Blitz Marketing Group Event Solutions

Why Blitz?

• Industry Experience

• Dedication to Client Results

• Custom Developed Programs

• Strategic Territory Management

• Custom Reporting

• Outstanding, Measurable ROI

Our Approach• What: Live Brand Experiences

• How: Stimulate Consumers are drawn to events by visually appealing design,

interactive components, sampling and premium item distribution

Educate Consumers receive key messaging demonstrations and product from

well trained and outgoing brand ambassadors

Motivate Consumers are left with positive brand impressions and intent to

purchase product

• Where: Every consumer environment in which they live, work, play and shop

• Why: To optimize the relevance of the brand’s interaction with its audience in order to deliver results and drive sales

Recent Case Study: AT&T U-Verse

Objective:• Demonstrate and sell AT&T’s new IPTV and High

Speed Internet bundled service in a variety of unique environments

• Book orders, on site, directly into AT&T’s system

• Execute highly localized events in specific neighborhoods and MDUs to sign up new customers

• Execute daily events at bix-box retail to promote the AT&T brand and create buzz

Strategy:• Deploy a team of highly trained demonstrators/sales

representatives to execute:

Mobile Demonstration Centers (as focal point of neighborhood events/gatherings)

Big-Box Retail: in-store events (Best Buy, Circuit City, etc)

Other remote demonstration kiosks (i.e. restaurants, clubhouses, model homes, etc.)

Results:• Exceeded close rate and monthly sales targets

• Maintained low CPA, maximizing ROI

• Expanded contract to include other AT&T initiatives

What Can We Do For You?• Event Marketing • In-Store Retail Events• Assisted Sales • Experience Marketing • Lead Generation/ Application Entry• Product Sampling• Service Activation • Spokesmodel/ Brand Ambassador Sourcing• Guerilla Marketing/ Street Teams • Trade Shows/ Home Shows• Recruitment Events/ Job Fairs• Mobile Tours • College Campus Marketing• Airport Terminal Promotions• Greeter/Hospitality Services • Sales Training/ Consulting

Let’s work together!

Blitz Marketing Group50 Regency Park Cir

Suite 13102

Sacramento, CA 95835

VP Client Relations:Patrick Gefrich

(916) 960-8600pgefrich@theblitzgroup.com