2

BEC World Plc.BEC World Plc.

Presentation for Investors

SET OPORTUNITY DAY

21 September 2006

Industry Overview

Financial Highlights

3

Advertising Expenditure Trends:Advertising Expenditure Trends:

Source: Nielsen Media Research

ESTIMATED TOTAL ADVERTISING EXPENDITURE BY MEDIUM

YTD JANUARY- AUGUST 06 VS 05

BAHT MILLIONS

MEDIA YTD 06 SOV% YTD 05 SOV% DIFF % Change

TV 35,542 60.27 32,963 59.05 2,579 7.82

RADIO 4,308 7.31 4,079 7.31 229 5.61

NEWSPAPERS 10,199 17.29 10,436 18.70 -(237) -(2.27)

MAGAZINES 3,960 6.72 3,894 6.98 66 1.69

CINEMA 1,043 1.77 864 1.55 179 20.72

OUTDOOR 3,113 5.28 3,020 5.41 93 3.08

TRANSIT 633 1.07 485 0.87 148 30.52

IN STORE 175 0.30 80 0.14 95 118.75

TOTAL 58,971 100.00 55,820 100.00 3,151 5.64

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TV Advertising Trend:TV Advertising Trend:

0

10,000

20,000

30,000

40,000

50,000

60,000Bt m

High Growth Rate – Recovers FastSource: Nielsen Media Research

YoY '93 '94 '95 '96 '97 '98 '99 2000 '01 '02 '03 '04 '05

Growth 34% 25% 14% 19% 10% -15% 11% 18% 8% 14% 13% 12% 6%

5

TV ADVERTISING EXPENDITURE :

Rank (Bahtx1,000)   First Half 2006 Changes 06-05

First Half 2005

PRODUCT SECTION   Amt. % Amt. % Amt. % 1 SKIN CARE PREPARATION   2,107,489 8.0% 459,759 27.9% 1,647,730 6.7%

2 NON ALCHOHOLIC BEVER..   1,786,509 6.8% -141,568 -7.3% 1,928,077 7.9%

3 COMMUNICATIONS   1,591,320 6.0% -402,563 -20.2% 1,993,883 8.2%

4 LEISURE   1,554,894 5.9% 141,157 10.0% 1,413,737 5.8%

5 GOVERNMENT & COMMU…   1,490,520 5.6% 131,654 9.7% 1,358,866 5.6%

6 TOILETRIES   1,279,733 4.8% -111,433 -8.0% 1,391,166 5.7%

7 HAIR PREPARATION   1,204,213 4.6% 134,170 12.5% 1,070,043 4.4%

8 CD/VDO & MUSIC PRO…   1,141,709 4.3% -266,255 -18.9% 1,407,964 5.8%

9 MOTOR VEHICLES   1,056,114 4.0% 295,982 38.9% 760,132 3.1%

10 FOODSTUFFS   958,872 3.6% -35,073 -3.5% 993,945 4.1%

11 DAIRY PRODUCT   925,202 3.5% 243,630 35.7% 681,572 2.8%

12 MEDIA & MARKETING   882,914 3.3% 18,954 2.2% 863,960 3.5%

13 ALCOHOLIC BEVERAGES   849,059 3.2% 106,419 14.3% 742,640 3.0%

14 HOUSEHOLD CLEANER…   839,698 3.2% 285,916 51.6% 553,782 2.3%

15 ORAL PRODUCT   574,463 2.2% 125,822 28.0% 448,641 1.8%

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(Baht x 1,000)   First Half of 2006 Changes 06-05First Half of

2005PRODUCT SECTION   Amt. % Amt. % Amt. %

SKIN CARE PREPARATION   2,107,489 8.0% 459,759 27.9%1,647,73

06.7%

MOTOR VEHICLES   1,056,114 4.0% 295,982 38.9% 760,132 3.1%

HOUSEHOLD CLEANER…   839,698 3.2% 285,916 51.6% 553,782 2.3%

DAIRY PRODUCT   925,202 3.5% 243,630 35.7% 681,572 2.8%

PETROL   294,066 1.1% 234,511 393.8% 59,555 0.2%

INSURANCE   301,790 1.1% 197,116 188.3% 104,674 0.4%

RETAIL STORES   476,677 1.8% 167,953 54.4% 308,724 1.3%

CERDIT/DEBIT CARDS   308,147 1.2% 155,972 102.5% 152,175 0.6%

BAKERY & CHOCOL., etc.   319,618 1.2% 142,117 80.1% 177,501 0.7%

LEISURE   1,554,894 5.9% 141,157 10.0%1,413,73

75.8%

FOOD OUTLET & RESTAU..   522,298 2.0% 140,346 36.7% 381,952 1.6%

HAIR PREPARATION   1,204,213 4.6% 134,170 12.5%1,070,04

34.4%

MOTORCYCLE & BICYCLE   411,988 1.6% 133,001 47.7% 278,987 1.1%

GOVERNMENT & COMMU…   1,490,520 5.6% 131,654 9.7%1,358,86

65.6%

ORAL PRODUCT   574,463 2.2% 125,822 28.0% 448,641 1.8%

TV ADVERTISING EXPENDITURE :

