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www.ccisd.net/alliance Bay Area Alliance for Youth & Families 2012-13
www.ccisd.net/alliance
Bay Area Alliance for Youth & Families 2012-13
www.ccisd.net/alliance
Bay Area Alliance for Youth & Families 2012-13
A Note from the Coalition Manager
Helen Keller once said, “Alone we can do so little, together we can do so much.” To me, that embodies all
that a coalition is designed to do. It is like-minded people coming together to make a positive impact – a real
difference. As you’ll see in this report, that is what the members, partners, and supporters of the Bay Area Alliance
have done this year! It is such an immeasurable blessing to work with a group of men and women who are so
committed to the future of the youth of our community.
As I look back over this last year, it is exciting to see the results of so much planning, organizing, and, in
many cases, physical labor – not just from staff – but from the many, many volunteers who make the Alliance a
Coalition that is making a difference in the lives of the community. From the thousands of pounds of medications
disposed of to the weeds removed and flowers planted to benefit the students of a local school – all of this is
making a lasting impact and changing lives.
So, thank you to those of you who have played a role, large or small this year! And, those of you who are
wondering how to get involved – I invite you to jump in for a rewarding journey with us as we work together to
make the community safer for our kids!
Sincerely,
Amanda McLauchlin – Coalition Manager
www.ccisd.net/alliance
Bay Area Alliance for Youth & Families 2012-13
Who is the Bay Area Alliance?
The coalition is made up of youth and adults speaking and acting to bring out a healthier community by:
- Organizing a community effort that includes businesses, law enforcement, schools, youth serving agencies,
parents, the faith community, healthcare agencies, civic organizations, cities, the media, other drug and
alcohol prevention groups, and youth to address underage drinking and drug use;
- Increasing community awareness of substance abuse concerns and the resources that are available to address
these concerns;
- Decreasing access to alcohol and prescription drugs in the home, school, and community environments; and
- Changing community norms by encouraging and supporting parents who provide a no-use message for their
youth.
What Vision does the Bay Area Alliance have for this community?
What are the goals of the Bay Area Alliance?
The mission of the Bay Area Alliance is “to unite and
mobilize a community to create an alcohol and drug-free
future for our youth.”
Strengthen collaboration among the Bay Area
community to support efforts to prevent and
reduce substance abuse Reduce substance abuse among youth and, over time,
among adults by addressing the factors that increase
the risk of substance abuse
www.ccisd.net/alliance
Bay Area Alliance for Youth & Families 2012-13
What trends does the Alliance see?
According to the Texas Prevention Impact Index (TPII) which was administered to Middle and High School students in CCISD in the Fall of 2011 and Spring of 2012 -
CCISD TEXAS PREVENTION IMPACT INDEX
2004-2012 DRUG USE YEARLY COMPARISON
15.4 15.9
10
.1
24
.5
22
.2
7.5
19
.8
19
9.6
25
.5
18
.9
2.8
11
2.7
3.7
7.4
22
.2
16
.1
3.3
10
.9
2.5
3.6
6.6
8.9
20
.9
16
3.1
10
.3
2.5
3.5
6.7
6.3
16
.2
11
.4
2.2
8.5
1.6
2.8
4.9
6
9.5
0
5
10
15
20
25
30
Cigarettes Alcohol Binge Drinking Inhalants Marijuana Steroids Club Drugs Prescription
Drugs
Pe
rce
nta
ge
2004 2005 2006 2007 2008 2009 2010 2012
www.ccisd.net/alliance
Bay Area Alliance for Youth & Families 2012-13
What other trends is the Alliance seeing according to
the Texas Prevention Impact Index? (Compiled by Dr. Robert J. Landry and Research and Educational Services)
71.8 % of students surveyed stated that youth in the community obtained alcohol through house parties,
friends or their friend’s homes, other adults, or from parents with or without permission.
72.8 % of students surveyed cited that their parents disapproved of them using alcohol.
87.8% of students surveyed cited that their parents disapproved of them using marijuana.
