Social Media is a conversation

supported by (online) tools.

DIGITAL NATIVES

DIGITAL NATIVE

S

96%

have joined a social network

The writing is on the wall…

COMMUNICATION IS CHANGING

SOCIAL > media

PEOPLE TALK

TWITTER

@ # RT

Replies are tweets sent to another twitter user. By

placing “@” in front of a Twitter user

name (e.g. @joshpremuda) a message is sent to that user – but can still be publically

read.

A hashtag is a keyword with the

“#” added immediately in front

of the word (e.g. #Biggby) and helps

describe an item and allows it to be

found again by browsing or

searching. These are included within

a tweet.

A Retweet is reposting another

users tweet. This is denoted by putting a “RT” in front of

the tweet.

EXAMPLE

EXAMPLE

Foursquar: a mobile application;

cross between a friend-finder, social

city-guide, and game.

Users “check-in” to places using their phone to earn points, badges and mayorships.

CHECK-IN

Points are earned by checking in to places. Compete with your friends and other to earn the most points.

Badges are earned by multiple check-

ins, staying out late, eating pizza for 20+ days, and a number

of other ways.

Mayors are reserved for the one

person who has checked-in to the venue more times than anyone else

over a 60-day period.

INCENTIVES

Monique’s Chocolates in Palo Alto, CA have acquired over 50 new customers and saw well over 100 redemptions as a result of running a Special Offer over the past seven weeks:

Running the same Special in the local newspaper (cost of ad = $300!) has acquired only one customer with one redemption from that print ad. Source: Foursquare, July 2010

EXAMPLE

”

“AJ Bombers, a burger joint in Milwaukee, joined up with FourSquare last summer by promising a free burger and fries to anyone who dethroned its "mayor"—a title FourSquare bestows upon the person who "checks in" to an establishment the most via the free mobile application.

The restaurant also ran a promotion where customers could get a free cookie by posting a recommendation to their FourSquare profiles of a menu item or something to do while they're at the eatery, such as play a board game.

AJ co-owner Joe Sorge says sales of menu items promoted on FourSquare have risen roughly 30% since the restaurant began using the service.

Source: Wall Street Journal, February 23, 2010

EXAMPLE

“Now that I’m on Facebook, there just aren’t that many mountains to climb”

inputhonesty

OUTPUT

+

B yourself.

Thank you. [email] jpp@currentblend.com[blog] www.joshpremuda.com[twitter] @joshpremuda[company] www.currentblend.com