“Big Data in Marketing: Where Do We Go From...

Copyright 2013 Gartner Inc All rights reserved

GARTNER FOR MARKETING LEADERS

ldquoBig Data in Marketing Where Do We Go From

Hererdquo

Presentation for CDW CMOjo

San Jose CA

April 17 2014

Martin Kihn

martykihn

martinkihngartnercom

This presentation including any supporting materials is owned by Gartner Inc andor its affiliates and is for the sole use of

the intended Gartner audience or other authorized recipients This presentation may contain information that is confidential

proprietary or otherwise legally protected and it may not be further copied distributed or publicly displayed without the

express written permission of Gartner Inc or its affiliates copy 2013 Gartner Inc andor its affiliates All rights reserved




1

ldquoThe problem with putting two and two together is that sometimes you get four

and sometimes you get twenty-twordquo

-Dashiell Hammett San Francisco 1928



My 100 Most Recent Inquiries (Sample)

N = 100



There is a growing disconnect between our increasingly nonlinear world and the linear mindsets practices and

institutions that we deploy in our work John Hagel co-chairman Deloitte Center for the Edge

Feeling Overwhelmed

My business and its IT organization are being engulfed

by a torrent of digital opportunities We cannot respond

in a timely fashion and this threatens the success of

the business and the credibility of the organization

The organization has the right skills

and capabilities in place to meet

upcoming data challenges



The World of Data Is Opening

4



Personal Anonymous

Behavio

ral

Attitu

din

al

Social Analytics

Sentiment Analysis Trackers amp Matchers

Location Data

CRMLoyalty

Media Metrics____

Consumer Data_

Trade Data

Data

Management

Platforms

Attribution

Modeling

IBM

The World of Data Opens



Innovation Axes Better Faster Cheaper

Data

Experience Targeting

Attribution amp Earned Media

Real-time Marketing

Multichannel

Ads | Social | Website | Apps

More conversions better branding

Better bull Segmentation

bull Personalization

bull Omnichannel

Experimental controls

Causal | Predictive | Prescriptive

Transparent accountability

Cost-effective bull MVT

bull Predictive

Programmatic media

audience optimization

Unlimited agility

Faster bull Automation RTB

bull Ad tech

bull Media ops

6



Convergence of Data amp Design

7



Emerging Analytics Linkages

Analysis

Information

Structured Content Hybrid

Prescriptive Predictive

What Should I Do About It

What Is Likely to Happen

Why Did It Happen

What Happened

Descriptive Diagnostic

8



Different Levels of Human Collaboration

Human Input

Data Decision Predictive What will happen

Diagnostic Why did it happen

Descriptive What happened

Prescriptive

What should I do

Analytics

Action

Decision Automation

Decision Support

9

Feedback loop



What Happens Now

Big Data



Hype Cycle for Digital Marketing 2013

11

Really Useful

Communication problem not technology problem



Questions Are Getting Better

12



Advertising Leads Digital Marketing in Consumption of Data What digital marketing areas use the analytics data that your organization produces

Multiple responses permitted

n=101 who indicate that digital marketers are major consumers of marketing analytics

50

53

55

62

69

74

79

0 20 40 60 80 100

Content

Mobile

Search

E-commerce

Email and messaging

Social

Advertising

Percentage of Respondents

bull 13 adults donrsquot use social media

bull Target personal

bull Analytics 1 planned invest

13



What Can Data Do An Example

Behind the scenes there is a massive connectivity and data universe dedicated to getting you to see just the right banner ad

Programmatic Advertising Ecosystem bull User clicks publisher site server starts to load page comes to ad unit

bull Publisher queries ad server Ad Exchange

bull Ad Exchange sends request to multiple DSPs

bull AdEx forwards XML file with user and site profile data and restrictions

bull DSP adds DMP amp third-party data and cross-matches advertiser targets

bull DSP algorithmically optimizes bidding

bull DSP responds to Ad Exchange with bids

bull Ad Exchange runs Vickrey auction and picks second-price winner

bull Ad Exchange shoots price and ad to publisherrsquos ad server

bull Ad server tells browser which creative and size to run

bull Browser loads ad fires ad server pixel and tells DSP impression was served

bull User ignores ad 9903 of the time

000 Seconds

036 Seconds

14



bull Deflation of media value

bull Channel conflict amp yield management

bull Data leakage amp complexity

bull Blind marketing amp commoditization

bull Brand safety amp metrics lag

bull Intermediary fees

ldquoRemarketing is the killer app for displayrdquo ndash Turn (3X response 25X price)

ldquoWe got 2X better response from buying lsquointenderrsquo segments ndash but it wasnrsquot worth the premiumrdquo

Power Shifts from Supply to Demand

15 Source Gartner 2013 Audience Science

10

Agency Fee

Typical RTB Transaction

09

DSP

DMP 10

Data enrichment

12

Arbitrage

25

SSP

Network

Exchange

35

Net Rev $1 CPM

65

In Target Under Cap



Three Phases of Experience Targeting

Retargeting

Look-alike Targeting

Interest Graph Targeting

bull 50 retargets

bull AdRoll

bull CRM LTV

bull Best customers

bull DMP profiles

16

bull 2013 equivalent of 80 pts of social data generated for every person on earth (500B)

bull FB Open Graph

bull Amazon + FB Connect

bull reco engine

bull psychographic

bull BMD



We report the metrics but there is little action

taken as a result 14

We analyze historical data to understand

patterns and performance and make

inferences about the future 48

We use statistical models to simulate

scenarios and make predictions about the

future 18

We use predictive analytics allowing real-

time calculations to trigger events

21

Q05 Which statement best represents how your organization uses digital marketing metrics

n=192

39 Use Some Advanced Techniques

Take little action

Retrospective amp Descriptive

Predictive

Real-time insight

17 17



38

48

54

56

59

60

63

66

70

70

71

FunnelPipeline Metrics

Content Marketing

eCommerce

Search Engine Optimization(organic)

Mobile Marketing

Search Engine Advertising (paid)

Customer Metrics

Email Marketing

Social Marketing

Online Display Ads

Corporate website activity

Q01 What digital marketing activities does your organization track and measure

Most Marketers Still Study the Obvious

Multiple responses allowed

18 18 n=192



7

14

15

9

17

16

13

35

34

Revenue allocatedto Marketing Budget

2012

Marketing Budgetallocated to Marketing

Analytics

Marketing analyticsBudget spent on digital

marketing analytics

Embryonic

Intermediate

ProgressiveN = 226

n = 191

N = 197

Base excludes Donrsquot Know


[SHOWING MEAN ] Significant differences

Higher Analytics Spend Higher Returns



66 56 52

21

26 26

13 18 22

Embryonic (n=55) Intermediate (n=101) Progressive (n=60) Base excludes Donrsquot Know

[SHOWING MEAN ]

Significant differences

Progressive Companies Use More External Data

Increasing

bull 42 of all resps shared or bought data

bull 21 of marketing orgs have non-IT data center

20

How much of the marketing data your company analyzes comes from the following sources


GARTNER FOR MARKETING LEADERS measure GartnerGML

bull Personal ID persistent bull ID association bull External access bull Available to marketing

execution bull You = tag management

21

Marketing Technology Is Cluttered



Two Frameworks

Experiences

bull Email personalization

bull Site personalization (Certona Monetate)

bull SEO

bull Testing

Operations

bull Data vendors

bull Marketing analytics

bull Dashboards

bull Web analytics

bull BI DAM

Middleware (DMP CDP Tag Mngmt)

Infrastructure

bull E-commerce website

bull Marketing automation CRM

Sales amp Marketing

bull Email optimization amp service IMM all social

bull Data vendors DMPs

bull VisualizationBI (GoodData Tableau)

Website Personalization amp Optimization

bull Personalization recommendation SEO Testing LP Opt

E-Commerce

bull Storefront (elasticpath shopify) payments m-commerce

Website Creation amp Management

bull Online video players DAM

bull Web analytics tag management CMS

Chiefmartec Luma Ad Tech

22



RT = real time

UX = user experience

Product Station

Vendor Station

Offline Connection

MOBILE

STRATEGY

EMERGING TECH

ANALYTICS

AD TECH

UX

SOCIAL

COMMERCE

Mktg Mgmt

SEARCH

CREATIVE

RT DATA

Connection to CMO

Connections to Sales and Service

Connection to General Advertising

Connection to IT Connection to

Business Intelligence

Digital Marketing Neighborhoods

MOBILITY

AD OPS

DATA OPS

WEB OPS

SOCIAL OPS

DESIGN

MARKETING OPS

23



Digital Marketing Transit Map

Product Station

Vendor Station

Offline Connection

AD OPS

DATA OPS

MOBILITY

WEB OPS

SOCIAL OPS

DESIGN

MARKETING OPS

CREATIVE

Connection to CMO





Web Content Mgmt Web Analytics

Virtual Actors

Video Ad Networks

Video Ad Mgmt

Venues

User Groups

UXP

UX Design

Tag Mgmt

Social TV Social Networks

Social Mktg Mgmt

Social Commerce

Social Apps

Social Analytics

Social Ads

Smart Kiosks

Site Retargeting

Search Retargeting

Search Engines

SEO Tools

SEM Platforms

Rich Media Search

Real-Time Decisioning QR Codes

Programmatic Media

Program Guide

Promo

Reviews amp Recs

Embedded Merch

Product Design

Compliance

Predictive Campaign Analytics

OTT Video Online Video Publishing

Online Retailers

Data Exchanges

NFC

Natural Language

Questioning

Native Ads

Campaign Mgmt

Mobile Search

Mobile Messaging amp Commerce

Mobile Media amp Targeting

Mobile App amp Content Svs Mobile App

Marketplace

Mobile Analytics

Mobile Ad Networks

Microsensors

Media Labs

Media Companies

Media Agencies

Marketing Service

Providers

Mktg Resource

Mgmt

Management Consultants

Marketing Analytics

Lead Mgmt

In-Game Ads

Idea Mgmt

IT Service Providers

Geotargeting

Geofencing

Gamification Tools

Finger- printing


Emotion Detection

Email Mktg

E-Commerce Enablers

Dynamic Creative

DOOH Media Svcs

Digital Offers

Media Metrics

DM HUB

Digital Asset Mgmt

Digital Agencies

Data Warehouses

DMP

Customer Analytics Crowdsourcing

Content Marketing

Data Providers

Communities

CSPs Census and Panel Data

Business Process

Outsourcers

Blogs

Automatic Content Recognition

Augmented Reality

Attribution

Agile Mktg PM Agency Holding

Companies

Advocacy Mktg

Addressable TV

Ad Verification

Online Ad Networks

Ad Exchanges

AB Testing

MOBILE

STRATEGY

EMERGING TECH

ANALYTICS

AD TECH

UX

SOCIAL

COMMERCE

Mktg Mgmt

SEARCH

CREATIVE

RT DATA

24



Profile Management

Registered

Anonymous

Customer (CRM)

Third Party (DMP)

Analytics

Attribution Segmentation Optimization

Predictive Modeling

Visualization

Real-time Messaging amp Personalization

Real Time Hub

UXWeb

Commerce

Mobile

Social

EmailMA

Search

Ad tech

x x x x

x x x x x

x

x

x

x

x

x

x

weights scores

Qualifying score

includes display and video

Integration

Collaboration amp Workflow

Ideation amp Planning

Data Management

Content amp Asset Management

x x x x

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

Data Collection x

21

DM Hub Model



Recap

bull Big Data distress

bull Bringing innovation better faster cheaper

bull Emergence of automated individual marketing

bull Big Data at the peak of inflated expectations

bull Most marketers stuck in the obvious

bull Rise of the digital marketing ldquohubrdquo

26



Thank You martinkihngartnercom

martykihn



Roles and Responsibilities

bull Covers data-driven marketing and marketing analytics

bull Focuses on the use of data to improve marketing strategy customer acquisition and retention

bull Helps clients develop and deliver actionable insights based on the analysis of campaign site and social information

bull Previously VP and Director of Strategy and Analytics at DigitasLBi and other agencies

bull Specialized in developing measuring and optimizing digital and social marketing strategies

bull Clients included General Motors HampR Block Delta Air Lines and American Express

bull Focus areas website and digital marketing analytics and the optimization of display and social campaigns

bull Wrote ldquoHouse of Liesrdquo which was the basis for a Showtime series of the same name

