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 THE VIEW FROMBOSTON: A BCG

Analysis of ToyotaPRESENTED BY:-

AMAN APOOR

ANSH!PRIYA PANDEY

NITISH "AIN

AISHWARY SENGERGA!RAV PRATI 

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Wit# $o%& F'o( "a)an: A B'i&f on Toyota

H&a*+,a't&'&* in Toyota Ai.#i "a)an

Fo,n*&* /y ii.#i'o Toyo*a in 0123

$a'4&st a,to(o/il& (an,fa.t,'&' 567068

P'o*,.&s ,n*&' 9%& /'an*s: Toyota Hino $&,s Ran; < S.ion

N&t In.o(&: =01>? /illion 5670@8

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BCG Analysis

STAR:

1. Lexus- Luxury Sedans

2. Prius Hybrid

3. Land Cruiser SUV

4. Foruner 

!. "ios Series

#U"ST$%&:

1. S'ion- (or you)

2. Ca*ry+ Coro,,a- as )ybrids

3. io-(ue, So,ar-/o0eredHydroen as

4. iese, enine 'ars (or $ndia S" Asia

!. S*a,, 'ars (or $ndia C)ina 

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BCG Analysis: Cont*>

CASH C%S:

1. Ca*ry Coro,,a

2. $nno5a

DOG:

0> D&.linin4 (a'&ts in ! E,'o)&

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  T H A N

     Y O !

 B B B