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Basic Concepts Oligopoly

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    OligopolyBasic Concepts

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    Oligopoly

    Market Structure ContinuumPure

    CompetitionPure

    MonopolyMonopolisticCompetition

    Four market model

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    Oligopoly

    Definition:

    an industry with only a fewsellers selling anidenticalordifferentiated product.

    Product may be identical

    aluminum

    crude oil

    or product may be differentiated

    Automobile

    cigarettes

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    Characteristics of Oligopoly

    A few characteristics ofoligopoly: small number of rival firms (highly concentrated

    markets)

    The actions of any one seller in the market can have a

    large impact on the profits of all the other sellers.firms are interdependent

    Each seller is large enough to influence pricemeans each seller faces a downward sloping

    demand curve substantial economies of scale Usually high barriers to entry

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    Economies of scale

    UnitCost

    Long run average cost

    Quantity per year

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    Barriers to Entry

    StructuralThe cost advantage over entrants because of Economies of scale

    Economies of scope Control over key input

    Government regulations

    Strategic

    The action of incumbents that may deter entry Over investment in capacity

    Limit pricing

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    Price and Output UnderOligopoly

    Because of interdependence and diversity No

    general theoryexists for price and output underoligopoly.

    If the firms operated independently, they woulddrive down the price to the per unit cost of

    production.

    If the firms colluded perfectly, the price would rise

    to the monopoly price.

    The outcome is usually between these two

    extremes.

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    Price and Output UnderOligopoly If oligopolists compete with one another, price cutting

    drives price down to PC, and expands total output to QC. In contrast, perfect cooperation among firms leads to a

    higher price PM and a smaller market output ofQM.

    Due to the difficulty to perfectly collude, when firms try tocoordinate their activity, price is typically between PC andPM and output between QM and QC.

    LRAC = LRMC

    DemandMR

    PM

    PC

    QM QC

    Profits to oligopolywith perfectcollusion.

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    Incentive to Collude

    Firms would be better off cooperating and

    jointly maximizing their profits However, each

    firm has an incentive to cheat by lowering

    price because the demand curve facing each

    firm is more elastic than the market demand

    curve.

    This conflict makes collusive agreementsdifficult to maintain.

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    Gaining from Cheating

    Using industry demandDi and marginal revenueMRi,oligopolists maximize their joint profit where MRi=MC at output Qi and price P i .

    Demand facing each firm df(where no other firms cheat)would be much more elastic than industry demandDi .

    The firm maximizes its profit where MRf=MC byexpanding output to qfand lowering its price to Pffrom P i

    Di

    MC

    MRi

    Pi

    MC

    Pi

    Qi

    dfMRf

    Pf

    qf

    Industry Firm

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    Gaining from Cheating Using industry demandDi and marginal revenueMRi,

    oligopolists maximize their joint profit where MRi=MC at output Qi and price P i .

    Demand facing each firm df(where no other firms cheat)would be much more elastic than industry demandDi .

    The firm maximizes its profit where MRf=MC byexpanding output to qfand lowering its price to Pffrom P i

    Di

    MC

    MRi

    Pi

    MC

    Pi

    Qi

    dfMRf

    Pf

    qf

    Industry Firm

    Individual firms havean intensive to cheatby cutting price toexpand out put

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    Nash Equilibrium

    The Nash equilibrium is a non-cooperative

    equilibrium - each firm makes the decision

    that gives it the maximum possible profit,

    given the actions of its competitors.

    As demonstrated, this does not produce a

    monopoly outcome.

    Only if firms can prevent entry by potentialnew firms and collude with existing firms can

    they realize a monopoly outcome.

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    Strategic behavior is

    firm behavior that takes

    into account the market

    power and reactions ofother firms in the

    industry

    Strategic Behavior

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    Collusive Strategy

    Repeated interaction provides opportunities for firmsto learn and deploy an array of strategies to enforcecollusion. These include: tit-for-tat and triggerstrategies

    Tit-for-tat strategy: firm colludes in current periodonly if other firm colluded in previous period;otherwise choose not to collude, e.g. price war.

    Trigger strategy: firm colludes if the other firm

    colludes, but reverts to Nash equilibrium strategy inevery future period if the other firm chooses not tocollude.

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    Collusive Strategy

    Since each firm learns that it makes a larger

    profit by sticking to collusion, both firms do so

    and the monopoly outcome prevails.

    This outcome results from each firm

    responding rationally to the credible threat of

    the other firm to inflict damage if the

    agreement to collude is broken.

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    Types of Collusive Arrangements

    A collusive agreement can be overt or tacit

    Overt agreements can take the form of a

    cartel which are formal arrangements to fixprices, divide up or share the market or limit

    competition.

    Tacit agreements are less formal

    arrangements and can take the form of averbal gentlemans agreement to fix pricesand output.

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    Obstacles to Collusion

    As the number of firms in an oligopolistic marketincreases, the likelihood of effective collusiondeclines.

    When it is difficult to detect cheating (secret price

    cuts), effective collusion is less likely.Low entry barriers also make effective collusion less

    likely because profit attracts additional rivals.

    Unstable demand conditions lead to honest

    differences among firms about the size of sharesand price that maximizes total profit.

    Rigorous enforcement of antitrust law makescollusionpotentiallymore costly.


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