Martin Kihn Research Director

Gartner for Marketing Leaders

Focus Data-Driven Marketing

Professional Background

Fallon Worldwide Director of Analytics 2 years

Digitas VPDirector of Strategy amp Analysis 6 years

Booz amp Co management consultant 3 years

Education

MBA with honors Columbia Business School

BA History Yale University

28



1

ldquoThe problem with putting two and two together is that sometimes you get four

and sometimes you get twenty-twordquo

-Dashiell Hammett San Francisco 1928




N = 100





Feeling Overwhelmed











4



Personal Anonymous

Behavio

ral

Attitu

din

al

Social Analytics


Location Data

CRMLoyalty

Media Metrics____

Consumer Data_

Trade Data

Data

Management

Platforms

Attribution

Modeling

IBM





Data



Real-time Marketing

Multichannel





bull Omnichannel





bull Predictive

Programmatic media


Unlimited agility


bull Ad tech

bull Media ops

6




7




Analysis

Information





Why Did It Happen

What Happened


8




Human Input




Prescriptive

What should I do

Analytics

Action

Decision Automation

Decision Support

9

Feedback loop



What Happens Now

Big Data




11

Really Useful





12






50

53

55

62

69

74

79

0 20 40 60 80 100

Content

Mobile

Search

E-commerce

Email and messaging

Social

Advertising





13

















000 Seconds

036 Seconds

14













10

Agency Fee


09

DSP

DMP 10

Data enrichment

12

Arbitrage

25

SSP

Network

Exchange

35

Net Rev $1 CPM

65

In Target Under Cap




Retargeting



bull 50 retargets

bull AdRoll

bull CRM LTV

bull Best customers

bull DMP profiles

16


bull FB Open Graph


bull reco engine

bull psychographic

bull BMD










future 18



21


n=192


Take little action


Predictive

Real-time insight

17 17



38

48

54

56

59

60

63

66

70

70

71


Content Marketing

eCommerce


Mobile Marketing


Customer Metrics

Email Marketing

Social Marketing

Online Display Ads





18 18 n=192



7

14

15

9

17

16

13

35

34


2012


Analytics


marketing analytics

Embryonic

Intermediate

ProgressiveN = 226

n = 191

N = 197







66 56 52

21

26 26

13 18 22


[SHOWING MEAN ]



Increasing



20






21




Two Frameworks

Experiences



bull SEO

bull Testing

Operations

bull Data vendors


bull Dashboards

bull Web analytics

bull BI DAM


Infrastructure



Sales amp Marketing






E-Commerce






22



RT = real time


Product Station

Vendor Station

Offline Connection

MOBILE

STRATEGY

EMERGING TECH

ANALYTICS

AD TECH

UX

SOCIAL

COMMERCE

Mktg Mgmt

SEARCH

CREATIVE

RT DATA

Connection to CMO






MOBILITY

AD OPS

DATA OPS

WEB OPS

SOCIAL OPS

DESIGN

MARKETING OPS

23




Product Station

Vendor Station

Offline Connection

AD OPS

DATA OPS

MOBILITY

WEB OPS

SOCIAL OPS

DESIGN

MARKETING OPS

CREATIVE

Connection to CMO






Virtual Actors

Video Ad Networks

Video Ad Mgmt

Venues

User Groups

UXP

UX Design

Tag Mgmt


Social Mktg Mgmt

Social Commerce

Social Apps

Social Analytics

Social Ads

Smart Kiosks

Site Retargeting

Search Retargeting

Search Engines

SEO Tools

SEM Platforms

Rich Media Search


Programmatic Media

Program Guide

Promo

Reviews amp Recs

Embedded Merch

Product Design

Compliance



Online Retailers

Data Exchanges

NFC

Natural Language

Questioning

Native Ads

Campaign Mgmt

Mobile Search




Marketplace

Mobile Analytics

Mobile Ad Networks

Microsensors

Media Labs

Media Companies

Media Agencies

Marketing Service

Providers

Mktg Resource

Mgmt


Marketing Analytics

Lead Mgmt

In-Game Ads

Idea Mgmt


Geotargeting

Geofencing

Gamification Tools

Finger- printing


Emotion Detection

Email Mktg

E-Commerce Enablers

Dynamic Creative

DOOH Media Svcs

Digital Offers

Media Metrics

DM HUB

Digital Asset Mgmt

Digital Agencies

Data Warehouses

DMP


Content Marketing

Data Providers

Communities


Business Process

Outsourcers

Blogs


Augmented Reality

Attribution


Companies

Advocacy Mktg

Addressable TV

Ad Verification

Online Ad Networks

Ad Exchanges

AB Testing

MOBILE

STRATEGY

EMERGING TECH

ANALYTICS

AD TECH

UX

SOCIAL

COMMERCE

Mktg Mgmt

SEARCH

CREATIVE

RT DATA

24



Profile Management

Registered

Anonymous

Customer (CRM)

Third Party (DMP)

Analytics


Predictive Modeling

Visualization


Real Time Hub

UXWeb

Commerce

Mobile

Social

EmailMA

Search

Ad tech

x x x x

x x x x x

x

x

x

x

x

x

x

weights scores

Qualifying score


Integration



Data Management


x x x x

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

Data Collection x

21

DM Hub Model



Recap







26




martykihn



















Education



28




N = 100





Feeling Overwhelmed











4



Personal Anonymous

Behavio

ral

Attitu

din

al

Social Analytics


Location Data

CRMLoyalty

Media Metrics____

Consumer Data_

Trade Data

Data

Management

Platforms

Attribution

Modeling

IBM





Data



Real-time Marketing

Multichannel





bull Omnichannel





bull Predictive

Programmatic media


Unlimited agility


bull Ad tech

bull Media ops

6




7




Analysis

Information





Why Did It Happen

What Happened


8




Human Input




Prescriptive

What should I do

Analytics

Action

Decision Automation

Decision Support

9

Feedback loop



What Happens Now

Big Data




11

Really Useful





12






50

53

55

62

69

74

79

0 20 40 60 80 100

Content

Mobile

Search

E-commerce

Email and messaging

Social

Advertising





13

















000 Seconds

036 Seconds

14













10

Agency Fee


09

DSP

DMP 10

Data enrichment

12

Arbitrage

25

SSP

Network

Exchange

35

Net Rev $1 CPM

65

In Target Under Cap




Retargeting



bull 50 retargets

bull AdRoll

bull CRM LTV

bull Best customers

bull DMP profiles

16


bull FB Open Graph


bull reco engine

bull psychographic

bull BMD










future 18



21


n=192


Take little action


Predictive

Real-time insight

17 17



38

48

54

56

59

60

63

66

70

70

71


Content Marketing

eCommerce


Mobile Marketing


Customer Metrics

Email Marketing

Social Marketing

Online Display Ads





18 18 n=192



7

14

15

9

17

16

13

35

34


2012


Analytics


marketing analytics

Embryonic

Intermediate

ProgressiveN = 226

n = 191

N = 197







66 56 52

21

26 26

13 18 22


[SHOWING MEAN ]



Increasing



20






21




Two Frameworks

Experiences



bull SEO

bull Testing

Operations

bull Data vendors


bull Dashboards

bull Web analytics

bull BI DAM


Infrastructure



Sales amp Marketing






E-Commerce






22



RT = real time


Product Station

Vendor Station

Offline Connection

MOBILE

STRATEGY

EMERGING TECH

ANALYTICS

AD TECH

UX

SOCIAL

COMMERCE

Mktg Mgmt

SEARCH

CREATIVE

RT DATA

Connection to CMO






MOBILITY

AD OPS

DATA OPS

WEB OPS

SOCIAL OPS

DESIGN

MARKETING OPS

23




Product Station

Vendor Station

Offline Connection

AD OPS

DATA OPS

MOBILITY

WEB OPS

SOCIAL OPS

DESIGN

MARKETING OPS

CREATIVE

Connection to CMO






Virtual Actors

Video Ad Networks

Video Ad Mgmt

Venues

User Groups

UXP

UX Design

Tag Mgmt


Social Mktg Mgmt

Social Commerce

Social Apps

Social Analytics

Social Ads

Smart Kiosks

Site Retargeting

Search Retargeting

Search Engines

SEO Tools

SEM Platforms

Rich Media Search


Programmatic Media

Program Guide

Promo

Reviews amp Recs

Embedded Merch

Product Design

Compliance



Online Retailers

Data Exchanges

NFC

Natural Language

Questioning

Native Ads

Campaign Mgmt

Mobile Search




Marketplace

Mobile Analytics

Mobile Ad Networks

Microsensors

Media Labs

Media Companies

Media Agencies

Marketing Service

Providers

Mktg Resource

Mgmt


Marketing Analytics

Lead Mgmt

In-Game Ads

Idea Mgmt


Geotargeting

Geofencing

Gamification Tools

Finger- printing


Emotion Detection

Email Mktg

E-Commerce Enablers

Dynamic Creative

DOOH Media Svcs

Digital Offers

Media Metrics

DM HUB

Digital Asset Mgmt

Digital Agencies

Data Warehouses

DMP


Content Marketing

Data Providers

Communities


Business Process

Outsourcers

Blogs


Augmented Reality

Attribution


Companies

Advocacy Mktg

Addressable TV

Ad Verification

Online Ad Networks

Ad Exchanges

AB Testing

MOBILE

STRATEGY

EMERGING TECH

ANALYTICS

AD TECH

UX

SOCIAL

COMMERCE

Mktg Mgmt

SEARCH

CREATIVE

RT DATA

24



Profile Management

Registered

Anonymous

Customer (CRM)

Third Party (DMP)

Analytics


Predictive Modeling

Visualization


Real Time Hub

UXWeb

Commerce

Mobile

Social

EmailMA

Search

Ad tech

x x x x

x x x x x

x

x

x

x

x

x

x

weights scores

Qualifying score


Integration



Data Management


x x x x

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

Data Collection x

21

DM Hub Model



Recap







26




martykihn



















Education



28





Feeling Overwhelmed











4



Personal Anonymous

Behavio

ral

Attitu

din

al

Social Analytics


Location Data

CRMLoyalty

Media Metrics____

Consumer Data_

Trade Data

Data

Management

Platforms

Attribution

Modeling

IBM





Data



Real-time Marketing

Multichannel





bull Omnichannel





bull Predictive

Programmatic media


Unlimited agility


bull Ad tech

bull Media ops

6




7




Analysis

Information





Why Did It Happen

What Happened


8




Human Input




Prescriptive

What should I do

Analytics

Action

Decision Automation

Decision Support

9

Feedback loop



What Happens Now

Big Data




11

Really Useful





12






50

53

55

62

69

74

79

0 20 40 60 80 100

Content

Mobile

Search

E-commerce

Email and messaging

Social

Advertising





13

















000 Seconds

036 Seconds

14













10

Agency Fee


09

DSP

DMP 10

Data enrichment

12

Arbitrage

25

SSP

Network

Exchange

35

Net Rev $1 CPM

65

In Target Under Cap




Retargeting



bull 50 retargets

bull AdRoll

bull CRM LTV

bull Best customers

bull DMP profiles

16


bull FB Open Graph


bull reco engine

bull psychographic

bull BMD










future 18



21


n=192


Take little action


Predictive

Real-time insight

17 17



38

48

54

56

59

60

63

66

70

70

71


Content Marketing

eCommerce


Mobile Marketing


Customer Metrics

Email Marketing

Social Marketing

Online Display Ads





18 18 n=192



7

14

15

9

17

16

13

35

34


2012


Analytics


marketing analytics

Embryonic

Intermediate

ProgressiveN = 226

n = 191

N = 197







66 56 52

21

26 26

13 18 22


[SHOWING MEAN ]



Increasing



20






21




Two Frameworks

Experiences



bull SEO

bull Testing

Operations

bull Data vendors


bull Dashboards

bull Web analytics

bull BI DAM


Infrastructure



Sales amp Marketing






E-Commerce






22



RT = real time


Product Station

Vendor Station

Offline Connection

MOBILE

STRATEGY

EMERGING TECH

ANALYTICS

AD TECH

UX

SOCIAL

COMMERCE

Mktg Mgmt

SEARCH

CREATIVE

RT DATA

Connection to CMO






MOBILITY

AD OPS

DATA OPS

WEB OPS

SOCIAL OPS

DESIGN

MARKETING OPS

23




Product Station

Vendor Station

Offline Connection

AD OPS

DATA OPS

MOBILITY

WEB OPS

SOCIAL OPS

DESIGN

MARKETING OPS

CREATIVE

Connection to CMO






Virtual Actors

Video Ad Networks

Video Ad Mgmt

Venues

User Groups

UXP

UX Design

Tag Mgmt


Social Mktg Mgmt

Social Commerce

Social Apps

Social Analytics

Social Ads

Smart Kiosks

Site Retargeting

Search Retargeting

Search Engines

SEO Tools

SEM Platforms

Rich Media Search


Programmatic Media

Program Guide

Promo

Reviews amp Recs

Embedded Merch

Product Design

Compliance



Online Retailers

Data Exchanges

NFC

Natural Language

Questioning

Native Ads

Campaign Mgmt

Mobile Search




Marketplace

Mobile Analytics

Mobile Ad Networks

Microsensors

Media Labs

Media Companies

Media Agencies

Marketing Service

Providers

Mktg Resource

Mgmt


Marketing Analytics

Lead Mgmt

In-Game Ads

Idea Mgmt


Geotargeting

Geofencing

Gamification Tools

Finger- printing


Emotion Detection

Email Mktg

E-Commerce Enablers

Dynamic Creative

DOOH Media Svcs

Digital Offers

Media Metrics

DM HUB

Digital Asset Mgmt

Digital Agencies

Data Warehouses

DMP


Content Marketing

Data Providers

Communities


Business Process

Outsourcers

Blogs


Augmented Reality

Attribution


Companies

Advocacy Mktg

Addressable TV

Ad Verification

Online Ad Networks

Ad Exchanges

AB Testing

MOBILE

STRATEGY

EMERGING TECH

ANALYTICS

AD TECH

UX

SOCIAL

COMMERCE

Mktg Mgmt

SEARCH

CREATIVE

RT DATA

24



Profile Management

Registered

Anonymous

Customer (CRM)

