KEY PARTNERS AND SUPPORTERS

BE PART OF SOCCEREX EUROPEBE PART OF FOOTBALL’S FUTURE

ADVISORY BOARD

ALBERTO COLOMBODEPUT Y GENERAL SECRETARY, EUROPEAN LEAGUES

DANIEL CRAVOSENIOR PARTNER,CRAVO, PASTL & BALBUENA

PEDRO PINTOFOUNDER & CEO,EMPOWER SPORTS

PEDRO PROENÇAPRESIDENT,LIGA PORTUGAL

GUILLEM BALAGUETV HOST & FOOTBALLJOURNALIST

GERARD HOULLIERHEAD OF GLOBAL FOOTBALL ,RED BULL

CEO,SIGA (SPORT INTEGRIT Y GLOBAL ALLIANCE)

EMANUEL MACEDODE MEDEIROS

DECOCEO,D20 SPORTS

Alberto Colombo is the Deputy General Secretary of the European Leagues, the organization that gathers 35 professional football leagues representing more than 900 clubs in 28 countries, across Europe.

Alberto joined the European Leagues in 2008 and previously had professional experiences for major sports events such as the Olympics and the America’s Cup of Sail. He is a sports industry senior director with experience in football governance, stakeholders relation, media rights, marketing & communication, event management, EU sports policy and public affairs, sports integrity and IPR.

As Technical Director for the French Football Federation, Gerard was famously part of the set up that delivered a ‘Golden Generation’ that won the 1998 FIFA World Cup and the 2000 UEFA Euros. He had success managing the likes of Liverpool and Lyon and now as Head of Global Football for Red Bull, he oversees the development of their network of clubs.

Daniel provides his expert legal services to football clubs, agents, federations, players and football’s governing bodies. Daniel is active in the Higher Court of Sports Justice including CAS, the Court of Arbitration for Sport, as well as being the Vice President of the Special Committee on Legislation and Sports Law at the Brazilian Bar Association.

Deco is internationally renowned for his playing career with the likes of FC Barcelona, Chelsea FC and the Portuguese National Team. After retiring, Deco founded D20 Sports, an athlete management agency which lets him use his 17 years of soccer experience to help the stars of tomorrow.

Emanuel Macedo de Medeiros held positions throughout the worlds of law, Portu-guese politics and football including being appointed Secretary General of the Por-tuguese Professional Football League in 2000, before becoming a member of several committees within both UEFA and FIFA.

Along with being one of the founding fathers and the former CEO of the Association of European Professional Football Leagues, he currently holds the position of CEO of ICSS INSIGHT, as well as being the proud co-founder and current CEO of the Sport Integrity Global Alliance (SIGA).

Guillem Balague is a key fixture in Eleven Sports’ coverage of Spanish football. He is also the UK Correspondent for AS and El Larguero. His work appears regularly in The Times and in Champions magazine and has a weekly column in the Daily Mirror.

He also wrote the bestselling “A Season on the Brink”, an insider’s account of Liver-pool’s 2004-05 Champions’ League winning campaign. His latest book on Mauricio Pochettino “Brave New World - Inside Pochettino’s Spurs” was published in Autumn of 2017 and was shortlisted for the Football Book of the Year. It became a Sunday Times best-selling book, and the best-selling football book of 2018.

He has written or worked for The Telegraph, Marca, The Times, The Observer, Talk Sport, BBC, Cadena Ser, 442, World Soccer, Champions magazine, Football Index, and many other publications in Spain, Britain and worldwide.

Pedro is a seasoned communications professional with 20 years experience in the sports industry as a journalist, broadcaster and communications director. He spent 15 years as a sports presenter and correspondent for CNN before moving to become Managing Director of Communications at UEFA, where he ran all communications activities at European Football’s governing body. Pedro has recently launched Empower Sports, a new sports communications agency, advising athletes, coaches and executives on communications, PR and digital content.

Pedro Proença is currently serving as the President of Liga Portugal, the body in charge of organizing, promoting and ruling professional football in Portugal. Until January 2015 was a member of the top-level group of Portuguese referees, having been awarded membership of the FIFA list of referees in 2003 and of the UEFA Elite referees group in 2009. In 2012 was elected World’s Best Referee by the highest international football body.

