Berlitz Overview 1

Berlitz Language Centers – Egypt

Introduction

To:IDSC.

An Overview of Berlitz

Date: 05/25/2011

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Independently Owned & Operated Arkadia, Maadi, Nasr City, Alexandria

Table of Contents

About Berlitz ........................................................................................................................................... 4

The Berlitz Method ................................................................................................................................. 4

Berlitz Language Proficiency Levels ........................................................................................................ 5

Functional Skills ................................................................................................................................... 5

Level 1: ............................................................................................................................................ 5

Level 2: ............................................................................................................................................ 5

Intermediate Skills .............................................................................................................................. 5

Level 3: ............................................................................................................................................ 5

Level 4: ............................................................................................................................................ 6

Upper Intermediate ............................................................................................................................ 6

Level 5: ............................................................................................................................................ 6

Level 6: ............................................................................................................................................ 6

Advanced & Professional Skills ........................................................................................................... 6

Level 7: ............................................................................................................................................ 6

Level 8: ............................................................................................................................................ 7

Level 9: ............................................................................................................................................ 7

Level 10: .......................................................................................................................................... 7

The Learning Cycle .................................................................................................................................. 8

Needs Analysis (Placement Tests)....................................................................................................... 8

Orientation .......................................................................................................................................... 8

Instruction ........................................................................................................................................... 9

Monitoring .......................................................................................................................................... 9

Counselling and Progress Reports ...................................................................................................... 9

First one-on-one counselling .......................................................................................................... 9

Progress Report ............................................................................................................................... 9

Second one-on-one counselling ...................................................................................................... 9

Level Check (Level Final Exam) ............................................................................................................ 9

Berlitz Material ....................................................................................................................................... 9

The course book ................................................................................................................................ 10

Audio CD ........................................................................................................................................... 10

BerlitzEnglish™ Website .................................................................................................................... 10

Extract from the contents of BerlitzEnglish Level 1-4: ...................................................................... 11

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Extract from the contents of BerlitzEnglish Level 5-8 / Combination of Business Essentials with the

following themes is possible: ............................................................................................................ 11

Berlitz Instructor ................................................................................................................................... 12

Summary of Berlitz Products & Services ............................................................................................... 13

Private Instruction............................................................................................................................. 13

Semi-Private Instruction ................................................................................................................... 13

Group Instruction .............................................................................................................................. 13

Charter Courses ................................................................................................................................ 13

Berlitz Total Immersion® and other Intensive Programs .................................................................. 14

Service Package ..................................................................................................................................... 14

Needs Analysis .................................................................................................................................. 14

Concept Creation .............................................................................................................................. 14

Reporting System .............................................................................................................................. 14

Some of Our Customers ........................................................................................................................ 16

BerlitzEnglish Prices ................................................................................. Error! Bookmark not defined.

Terms & Conditions............................................................................................................................... 17

Starting Dates ................................................................................... Error! Bookmark not defined.

Payment Terms ................................................................................ Error! Bookmark not defined.

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About Berlitz

Berlitz is the world's largest provider of language training and cultural consulting services, with over

460 locations in 63 countries and more than 60 locations in the United States. We have helped

millions of men, women and children speak new languages, and our cultural consultants have

assisted thousands of organizations reach across cultural barriers successfully.

Berlitz: over 125 years of success In 1878, language tutor Maximilian D. Berlitz developed a new method of teaching people. His

approach, which he developed into the Berlitz Method®, was so successful it became the gold

standard of language instruction and led to what would become a globe-spanning organization.

The Berlitz Method

Conversational, Powerful, Proven

Maximilian Berlitz created the Berlitz Method® style of teaching in 1878, and this highly effective,

conversational style of teaching has remained at the heart of our company's language instruction

ever since.

With the Berlitz Method, all conversation during class takes place in the target language. Our

instructors use a conversational approach based on listening and speaking. We emphasize practical

vocabulary and grammar in the context of real-life situations, and we supplement study with

relevant reading and writing exercises. You find yourself taking on a new language the same way you

did your first — with natural ease.

Many people have already had some language instruction before their first experience with Berlitz.

In order to know where to begin learning the new language, Berlitz has developed standardized

PROFICIENCY LEVELS for all the languages we teach. These levels are also used to chart the progress

in the language.