Third Party (DMP)

Analytics


Predictive Modeling

Visualization


Real Time Hub

UXWeb

Commerce

Mobile

Social

EmailMA

Search

Ad tech

x x x x

x x x x x

x

x

x

x

x

x

x

weights scores

Qualifying score


Integration



Data Management


x x x x

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

Data Collection x

21

DM Hub Model



Recap







26




martykihn



















Education



28




4



Personal Anonymous

Behavio

ral

Attitu

din

al

Social Analytics


Location Data

CRMLoyalty

Media Metrics____

Consumer Data_

Trade Data

Data

Management

Platforms

Attribution

Modeling

IBM





Data



Real-time Marketing

Multichannel





bull Omnichannel





bull Predictive

Programmatic media


Unlimited agility


bull Ad tech

bull Media ops

6




7




Analysis

Information





Why Did It Happen

What Happened


8




Human Input




Prescriptive

What should I do

Analytics

Action

Decision Automation

Decision Support

9

Feedback loop



What Happens Now

Big Data




11

Really Useful





12






50

53

55

62

69

74

79

0 20 40 60 80 100

Content

Mobile

Search

E-commerce

Email and messaging

Social

Advertising





13

















000 Seconds

036 Seconds

14













10

Agency Fee


09

DSP

DMP 10

Data enrichment

12

Arbitrage

25

SSP

Network

Exchange

35

Net Rev $1 CPM

65

In Target Under Cap




Retargeting



bull 50 retargets

bull AdRoll

bull CRM LTV

bull Best customers

bull DMP profiles

16


bull FB Open Graph


bull reco engine

bull psychographic

bull BMD










future 18



21


n=192


Take little action


Predictive

Real-time insight

17 17



38

48

54

56

59

60

63

66

70

70

71


Content Marketing

eCommerce


Mobile Marketing


Customer Metrics

Email Marketing

Social Marketing

Online Display Ads





18 18 n=192



7

14

15

9

17

16

13

35

34


2012


Analytics


marketing analytics

Embryonic

Intermediate

ProgressiveN = 226

n = 191

N = 197







66 56 52

21

26 26

13 18 22


[SHOWING MEAN ]



Increasing



20






21




Two Frameworks

Experiences



bull SEO

bull Testing

Operations

bull Data vendors


bull Dashboards

bull Web analytics

bull BI DAM


Infrastructure



Sales amp Marketing






E-Commerce






22



RT = real time


Product Station

Vendor Station

Offline Connection

MOBILE

STRATEGY

EMERGING TECH

ANALYTICS

AD TECH

UX

SOCIAL

COMMERCE

Mktg Mgmt

SEARCH

CREATIVE

RT DATA

Connection to CMO






MOBILITY

AD OPS

DATA OPS

WEB OPS

SOCIAL OPS

DESIGN

MARKETING OPS

23




Product Station

Vendor Station

Offline Connection

AD OPS

DATA OPS

MOBILITY

WEB OPS

SOCIAL OPS

DESIGN

MARKETING OPS

CREATIVE

Connection to CMO






Virtual Actors

Video Ad Networks

Video Ad Mgmt

Venues

User Groups

UXP

UX Design

Tag Mgmt


Social Mktg Mgmt

Social Commerce

Social Apps

Social Analytics

Social Ads

Smart Kiosks

Site Retargeting

Search Retargeting

Search Engines

SEO Tools

SEM Platforms

Rich Media Search


Programmatic Media

Program Guide

Promo

Reviews amp Recs

Embedded Merch

Product Design

Compliance



Online Retailers

Data Exchanges

NFC

Natural Language

Questioning

Native Ads

Campaign Mgmt

Mobile Search




Marketplace

Mobile Analytics

Mobile Ad Networks

Microsensors

Media Labs

Media Companies

Media Agencies

Marketing Service

Providers

Mktg Resource

Mgmt


Marketing Analytics

Lead Mgmt

In-Game Ads

Idea Mgmt


Geotargeting

Geofencing

Gamification Tools

Finger- printing


Emotion Detection

Email Mktg

E-Commerce Enablers

Dynamic Creative

DOOH Media Svcs

Digital Offers

Media Metrics

DM HUB

Digital Asset Mgmt

Digital Agencies

Data Warehouses

DMP


Content Marketing

Data Providers

Communities


Business Process

Outsourcers

Blogs


Augmented Reality

Attribution


Companies

Advocacy Mktg

Addressable TV

Ad Verification

Online Ad Networks

Ad Exchanges

AB Testing

MOBILE

STRATEGY

EMERGING TECH

ANALYTICS

AD TECH

UX

SOCIAL

COMMERCE

Mktg Mgmt

SEARCH

CREATIVE

RT DATA

24



Profile Management

Registered

Anonymous

Customer (CRM)

Third Party (DMP)

Analytics


Predictive Modeling

Visualization


Real Time Hub

UXWeb

Commerce

Mobile

Social

EmailMA

Search

Ad tech

x x x x

x x x x x

x

x

x

x

x

x

x

weights scores

Qualifying score


Integration



Data Management


x x x x

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

Data Collection x

21

DM Hub Model



Recap







26




martykihn



















Education



28



Personal Anonymous

Behavio

ral

Attitu

din

al

Social Analytics


Location Data

CRMLoyalty

Media Metrics____

Consumer Data_

Trade Data

Data

Management

Platforms

Attribution

Modeling

IBM





Data



Real-time Marketing

Multichannel





bull Omnichannel





bull Predictive

Programmatic media


Unlimited agility


bull Ad tech

bull Media ops

6




7




Analysis

Information





Why Did It Happen

What Happened


8




Human Input




Prescriptive

What should I do

Analytics

Action

Decision Automation

Decision Support

9

Feedback loop



What Happens Now

Big Data




11

Really Useful





12






50

53

55

62

69

74

79

0 20 40 60 80 100

Content

Mobile

Search

E-commerce

Email and messaging

Social

Advertising





13

















000 Seconds

036 Seconds

14













10

Agency Fee


09

DSP

DMP 10

Data enrichment

12

Arbitrage

25

SSP

Network

Exchange

35

Net Rev $1 CPM

65

In Target Under Cap




Retargeting



bull 50 retargets

bull AdRoll

bull CRM LTV

bull Best customers

bull DMP profiles

16


bull FB Open Graph


bull reco engine

bull psychographic

bull BMD










future 18



21


n=192


Take little action


Predictive

Real-time insight

17 17



38

48

54

56

59

60

63

66

70

70

71


Content Marketing

eCommerce


Mobile Marketing


Customer Metrics

Email Marketing

Social Marketing

Online Display Ads





18 18 n=192



7

14

15

9

17

16

13

35

34


2012


Analytics


marketing analytics

Embryonic

Intermediate

ProgressiveN = 226

n = 191

N = 197







66 56 52

21

26 26

13 18 22


[SHOWING MEAN ]



Increasing



20






21




Two Frameworks

Experiences



bull SEO

bull Testing

Operations

bull Data vendors


bull Dashboards

bull Web analytics

bull BI DAM


Infrastructure



Sales amp Marketing






E-Commerce






22



RT = real time


Product Station

Vendor Station

Offline Connection

MOBILE

STRATEGY

EMERGING TECH

ANALYTICS

AD TECH

UX

SOCIAL

COMMERCE

Mktg Mgmt

SEARCH

CREATIVE

RT DATA

Connection to CMO






MOBILITY

AD OPS

DATA OPS

WEB OPS

SOCIAL OPS

DESIGN

MARKETING OPS

23




Product Station

Vendor Station

Offline Connection

AD OPS

DATA OPS

MOBILITY

WEB OPS

SOCIAL OPS

DESIGN

MARKETING OPS

CREATIVE

Connection to CMO






Virtual Actors

Video Ad Networks

Video Ad Mgmt

Venues

User Groups

UXP

UX Design

Tag Mgmt


Social Mktg Mgmt

Social Commerce

Social Apps

Social Analytics

Social Ads

Smart Kiosks

Site Retargeting

Search Retargeting

Search Engines

SEO Tools

SEM Platforms

Rich Media Search


Programmatic Media

Program Guide

Promo

Reviews amp Recs

Embedded Merch

Product Design

Compliance



Online Retailers

Data Exchanges

NFC

Natural Language

Questioning

Native Ads

Campaign Mgmt

Mobile Search




Marketplace

Mobile Analytics

Mobile Ad Networks

Microsensors

Media Labs

Media Companies

Media Agencies

Marketing Service

Providers

Mktg Resource

Mgmt


Marketing Analytics

Lead Mgmt

In-Game Ads

Idea Mgmt


Geotargeting

Geofencing

Gamification Tools

Finger- printing


Emotion Detection

Email Mktg

E-Commerce Enablers

Dynamic Creative

DOOH Media Svcs

Digital Offers

Media Metrics

DM HUB

Digital Asset Mgmt

Digital Agencies

Data Warehouses

DMP


Content Marketing

Data Providers

Communities


Business Process

Outsourcers

Blogs


Augmented Reality

Attribution


Companies

Advocacy Mktg

Addressable TV

Ad Verification

Online Ad Networks

Ad Exchanges

AB Testing

MOBILE

STRATEGY

EMERGING TECH

ANALYTICS

AD TECH

UX

SOCIAL

COMMERCE

Mktg Mgmt

SEARCH

CREATIVE

RT DATA

24



Profile Management

Registered

Anonymous

Customer (CRM)

Third Party (DMP)

Analytics


Predictive Modeling

Visualization


Real Time Hub

UXWeb

Commerce

Mobile

Social

EmailMA

Search

Ad tech

x x x x

x x x x x

x

x

x

x

x

x

x

weights scores

Qualifying score


Integration



Data Management


x x x x

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

Data Collection x

21

DM Hub Model



Recap







26




martykihn



















Education



28




Data



Real-time Marketing

Multichannel





bull Omnichannel





bull Predictive

Programmatic media


Unlimited agility


bull Ad tech

bull Media ops

6




7




Analysis

Information





Why Did It Happen

What Happened


8




Human Input




Prescriptive

What should I do

Analytics

Action

Decision Automation

Decision Support

9

Feedback loop



What Happens Now

Big Data




11

Really Useful





12






50

53

55

62

69

74

79

0 20 40 60 80 100

Content

Mobile

Search

E-commerce

Email and messaging

Social

Advertising





13

















000 Seconds

036 Seconds

14













10

Agency Fee


09

DSP

DMP 10

Data enrichment

12

Arbitrage

25

SSP

Network

Exchange

35

Net Rev $1 CPM

65

In Target Under Cap




Retargeting



bull 50 retargets

bull AdRoll

bull CRM LTV

bull Best customers

bull DMP profiles

16


bull FB Open Graph


bull reco engine

bull psychographic

bull BMD










future 18



21


n=192


Take little action


Predictive

Real-time insight

17 17



38

48

54

56

59

60

63

66

70

70

71


Content Marketing

eCommerce


Mobile Marketing


Customer Metrics

Email Marketing

Social Marketing

Online Display Ads





18 18 n=192



7

14

15

9

17

16

13

35

34


2012


Analytics


marketing analytics

Embryonic

Intermediate

ProgressiveN = 226

n = 191

N = 197







66 56 52

21

26 26

13 18 22


[SHOWING MEAN ]



Increasing



20






21




Two Frameworks

Experiences



bull SEO

bull Testing

Operations

bull Data vendors


bull Dashboards

bull Web analytics

bull BI DAM


Infrastructure



Sales amp Marketing






E-Commerce






22



RT = real time


Product Station

Vendor Station

Offline Connection

MOBILE

STRATEGY

EMERGING TECH

ANALYTICS

AD TECH

UX

SOCIAL

COMMERCE

Mktg Mgmt

SEARCH

CREATIVE

RT DATA

Connection to CMO






MOBILITY

AD OPS

DATA OPS

WEB OPS

SOCIAL OPS

DESIGN

MARKETING OPS

23




Product Station

Vendor Station

Offline Connection

AD OPS

DATA OPS

MOBILITY

WEB OPS

SOCIAL OPS

DESIGN

MARKETING OPS

CREATIVE

Connection to CMO






Virtual Actors

Video Ad Networks

Video Ad Mgmt

Venues

User Groups

UXP

UX Design

Tag Mgmt


Social Mktg Mgmt

Social Commerce

Social Apps

Social Analytics

Social Ads

Smart Kiosks

Site Retargeting

Search Retargeting

Search Engines

SEO Tools

SEM Platforms

Rich Media Search


Programmatic Media

Program Guide

Promo

Reviews amp Recs

Embedded Merch

Product Design

Compliance



Online Retailers

Data Exchanges

NFC

Natural Language

Questioning

Native Ads

Campaign Mgmt

Mobile Search




Marketplace

Mobile Analytics

Mobile Ad Networks

Microsensors

Media Labs

Media Companies

Media Agencies

Marketing Service

Providers

Mktg Resource

Mgmt


Marketing Analytics

Lead Mgmt

In-Game Ads

Idea Mgmt


Geotargeting

Geofencing

Gamification Tools

Finger- printing


Emotion Detection

Email Mktg

E-Commerce Enablers

Dynamic Creative

DOOH Media Svcs

Digital Offers

Media Metrics

DM HUB

Digital Asset Mgmt

Digital Agencies

Data Warehouses

DMP


Content Marketing

Data Providers

Communities


Business Process

Outsourcers

Blogs


Augmented Reality

Attribution


Companies

Advocacy Mktg

Addressable TV

Ad Verification

Online Ad Networks

Ad Exchanges

AB Testing

MOBILE

STRATEGY

EMERGING TECH

ANALYTICS

AD TECH

UX

SOCIAL

COMMERCE

Mktg Mgmt

SEARCH

CREATIVE

RT DATA

24



Profile Management

Registered

Anonymous

Customer (CRM)