In 2015, after ending his career, the Portuguese National Association elected him as the Best Portuguese Referee of the Century. Arrived at Liga Portugal in July 2015, elected for a four-year term which has already been marked by: achieving economic and financial sustainability; regaining the association’s credibility; leveraging of Liga Portugal’s position as the pivotal institution in the football industry’s dynamics; and internationalization of the Liga Portugal and industry brands

The following industry leaders have attended past Soccerex events:

COMPANY COUNTRYJOB TITLE7egend SA CEO Portugal

AC Milan Commercial Director Italy

adi.tv CEO United Kingdom

adidas UK Ltd Strategic Planning Manager - Global Sports Marketing Football United Kingdom

AFC Ajax CEO Netherlands

Algarve Tourism Bureau Director Portugal

Amendoeira Golf Resort Commercial Manager Portugal

Arsenal FC Head of Marketing United Kingdom

AS Monaco Chief Commercial Officer France

AS Roma Digital Content Manager Italy

BBC Sport Football Editor United Kingdom

Borussia Dortmund GmbH & Co. KGaA Head of Marketing Germany

Borussia VfL 1900 Mönchenglad-bach GmbH Head of International Business Development Germany

Brand it Group CEO Portugal

Brighton & Hove Albion FC Chief Executive United Kingdom

BT Sport Digital Director United Kingdom

Celtic FC Head of Business Development United Kingdom

Checkers Safety Group UK Ltd t/a Terraplas Chairman United Kingdom

Chelsea FC Head of Content & Production United Kingdom

Chevrolet Global Marketing Partnership Director United Kingdom

Chinese Football Association - CFA Marketing Director China

Club Atlético de Madrid CCO Spain

Coca-Cola (U.K.) Associate Director, IT Innovation United Kingdom

Copa90 Head of Copa90 United Kingdom

Cruyff Football CEO Netherlands

CSA Lawyer Portugal

DAZN CEO United Kingdom

Department for International Trade - DIT Head of Global Sports Projects United Kingdom

Deutsche Fußball Liga GmbH (Bundesliga) Director - Content Germany

DUGOUT Limited CEO United Kingdom

Dutch Football Association (Koninklijke Nederlandse

Voetbalbond)Head of Sponsorships Netherlands

EFL Chief Executive United Kingdom

Eleven Sports Media Managing Director United Kingdom

Energize Hotels Vice President Portugal

EXAMPLE ATTENDEES

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COMPANY COUNTRYJOB TITLEEredivisie CV CEO Netherlands

ESSMA - European Stadium and Safety Management Association Managing Director Belgium

Eurodata Sport Ltd Managing Director United Kingdom

Everton FC Executive Director United Kingdom

eyevo CEO Portugal

Facebook Head of Sports Partnerships EMEA United States

FC Barcelona Strategic Planning & Innovation Director Spain

FC Bayern Munich Women's football, Teammanagement Sports Germany

FC Dynamo Kyiv Head of Marketing and Advertisement Ukraine

FC Internazionale Milano Head of Sport Performance Analysis Italy

FC Porto Legal Affairs / Sports Lawyer & Consultant Portugal

FC Shakhtar Donetsk Commercial Director Ukraine

FC Zenit St Petersburg PR Director Russia

FIFA Head of Member Associations Switzerland

FIFPRO Legal Director Netherlands

FlipKick CEO & Founder Portugal

Galatasaray SK Director of Trade Turkey

Geeminds CEO Portugal

Gensler Sports Director United States

Glasgow Rangers Head of Commercial United Kingdom

HID Global Head of Ticketing France

Hilton Worldwide Account Director – Sports United Kingdom

Hotel Football Director of Sales United Kingdom

Huric CEO Portugal

IDOM Managing Director Spain

IMG SVP & General Manager Football United Kingdom

ITV Controller of Sport United Kingdom

Juventus FC International Business Development Manager Italy

KPMG UK Partner United Kingdom

Lagardère Sports Managing Director France

League Managers Association - LMA Director of Strategy United Kingdom

Lega Serie A Marketing & TV Rights Director Italy

Leicester City Football Club Commercial Director United Kingdom

Liga de Fútbol Profesional - LaLiga President Spain

Liga Portugal President Portugal

Ligue de Football Professionnel (Ligue 1) Chairman Stadia Strategic Committee France