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TV ADEX-2003-2005

TV Adex Ch.3 Ch.5 Ch.7 Ch.9 Ch.11 iTVIndustr

y

2005 10,392 8,238 14,010 6,956 1,171 9,244 50,011

2004 10,806 7,866 13,734 6,443 970 7,351 47,170

2003 10,857 7,923 12,030 4,554 996 5,928 42,288

'05 YoY -3.8% 4.7% 2.0% 8.0% 20.7% 25.8% 6.0%

'04 YoY -0.5% -0.7% 14.2% 41.5% -2.6% 24.0% 11.5%

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0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

9,000

10,000

    CHANNEL 3     CHANNEL 5     CHANNEL 7     CHANNEL 9     ITV     CHANNEL 11

YTD-06 YTD-05

Advertising Spends on TV Advertising Spends on TV YTD 2006 vs YTD 2005YTD 2006 vs YTD 2005

Millions Baht

+15.5%

+19.5%

+4.8%

+4.8%

+12.0%

-3.4%

Source: Nielsen Media Research

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Top 20 Advertisers on Television YTD Aug’06:Top 20 Advertisers on Television YTD Aug’06:

Source: Nielsen Media Research

    TV

  Grand Total

3 5 7 9 ITV 11

ADVERTISER (000 BAHT) % % % % % %

  UNILEVER (THAI) HOLDINGS 3,184,924 20.0% 10.0% 34.3% 10.2% 25.5%  

  PROCTER & GAMBLE (THAILAND) 935,622 44.2% 7.8% 41.0% 3.2% 3.8%  

  BEIERSDORF (THAILAND) CO.,LTD. 650,135 36.7% 4.8% 34.7% 3.8% 19.8% 0.1%

  NESTLE(THAI) LTD. 592,725 28.5% 6.8% 41.7% 8.5% 14.4% *

  COLGATE-PALMOLIVE(THAILAND)LTD 506,796 42.8% 1.1% 43.9% 2.0% 10.2%  

  AJINOMOTO SALES CO.,(THAILAND) 492,828 22.5% 11.8% 31.1% 10.1% 23.6% 0.9%

  TOYOTA MOTOR THAILAND CO.,LTD. 481,299 24.8% 9.0% 29.7% 18.7% 16.4% 1.3%

  KAO COMMERCIAL (THAILAND) CO., 468,084 26.9% 8.6% 39.5% 10.1% 14.8% 0.1%

  OSOTSPA (TECK HENG YOO) 466,655 28.5% 10.4% 28.2% 12.4% 15.7% 4.8%

  ADVANCE INFO SERVICE PCL. 445,085 17.2% 6.9% 37.1% 5.4% 32.5% 1.0%

  PTT PUBLIC CO.,LTD. 422,888 18.8% 13.9% 17.0% 27.1% 13.7% 9.6%

  L'OREAL (THAILAND) LTD. 412,682 25.5% 4.3% 35.7% 11.7% 22.8%  

  JOHNSON&JOHNSON(THAILAND)LTD. 412,430 39.1% 11.9% 31.6% 11.5% 5.9%  

  BOONRAWD BREWERY CO.,LTD. 383,427 20.7% 20.4% 26.3% 11.1% 16.6% 5.0%

  TOTAL ACCESS COMMUNICATIONS 343,480 24.5% 13.2% 36.9% 13.7% 10.9% 0.9%

  BEER THAI (1991) CO.,LTD. 330,090 15.6% 25.0% 14.8% 13.9% 22.2% 8.6%

  LION (THAILAND) CO.,LTD. 310,488 21.9% 15.5% 19.7% 12.7% 30.2%  

  TRI PETCH ISUZU SALES CO.,LTD. 307,227 26.3% 17.2% 15.3% 21.1% 20.0%  

  A.P.HONDA CO.,LTD. 228,254 18.4% 14.3% 21.9% 14.5% 23.1% 7.9%

  PEPSI-COLA (THAI) TRADING/SERM 222,096 25.1% 7.6% 36.6% 15.4% 15.3%  

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STATION SHARE OF AUDIENCE 2005 - 2006WHOLE KINGDOM : ALL AGED 4+

06.00 - 24.00

POTENTIAL 2005 : 58,396,000 ; 2006 : 59,400,000

Source: Nielsen Media Research

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13

12

13

12 12

13

12 12 12 12 12ITV

CH11

CH9

CH7

CH5

CH3

TOTAL TVR

ITV 11 11 10.7 11.1 10 11.3 11.5 11.7 10.9 11.7 11.8 12 13.8

CH11 2.7 3 2.6 3.2 3.3 2.7 3 3 2.8 2.7 3.8 2.6 2.5

CH9 11.2 11 10.3 9.8 9.2 10.4 10.4 10.8 11.2 10.5 11.7 10.5 11

CH7 43 43 40.5 36.1 43.4 40.6 40.2 43 43.8 43 38.7 41.2 39.8

CH5 8.2 8 8 7.6 7.4 7 6.6 6.8 7.3 7.7 8.1 7.1 7.5

CH3 23.9 24 28 32.2 26.5 28 28.1 24.7 23.9 24.5 25.9 26.6 25.4

TOTAL TVR 12 12 13 12 13 12 12 13 12 12 12 12 12

AUG 2005

SEP 2005

OCT 2005

NOV 2005

DEC 2005

JAN 2006

FEB 2006

MAR 2006

APR 2006

MAY 2006

JUN 2006

JUL 2006

AUG 2006

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AUDIENCE SIZE BY CHANNEL - WEEKDAY

