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OligopolyBasic Concepts
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Oligopoly
Market Structure ContinuumPure
CompetitionPure
MonopolyMonopolisticCompetition
Four market model
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Oligopoly
Definition:
an industry with only a fewsellers selling anidenticalordifferentiated product.
Product may be identical
aluminum
crude oil
or product may be differentiated
Automobile
cigarettes
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Characteristics of Oligopoly
A few characteristics ofoligopoly: small number of rival firms (highly concentrated
markets)
The actions of any one seller in the market can have a
large impact on the profits of all the other sellers.firms are interdependent
Each seller is large enough to influence pricemeans each seller faces a downward sloping
demand curve substantial economies of scale Usually high barriers to entry
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Economies of scale
UnitCost
Long run average cost
Quantity per year
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Barriers to Entry
StructuralThe cost advantage over entrants because of Economies of scale
Economies of scope Control over key input
Government regulations
Strategic
The action of incumbents that may deter entry Over investment in capacity
Limit pricing
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Price and Output UnderOligopoly
Because of interdependence and diversity No
general theoryexists for price and output underoligopoly.
If the firms operated independently, they woulddrive down the price to the per unit cost of
production.
If the firms colluded perfectly, the price would rise
to the monopoly price.
The outcome is usually between these two
extremes.
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Price and Output UnderOligopoly If oligopolists compete with one another, price cutting
drives price down to PC, and expands total output to QC. In contrast, perfect cooperation among firms leads to a
higher price PM and a smaller market output ofQM.
Due to the difficulty to perfectly collude, when firms try tocoordinate their activity, price is typically between PC andPM and output between QM and QC.
LRAC = LRMC
DemandMR
PM
PC
QM QC
Profits to oligopolywith perfectcollusion.
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Incentive to Collude
Firms would be better off cooperating and
jointly maximizing their profits However, each
firm has an incentive to cheat by lowering
price because the demand curve facing each
firm is more elastic than the market demand
curve.
This conflict makes collusive agreementsdifficult to maintain.
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Gaining from Cheating
Using industry demandDi and marginal revenueMRi,oligopolists maximize their joint profit where MRi=MC at output Qi and price P i .
Demand facing each firm df(where no other firms cheat)would be much more elastic than industry demandDi .
The firm maximizes its profit where MRf=MC byexpanding output to qfand lowering its price to Pffrom P i
Di
MC
MRi
Pi
MC
Pi
Qi
dfMRf
Pf
qf
Industry Firm
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Gaining from Cheating Using industry demandDi and marginal revenueMRi,
oligopolists maximize their joint profit where MRi=MC at output Qi and price P i .
Demand facing each firm df(where no other firms cheat)would be much more elastic than industry demandDi .
The firm maximizes its profit where MRf=MC byexpanding output to qfand lowering its price to Pffrom P i
Di
MC
MRi
Pi
MC
Pi
Qi
dfMRf
Pf
qf
Industry Firm
Individual firms havean intensive to cheatby cutting price toexpand out put
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Nash Equilibrium
The Nash equilibrium is a non-cooperative
equilibrium - each firm makes the decision
that gives it the maximum possible profit,
given the actions of its competitors.
As demonstrated, this does not produce a
monopoly outcome.
Only if firms can prevent entry by potentialnew firms and collude with existing firms can
they realize a monopoly outcome.
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Strategic behavior is
firm behavior that takes
into account the market
power and reactions ofother firms in the
industry
Strategic Behavior
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Collusive Strategy
Repeated interaction provides opportunities for firmsto learn and deploy an array of strategies to enforcecollusion. These include: tit-for-tat and triggerstrategies
Tit-for-tat strategy: firm colludes in current periodonly if other firm colluded in previous period;otherwise choose not to collude, e.g. price war.
Trigger strategy: firm colludes if the other firm
colludes, but reverts to Nash equilibrium strategy inevery future period if the other firm chooses not tocollude.
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Collusive Strategy
Since each firm learns that it makes a larger
profit by sticking to collusion, both firms do so
and the monopoly outcome prevails.
This outcome results from each firm
responding rationally to the credible threat of
the other firm to inflict damage if the
agreement to collude is broken.
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Types of Collusive Arrangements
A collusive agreement can be overt or tacit
Overt agreements can take the form of a
cartel which are formal arrangements to fixprices, divide up or share the market or limit
competition.
Tacit agreements are less formal
arrangements and can take the form of averbal gentlemans agreement to fix pricesand output.
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Obstacles to Collusion
As the number of firms in an oligopolistic marketincreases, the likelihood of effective collusiondeclines.
When it is difficult to detect cheating (secret price
cuts), effective collusion is less likely.Low entry barriers also make effective collusion less
likely because profit attracts additional rivals.
Unstable demand conditions lead to honest
differences among firms about the size of sharesand price that maximizes total profit.
Rigorous enforcement of antitrust law makescollusionpotentiallymore costly.