87.9% of students surveyed cited that their parents disapproved of them using cigarettes.
93.3% of students surveyed perceive cigarettes as harmful as compared to 86.7% for alcohol and
79.8% for marijuana.
www.ccisd.net/alliance
Bay Area Alliance for Youth & Families 2012-13
Who are some of the Alliance Partners? Al Garza’s Premier Martial Arts
Anchor Point
Bach Sound Productions
Bay Area Council on Drugs and Alcohol
Bay Area Houston Magazine
Bay Area Turning Point
Bright Futures Consulting
Buck’s Pizza – Clear Lake
Chick-Fil-A
Christus St. John Hospital
City of Nassau Bay
City of Webster
Clear Creek Education Foundation
Clear Creek Independent School District
Clear Horizons Early College High School
Clear Lake Area Chamber of Commerce
Clear Lake Regional Hospital
Clear View Education Center
Communities in Schools – Bay Area
Community Management Solutions, Inc.
CrossFit Unity
Dee Scott Insurance Agency
DePelchin Children’s Center
Devereux Texas Treatment Network
Dominion Church – League City
Drug Enforcement Administration
EA Smith Family YMCA
Ennis Chiropractic
Friendswood Police Department
Galveston County Sheriff’s Department
Galveston Elks Lodge 126
Galveston Kiwanis Club
Gulf Coast Educators Federal Credit Union
Harris County Precinct 8 – Constable’s
Office
Harris County Sheriff’s Department
HealthWorks Spine & Sport
Hegwood & Associates P.C.
Hometown Bank of Friendswood
Hope Lutheran Church, Friendswood
Houston Community College
Houston Police Department
Innovative Alternatives
Jason’s Deli
Jeter Memorial Funeral Home
Joe Pugh Insurance Agency
JSC Federal Credit Union
Kroger
League City Intermediate PTA
League City Noon Lion’s Club
Mario’s Flying Pizza – Webster
Memorial Hermann (PARC)
Nasa Chiropractic
New Dimensions Day Hospital
Norman Frede Chevrolet
Null-Lairson, P.C.
Partnership @ DrugFree.org
Primrose of Clear Lake
Putt Putt Fun House
Region6 – Prevention Resource Center
Research and Educational Services
Running Alliance Sport
San Jacinto College–Pharmacy Tech
Program
Shell Federal Credit Union
Southeast Texas Poison Center
Space Center Orthodontics
Space Center Rotary
Starlite Recovery Center
State Representative John E. Davis,
District 129
Texas A&M University – Galveston
Texas Attorney General’s Office
Texas Pharmacy Board
Thrivent Financial for Lutherans
Top Star Marketing
Total Body Works of Clear Lake
Uniform Trends
United Way of Greater Houston
University of Houston – School of
Pharmacy
University of Houston-Police Academy
UTMB – Galveston
UTMB Specialty Care Center at Victory
Lakes
Victory Chiropractic
Walgreen’s Pharmacy
Wedgewood Elementary PTA
www.ccisd.net/alliance
Bay Area Alliance for Youth & Families 2012-13
Members of the Bay Area Alliance Senior Advisory Council
Representative John E. Davis – State Representative, District 129
Daniel Cardinal DiNardo – Archbishop, Archdiocese of Galveston-Houston
Judge Louie Ditta – Harris County Justice of the Peace, Precinct 8, Place 2
Kathy Dooley – Community Management Solutions
Adrian Garcia – Sheriff, Harris County
Trish Hanks – Superintendent, Friendswood ISD
Sandra Mossman, Ed.D. – Former Superintendent, Clear Creek ISD
Henry Trochesset – Sheriff, Galveston County
Phil Sandlin – Constable, Harris County Precinct 8
Greg Smith, Ph.D. – Superintendent, Clear Creek ISD
Judge Holly Williamson – Harris County Justice of the Peace, Precinct 8, Place 1
Peter Wuenschel, Ph.D. – Executive Director, Communities in Schools
Members of the Executive Committee 2012 – 2013
President – Chris Reed - City of Nassau Bay
Vice President – Joe Pugh – Joe Pugh Insurance Agency
Secretary – Ann Hammond - Parent & Community Member
Treasurer – David Witt – Christus St. John Hospital
Program Development Committee Chair – Janice Scott, Clear Creek ISD
Capacity Building Chair – Jeanne deVezin, Ed.D., Clear Creek ISD
www.ccisd.net/alliance
Bay Area Alliance for Youth & Families 2012-13
Initiative 1 – Prescription Drug Advisory Committee (PDAC) (Addressing Social Access)
The Prescription Drug Advisory Committee has been active since February 2010. Its membership is