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Berlitz Language Proficiency Levels

Berlitz defines language knowledge according to a 10-level scale. These 10 levels can be compared to

the “Common European Framework”.

Functional Skills

Level 1:

A user can understand the topic in conversations and articles that deal with predictable, routine, or

familiar subjects. Users have a very basic range of language, which he/she can use to express simple

needs, e.g. understanding and providing dates and numbers, greeting people and introduce

themselves and others, ask for and give directions, and order a meal.

Level 2:

A user has basic command of the language needed in a limited range of simple, routine, and familiar

tasks and situations, e.g. understanding and passing on simple messages, deal with simple,

straightforward information, maintain simple face-to-face conversations about people, daily

routines, likes/dislikes, etc. A user can ask for information to satisfy routine needs, e.g. when

shopping or making travel and hotel arrangements.

Intermediate Skills

Level 3:

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Users can handle most uncomplicated communicative tasks and routine social and work situations.

They can initiate and sustain a conversation, albeit with some errors. Users begin to build a

repertoire of topic-specific vocabulary, e.g. they can give professional instructions, explain a simple

problem and give a solution, take visitors around their premises, extend and politely reply to

invitations, express preferences, agreement or disagreement or make complaints.

Level 4:

Users can comprehend information on familiar topics and produce sustained conversation with

others on an expanding variety of general topics. However, they aren’t able to sustain coherent

structures in longer utterances or unfamiliar situations. A user can purchase and describe familiar

equipment, negotiate an agreement, establish professional contacts, give advice and make

suggestions. In your speech there are frequent inaccuracies or interference from your native

language.

Upper Intermediate

Level 5:

Users can initiate, sustain and conclude most routine communicative tasks for personal and work

needs. They can describe and give straightforward instructions for work processes and are

comfortable in ordinary social and professional situations –including participating in discussions and

meetings, interrupting for explanations or expressing their opinions about a project. They can

discuss the quality of a product or service, and express hypotheses and their consequences.

Level 6: Users can communicate competently and comfortably in many professional and personal contexts,

and can find different ways of formulating what they want to express. A user can manage

adequately even in socially or lexically demanding situations. They can participate in conversations

with native speakers, ask for explanations when needed, deal with complex situations such as

consulting a lawyer, hold long telephone conversations, express opinions or ideas, and deal with

unexpected problems.

Advanced & Professional Skills

Level 7:

Users can comprehend detailed information on unfamiliar topics and begin to be able to use the

language as a means for learning in other academic or professional areas. They are capable of

initiating, and sustaining spontaneous language interactions, express opinions and defend ideas

during a discussion and understand some idiomatic expressions used by native speakers; they can

function in situations such as managing an office; can settle a disagreement or present ideas to a

group, with some assistance.

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Level 8:

Users communicate effectively and appropriately even in demanding communicative tasks and

situations, like conducting a meeting. They can receive business people, give a report or make a

professional presentation in an open meeting, and make sales presentations. Users are quite

versatile and fluent in expressing themselves – they can speak and comprehend easily, even on

demanding subjects. In their speech there are slight inaccuracies and interference from their native

language.

Level 9:

Users communicate effectively with various audiences on a wide range of topics. While there are

areas of refinement that they would like to achieve, they have good operational command of the

language and can participate confidently and effectively in discussions and meetings, defend ideas in

discussions with several people, give clear, detailed descriptions and presentations, and use

appropriate expressions to give style when speaking on a wide range of often-complex subjects.

Level 10:

Users have full command of the language, with a range of vocabulary items as broad and deep as

that of most well read native speakers. Their speech is fluent, appropriate and well organized. They

can explain in detail and at length, hypothesize, and support or defend opinions. Users can prepare

complex work-related reports. If they were to have language lessons, their needs would be very

specific, e.g. accent reduction, or the need to perfect a skill such as public speaking.

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The Learning Cycle

Needs Analysis (Placement Tests)

Prior to enlisting for any training programs an individual must be professionally assessed according

to his knowledge of the target language and his goals of using the language (i.e. when and for

what?). This phase includes a Self-Assessment sheet filled by the user where he describes his

perception of his ability to practice the language. Following to the Self-Assessment is an oral

placement test where the assessor evaluates the user’s proficiency of the language.

Orientation

Through the orientation, the user’s expectations of the course are set.

A prolonged explanation of the Berlitz Method® and a thorough description of the course outline are

performed.