Third Party (DMP)

Analytics


Predictive Modeling

Visualization


Real Time Hub

UXWeb

Commerce

Mobile

Social

EmailMA

Search

Ad tech

x x x x

x x x x x

x

x

x

x

x

x

x

weights scores

Qualifying score


Integration



Data Management


x x x x

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

Data Collection x

21

DM Hub Model



Recap







26




martykihn



















Education



28




7




Analysis

Information





Why Did It Happen

What Happened


8




Human Input




Prescriptive

What should I do

Analytics

Action

Decision Automation

Decision Support

9

Feedback loop



What Happens Now

Big Data




11

Really Useful





12






50

53

55

62

69

74

79

0 20 40 60 80 100

Content

Mobile

Search

E-commerce

Email and messaging

Social

Advertising





13

















000 Seconds

036 Seconds

14













10

Agency Fee


09

DSP

DMP 10

Data enrichment

12

Arbitrage

25

SSP

Network

Exchange

35

Net Rev $1 CPM

65

In Target Under Cap




Retargeting



bull 50 retargets

bull AdRoll

bull CRM LTV

bull Best customers

bull DMP profiles

16


bull FB Open Graph


bull reco engine

bull psychographic

bull BMD










future 18



21


n=192


Take little action


Predictive

Real-time insight

17 17



38

48

54

56

59

60

63

66

70

70

71


Content Marketing

eCommerce


Mobile Marketing


Customer Metrics

Email Marketing

Social Marketing

Online Display Ads





18 18 n=192



7

14

15

9

17

16

13

35

34


2012


Analytics


marketing analytics

Embryonic

Intermediate

ProgressiveN = 226

n = 191

N = 197







66 56 52

21

26 26

13 18 22


[SHOWING MEAN ]



Increasing



20






21




Two Frameworks

Experiences



bull SEO

bull Testing

Operations

bull Data vendors


bull Dashboards

bull Web analytics

bull BI DAM


Infrastructure



Sales amp Marketing






E-Commerce






22



RT = real time


Product Station

Vendor Station

Offline Connection

MOBILE

STRATEGY

EMERGING TECH

ANALYTICS

AD TECH

UX

SOCIAL

COMMERCE

Mktg Mgmt

SEARCH

CREATIVE

RT DATA

Connection to CMO






MOBILITY

AD OPS

DATA OPS

WEB OPS

SOCIAL OPS

DESIGN

MARKETING OPS

23




Product Station

Vendor Station

Offline Connection

AD OPS

DATA OPS

MOBILITY

WEB OPS

SOCIAL OPS

DESIGN

MARKETING OPS

CREATIVE

Connection to CMO






Virtual Actors

Video Ad Networks

Video Ad Mgmt

Venues

User Groups

UXP

UX Design

Tag Mgmt


Social Mktg Mgmt

Social Commerce

Social Apps

Social Analytics

Social Ads

Smart Kiosks

Site Retargeting

Search Retargeting

Search Engines

SEO Tools

SEM Platforms

Rich Media Search


Programmatic Media

Program Guide

Promo

Reviews amp Recs

Embedded Merch

Product Design

Compliance



Online Retailers

Data Exchanges

NFC

Natural Language

Questioning

Native Ads

Campaign Mgmt

Mobile Search




Marketplace

Mobile Analytics

Mobile Ad Networks

Microsensors

Media Labs

Media Companies

Media Agencies

Marketing Service

Providers

Mktg Resource

Mgmt


Marketing Analytics

Lead Mgmt

In-Game Ads

Idea Mgmt


Geotargeting

Geofencing

Gamification Tools

Finger- printing


Emotion Detection

Email Mktg

E-Commerce Enablers

Dynamic Creative

DOOH Media Svcs

Digital Offers

Media Metrics

DM HUB

Digital Asset Mgmt

Digital Agencies

Data Warehouses

DMP


Content Marketing

Data Providers

Communities


Business Process

Outsourcers

Blogs


Augmented Reality

Attribution


Companies

Advocacy Mktg

Addressable TV

Ad Verification

Online Ad Networks

Ad Exchanges

AB Testing

MOBILE

STRATEGY

EMERGING TECH

ANALYTICS

AD TECH

UX

SOCIAL

COMMERCE

Mktg Mgmt

SEARCH

CREATIVE

RT DATA

24



Profile Management

Registered

Anonymous

Customer (CRM)

Third Party (DMP)

Analytics


Predictive Modeling

Visualization


Real Time Hub

UXWeb

Commerce

Mobile

Social

EmailMA

Search

Ad tech

x x x x

x x x x x

x

x

x

x

x

x

x

weights scores

Qualifying score


Integration



Data Management


x x x x

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

Data Collection x

21

DM Hub Model



Recap







26




martykihn



















Education



28




Analysis

Information





Why Did It Happen

What Happened


8




Human Input




Prescriptive

What should I do

Analytics

Action

Decision Automation

Decision Support

9

Feedback loop



What Happens Now

Big Data




11

Really Useful





12






50

53

55

62

69

74

79

0 20 40 60 80 100

Content

Mobile

Search

E-commerce

Email and messaging

Social

Advertising





13

















000 Seconds

036 Seconds

14













10

Agency Fee


09

DSP

DMP 10

Data enrichment

12

Arbitrage

25

SSP

Network

Exchange

35

Net Rev $1 CPM

65

In Target Under Cap




Retargeting



bull 50 retargets

bull AdRoll

bull CRM LTV

bull Best customers

bull DMP profiles

16


bull FB Open Graph


bull reco engine

bull psychographic

bull BMD










future 18



21


n=192


Take little action


Predictive

Real-time insight

17 17



38

48

54

56

59

60

63

66

70

70

71


Content Marketing

eCommerce


Mobile Marketing


Customer Metrics

Email Marketing

Social Marketing

Online Display Ads





18 18 n=192



7

14

15

9

17

16

13

35

34


2012


Analytics


marketing analytics

Embryonic

Intermediate

ProgressiveN = 226

n = 191

N = 197







66 56 52

21

26 26

13 18 22


[SHOWING MEAN ]



Increasing



20






21




Two Frameworks

Experiences



bull SEO

bull Testing

Operations

bull Data vendors


bull Dashboards

bull Web analytics

bull BI DAM


Infrastructure



Sales amp Marketing






E-Commerce






22



RT = real time


Product Station

Vendor Station

Offline Connection

MOBILE

STRATEGY

EMERGING TECH

ANALYTICS

AD TECH

UX

SOCIAL

COMMERCE

Mktg Mgmt

SEARCH

CREATIVE

RT DATA

Connection to CMO






MOBILITY

AD OPS

DATA OPS

WEB OPS

SOCIAL OPS

DESIGN

MARKETING OPS

23




Product Station

Vendor Station

Offline Connection

AD OPS

DATA OPS

MOBILITY

WEB OPS

SOCIAL OPS

DESIGN

MARKETING OPS

CREATIVE

Connection to CMO






Virtual Actors

Video Ad Networks

Video Ad Mgmt

Venues

User Groups

UXP

UX Design

Tag Mgmt


Social Mktg Mgmt

Social Commerce

Social Apps

Social Analytics

Social Ads

Smart Kiosks

Site Retargeting

Search Retargeting

Search Engines

SEO Tools

SEM Platforms

Rich Media Search


Programmatic Media

Program Guide

Promo

Reviews amp Recs

Embedded Merch

Product Design

Compliance



Online Retailers

Data Exchanges

NFC

Natural Language

Questioning

Native Ads

Campaign Mgmt

Mobile Search




Marketplace

Mobile Analytics

Mobile Ad Networks

Microsensors

Media Labs

Media Companies

Media Agencies

Marketing Service

Providers

Mktg Resource

Mgmt


Marketing Analytics

Lead Mgmt

In-Game Ads

Idea Mgmt


Geotargeting

Geofencing

Gamification Tools

Finger- printing


Emotion Detection

Email Mktg

E-Commerce Enablers

Dynamic Creative

DOOH Media Svcs

Digital Offers

Media Metrics

DM HUB

Digital Asset Mgmt

Digital Agencies

Data Warehouses

DMP


Content Marketing

Data Providers

Communities


Business Process

Outsourcers

Blogs


Augmented Reality

Attribution


Companies

Advocacy Mktg

Addressable TV

Ad Verification

Online Ad Networks

Ad Exchanges

AB Testing

MOBILE

STRATEGY

EMERGING TECH

ANALYTICS

AD TECH

UX

SOCIAL

COMMERCE

Mktg Mgmt

SEARCH

CREATIVE

RT DATA

24



Profile Management

Registered

Anonymous

Customer (CRM)

Third Party (DMP)

Analytics


Predictive Modeling

Visualization


Real Time Hub

UXWeb

Commerce

Mobile

Social

EmailMA

Search

Ad tech

x x x x

x x x x x

x

x

x

x

x

x

x

weights scores

Qualifying score


Integration



Data Management


x x x x

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

Data Collection x

21

DM Hub Model



Recap







26




martykihn



















Education



28




Human Input




Prescriptive

What should I do

Analytics

Action

Decision Automation

Decision Support

9

Feedback loop



What Happens Now

Big Data




11

Really Useful





12






50

53

55

62

69

74

79

0 20 40 60 80 100

Content

Mobile

Search

E-commerce

Email and messaging

Social

Advertising





13

















000 Seconds

036 Seconds

14













10

Agency Fee


09

DSP

DMP 10

Data enrichment

12

Arbitrage

25

SSP

Network

Exchange

35

Net Rev $1 CPM

65

In Target Under Cap




Retargeting



bull 50 retargets

bull AdRoll

bull CRM LTV

bull Best customers

bull DMP profiles

16


bull FB Open Graph


bull reco engine

bull psychographic

bull BMD










future 18



21


n=192


Take little action


Predictive

Real-time insight

17 17



38

48

54

56

59

60

63

66

70

70

71


Content Marketing

eCommerce


Mobile Marketing


Customer Metrics

Email Marketing

Social Marketing

Online Display Ads





18 18 n=192



7

14

15

9

17

16

13

35

34


2012


Analytics


marketing analytics

Embryonic

Intermediate

ProgressiveN = 226

n = 191

N = 197







66 56 52

21

26 26

13 18 22


[SHOWING MEAN ]



Increasing



20






21




Two Frameworks

Experiences



bull SEO

bull Testing

Operations

bull Data vendors


bull Dashboards

bull Web analytics

bull BI DAM


Infrastructure



Sales amp Marketing






E-Commerce






22



RT = real time


Product Station

Vendor Station

Offline Connection

MOBILE

STRATEGY

EMERGING TECH

ANALYTICS

AD TECH

UX

SOCIAL

COMMERCE

Mktg Mgmt

SEARCH

CREATIVE

RT DATA

Connection to CMO






MOBILITY

AD OPS

DATA OPS

WEB OPS

SOCIAL OPS

DESIGN

MARKETING OPS

23




Product Station

Vendor Station

Offline Connection

AD OPS

DATA OPS

MOBILITY

WEB OPS

SOCIAL OPS

DESIGN

MARKETING OPS

CREATIVE

Connection to CMO






Virtual Actors

Video Ad Networks

Video Ad Mgmt

Venues

User Groups

UXP

UX Design

Tag Mgmt


Social Mktg Mgmt

Social Commerce

Social Apps

Social Analytics

Social Ads

Smart Kiosks

Site Retargeting

Search Retargeting

Search Engines

SEO Tools

SEM Platforms

Rich Media Search


Programmatic Media

Program Guide

Promo

Reviews amp Recs

Embedded Merch

Product Design

Compliance



Online Retailers

Data Exchanges

NFC

Natural Language

Questioning

Native Ads

Campaign Mgmt

Mobile Search




Marketplace

Mobile Analytics

Mobile Ad Networks

Microsensors

Media Labs

Media Companies

Media Agencies

Marketing Service

Providers

Mktg Resource

Mgmt


Marketing Analytics

Lead Mgmt

In-Game Ads

Idea Mgmt


Geotargeting

Geofencing

Gamification Tools

Finger- printing


Emotion Detection

Email Mktg

E-Commerce Enablers

Dynamic Creative

DOOH Media Svcs

Digital Offers

Media Metrics

DM HUB

Digital Asset Mgmt

Digital Agencies

Data Warehouses

DMP


Content Marketing

Data Providers

Communities


Business Process

Outsourcers

Blogs


Augmented Reality

Attribution


Companies

Advocacy Mktg

Addressable TV

Ad Verification

Online Ad Networks

Ad Exchanges

AB Testing

MOBILE

STRATEGY

EMERGING TECH

ANALYTICS

AD TECH

UX

SOCIAL

COMMERCE

Mktg Mgmt

SEARCH

CREATIVE

RT DATA

24



Profile Management

Registered

Anonymous

Customer (CRM)