comprised of representatives from Friendswood Police Department, Southeast Texas Poison Center, Texas
Pharmacy Board, Texas Attorney General’s Office, Drug Enforcement Administration, Walgreens, and other
community members. These key stakeholders are working to address the issues associated with Prescription Drug
Abuse in the Bay Area Community. Since September of 2010, nearly 1,050 community members have
participated in six Medication Take Back events hosted by this group. Until April of 2013, all of these Take Backs
had been located at the UTMB Specialty Care Center at Victory Lakes. On April 27, 2013, this group expanded
the scope to include the Houston Police Department’s Clear Lake Substation and the UTMB Eye Clinic to increase
response from the community. Through all of these events, this committee has helped to dispose of over 4,000 lbs
of unwanted, unused, or expired medications. PDAC anticipates these Medication Take Back events to occur
twice a year – in the Fall and Spring.
www.ccisd.net/alliance
Bay Area Alliance for Youth & Families 2012-13
Initiative 2 – Transitions (Addressing Perceived Risk and Peer Disapproval)
This year saw the second annual Transitions Conference for high school students and their parents. This
year’s conference took place at Creekside Intermediate School on Saturday, November 10, 2012. The Mission
Statement guiding this initiative is: One community committed to helping youth transition to adulthood through
making wise choices. The ultimate goal of the Transitions committee and the speakers who gave of their time to
share their knowledge with participants is to provide resources and support to our youth in order to assist them in
making the smoothest transition possible.
This conference was offered to all high school students and parents in CCISD and advertised through
existing district initiatives such as Clear to College and campus principals. As part of a highly successful school
district, we believe that our students are academically prepared for their futures. The Transitions Conference
addressed other skills that will provide an edge for success. Community partners presented on topics such as
nutrition, fiscal responsibility, safety, fitness, self-defense, stress and time-management. In addition, there was an
opening plenary for all students that addressed alcohol specifically and reminded students and parents of the
consequences of underage drinking.
www.ccisd.net/alliance
Bay Area Alliance for Youth & Families 2012-13
Initiative # 3 – CRAZY Krewe (Addressing 30 Day Use and Parental Disapproval)
CRAZY Krewe was created in 2010 to provide an avenue to communicate important family prevention
messages to the community while also lending itself to fundraising and increased visibility of the community
effort. February 9, 2013 was the third annual CRAZY Krewe event at Clear View Education Center. This year
saw a few changes as a result of our Program Development evaluation process. After the race, there was an after-
party with various healthy-family related vendors providing activities and information in addition to lots of games
and prizes.
www.ccisd.net/alliance
Bay Area Alliance for Youth & Families 2012-13
Initiative # 4 – Plant the Promise…for Drug-free Youth
This project was born just after Hurricane Ike struck the Bay Area in an effort to spread awareness while assisting
in replanting just a few of the trees lost in the destruction caused by this disaster. But, in 2012, the Alliance
brought this project back in an effort to partner youth and adults to work side by side on a project that would make
a lasting impact on the community. In the first of what will become an annual project, the Alliance partnered with
Thrivent Financial, Hope Lutheran Church, and the League City Intermediate PTA to overhaul the over-grown
butterfly garden at League City Intermediate School. The transformation was great – to the delight of students and
teachers alike! Not only did this allow students and adults to work together, but also helped form lasting patterns
of healthy habits in our youth.
