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Behind the Bits of Social Media - Word of Mouth by CommunitiesDNA

Date post: 05-Dec-2014
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Presentación de Rolando Peralta en el WebConf Latino Panama 2012, hablando sobre lo que esta detrás del telón de Social Media: Redes, Hubs, Mega Hubs, Comunidades, Revuelo, Word of Mouth y Word of Mouse.Más sobre Word of Mouth y Comunidades en http://www.CommunitiesDNAblog.com/Blog o via twitter: @RolandoPeralta
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Page 1: Behind the Bits of Social Media - Word of Mouth by CommunitiesDNA
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#tag

#WebConfLatino

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@RolandoPeralta Questions

CommunitiesDNAblog.com

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Investigamos y aprendemos de Comunidades alrededor del mundo desde 2002, y las construimos usando Word of Mouth Marketing desde 2005.

Colaboramos en 5 continentes con industrias de Turismo y Viajes de Lujo, Hosteleria, Alta Tecnologia, Software, Productos de Consumo masivo, Gobiernos y Proyectos de Educacion, y cualquier organizacion

con necesidades de conectar verdaderamente con sus Clientes, usuarios, y beneficiarios.

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• Rayos X

• Es importante?

• Por que hablamos?

• Hubs

• El mundo es un pañuelo, cierto?

• Como se propaga el revuelo?

• Productos contagiosos?

• Acelerando el contagio

• Siembre y cultive

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RAYOS-X

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Tesis 1:

Los Mercados son Conversaciones.

Tesis 2:

Los mercados consisten

de seres humanos,

no de sectores demográficos

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Cuanto tiempo invierten los consumidores en Internet?

19%

14%

33%

35%

0 minutos

1-60 minutos

60-79 minutos

180+ minutos

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En Panama?

1. Google.com 2. Facebook 3. YouTube 4. Windows Live 5. Yahoo!

6. Twitter 7. Google Panama 8. Wikipedia 9. Blogspot 10. Prensa.com

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Que hacen en Internet?

94%

87%

78%

75%

72%

66%

61%

59%

32%

Revisar email

Buscar

Investigar productos

Leer noticias

pasar el tiempo

comprar un producto

Redes sociales

buscar informacion de "como hacer"

Calificar productos o servicios

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ES IMPORTANTE?

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Word of Mouth

Word of Mouse

BUZZ

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≠

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Principales motivantes para comprar:

Fuente: WOMMA

WOM Web email Reviews

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Source: Forrester. 2010.

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Source: NOP World

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Source: eMarketer

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Source: Mckinsey/Thompson Lightstone

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POR QUE HABLAMOS?

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WOM WOM

1a Mano 2a Mano

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$

Nunca compraron

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HUBS

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EL MUNDO ES UN PAÑUELO

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Stanley Milgram Harvard University

1933 – 1984

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CÓMO SE PROPAGA EL REVUELO

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http://bit.ly/smdsv1

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Que es comunidad?

Un conjunto de Personas

Intereses Comunes

Se comunican entre ellos

Comparten Información

Crecen personal y

grupalmente.

Defienden una causa

Page 54: Behind the Bits of Social Media - Word of Mouth by CommunitiesDNA

http://www.flickr.com/photos/guano/3264147579/in/photostream/

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http://www.flickr.com/photos/kitchens_international/4159625816/in/photostream/

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“PRODUCTOS” CONTAGIOSOS

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ACELERANDO EL CONTAGIO

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Tesis 12:

No hay secretos.

El mercado en red sabe más

que las empresas

acerca de sus propios productos.

Y ya sea que las noticias

sean buenas o malas,

se las comunican a todo el mundo

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SIEMBRE Y CULTIVE

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@RolandoPeralta

Questions

[email protected] CommunitiesDNAblog.com Facebook.com/CommunitiesDNA

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For further information, please contact: [email protected]

Communities – Word of Mouth – Research


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