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Beyond 140 Characters: The New Rules of Twitter

Date post: 02-Dec-2014
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This presentation provides a high-level overview of Twitter’s advertising product offerings.
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Page 1: Beyond 140 Characters: The New Rules of Twitter
Page 2: Beyond 140 Characters: The New Rules of Twitter

TWITTER: TWO TENETS

Page 3: Beyond 140 Characters: The New Rules of Twitter

TWITTER: TWO TENETS

Page 4: Beyond 140 Characters: The New Rules of Twitter

TWITTER: TWO TENETS

Page 5: Beyond 140 Characters: The New Rules of Twitter

O BRAVE NEW TWITTER WORLD

Page 6: Beyond 140 Characters: The New Rules of Twitter

O BRAVE NEW TWITTER WORLD

Page 7: Beyond 140 Characters: The New Rules of Twitter

O BRAVE NEW TWITTER WORLD

Page 8: Beyond 140 Characters: The New Rules of Twitter

TWITTER: TWO TENETS

Page 9: Beyond 140 Characters: The New Rules of Twitter

IMAGE CARDS

Page 10: Beyond 140 Characters: The New Rules of Twitter

VIDEO CARDS

Page 11: Beyond 140 Characters: The New Rules of Twitter

O BRAVE NEW TWITTER WORLD

Page 12: Beyond 140 Characters: The New Rules of Twitter

O BRAVE NEW TWITTER WORLD

Page 13: Beyond 140 Characters: The New Rules of Twitter
Page 14: Beyond 140 Characters: The New Rules of Twitter

PROMOTED TWEETS

Page 15: Beyond 140 Characters: The New Rules of Twitter

PROMOTED TWEETS

Page 16: Beyond 140 Characters: The New Rules of Twitter

LIVE VS. DARK TWEETS

Page 17: Beyond 140 Characters: The New Rules of Twitter
Page 18: Beyond 140 Characters: The New Rules of Twitter

TARGETING SPECTRUM

Page 19: Beyond 140 Characters: The New Rules of Twitter

INTEREST TARGETING

Page 20: Beyond 140 Characters: The New Rules of Twitter

FOLLOWERS TARGETING

Page 21: Beyond 140 Characters: The New Rules of Twitter

KEYWORD CONTEXTUAL TARGETING

Page 22: Beyond 140 Characters: The New Rules of Twitter

KEYWORD IN SEARCH TARGETING

Page 23: Beyond 140 Characters: The New Rules of Twitter

REMARKETING

Page 24: Beyond 140 Characters: The New Rules of Twitter
Page 25: Beyond 140 Characters: The New Rules of Twitter

TWITTER CARDS: INTRODUCTION

Page 26: Beyond 140 Characters: The New Rules of Twitter

TWITTER CARDS: INTRODUCTION

CARD UNITS CAN

SEE UP TO 5X USER

ENGAGEMENT!

Page 27: Beyond 140 Characters: The New Rules of Twitter

TWITTER CARDS: WEB CARD

Page 28: Beyond 140 Characters: The New Rules of Twitter

THE ANATOMY OF A WEB CARD

Page 29: Beyond 140 Characters: The New Rules of Twitter

TWITTER CARDS: LEAD GENERATION CARD

Page 30: Beyond 140 Characters: The New Rules of Twitter

TWITTER CARDS: VIDEO PLAYER CARD

Page 31: Beyond 140 Characters: The New Rules of Twitter

TWITTER CARDS: APP CARD

Page 32: Beyond 140 Characters: The New Rules of Twitter

THE BUY CARD: COMING SOON

Page 33: Beyond 140 Characters: The New Rules of Twitter

THE BUY CARD: COMING SOON

Page 34: Beyond 140 Characters: The New Rules of Twitter
Page 35: Beyond 140 Characters: The New Rules of Twitter

PRICING & MEASUREMENT

Page 36: Beyond 140 Characters: The New Rules of Twitter

PRICING & MEASUREMENT

INCLUDES POST-

VIEW ATTRIBUTION!

Page 37: Beyond 140 Characters: The New Rules of Twitter
Page 38: Beyond 140 Characters: The New Rules of Twitter

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