Before
After
www.ccisd.net/alliance
Bay Area Alliance for Youth & Families 2012-13
Initiative # 5 – Education and Awareness (Addressing Social Access, Perceived Risk, and Parental Approval)
The Alliance is committed to educating the community on the dangers facing our children. This includes the
continued threat of alcohol and underage drinking as well as prescription drug abuse and new drugs that pose a risk
for youth. The Alliance brings in guest speakers who are experts in their fields to provide valuable information at
each of their monthly lunch meetings.
In addition, the Alliance has created a fun and informative presentation based on the popular game show, “Minute
to Win It.” This presentation reinforces the choices people make and how the decisions made in one minute can
change a lifetime. It provides relevant and hard-hitting statistics on the impact of alcohol and prescription drugs
and reminds participants of how quickly a minute can pass.
The Alliance is also thankful to be allowed an opportunity to participate in community events and health fairs for
local businesses, corporations, and municipalities. Through these opportunities, the Alliance is able to help the
community better understand the laws surrounding underage drinking, the community’s responsibility to lock-up or
dispose of prescription and over-the-counter medications, and other ways they can get involved in making a
positive impact in their own backyard. The Alliance is also a proud member of the Clear Lake Area Chamber of
Commerce that enables us to network and get information out to the business community.
www.ccisd.net/alliance
Bay Area Alliance for Youth & Families 2012-13
What about Evaluation?
The Alliance has a Program Development Committee that works through an evaluation matrix alongside our
independent evaluator to look at both quantitative as well as qualitative outcomes of each strategy. This committee
meets regularly to review results of each initiative including surveys, general outputs, committee summaries, and
other data provided by volunteers, staff, and the evaluator.
Utilizing the matrix, the Program Development Committee then asks certain questions regarding sustainability
including cost, increase in partnerships, benefit to community, success in mission, and ease of replication. They
also make suggestions for increased success or recommendations to revise and rethink if the program was not
successful.
Evaluation is the key to the Strategic Prevention Framework and one in which the Alliance is particularly
committed. This Committee has been instrumental in the success of the Alliance’s growth and helping identify
both strengths and weaknesses as the Executive Board looks at future sustainability.
For a copy of the Program Development Committee’s Final Review for 2012-13, please contact the Alliance office.
www.ccisd.net/alliance
Bay Area Alliance for Youth & Families 2012-13
Volunteers are the KEY to Alliance Success
From June 2012 – May 2013
Over 1,900volunteer hours
Providing a value of over $41,629
As the Alliance moves forward, volunteers will play a critical role in the implementation of the 5 Core Initiatives
as well as the long–term sustainability of the coalition. Board leadership firmly believes that there is a role for
everyone to play within the Alliance – no matter what time they may have to contribute!
www.ccisd.net/alliance
Bay Area Alliance for Youth & Families 2012-13
How is the Alliance getting the message out?
Beginning in July of 2010, the Bay Area Alliance joined forces with The [email protected] to help get
important messages to parents! This is done through Public Service Announcements, building relationships with
Houston area media partners, and offering information in the form of interviews and connections to media outlets.
The Alliance also sends press releases for all events and is so thankful for media partners who are committed to our
message!
Since June 2012, 7 newspaper and magazine articles
Since June 2012, 1 news report on local tv stations
Since June 2012, 2 radio interviews
Since June 2012, 14 articles in local newsletters
From June 2012 through April 2013, 1,112 PSAs ran on Houston television media
outlets for a value of $483,661
www.ccisd.net/alliance
Bay Area Alliance for Youth & Families 2012-13
Interested in being a part of what the Alliance is doing in the community?
Contact us!
Bay Area Alliance for Youth & Families
281-284-0370
www.ccisd.net/alliance
or follow us on Facebook!!
E-mail Coalition Manager, Amanda McLauchlin – [email protected]
Physical and Mailing Address:
2145 W. Nasa Blvd
Webster, TX 77598