Third Party (DMP)

Analytics


Predictive Modeling

Visualization


Real Time Hub

UXWeb

Commerce

Mobile

Social

EmailMA

Search

Ad tech

x x x x

x x x x x

x

x

x

x

x

x

x

weights scores

Qualifying score


Integration



Data Management


x x x x

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

Data Collection x

21

DM Hub Model



Recap







26




martykihn



















Education



28



What Happens Now

Big Data




11

Really Useful





12






50

53

55

62

69

74

79

0 20 40 60 80 100

Content

Mobile

Search

E-commerce

Email and messaging

Social

Advertising





13

















000 Seconds

036 Seconds

14













10

Agency Fee


09

DSP

DMP 10

Data enrichment

12

Arbitrage

25

SSP

Network

Exchange

35

Net Rev $1 CPM

65

In Target Under Cap




Retargeting



bull 50 retargets

bull AdRoll

bull CRM LTV

bull Best customers

bull DMP profiles

16


bull FB Open Graph


bull reco engine

bull psychographic

bull BMD










future 18



21


n=192


Take little action


Predictive

Real-time insight

17 17



38

48

54

56

59

60

63

66

70

70

71


Content Marketing

eCommerce


Mobile Marketing


Customer Metrics

Email Marketing

Social Marketing

Online Display Ads





18 18 n=192



7

14

15

9

17

16

13

35

34


2012


Analytics


marketing analytics

Embryonic

Intermediate

ProgressiveN = 226

n = 191

N = 197







66 56 52

21

26 26

13 18 22


[SHOWING MEAN ]



Increasing



20






21




Two Frameworks

Experiences



bull SEO

bull Testing

Operations

bull Data vendors


bull Dashboards

bull Web analytics

bull BI DAM


Infrastructure



Sales amp Marketing






E-Commerce






22



RT = real time


Product Station

Vendor Station

Offline Connection

MOBILE

STRATEGY

EMERGING TECH

ANALYTICS

AD TECH

UX

SOCIAL

COMMERCE

Mktg Mgmt

SEARCH

CREATIVE

RT DATA

Connection to CMO






MOBILITY

AD OPS

DATA OPS

WEB OPS

SOCIAL OPS

DESIGN

MARKETING OPS

23




Product Station

Vendor Station

Offline Connection

AD OPS

DATA OPS

MOBILITY

WEB OPS

SOCIAL OPS

DESIGN

MARKETING OPS

CREATIVE

Connection to CMO






Virtual Actors

Video Ad Networks

Video Ad Mgmt

Venues

User Groups

UXP

UX Design

Tag Mgmt


Social Mktg Mgmt

Social Commerce

Social Apps

Social Analytics

Social Ads

Smart Kiosks

Site Retargeting

Search Retargeting

Search Engines

SEO Tools

SEM Platforms

Rich Media Search


Programmatic Media

Program Guide

Promo

Reviews amp Recs

Embedded Merch

Product Design

Compliance



Online Retailers

Data Exchanges

NFC

Natural Language

Questioning

Native Ads

Campaign Mgmt

Mobile Search




Marketplace

Mobile Analytics

Mobile Ad Networks

Microsensors

Media Labs

Media Companies

Media Agencies

Marketing Service

Providers

Mktg Resource

Mgmt


Marketing Analytics

Lead Mgmt

In-Game Ads

Idea Mgmt


Geotargeting

Geofencing

Gamification Tools

Finger- printing


Emotion Detection

Email Mktg

E-Commerce Enablers

Dynamic Creative

DOOH Media Svcs

Digital Offers

Media Metrics

DM HUB

Digital Asset Mgmt

Digital Agencies

Data Warehouses

DMP


Content Marketing

Data Providers

Communities


Business Process

Outsourcers

Blogs


Augmented Reality

Attribution


Companies

Advocacy Mktg

Addressable TV

Ad Verification

Online Ad Networks

Ad Exchanges

AB Testing

MOBILE

STRATEGY

EMERGING TECH

ANALYTICS

AD TECH

UX

SOCIAL

COMMERCE

Mktg Mgmt

SEARCH

CREATIVE

RT DATA

24



Profile Management

Registered

Anonymous

Customer (CRM)

Third Party (DMP)

Analytics


Predictive Modeling

Visualization


Real Time Hub

UXWeb

Commerce

Mobile

Social

EmailMA

Search

Ad tech

x x x x

x x x x x

x

x

x

x

x

x

x

weights scores

Qualifying score


Integration



Data Management


x x x x

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

Data Collection x

21

DM Hub Model



Recap







26




martykihn



















Education



28




11

Really Useful





12






50

53

55

62

69

74

79

0 20 40 60 80 100

Content

Mobile

Search

E-commerce

Email and messaging

Social

Advertising





13

















000 Seconds

036 Seconds

14













10

Agency Fee


09

DSP

DMP 10

Data enrichment

12

Arbitrage

25

SSP

Network

Exchange

35

Net Rev $1 CPM

65

In Target Under Cap




Retargeting



bull 50 retargets

bull AdRoll

bull CRM LTV

bull Best customers

bull DMP profiles

16


bull FB Open Graph


bull reco engine

bull psychographic

bull BMD










future 18



21


n=192


Take little action


Predictive

Real-time insight

17 17



38

48

54

56

59

60

63

66

70

70

71


Content Marketing

eCommerce


Mobile Marketing


Customer Metrics

Email Marketing

Social Marketing

Online Display Ads





18 18 n=192



7

14

15

9

17

16

13

35

34


2012


Analytics


marketing analytics

Embryonic

Intermediate

ProgressiveN = 226

n = 191

N = 197







66 56 52

21

26 26

13 18 22


[SHOWING MEAN ]



Increasing



20






21




Two Frameworks

Experiences



bull SEO

bull Testing

Operations

bull Data vendors


bull Dashboards

bull Web analytics

bull BI DAM


Infrastructure



Sales amp Marketing






E-Commerce






22



RT = real time


Product Station

Vendor Station

Offline Connection

MOBILE

STRATEGY

EMERGING TECH

ANALYTICS

AD TECH

UX

SOCIAL

COMMERCE

Mktg Mgmt

SEARCH

CREATIVE

RT DATA

Connection to CMO






MOBILITY

AD OPS

DATA OPS

WEB OPS

SOCIAL OPS

DESIGN

MARKETING OPS

23




Product Station

Vendor Station

Offline Connection

AD OPS

DATA OPS

MOBILITY

WEB OPS

SOCIAL OPS

DESIGN

MARKETING OPS

CREATIVE

Connection to CMO






Virtual Actors

Video Ad Networks

Video Ad Mgmt

Venues

User Groups

UXP

UX Design

Tag Mgmt


Social Mktg Mgmt

Social Commerce

Social Apps

Social Analytics

Social Ads

Smart Kiosks

Site Retargeting

Search Retargeting

Search Engines

SEO Tools

SEM Platforms

Rich Media Search


Programmatic Media

Program Guide

Promo

Reviews amp Recs

Embedded Merch

Product Design

Compliance



Online Retailers

Data Exchanges

NFC

Natural Language

Questioning

Native Ads

Campaign Mgmt

Mobile Search




Marketplace

Mobile Analytics

Mobile Ad Networks

Microsensors

Media Labs

Media Companies

Media Agencies

Marketing Service

Providers

Mktg Resource

Mgmt


Marketing Analytics

Lead Mgmt

In-Game Ads

Idea Mgmt


Geotargeting

Geofencing

Gamification Tools

Finger- printing


Emotion Detection

Email Mktg

E-Commerce Enablers

Dynamic Creative

DOOH Media Svcs

Digital Offers

Media Metrics

DM HUB

Digital Asset Mgmt

Digital Agencies

Data Warehouses

DMP


Content Marketing

Data Providers

Communities


Business Process

Outsourcers

Blogs


Augmented Reality

Attribution


Companies

Advocacy Mktg

Addressable TV

Ad Verification

Online Ad Networks

Ad Exchanges

AB Testing

MOBILE

STRATEGY

EMERGING TECH

ANALYTICS

AD TECH

UX

SOCIAL

COMMERCE

Mktg Mgmt

SEARCH

CREATIVE

RT DATA

24



Profile Management

Registered

Anonymous

Customer (CRM)

Third Party (DMP)

Analytics


Predictive Modeling

Visualization


Real Time Hub

UXWeb

Commerce

Mobile

Social

EmailMA

Search

Ad tech

x x x x

x x x x x

x

x

x

x

x

x

x

weights scores

Qualifying score


Integration



Data Management


x x x x

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

Data Collection x

21

DM Hub Model



Recap







26




martykihn



















Education



28




12






50

53

55

62

69

74

79

0 20 40 60 80 100

Content

Mobile

Search

E-commerce

Email and messaging

Social

Advertising





13

















000 Seconds

036 Seconds

14













10

Agency Fee


09

DSP

DMP 10

Data enrichment

12

Arbitrage

25

SSP

Network

Exchange

35

Net Rev $1 CPM

65

In Target Under Cap




Retargeting



bull 50 retargets

bull AdRoll

bull CRM LTV

bull Best customers

bull DMP profiles

16


bull FB Open Graph


bull reco engine

bull psychographic

bull BMD










future 18



21


n=192


Take little action


Predictive

Real-time insight

17 17



38

48

54

56

59

60

63

66

70

70

71


Content Marketing

eCommerce


Mobile Marketing


Customer Metrics

Email Marketing

Social Marketing

Online Display Ads





18 18 n=192



7

14

15

9

17

16

13

35

34


2012


Analytics


marketing analytics

Embryonic

Intermediate

ProgressiveN = 226

n = 191

N = 197







66 56 52

21

26 26

13 18 22


[SHOWING MEAN ]



Increasing



20






21




Two Frameworks

Experiences



bull SEO

bull Testing

Operations

bull Data vendors


bull Dashboards

bull Web analytics

bull BI DAM


Infrastructure



Sales amp Marketing






E-Commerce






22



RT = real time


Product Station

Vendor Station

Offline Connection

MOBILE

STRATEGY

EMERGING TECH

ANALYTICS

AD TECH

UX

SOCIAL

COMMERCE

Mktg Mgmt

SEARCH

CREATIVE

RT DATA

Connection to CMO






MOBILITY

AD OPS

DATA OPS

WEB OPS

SOCIAL OPS

DESIGN

MARKETING OPS

23




Product Station

Vendor Station

Offline Connection

AD OPS

DATA OPS

MOBILITY

WEB OPS

SOCIAL OPS

DESIGN

MARKETING OPS

CREATIVE

Connection to CMO






Virtual Actors

Video Ad Networks

Video Ad Mgmt

Venues

User Groups

UXP

UX Design

Tag Mgmt


Social Mktg Mgmt

Social Commerce

Social Apps

Social Analytics

Social Ads

Smart Kiosks

Site Retargeting

Search Retargeting

Search Engines

SEO Tools

SEM Platforms

Rich Media Search


Programmatic Media

Program Guide

Promo

Reviews amp Recs

Embedded Merch

Product Design

Compliance



Online Retailers

Data Exchanges

NFC

Natural Language

Questioning

Native Ads

Campaign Mgmt

Mobile Search




Marketplace

Mobile Analytics

Mobile Ad Networks

Microsensors

Media Labs

Media Companies

Media Agencies

Marketing Service

Providers

Mktg Resource

Mgmt


Marketing Analytics

Lead Mgmt

In-Game Ads

Idea Mgmt


Geotargeting

Geofencing

Gamification Tools

Finger- printing


Emotion Detection

Email Mktg

E-Commerce Enablers

Dynamic Creative

DOOH Media Svcs

Digital Offers

Media Metrics

DM HUB

Digital Asset Mgmt

Digital Agencies

Data Warehouses

DMP


Content Marketing

Data Providers

Communities


Business Process

Outsourcers

Blogs


Augmented Reality

Attribution


Companies

Advocacy Mktg

Addressable TV

Ad Verification

Online Ad Networks

Ad Exchanges

AB Testing

MOBILE

STRATEGY

EMERGING TECH

ANALYTICS

AD TECH

UX

SOCIAL

COMMERCE

Mktg Mgmt

SEARCH

CREATIVE

RT DATA

24



Profile Management

Registered

Anonymous

Customer (CRM)

Third Party (DMP)

Analytics


Predictive Modeling

Visualization


Real Time Hub

UXWeb

Commerce

Mobile

Social

EmailMA

Search

Ad tech

x x x x

x x x x x

x

x

x

x

x

x

x

weights scores

Qualifying score


Integration



Data Management


x x x x

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

Data Collection x

21

DM Hub Model



Recap







26




martykihn



















Education



28






50

53

55

62

69

74

79

0 20 40 60 80 100

Content

Mobile

Search

E-commerce

Email and messaging

Social

Advertising





13

















000 Seconds

036 Seconds

14













10

Agency Fee


09

DSP

DMP 10

Data enrichment

12

Arbitrage

25

SSP

Network

Exchange

35

Net Rev $1 CPM

65

In Target Under Cap




Retargeting



bull 50 retargets

bull AdRoll

bull CRM LTV

bull Best customers

bull DMP profiles

16


bull FB Open Graph


bull reco engine

bull psychographic

bull BMD










future 18



21


n=192


Take little action


Predictive

Real-time insight

17 17



38

48

54

56

59

60

63

66

70

70

71


Content Marketing

eCommerce


Mobile Marketing


Customer Metrics

Email Marketing

Social Marketing

Online Display Ads





18 18 n=192



7

14

15

9

17

16

13

35

34


2012


Analytics


marketing analytics

Embryonic

Intermediate

ProgressiveN = 226

n = 191

N = 197







66 56 52

21

26 26

13 18 22


[SHOWING MEAN ]