Liverpool FC Chief Media Officer United Kingdom

Manchester City FC Chief Marketing Officer United Kingdom

Manchester United FC CEO, Media United Kingdom

MBNA VP Senior Sponsorships Manager United Kingdom

COMPANY COUNTRYJOB TITLEMelia Hotels International Director Business Development Spain

Mitsubishi Electric Europe B.V Benelux Branch Marketing Manager Netherlands

MRGL Advogados Sports Lawyer Portugal

NeuLion Vice President Sales United States

Nielsen Sports and Entertainment Business Development Manager United Arab Emirates

Octagon Business Development and Marketing Manager United Kingdom

Olympique de Marseille Head of Marketing Products France

ONE Tróia Training Center Marketing Director Hospitality Portugal

Panathinaikos FC Technical Director Greece

Paris Saint-Germain Football Club International Development France

Passamar General Manager Portugal

Perform Group Duty Editor United Kingdom

Populous Senior Associate, Business Development United States

PUMA SE - International Division Senior Sports Marketing Manager Germany

PwC UK Partner United Kingdom

Quasar DMC Sales Manager Portugal

Real Madrid CF Sponsorship and Advertising Director Spain

Red Bull Company Ltd Head of Global Football United Kingdom

Relevent Chairman United States

S.C. Braga Advogado/Lawyer Portugal

S.L. Benfica CEO Portugal

Samsung Electronics Europe Senior Product Manager United Kingdom

Sky Bet Head of Brands United Kingdom

SpecialOne.Football Agent/Intermediary Portugal

Swiss Football League (SFL) CEO Switzerland

The FA Communications Manager United Kingdom

The Football Business Academy - FBA Founder & CEO Switzerland

The PFA Chief Executive United Kingdom

The Premier League Head of Sales & Marketing United Kingdom

Tottenham Hotspur FC Head of Recruitment and Analysis United Kingdom

Twitter Head of Sport United Kingdom

UEFA Head of Disciplinary and Integrity Switzerland

Ukrainian Premier League CEO Ukraine

Valencia CF Marketing, Sales and Fan Area Director Spain

VfL Wolfsburg Head of Corporate Development Germany

Videobserver VP Business Development Portugal

William Hill Head of Sponsorship PR United Kingdom

Wolverhampton Wanderers FC Managing Director United Kingdom

EXAMPLE ATTENDEES

CONFERENCE CONCEPTSoccerex Europe will be delivering 2 days of unmissable business insight this September 5th-6th in Oeiras, Lisbon, bringing together the key decision makers and forward thinkers in the football industry to discuss a variety of topics. These are just some of the sessions you may be attending:

SAFEGUARDING FOOTBALL’S FINANCIAL INTEGRITY

Football is big business and, as the money on offer has increased, so too has the threat to the game’s financial integrity. The highest standards of professional governance need to be adhered to if the game is not to fall foul of corruption, criminality and mismanagement. While the game’s governing bodies have taken positive steps to safeguard football’s financial integrity, through the implementation of club licensing schemes, Financial Fair Play regulations and strategies against match fixing , the challenge is ongoing, and its importance growing, as activities such as sports betting become an ever larger part of the football business mix. At Soccerex Europe we will hear from governing bodies, legal experts and specialist independent organisations as they evaluate the different threats to football’s financial integrity and analyse what needs to be done to protect the credibility of the beautiful game.

FOOTBALL’S ROLE IN THE MATURING ESPORT MARKET

Esports may be an industry in its relative infancy but it is one that is none the less worth close to $700m worldwide, with phenomenal growth forecast over the next few years. While China and the US are the biggest individual markets, collectively Europe accounts for almost one third of all global esports revenues and 20% of the global audience. While the pace of growth may depend on factors such as regulations, competition formats and rights sales, the industry’s rapid maturity is in part being driven by the increasing involvement of elite European football brands who, as they look to claim their piece of the esports pie, bring with them brand equity and established fanbases. At Soccerex Europe, we will gather a mix of leading football, media and gaming organisations to analyse the role of football in the maturing esports market and the opportunities the future might hold.

WILL FRAGMENTATION BURST THE BROADCASTING BUBBLE?