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06:00

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Thousands

CH3 CH5 CH7 CH9 CH11 CHITV

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TV VIEWING PATTERNBY AGE GROUP - WEEKDAY

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A 4-9 A 10-14 A 15-24 A 25-39 A 40-49 A 50+ All 4+

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AUDIENCE SIZE BY CHANNEL - WEEKEND

0

5000

10000

15000

20000

06:00

07:00

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Thousands

CH3 CH5 CH7 CH9 CH11 CHITV

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TV VIEWING PATTERN BY AGE GROUP- WEEKEND

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A 4-9 A 10-14 A 15-24 A 25-39 A 40-49 A 50+ All 4+

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Industry Reform:Industry Reform:

We shall see NBC and Broadcasting Bill shortly.

The reform is about to begin.

The reform is “blessing in disguised” for BEC as the industry will be more transparent and orderly.

Long awaited new investment opportunities in domestic market will be opened for BEC.

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2Q06 +/- QoQ +/- YoY

Advertising 1,595 6% 26%

Copyright & Services 87 26% 107%

Concerts & Shows 43 -42% -89%

Total Sales Revenue 1,725 5% 1%

2nd Quarter of 2006 Highlights:2nd Quarter of 2006 Highlights:

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BEC WorldBEC WorldSecond Quarter of 2006Second Quarter of 2006

BEC World Second Quarter of 2006

Operating Results ฿ Million  % +/- YoY +/- QoQ

Total Sales Revenues 1,725 100% 11 1% 84 5%

Operating Costs  

Cost of Services 728 42% 39 6% 14 2%

Cost of Shows 47 3% -314 -87% -18 -28%

Cost of Sales & Services 775 45% -275 -26% -4 -1%Selling & Admin. Expenses

313 18% -1 0% 29 10%

Total Operating Costs 1,088 63% -276 -20% 25 2%

Operating Profit 637 37% 287 82% 59 10%Share of Associates' Results

-11 -1% -15 -375% -18 -257%

Other Income 25 1% 6 32% -8 -24%

Profit Before Tax 651 38% 278 75% 33 5%

Corporate Income Tax 193 11% 63 48% 23 14%

Profit After Tax 458 27% 215 88% 10 2%Profit of Minority's Interest

7 0% 21 -150% 19 -158%

NET PROFIT 465 27% 236 103% 29 7%

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BEC World First Half 2006Operating Results ฿ Million   % +/- YoY Advertising Income 3,093 179% 714 30% Copyright & Services 157 9% 40 34% Concerts & Shows 117 7% -553 -83%

Total Sales Revenues 3,367 195% 201 6%

Operating Costs   Cost of Services 1,442 84% 47 3% Cost of Shows 113 7% -479 -81%Cost of Sales & Services 1,555 90% -432 -22%Selling & Admin. Expenses 596 35% 1 0%Total Operating Costs 2,151 125% -431 -17%Operating Profit 1,216 70% 632 108%Share of Associates' Results -4 0% 1 -20%Other Income 57 3% 18 46%Profit Before Tax 1,269 74% 651 105%Corporate Income Tax 363 21% 141 64%Profit After Tax 906 53% 510 129%Profit of Minority's Interest -5 0% 9 -64%NET PROFIT 901 52% 519 136%

BEC WorldBEC WorldFirst Half 2006First Half 2006

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High Operating Leverage:High Operating Leverage:

As our operating costs and expenses are mostly fixed in nature, thus BEC World has high operating leverage.

Our profitability will improve greater than the growth rate of our revenue growth.

0.60

0.80

1.00

1.20

1.40

1.60

1.80

2.00

2.20

2.40

2.60

2.80

3.00

Revenue Profit

Revenue and Profit Growth

(1Q99 is BASE)