Punjab National Bank

Achievements (cont.)

Best Bank award in private sector by IDRBT,Hyderabad.

Outstanding Achiever- Corporate Award.

Best clearing and Settlement Award.

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Punjab National Bank

PNBThe name you can bankupon

111 yrs of

Experience

World Class Technology,

Expertise & Infrastructure

Comprehensive

Solutions

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Punjab National Bank

REACH

TECHNOLOGY

CBS

PEOPLE

POWER

Key Drivers

Corporate Expertise

CUSTOMER SATISFACTION

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Punjab National BankPunjab National Bank

Targ et ing S tra teg y Target Market Corporate Banking Market. Capital Ma rket. Ret ail Ban ki ng Mar ket.

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Punjab National Bank

Marketing Objectives

Bank wants to achieve following

marketing objectives by the end of theyear 2011:

To get the market capitalization 500crore.

To get 200 crore retail investment. To get 125 crore corporate investments.

To get 175 crore capital investments.

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Punjab National Bank

Online

Advertisement Pnbi nt.co m Pnb. com Netp nb.co m Pnbi ndia. com In.8 8db.c om Clic kindi a.com

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Punjab National Bank

Online Advertisement

monsterindia.com

timesjobs.com

rupeetalk.com/axisbank

for: Car loans

Personal loan apnaloan.com/axisbank

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Thank you!