Increasing



20






21




Two Frameworks

Experiences



bull SEO

bull Testing

Operations

bull Data vendors


bull Dashboards

bull Web analytics

bull BI DAM


Infrastructure



Sales amp Marketing






E-Commerce






22



RT = real time


Product Station

Vendor Station

Offline Connection

MOBILE

STRATEGY

EMERGING TECH

ANALYTICS

AD TECH

UX

SOCIAL

COMMERCE

Mktg Mgmt

SEARCH

CREATIVE

RT DATA

Connection to CMO






MOBILITY

AD OPS

DATA OPS

WEB OPS

SOCIAL OPS

DESIGN

MARKETING OPS

23




Product Station

Vendor Station

Offline Connection

AD OPS

DATA OPS

MOBILITY

WEB OPS

SOCIAL OPS

DESIGN

MARKETING OPS

CREATIVE

Connection to CMO






Virtual Actors

Video Ad Networks

Video Ad Mgmt

Venues

User Groups

UXP

UX Design

Tag Mgmt


Social Mktg Mgmt

Social Commerce

Social Apps

Social Analytics

Social Ads

Smart Kiosks

Site Retargeting

Search Retargeting

Search Engines

SEO Tools

SEM Platforms

Rich Media Search


Programmatic Media

Program Guide

Promo

Reviews amp Recs

Embedded Merch

Product Design

Compliance



Online Retailers

Data Exchanges

NFC

Natural Language

Questioning

Native Ads

Campaign Mgmt

Mobile Search




Marketplace

Mobile Analytics

Mobile Ad Networks

Microsensors

Media Labs

Media Companies

Media Agencies

Marketing Service

Providers

Mktg Resource

Mgmt


Marketing Analytics

Lead Mgmt

In-Game Ads

Idea Mgmt


Geotargeting

Geofencing

Gamification Tools

Finger- printing


Emotion Detection

Email Mktg

E-Commerce Enablers

Dynamic Creative

DOOH Media Svcs

Digital Offers

Media Metrics

DM HUB

Digital Asset Mgmt

Digital Agencies

Data Warehouses

DMP


Content Marketing

Data Providers

Communities


Business Process

Outsourcers

Blogs


Augmented Reality

Attribution


Companies

Advocacy Mktg

Addressable TV

Ad Verification

Online Ad Networks

Ad Exchanges

AB Testing

MOBILE

STRATEGY

EMERGING TECH

ANALYTICS

AD TECH

UX

SOCIAL

COMMERCE

Mktg Mgmt

SEARCH

CREATIVE

RT DATA

24



Profile Management

Registered

Anonymous

Customer (CRM)

Third Party (DMP)

Analytics


Predictive Modeling

Visualization


Real Time Hub

UXWeb

Commerce

Mobile

Social

EmailMA

Search

Ad tech

x x x x

x x x x x

x

x

x

x

x

x

x

weights scores

Qualifying score


Integration



Data Management


x x x x

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

Data Collection x

21

DM Hub Model



Recap







26




martykihn



















Education



28

















000 Seconds

036 Seconds

14













10

Agency Fee


09

DSP

DMP 10

Data enrichment

12

Arbitrage

25

SSP

Network

Exchange

35

Net Rev $1 CPM

65

In Target Under Cap




Retargeting



bull 50 retargets

bull AdRoll

bull CRM LTV

bull Best customers

bull DMP profiles

16


bull FB Open Graph


bull reco engine

bull psychographic

bull BMD










future 18



21


n=192


Take little action


Predictive

Real-time insight

17 17



38

48

54

56

59

60

63

66

70

70

71


Content Marketing

eCommerce


Mobile Marketing


Customer Metrics

Email Marketing

Social Marketing

Online Display Ads





18 18 n=192



7

14

15

9

17

16

13

35

34


2012


Analytics


marketing analytics

Embryonic

Intermediate

ProgressiveN = 226

n = 191

N = 197







66 56 52

21

26 26

13 18 22


[SHOWING MEAN ]



Increasing



20






21




Two Frameworks

Experiences



bull SEO

bull Testing

Operations

bull Data vendors


bull Dashboards

bull Web analytics

bull BI DAM


Infrastructure



Sales amp Marketing






E-Commerce






22



RT = real time


Product Station

Vendor Station

Offline Connection

MOBILE

STRATEGY

EMERGING TECH

ANALYTICS

AD TECH

UX

SOCIAL

COMMERCE

Mktg Mgmt

SEARCH

CREATIVE

RT DATA

Connection to CMO






MOBILITY

AD OPS

DATA OPS

WEB OPS

SOCIAL OPS

DESIGN

MARKETING OPS

23




Product Station

Vendor Station

Offline Connection

AD OPS

DATA OPS

MOBILITY

WEB OPS

SOCIAL OPS

DESIGN

MARKETING OPS

CREATIVE

Connection to CMO






Virtual Actors

Video Ad Networks

Video Ad Mgmt

Venues

User Groups

UXP

UX Design

Tag Mgmt


Social Mktg Mgmt

Social Commerce

Social Apps

Social Analytics

Social Ads

Smart Kiosks

Site Retargeting

Search Retargeting

Search Engines

SEO Tools

SEM Platforms

Rich Media Search


Programmatic Media

Program Guide

Promo

Reviews amp Recs

Embedded Merch

Product Design

Compliance



Online Retailers

Data Exchanges

NFC

Natural Language

Questioning

Native Ads

Campaign Mgmt

Mobile Search




Marketplace

Mobile Analytics

Mobile Ad Networks

Microsensors

Media Labs

Media Companies

Media Agencies

Marketing Service

Providers

Mktg Resource

Mgmt


Marketing Analytics

Lead Mgmt

In-Game Ads

Idea Mgmt


Geotargeting

Geofencing

Gamification Tools

Finger- printing


Emotion Detection

Email Mktg

E-Commerce Enablers

Dynamic Creative

DOOH Media Svcs

Digital Offers

Media Metrics

DM HUB

Digital Asset Mgmt

Digital Agencies

Data Warehouses

DMP


Content Marketing

Data Providers

Communities


Business Process

Outsourcers

Blogs


Augmented Reality

Attribution


Companies

Advocacy Mktg

Addressable TV

Ad Verification

Online Ad Networks

Ad Exchanges

AB Testing

MOBILE

STRATEGY

EMERGING TECH

ANALYTICS

AD TECH

UX

SOCIAL

COMMERCE

Mktg Mgmt

SEARCH

CREATIVE

RT DATA

24



Profile Management

Registered

Anonymous

Customer (CRM)

Third Party (DMP)

Analytics


Predictive Modeling

Visualization


Real Time Hub

UXWeb

Commerce

Mobile

Social

EmailMA

Search

Ad tech

x x x x

x x x x x

x

x

x

x

x

x

x

weights scores

Qualifying score


Integration



Data Management


x x x x

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

Data Collection x

21

DM Hub Model



Recap







26




martykihn



















Education



28













10

Agency Fee


09

DSP

DMP 10

Data enrichment

12

Arbitrage

25

SSP

Network

Exchange

35

Net Rev $1 CPM

65

In Target Under Cap




Retargeting



bull 50 retargets

bull AdRoll

bull CRM LTV

bull Best customers

bull DMP profiles

16


bull FB Open Graph


bull reco engine

bull psychographic

bull BMD










future 18



21


n=192


Take little action


Predictive

Real-time insight

17 17



38

48

54

56

59

60

63

66

70

70

71


Content Marketing

eCommerce


Mobile Marketing


Customer Metrics

Email Marketing

Social Marketing

Online Display Ads





18 18 n=192



7

14

15

9

17

16

13

35

34


2012


Analytics


marketing analytics

Embryonic

Intermediate

ProgressiveN = 226

n = 191

N = 197







66 56 52

21

26 26

13 18 22


[SHOWING MEAN ]



Increasing



20






21




Two Frameworks

Experiences



bull SEO

bull Testing

Operations

bull Data vendors


bull Dashboards

bull Web analytics

bull BI DAM


Infrastructure



Sales amp Marketing






E-Commerce






22



RT = real time


Product Station

Vendor Station

Offline Connection

MOBILE

STRATEGY

EMERGING TECH

ANALYTICS

AD TECH

UX

SOCIAL

COMMERCE

Mktg Mgmt

SEARCH

CREATIVE

RT DATA

Connection to CMO






MOBILITY

AD OPS

DATA OPS

WEB OPS

SOCIAL OPS

DESIGN

MARKETING OPS

23




Product Station

Vendor Station

Offline Connection

AD OPS

DATA OPS

MOBILITY

WEB OPS

SOCIAL OPS

DESIGN

MARKETING OPS

CREATIVE

Connection to CMO






Virtual Actors

Video Ad Networks

Video Ad Mgmt

Venues

User Groups

UXP

UX Design

Tag Mgmt


Social Mktg Mgmt

Social Commerce

Social Apps

Social Analytics

Social Ads

Smart Kiosks

Site Retargeting

Search Retargeting

Search Engines

SEO Tools

SEM Platforms

Rich Media Search


Programmatic Media

Program Guide

Promo

Reviews amp Recs

Embedded Merch

Product Design

Compliance



Online Retailers

Data Exchanges

NFC

Natural Language

Questioning

Native Ads

Campaign Mgmt

Mobile Search




Marketplace

Mobile Analytics

Mobile Ad Networks

Microsensors

Media Labs

Media Companies

Media Agencies

Marketing Service

Providers

Mktg Resource

Mgmt


Marketing Analytics

Lead Mgmt

In-Game Ads

Idea Mgmt


Geotargeting

Geofencing

Gamification Tools

Finger- printing


Emotion Detection

Email Mktg

E-Commerce Enablers

Dynamic Creative

DOOH Media Svcs

Digital Offers

Media Metrics

DM HUB

Digital Asset Mgmt

Digital Agencies

Data Warehouses

DMP


Content Marketing

Data Providers

Communities


Business Process

Outsourcers

Blogs


Augmented Reality

Attribution


Companies

Advocacy Mktg

Addressable TV

Ad Verification

Online Ad Networks

Ad Exchanges

AB Testing

MOBILE

STRATEGY

EMERGING TECH

ANALYTICS

AD TECH

UX

SOCIAL

COMMERCE

Mktg Mgmt

SEARCH

CREATIVE

RT DATA

24



Profile Management

Registered

Anonymous

Customer (CRM)

Third Party (DMP)

Analytics


Predictive Modeling

Visualization


Real Time Hub

UXWeb

Commerce

Mobile

Social

EmailMA

Search

Ad tech

x x x x

x x x x x

x

x

x

x

x

x

x

weights scores

Qualifying score


Integration



Data Management


x x x x

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

Data Collection x

21

DM Hub Model



Recap







26




martykihn



















Education



28




Retargeting



bull 50 retargets

bull AdRoll

bull CRM LTV

bull Best customers

bull DMP profiles

16


bull FB Open Graph


bull reco engine

bull psychographic

bull BMD










future 18



21


n=192


Take little action


Predictive

Real-time insight

17 17



38

48

54

56

59

60

63

66

70

70

71


Content Marketing

eCommerce


Mobile Marketing


Customer Metrics

Email Marketing

Social Marketing

Online Display Ads





18 18 n=192



7

14

15

9

17

16

13

35

34


2012


Analytics


marketing analytics

Embryonic

Intermediate

ProgressiveN = 226

n = 191

N = 197







66 56 52

21

26 26

13 18 22


[SHOWING MEAN ]