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Instruction

The instruction inside the classes is done in an Empowering, Lively, and Enjoyable manner.

According to the Berlitz Method® the class is divided into 50% of attendee’s participation and 50% of

instruction. A person needs to practice the language to learn. Throughout the level the Instruction

decreases to 30% to allow up to 70% attendee participation.

Monitoring

Through the course an ongoing process of monitoring of the attendee and his progress; to depict

and rectify any possible inconveniences. As well as monitoring the instructor to ensure efficiency of

The Berlitz Method® implementation.

Counselling and Progress Reports

First one-on-one counselling

It is done at 20%-30% of the course by the Language Instruction Supervisor; to identify any

difficulties that may face the attendee.

Progress Report

At a later stage of the course a progress report is issued for each individual attendee that illustrates

his/her actual progress in all fields of instruction to ensure quality of delivery and comprehension ().

Second one-on-one counselling

Done at 80% of the course, as a follow up procedure.

Level Check (Level Final Exam)

At the end of the course, a final exam is performed to assess the user’s capability of passing to the

next level.

Berlitz Material

The Berlitz learning materials conform to the students’ existing knowledge, language goals, and the

contents of the program

BerlitzEnglish is our new and unique language program for levels 1-8. Through the use of practical,

everyday situations in the classroom, clients are prepared to apply their newly acquired language

skills to the “real world” the moment they leave our centers.

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A rich combination of live lessons with native speakers and the use of various learning media is the

best way to success. The various components are coordinated with one another and can be applied

according to the needs of the students.

The large selection of activities offers something for every type of learner: audio CDs, CD-ROMs, an

interactive web site, and video clips on DVD.

The course book

Theme-oriented chapters with focal points such as Travel, Shopping & Money, Meetings, etc. deliver

language that can instantly be applied in life. Authentic and lively contents help to make the

learning process fun. With the practical ring-binder system you can easily insert additional materials

or your own information, thereby creating a very personalized study book.

Audio CD

Use your audio CD at home or on the road. Listen in on conversations between English native

speakers. Practice and improve your pronunciation and test your comprehension abilities.

BerlitzEnglish™ Website

The online companion for the English Course, were students can enrich their language through

exciting and engaging activities

SPEAKING: ROLE PLAY

Students listen to a dialogue, choose the role of a character, record their voice, and check it against a

model native speaker. Students can change roles and record themselves as the other character too.

GRAMMAR REVIEW

Practice the major grammar points presented in their BerlitzEnglish course.

READING

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Explore authentic articles provided especially to Berlitz customers by AOL/Time Warner, Harvard

Business School Publishing, and others. This section includes reading comprehension strategies and

skills, and additional web links.

SPEAKING/WRITING

Practice using vocabulary words and language skills learned in your program while performing

practical tasks such as writing e-mails, responding to invitations, or talking about careers.

INTERNET TASK

Making use of the best the Internet has to offer... in English! These will direct students to visit real

websites where they can practice their reading comprehension skills and perform authentic tasks,

such as getting travel information.

CHAPTER QUIZ

Check their progress by taking a short quiz on material that they learned in the classroom.

Extract from the contents of BerlitzEnglish Level 1-4:

- Introductions

- Shopping

- Seasons and Weather

- Meetings and Appointments

- Online shopping and forms of payment

- Hotels

- Social and Business Gatherings

- Banking

- Travel and Car Rental

- Networking and Conventions

- Investments

- Vacations and Online Travel Agents

Extract from the contents of BerlitzEnglish Level 5-8 / Combination

of Business Essentials with the following themes is possible:

- Customer Service

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- Finance

- Marketing and Sales

- Human Resources

- Growth strategies

- Leadership

- Managing risk

- Launching a new venture

- Thriving on change

- Meetings and Presentations

- E-mails and Business Writing

- Social Situations

- Arts and Entertainment

- Pronunciation

- Negotiations

Berlitz Instructor

- All our instructors undergo an Intensive interview procedure that allows us to carefully select the potential candidates.

- An initial training is carried out by specially trained pedagogical consultants. That is to ensure the candidates best fit to the Berlitz calibre.

- A large number of our trainers are of a business background and can offer you a rich knowledge of business language.

- The Instruction Supervisor at every Berlitz center carries out monitoring and manages the ongoing training and education of all trainers in his/her center.