Over the past decade, broadcasting revenues have underpinned the stratospheric financial growth seen across Europe’s top leagues and continue to form an essential part of their business strategies. However, sports broadcasters today face an increasingly fragmented and complex environment. There is more football than ever before and perhaps a greater global appetite for it. In the battle for attention, media old and new must evaluate not just what to show but how and when their audience want to watch it. This volume of options has caused established media to become more tentative in their rights bidding with incumbents being more selective, allowing new and exciting entrants into the market. How will the rights market adapt to these new players and new ways of broadcasting football? Will values be retained or with so much on offer, will the packages and the way they are sold have to change? At Soccerex Europe, we will bring together a mix of senior rights holders, broadcasters and digital media to analyse the current market fragmentation and how the changes will affect business in terms of the revenues and rights on offer.

TECHNOLOGY, INNOVATION & THE FUTURE OF FOOTBALL

This summer, Portugal will host the finals of the inaugural UEFA Nations League, the first major tournament the country has hosted since the EUROs in 2004. In the 15 years that have past, technological advances have radically reshaped our consumption of football and the way the game is played, coached and regulated. For example, in 2004 Facebook had just been launched. In 2019 more than 400 million fans will use the platform to follow the game and interact with players, teams and fellow fans around the world. Through technology, coaches have better understanding of their players, players have better connection with their fans and fans have better access to the game than ever before. Taking place in Oeiras, one of continent’s tech hubs, Soccerex Europe will bring together a mix of sporting and digital innovators to look at how technology has driven football’s evolution and what future trends will shape the beautiful game for the next decade and beyond. The event will also provide a further glimpse at the future of football business through a series of start up presentations on the products and services set to change football in the coming years.

FOOTBALL - THE LEAGUE PERSPECTIVE

While clubs and players are often the end beneficiaries, it is the different leagues across Europe, through their commercial and organisational acumen that lay the foundation for the domestic football industry to grow in each country. From regulating competitions to negotiating broadcasting deals, they provide the framework and finances for football to flourish across the continent. As one of the industry’s key stakeholder groups, what do Europe’s football leagues make of football’s changing landscape? How are they protecting their interests and – those of their members – against a backdrop of globalization, stagnating rights values and increased international competition? At Soccerex Europe, we will get the league perspective as we hear the thoughts of league chiefs across Europe on the most pressing issues affecting the game today.

CONFERENCE CONCEPT

THE MODERN FOOTBALL FAN

Football needs players and a ball to exist but it is thanks to its multitude of fans around the world that football has become the defining cultural entity it is now; something which unites, divides and empowers people and which has spawned the global multibillion dollar industry we see today. The football fan and their needs are central to the activities of all involved in the game but as football has involved with the globalization of the modern world so too has the modern fan. They have more choices, less time and higher expectations than ever before. They are more diverse and more widespread. Against this backdrop, rights holders, media and sponsors must select the right product, channels and relationships that deliver the experiences andauthenticity that fans crave. At Soccerex Europe, we will delve into the profile and needs of the modern fan, uniting rights holders, fan groups and media specialists to look at what fans want and how football can give it to them.

CONTENT – THE KING OF FAN ENGAGEMENT

Whether it is short or long form, player or fan generated, immersive or interactive, content is still the undisputed king when it comes to fan engagement. In the race to connect with fans, agencies, media and rights holders invest millions in content creation but they are doing so in a world where everyone is a potential content creator, enabled by technology and empowered by social trends. The last few years have seen an emergence of new types of content offering increasingly closer and more personal access, perhaps best embodied by the rise of athlete driven media and fan channels. How can brands best navigate this changing content landscape to reach football’s growing fan base?

What content do fans really want and how will rights holders meet the challenge put to them by their own players and their fans? All these questions and more will be addressed at Soccerex Europe as some of the finest minds in the business converge to look at the future of football content.

THE ANATOMY OF A WINNING TEAM

Sporting success is achieved through a combination of different factors, all aligning perfectly to deliver the optimum performance environment both for the team as a collective and the individual players within it. From the levels of fitness and hydration in each player to the coaching they have received and their ability to take responsibility on the field, each factor plays its part and must be analysed and understood by a team’s coaching staff. Technology and sports science have made this analysis easier but the skill lies in knowing which factors to focus on and what combination is required to deliver consistent success on the pitch. At Soccerex Europe, performance analysts, coaching experts and sports scientists will dissect the anatomy of a winning team and look at how each part should be conditioned and combined.