Increasing



20






21




Two Frameworks

Experiences



bull SEO

bull Testing

Operations

bull Data vendors


bull Dashboards

bull Web analytics

bull BI DAM


Infrastructure



Sales amp Marketing






E-Commerce






22



RT = real time


Product Station

Vendor Station

Offline Connection

MOBILE

STRATEGY

EMERGING TECH

ANALYTICS

AD TECH

UX

SOCIAL

COMMERCE

Mktg Mgmt

SEARCH

CREATIVE

RT DATA

Connection to CMO






MOBILITY

AD OPS

DATA OPS

WEB OPS

SOCIAL OPS

DESIGN

MARKETING OPS

23




Product Station

Vendor Station

Offline Connection

AD OPS

DATA OPS

MOBILITY

WEB OPS

SOCIAL OPS

DESIGN

MARKETING OPS

CREATIVE

Connection to CMO






Virtual Actors

Video Ad Networks

Video Ad Mgmt

Venues

User Groups

UXP

UX Design

Tag Mgmt


Social Mktg Mgmt

Social Commerce

Social Apps

Social Analytics

Social Ads

Smart Kiosks

Site Retargeting

Search Retargeting

Search Engines

SEO Tools

SEM Platforms

Rich Media Search


Programmatic Media

Program Guide

Promo

Reviews amp Recs

Embedded Merch

Product Design

Compliance



Online Retailers

Data Exchanges

NFC

Natural Language

Questioning

Native Ads

Campaign Mgmt

Mobile Search




Marketplace

Mobile Analytics

Mobile Ad Networks

Microsensors

Media Labs

Media Companies

Media Agencies

Marketing Service

Providers

Mktg Resource

Mgmt


Marketing Analytics

Lead Mgmt

In-Game Ads

Idea Mgmt


Geotargeting

Geofencing

Gamification Tools

Finger- printing


Emotion Detection

Email Mktg

E-Commerce Enablers

Dynamic Creative

DOOH Media Svcs

Digital Offers

Media Metrics

DM HUB

Digital Asset Mgmt

Digital Agencies

Data Warehouses

DMP


Content Marketing

Data Providers

Communities


Business Process

Outsourcers

Blogs


Augmented Reality

Attribution


Companies

Advocacy Mktg

Addressable TV

Ad Verification

Online Ad Networks

Ad Exchanges

AB Testing

MOBILE

STRATEGY

EMERGING TECH

ANALYTICS

AD TECH

UX

SOCIAL

COMMERCE

Mktg Mgmt

SEARCH

CREATIVE

RT DATA

24



Profile Management

Registered

Anonymous

Customer (CRM)

Third Party (DMP)

Analytics


Predictive Modeling

Visualization


Real Time Hub

UXWeb

Commerce

Mobile

Social

EmailMA

Search

Ad tech

x x x x

x x x x x

x

x

x

x

x

x

x

weights scores

Qualifying score


Integration



Data Management


x x x x

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

Data Collection x

21

DM Hub Model



Recap







26




martykihn



















Education



28










future 18



21


n=192


Take little action


Predictive

Real-time insight

17 17



38

48

54

56

59

60

63

66

70

70

71


Content Marketing

eCommerce


Mobile Marketing


Customer Metrics

Email Marketing

Social Marketing

Online Display Ads





18 18 n=192



7

14

15

9

17

16

13

35

34


2012


Analytics


marketing analytics

Embryonic

Intermediate

ProgressiveN = 226

n = 191

N = 197







66 56 52

21

26 26

13 18 22


[SHOWING MEAN ]



Increasing



20






21




Two Frameworks

Experiences



bull SEO

bull Testing

Operations

bull Data vendors


bull Dashboards

bull Web analytics

bull BI DAM


Infrastructure



Sales amp Marketing






E-Commerce






22



RT = real time


Product Station

Vendor Station

Offline Connection

MOBILE

STRATEGY

EMERGING TECH

ANALYTICS

AD TECH

UX

SOCIAL

COMMERCE

Mktg Mgmt

SEARCH

CREATIVE

RT DATA

Connection to CMO






MOBILITY

AD OPS

DATA OPS

WEB OPS

SOCIAL OPS

DESIGN

MARKETING OPS

23




Product Station

Vendor Station

Offline Connection

AD OPS

DATA OPS

MOBILITY

WEB OPS

SOCIAL OPS

DESIGN

MARKETING OPS

CREATIVE

Connection to CMO






Virtual Actors

Video Ad Networks

Video Ad Mgmt

Venues

User Groups

UXP

UX Design

Tag Mgmt


Social Mktg Mgmt

Social Commerce

Social Apps

Social Analytics

Social Ads

Smart Kiosks

Site Retargeting

Search Retargeting

Search Engines

SEO Tools

SEM Platforms

Rich Media Search


Programmatic Media

Program Guide

Promo

Reviews amp Recs

Embedded Merch

Product Design

Compliance



Online Retailers

Data Exchanges

NFC

Natural Language

Questioning

Native Ads

Campaign Mgmt

Mobile Search




Marketplace

Mobile Analytics

Mobile Ad Networks

Microsensors

Media Labs

Media Companies

Media Agencies

Marketing Service

Providers

Mktg Resource

Mgmt


Marketing Analytics

Lead Mgmt

In-Game Ads

Idea Mgmt


Geotargeting

Geofencing

Gamification Tools

Finger- printing


Emotion Detection

Email Mktg

E-Commerce Enablers

Dynamic Creative

DOOH Media Svcs

Digital Offers

Media Metrics

DM HUB

Digital Asset Mgmt

Digital Agencies

Data Warehouses

DMP


Content Marketing

Data Providers

Communities


Business Process

Outsourcers

Blogs


Augmented Reality

Attribution


Companies

Advocacy Mktg

Addressable TV

Ad Verification

Online Ad Networks

Ad Exchanges

AB Testing

MOBILE

STRATEGY

EMERGING TECH

ANALYTICS

AD TECH

UX

SOCIAL

COMMERCE

Mktg Mgmt

SEARCH

CREATIVE

RT DATA

24



Profile Management

Registered

Anonymous

Customer (CRM)

Third Party (DMP)

Analytics


Predictive Modeling

Visualization


Real Time Hub

UXWeb

Commerce

Mobile

Social

EmailMA

Search

Ad tech

x x x x

x x x x x

x

x

x

x

x

x

x

weights scores

Qualifying score


Integration



Data Management


x x x x

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

Data Collection x

21

DM Hub Model



Recap







26




martykihn



















Education



28



38

48

54

56

59

60

63

66

70

70

71


Content Marketing

eCommerce


Mobile Marketing


Customer Metrics

Email Marketing

Social Marketing

Online Display Ads





18 18 n=192



7

14

15

9

17

16

13

35

34


2012


Analytics


marketing analytics

Embryonic

Intermediate

ProgressiveN = 226

n = 191

N = 197







66 56 52

21

26 26

13 18 22


[SHOWING MEAN ]



Increasing



20






21




Two Frameworks

Experiences



bull SEO

bull Testing

Operations

bull Data vendors


bull Dashboards

bull Web analytics

bull BI DAM


Infrastructure



Sales amp Marketing






E-Commerce






22



RT = real time


Product Station

Vendor Station

Offline Connection

MOBILE

STRATEGY

EMERGING TECH

ANALYTICS

AD TECH

UX

SOCIAL

COMMERCE

Mktg Mgmt

SEARCH

CREATIVE

RT DATA

Connection to CMO






MOBILITY

AD OPS

DATA OPS

WEB OPS

SOCIAL OPS

DESIGN

MARKETING OPS

23




Product Station

Vendor Station

Offline Connection

AD OPS

DATA OPS

MOBILITY

WEB OPS

SOCIAL OPS

DESIGN

MARKETING OPS

CREATIVE

Connection to CMO






Virtual Actors

Video Ad Networks

Video Ad Mgmt

Venues

User Groups

UXP

UX Design

Tag Mgmt


Social Mktg Mgmt

Social Commerce

Social Apps

Social Analytics

Social Ads

Smart Kiosks

Site Retargeting

Search Retargeting

Search Engines

SEO Tools

SEM Platforms

Rich Media Search


Programmatic Media

Program Guide

Promo

Reviews amp Recs

Embedded Merch

Product Design

Compliance



Online Retailers

Data Exchanges

NFC

Natural Language

Questioning

Native Ads

Campaign Mgmt

Mobile Search




Marketplace

Mobile Analytics

Mobile Ad Networks

Microsensors

Media Labs

Media Companies

Media Agencies

Marketing Service

Providers

Mktg Resource

Mgmt


Marketing Analytics

Lead Mgmt

In-Game Ads

Idea Mgmt


Geotargeting

Geofencing

Gamification Tools

Finger- printing


Emotion Detection

Email Mktg

E-Commerce Enablers

Dynamic Creative

DOOH Media Svcs

Digital Offers

Media Metrics

DM HUB

Digital Asset Mgmt

Digital Agencies

Data Warehouses

DMP


Content Marketing

Data Providers

Communities


Business Process

Outsourcers

Blogs


Augmented Reality

Attribution


Companies

Advocacy Mktg

Addressable TV

Ad Verification

Online Ad Networks

Ad Exchanges

AB Testing

MOBILE

STRATEGY

EMERGING TECH

ANALYTICS

AD TECH

UX

SOCIAL

COMMERCE

Mktg Mgmt

SEARCH

CREATIVE

RT DATA

24



Profile Management

Registered

Anonymous

Customer (CRM)

Third Party (DMP)

Analytics


Predictive Modeling

Visualization


Real Time Hub

UXWeb

Commerce

Mobile

Social

EmailMA

Search

Ad tech

x x x x

x x x x x

x

x

x

x

x

x

x

weights scores

Qualifying score


Integration



Data Management


x x x x

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

Data Collection x

21

DM Hub Model



Recap







26




martykihn



















Education



28



7

14

15

9

17

16

13

35

34


2012


Analytics


marketing analytics

Embryonic

Intermediate

ProgressiveN = 226

n = 191

N = 197







66 56 52

21

26 26

13 18 22


[SHOWING MEAN ]



Increasing



20






21




Two Frameworks

Experiences



bull SEO

bull Testing

Operations

bull Data vendors


bull Dashboards

bull Web analytics

bull BI DAM


Infrastructure



Sales amp Marketing






E-Commerce






22



RT = real time


Product Station

Vendor Station

Offline Connection

MOBILE

STRATEGY

EMERGING TECH

ANALYTICS

AD TECH

UX

SOCIAL

COMMERCE

Mktg Mgmt

SEARCH

CREATIVE

RT DATA

Connection to CMO






MOBILITY

AD OPS

DATA OPS

WEB OPS

SOCIAL OPS

DESIGN

MARKETING OPS

23




Product Station

Vendor Station

Offline Connection

AD OPS

DATA OPS

MOBILITY

WEB OPS

SOCIAL OPS

DESIGN

MARKETING OPS

CREATIVE

Connection to CMO






Virtual Actors

Video Ad Networks

Video Ad Mgmt

Venues

User Groups

UXP

UX Design

Tag Mgmt


Social Mktg Mgmt

Social Commerce

Social Apps

Social Analytics

Social Ads

Smart Kiosks

Site Retargeting

Search Retargeting

Search Engines

SEO Tools

SEM Platforms

Rich Media Search


Programmatic Media

Program Guide

Promo

Reviews amp Recs

Embedded Merch

Product Design

Compliance



Online Retailers

Data Exchanges

NFC

Natural Language

Questioning

Native Ads

Campaign Mgmt

Mobile Search




Marketplace

Mobile Analytics

Mobile Ad Networks

Microsensors

Media Labs

Media Companies

Media Agencies

Marketing Service

Providers

Mktg Resource

Mgmt


Marketing Analytics

Lead Mgmt

In-Game Ads

Idea Mgmt


Geotargeting

Geofencing

Gamification Tools

Finger- printing


Emotion Detection

Email Mktg

E-Commerce Enablers

Dynamic Creative

DOOH Media Svcs

Digital Offers

Media Metrics

DM HUB

Digital Asset Mgmt

Digital Agencies

Data Warehouses

DMP


Content Marketing

Data Providers

Communities


Business Process

Outsourcers

Blogs


Augmented Reality

Attribution


Companies

Advocacy Mktg

Addressable TV

Ad Verification

Online Ad Networks

Ad Exchanges

AB Testing

MOBILE

STRATEGY

EMERGING TECH

ANALYTICS

AD TECH

UX

SOCIAL

COMMERCE

Mktg Mgmt

SEARCH

CREATIVE

RT DATA

24



Profile Management

Registered

Anonymous

Customer (CRM)

Third Party (DMP)

Analytics


Predictive Modeling

Visualization


Real Time Hub

UXWeb

Commerce

Mobile

Social

EmailMA

Search

Ad tech

x x x x

x x x x x

x

x

x

x

x

x

x

weights scores

Qualifying score


Integration



Data Management


x x x x

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

Data Collection x

21

DM Hub Model



Recap







26




martykihn



















Education



28



66 56 52

21

26 26

13 18 22


[SHOWING MEAN ]



Increasing



20






21




Two Frameworks

Experiences



bull SEO

bull Testing

Operations

bull Data vendors


bull Dashboards

bull Web analytics

bull BI DAM


Infrastructure



Sales amp Marketing






E-Commerce






22



RT = real time


Product Station

Vendor Station

Offline Connection

MOBILE

STRATEGY

EMERGING TECH

ANALYTICS

AD TECH

UX

SOCIAL

COMMERCE

Mktg Mgmt

SEARCH

CREATIVE

RT DATA

Connection to CMO






MOBILITY

AD OPS

DATA OPS

WEB OPS

SOCIAL OPS

DESIGN

MARKETING OPS

23




Product Station

Vendor Station

Offline Connection

AD OPS

DATA OPS

MOBILITY

WEB OPS

SOCIAL OPS

DESIGN

MARKETING OPS

CREATIVE

Connection to CMO






Virtual Actors

Video Ad Networks

Video Ad Mgmt

Venues

User Groups

UXP

UX Design

Tag Mgmt


Social Mktg Mgmt

Social Commerce

Social Apps

Social Analytics

Social Ads

Smart Kiosks

Site Retargeting

Search Retargeting

Search Engines

SEO Tools

SEM Platforms

Rich Media Search


Programmatic Media

Program Guide

Promo

Reviews amp Recs

Embedded Merch

Product Design

Compliance



Online Retailers

Data Exchanges

NFC

Natural Language

Questioning

Native Ads

Campaign Mgmt

Mobile Search




Marketplace

Mobile Analytics

Mobile Ad Networks

Microsensors

Media Labs

Media Companies

Media Agencies

Marketing Service

Providers

Mktg Resource

Mgmt


Marketing Analytics

Lead Mgmt

In-Game Ads

Idea Mgmt


Geotargeting

Geofencing

Gamification Tools

Finger- printing


Emotion Detection

Email Mktg

E-Commerce Enablers

Dynamic Creative

DOOH Media Svcs

Digital Offers

Media Metrics

DM HUB

Digital Asset Mgmt

Digital Agencies

Data Warehouses

DMP


Content Marketing

Data Providers

Communities


Business Process

Outsourcers

Blogs


Augmented Reality

Attribution


Companies

Advocacy Mktg

Addressable TV

Ad Verification

Online Ad Networks

Ad Exchanges

AB Testing

MOBILE

STRATEGY

EMERGING TECH

ANALYTICS

AD TECH

UX

SOCIAL

COMMERCE

Mktg Mgmt

SEARCH

CREATIVE

RT DATA

24



Profile Management

Registered

Anonymous

Customer (CRM)