- Berlitz has offered language-training courses for over 127 years. You will profit from our long-year and multi-faceted experience in teaching languages in mid-sized and large companies.

- In order to optimally support our trainers we have lesson plans for all our courses.

- Confidentiality is of great importance to us. All customer specific information will be handled with the utmost discretion and confidentiality.

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Summary of Berlitz Products & Services

Private Instruction

Berlitz private instruction enables students to learn at a pace and on a schedule that's tailored to their needs. Course content can also be most specifically customized to match their interests and the situations where they will need the language in everyday life - if necessary including customized materials to match particular vocabulary needs.

The pace of learning may be faster with private than with group instruction.

A time frame of 3 months is assigned to finish a private course, where after the contract between Berlitz and

the customer is void with no refunds or reimbursements.

Semi-Private Instruction

Semi-Private Instruction (2-3 students) allows students to enjoy the benefits of a small group - plenty of attention, customization of content, quick pace of learning - while offsetting costs with other students. Students also benefit from practicing with their "partners" during the varied role-playing and pair-work activities within the lessons.

A time frame of 3 months is assigned to finish a semi-private course, where after the contract between Berlitz

and the customer is void with no refunds or reimbursements.

Group Instruction

Group instruction is very social and lots of fun, allowing a wide variety of activities where peer learning can

take place. Group instruction is more economical than private instruction, and some students also find it

easier and more enjoyable to learn in a group setting. It can be rewarding and fun to share in the goal of

learning another language, and to practice together.

Berlitz group courses have only 12 participants, so that everyone is sure to have the opportunity to practice

speaking and receive individual attention. We offer group courses at convenient, regularly scheduled times.

Charter Courses

For the convenience of our customers, Berlitz offers its trainings at the customer’s premises.

Offering all formats of delivery, “Private, Semi-private, and Group Instruction”.

Such nature of delivery, is convenient for the students, ensures commitment from the student’s side, and

enables the decision makers to grasp a real picture of the reality and monitor the progress of the training plan.

Because the sales consultation is likely to have been with the company’s human resources director, or the

director of a particular department, it is essential that the instructor presents the program content and goals

during the orientation session at the start of the program.

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Berlitz Total Immersion® and other Intensive Programs

Total Immersion® (or "T.I."), is an exclusive Berlitz

product whereby students take part in an

intensive all-day, one-on-one program that

provides complete immersion in the target

language. Pioneered by Berlitz in the late 1960's,

Total Immersion® is fast and effective, meeting

the needs of customers who have to learn a language very quickly.

Special features of the program include: the intensive schedule of 10-13 40-minute units of

instruction per day; lunch with the instructor; a self-study unit; the ‘double-lesson’, where the

student works simultaneously with two instructors to focus on particular conversational skills or to

intensively practice key areas of grammar or vocabulary.

A T.I. student works with a team of instructors. The day usually begins with a review of the material covered

the previous day. Throughout the day, new material is presented and practiced using the standard Berlitz

Teaching Techniques.

In addition to our Total Immersion® courses, Berlitz offers a wide range of intensive group courses, e.g.

weekend courses or 1- or 2- week courses. These appeal particularly to customers who are unable to attend

regularly on a weekly basis, and prefer to take time off specifically to focus on their language skills.

Service Package

We offer the following services to our customers:

Needs Analysis

Prior to any course, a personalized needs analysis is carried out by a language consultant or

corporate sales consultant (regardless of the starting date). After the analysis, the content of the

training is determined. Based on this information, you will receive a language and content aim with

a qualified recommendation.

Concept Creation

An individually designed concept will be created for you based on the personal needs of the

student/group. This concept includes such concrete information as starting level, course outline,

lesson frequency, content, target level, etc.

Reporting System

On agreed upon intervals, the customer will receive an overview of the units delivered by Berlitz. In

addition, you will receive an attendance report as well as a pedagogical progress report for each

participant – upon request, or at the end of a training phase.

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BERLITZ CENTERS

Nasr City

1. Arab Open University Building, Makram Ebaid street, Cairo 2. Telecom Egypt building, El Mokhayam El Daeem street, 6th district.

Maadi

1. 21 road no. 9, Maadi 2. Villa 2, street 285, of Laselky Road, New Maadi.

El Mohandeseen

8 Al Madinah AL Mounawara street, of Mohei El Din Abul Ezz street, Giza

Some of Our Customers

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National Air

Navigation Services

Company

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