CLUB BUSINESS - MASTERING THE REVENUE GENERATION MIX

For clubs of any size, nurturing the different revenue streams available is essential to establishing commercial stability and success. Broadcasting revenues, whilst important – increasingly so at the highest level – are centrally negotiated and so the development of elements within their control such as sponsorships, merchandising and match day sales is an equally important aspect of a club’s commercial strategy. Elite clubs must balance their focus between local and international fans, understanding which overseas markets offer them the greatest potential returns and all football must take note of the opportunity presented by sports betting. At Soccerex Europe, commercial directors from some of the continent’s biggest clubs will come together to look at the ideal revenue generation mix and what it takes to master the different elements within it.

MAKING THE BREAKTHROUGH – THE RISE OF WOMEN’S FOOTBALL

2019 looks set to be a tipping point for women’s football. The past five years have seen increasing investment by Europe’s established elite and now the UEFA Women’s Champions League boasts some of the most recognised brands in football, bringing increased audiences and commercial attention. With more fans engaged than ever before, thanks largely to social media and the increased media profiles of its stars, the FIFA Women’s World Cup in France lies waiting on the horizon and with it the opportunity for both the interest in, and commercialization of, the women’s game to reach new heights. At Soccerex Europe, taking place just a few months after the FIFA Women’s World Cup, leading figures from the women’s game will unite to look back at the tournament and the impact it can have upon levels of participation, media coverage and financial growth in the sport. They will also look at what can be done to address the many inequalities in comparison with the men’s game and make football more accessible to girls and women across the continent.

CONFERENCE CONCEPT

WHY OEIRAS?

• Oeiras is notable in the world of European football, with the Portuguese National team’s training ground being based in the city, as well as the national stadium, Estádio Nacional, which made football history for hosting the first ever game in a UEFA club competition. • The municipality alsoacts as an important economic hub in Portugal, known for having the highest GDP per capita in Portugal, as well as the highest purchasing power, besides Lisbon.

• Oeiras has also become a large technological hub by acting as a hosting for a number of large corportations in numerous business parks around the area, such as:

w Google w Samsung w SAP w Nike w Hewlett-Packard w McDonald’s w Cisco

FOOTBALL’S CHANGING TRANSFER MARKET

Fuelled by vast broadcast and sponsorship contracts and heavy investment from new club owners, the player market has become incredibly lucrative for the clubs and agents involved, with trading forming a key part of many clubs’ business strategies. For example, the value of annual player trading across Europe’s big five leagues has grown by almost 50% in the past five years, with trading for the 2018/19 summer transfer window exceeding €4bn for the second year running. However, the complexities of the market are about to change. The growth of rights deals is starting to slow down, FIFA have announced plans to reintroduce agent regulations and loan deal restrictions and clubs in the Premier League, collectively Europe’s biggest spender, will soon be dealing with the effects of Brexit. What impact will these changes have on the European transfer market? At Soccerex Europe, a collection of football figures, legal experts and financial analysts will assess the current state of the transfer market, the role player trading plays in club business and what the future of the player market might look like.

MORE TOURNAMENTS = BIGGER TOURNAMENTS = BETTER TOURNAMENTS?

Next summer, the UEFA European Championship will be staged across the continent for the first time, with 12 different countries hosting matches in what is set to be a groundbreaking tournament. FIFA then followed suit, with its member’s voting for the expanded 48 team FIFA World Cup in 2026 to be held across Canada, Mexico and the USA. In between, in addition to the existing international and domestic matches that players, teams and media must navigate, there will be further editions of the UEFA Nation’s League – set to be staged for the first time in Portugal this summer – and more European club competitions following UEFA’s recently unveiled plans for a Europa League 2. In short, tournaments are getting bigger in scale and in number but are fans getting a better experience as a result? How will this expanded schedule effect issues such as player fitness, media logistics, the investment of advertisers and sponsors and the interest of fans? At Soccerex Europe we will look at the challenges and opportunities that Euro 2020 and the other new tournaments on football’s horizon will present to the different stakeholders across the game.

@soccerex @soccerex /company/soccerex /soccerex

T: +44 208 987 5522 E: enquiries@soccerex.com W: www.soccerex.com/europe

BE PART OF SOCCEREX EUROPEBE PART OF FOOTBALL’S FUTURE

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