Third Party (DMP)

Analytics


Predictive Modeling

Visualization


Real Time Hub

UXWeb

Commerce

Mobile

Social

EmailMA

Search

Ad tech

x x x x

x x x x x

x

x

x

x

x

x

x

weights scores

Qualifying score


Integration



Data Management


x x x x

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

Data Collection x

21

DM Hub Model



Recap







26




martykihn



















Education



28





21




Two Frameworks

Experiences



bull SEO

bull Testing

Operations

bull Data vendors


bull Dashboards

bull Web analytics

bull BI DAM


Infrastructure



Sales amp Marketing






E-Commerce






22



RT = real time


Product Station

Vendor Station

Offline Connection

MOBILE

STRATEGY

EMERGING TECH

ANALYTICS

AD TECH

UX

SOCIAL

COMMERCE

Mktg Mgmt

SEARCH

CREATIVE

RT DATA

Connection to CMO






MOBILITY

AD OPS

DATA OPS

WEB OPS

SOCIAL OPS

DESIGN

MARKETING OPS

23




Product Station

Vendor Station

Offline Connection

AD OPS

DATA OPS

MOBILITY

WEB OPS

SOCIAL OPS

DESIGN

MARKETING OPS

CREATIVE

Connection to CMO






Virtual Actors

Video Ad Networks

Video Ad Mgmt

Venues

User Groups

UXP

UX Design

Tag Mgmt


Social Mktg Mgmt

Social Commerce

Social Apps

Social Analytics

Social Ads

Smart Kiosks

Site Retargeting

Search Retargeting

Search Engines

SEO Tools

SEM Platforms

Rich Media Search


Programmatic Media

Program Guide

Promo

Reviews amp Recs

Embedded Merch

Product Design

Compliance



Online Retailers

Data Exchanges

NFC

Natural Language

Questioning

Native Ads

Campaign Mgmt

Mobile Search




Marketplace

Mobile Analytics

Mobile Ad Networks

Microsensors

Media Labs

Media Companies

Media Agencies

Marketing Service

Providers

Mktg Resource

Mgmt


Marketing Analytics

Lead Mgmt

In-Game Ads

Idea Mgmt


Geotargeting

Geofencing

Gamification Tools

Finger- printing


Emotion Detection

Email Mktg

E-Commerce Enablers

Dynamic Creative

DOOH Media Svcs

Digital Offers

Media Metrics

DM HUB

Digital Asset Mgmt

Digital Agencies

Data Warehouses

DMP


Content Marketing

Data Providers

Communities


Business Process

Outsourcers

Blogs


Augmented Reality

Attribution


Companies

Advocacy Mktg

Addressable TV

Ad Verification

Online Ad Networks

Ad Exchanges

AB Testing

MOBILE

STRATEGY

EMERGING TECH

ANALYTICS

AD TECH

UX

SOCIAL

COMMERCE

Mktg Mgmt

SEARCH

CREATIVE

RT DATA

24



Profile Management

Registered

Anonymous

Customer (CRM)

Third Party (DMP)

Analytics


Predictive Modeling

Visualization


Real Time Hub

UXWeb

Commerce

Mobile

Social

EmailMA

Search

Ad tech

x x x x

x x x x x

x

x

x

x

x

x

x

weights scores

Qualifying score


Integration



Data Management


x x x x

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

Data Collection x

21

DM Hub Model



Recap







26




martykihn



















Education



28



Two Frameworks

Experiences



bull SEO

bull Testing

Operations

bull Data vendors


bull Dashboards

bull Web analytics

bull BI DAM


Infrastructure



Sales amp Marketing






E-Commerce






22



RT = real time


Product Station

Vendor Station

Offline Connection

MOBILE

STRATEGY

EMERGING TECH

ANALYTICS

AD TECH

UX

SOCIAL

COMMERCE

Mktg Mgmt

SEARCH

CREATIVE

RT DATA

Connection to CMO






MOBILITY

AD OPS

DATA OPS

WEB OPS

SOCIAL OPS

DESIGN

MARKETING OPS

23




Product Station

Vendor Station

Offline Connection

AD OPS

DATA OPS

MOBILITY

WEB OPS

SOCIAL OPS

DESIGN

MARKETING OPS

CREATIVE

Connection to CMO






Virtual Actors

Video Ad Networks

Video Ad Mgmt

Venues

User Groups

UXP

UX Design

Tag Mgmt


Social Mktg Mgmt

Social Commerce

Social Apps

Social Analytics

Social Ads

Smart Kiosks

Site Retargeting

Search Retargeting

Search Engines

SEO Tools

SEM Platforms

Rich Media Search


Programmatic Media

Program Guide

Promo

Reviews amp Recs

Embedded Merch

Product Design

Compliance



Online Retailers

Data Exchanges

NFC

Natural Language

Questioning

Native Ads

Campaign Mgmt

Mobile Search




Marketplace

Mobile Analytics

Mobile Ad Networks

Microsensors

Media Labs

Media Companies

Media Agencies

Marketing Service

Providers

Mktg Resource

Mgmt


Marketing Analytics

Lead Mgmt

In-Game Ads

Idea Mgmt


Geotargeting

Geofencing

Gamification Tools

Finger- printing


Emotion Detection

Email Mktg

E-Commerce Enablers

Dynamic Creative

DOOH Media Svcs

Digital Offers

Media Metrics

DM HUB

Digital Asset Mgmt

Digital Agencies

Data Warehouses

DMP


Content Marketing

Data Providers

Communities


Business Process

Outsourcers

Blogs


Augmented Reality

Attribution


Companies

Advocacy Mktg

Addressable TV

Ad Verification

Online Ad Networks

Ad Exchanges

AB Testing

MOBILE

STRATEGY

EMERGING TECH

ANALYTICS

AD TECH

UX

SOCIAL

COMMERCE

Mktg Mgmt

SEARCH

CREATIVE

RT DATA

24



Profile Management

Registered

Anonymous

Customer (CRM)

Third Party (DMP)

Analytics


Predictive Modeling

Visualization


Real Time Hub

UXWeb

Commerce

Mobile

Social

EmailMA

Search

Ad tech

x x x x

x x x x x

x

x

x

x

x

x

x

weights scores

Qualifying score


Integration



Data Management


x x x x

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

Data Collection x

21

DM Hub Model



Recap







26




martykihn



















Education



28



RT = real time


Product Station

Vendor Station

Offline Connection

MOBILE

STRATEGY

EMERGING TECH

ANALYTICS

AD TECH

UX

SOCIAL

COMMERCE

Mktg Mgmt

SEARCH

CREATIVE

RT DATA

Connection to CMO






MOBILITY

AD OPS

DATA OPS

WEB OPS

SOCIAL OPS

DESIGN

MARKETING OPS

23




Product Station

Vendor Station

Offline Connection

AD OPS

DATA OPS

MOBILITY

WEB OPS

SOCIAL OPS

DESIGN

MARKETING OPS

CREATIVE

Connection to CMO






Virtual Actors

Video Ad Networks

Video Ad Mgmt

Venues

User Groups

UXP

UX Design

Tag Mgmt


Social Mktg Mgmt

Social Commerce

Social Apps

Social Analytics

Social Ads

Smart Kiosks

Site Retargeting

Search Retargeting

Search Engines

SEO Tools

SEM Platforms

Rich Media Search


Programmatic Media

Program Guide

Promo

Reviews amp Recs

Embedded Merch

Product Design

Compliance



Online Retailers

Data Exchanges

NFC

Natural Language

Questioning

Native Ads

Campaign Mgmt

Mobile Search




Marketplace

Mobile Analytics

Mobile Ad Networks

Microsensors

Media Labs

Media Companies

Media Agencies

Marketing Service

Providers

Mktg Resource

Mgmt


Marketing Analytics

Lead Mgmt

In-Game Ads

Idea Mgmt


Geotargeting

Geofencing

Gamification Tools

Finger- printing


Emotion Detection

Email Mktg

E-Commerce Enablers

Dynamic Creative

DOOH Media Svcs

Digital Offers

Media Metrics

DM HUB

Digital Asset Mgmt

Digital Agencies

Data Warehouses

DMP


Content Marketing

Data Providers

Communities


Business Process

Outsourcers

Blogs


Augmented Reality

Attribution


Companies

Advocacy Mktg

Addressable TV

Ad Verification

Online Ad Networks

Ad Exchanges

AB Testing

MOBILE

STRATEGY

EMERGING TECH

ANALYTICS

AD TECH

UX

SOCIAL

COMMERCE

Mktg Mgmt

SEARCH

CREATIVE

RT DATA

24



Profile Management

Registered

Anonymous

Customer (CRM)

Third Party (DMP)

Analytics


Predictive Modeling

Visualization


Real Time Hub

UXWeb

Commerce

Mobile

Social

EmailMA

Search

Ad tech

x x x x

x x x x x

x

x

x

x

x

x

x

weights scores

Qualifying score


Integration



Data Management


x x x x

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

Data Collection x

21

DM Hub Model



Recap







26




martykihn



















Education



28




Product Station

Vendor Station

Offline Connection

AD OPS

DATA OPS

MOBILITY

WEB OPS

SOCIAL OPS

DESIGN

MARKETING OPS

CREATIVE

Connection to CMO






Virtual Actors

Video Ad Networks

Video Ad Mgmt

Venues

User Groups

UXP

UX Design

Tag Mgmt


Social Mktg Mgmt

Social Commerce

Social Apps

Social Analytics

Social Ads

Smart Kiosks

Site Retargeting

Search Retargeting

Search Engines

SEO Tools

SEM Platforms

Rich Media Search


Programmatic Media

Program Guide

Promo

Reviews amp Recs

Embedded Merch

Product Design

Compliance



Online Retailers

Data Exchanges

NFC

Natural Language

Questioning

Native Ads

Campaign Mgmt

Mobile Search




Marketplace

Mobile Analytics

Mobile Ad Networks

Microsensors

Media Labs

Media Companies

Media Agencies

Marketing Service

Providers

Mktg Resource

Mgmt


Marketing Analytics

Lead Mgmt

In-Game Ads

Idea Mgmt


Geotargeting

Geofencing

Gamification Tools

Finger- printing


Emotion Detection

Email Mktg

E-Commerce Enablers

Dynamic Creative

DOOH Media Svcs

Digital Offers

Media Metrics

DM HUB

Digital Asset Mgmt

Digital Agencies

Data Warehouses

DMP


Content Marketing

Data Providers

Communities


Business Process

Outsourcers

Blogs


Augmented Reality

Attribution


Companies

Advocacy Mktg

Addressable TV

Ad Verification

Online Ad Networks

Ad Exchanges

AB Testing

MOBILE

STRATEGY

EMERGING TECH

ANALYTICS

AD TECH

UX

SOCIAL

COMMERCE

Mktg Mgmt

SEARCH

CREATIVE

RT DATA

24



Profile Management

Registered

Anonymous

Customer (CRM)

Third Party (DMP)

Analytics


Predictive Modeling

Visualization


Real Time Hub

UXWeb

Commerce

Mobile

Social

EmailMA

Search

Ad tech

x x x x

x x x x x

x

x

x

x

x

x

x

weights scores

Qualifying score


Integration



Data Management


x x x x

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

Data Collection x

21

DM Hub Model



Recap







26




martykihn



















Education



28



Profile Management

Registered

Anonymous

Customer (CRM)

Third Party (DMP)

Analytics


Predictive Modeling

Visualization


Real Time Hub

UXWeb

Commerce

Mobile

Social

EmailMA

Search

Ad tech

x x x x

x x x x x

x

x

x

x

x

x

x

weights scores

Qualifying score


Integration



Data Management


x x x x

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

Data Collection x

21

DM Hub Model



Recap







26




martykihn



















Education



28



Recap







26




martykihn



















Education



28




martykihn



















Education



28



















Education



28

Date post:	31-Mar-2018
Category:	Documents
Upload:	trinhkhanh
View:	216 times
Download:	3 times

“Big Data in Marketing: Where Do We Go From...

Documents