Bank of America

Digital StrategyBy: Anbang Dai

Our vision, to continue to help our customers grow and to demonstrate how

they can turn opportunities into reality.

Our mission is to offer lending and investment products that serve low- and moderate-income

individuals and families, improved underserved

low- and moderate-income communities,

and create sustainable practices for the long

haul

What Makes Bank of America Special?

Do We Really Need an App?

YES!

How Can We Expand?

A more personalized

customer experience

sets us apart

Social Media That Works!

• Create an accessible line of communication

• Incorporate humor and variety

• Give our brand personality

Customer Connection

Tools: Ads

Tools: Outreach

40%

20%

27%

13%

Budget

App Development - $60,000Website Modifica-tion - $30,000Social Media Paid Adv. - $40,000Flexibile Al-lowance - $20,000

6 month initial development period