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Boeing Case Study - OM - Group 1

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    P R O J E C T 7 6 7

    Commercial Airliner Development

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    Focus

    What were the technological and audit related aspectsattached to the project?

    How was the cost defined?

    What were the parametric estimates (for labor cost and

    time projections)?

    What were the go/nogo decisions (in terms of theproduction approval for the first 767 airplane)?

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    T E C H N O L O G Y

    It was important to assess available technology in order to makeconfiguration decisions

    This would guide managers in the planning the development process

    phases and the construction The project operational and process flow, labor requirements for the project,

    HR training needs

    Components of the aircraft, the list of parts needed for assembly

    Using Knowledge Resources form previous projects: Components

    and technologies along with related processes from previous

    development projects could be utilized in the new development

    project if applicable and feasible at a cost benefit to Boeing

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    Structure

    Flight Systems

    Aircraft systems

    Aerodynamics

    Technology Reviews

    the review of all existing technology

    Value to customers; is the additional benefit worth a premium?

    The risk associated with implementing a new technology

    Impact on schedule and cost; Is it feasible to do so? Proven technologies were implemented more readily

    Testing: Technologies and materials were tested in partnership with

    Airlines in real-world scenarios (actual service conditions). Risk was

    mitigated through the testing of smaller components

    T E C H N O L O G Y

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    TECHNOLOGY

    A U D I T S

    MANUFACTURING

    FINANCE

    MANAGEMENT

    Auditors isolated from the project operations

    Experienced BOEING employees

    Directly report to the company Chairman

    These Auditors were used to assure that quality and operational standards were being followed.

    CHAIRMAN

    Internal to 767 project

    (Operations / Internal Company Environment)

    Auditors

    External to 767 project

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    A cost estimation was necessary prior to development

    approval

    Configuration Based Cost Definition:

    A single configuration of the Aircraft had to be finalized by

    Engineers

    Cost was then estimated for this particular configuration based on

    the design, various components, technologies & processes used

    C O S T D E F I N I T I O N

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    Parametric Estimation of development costs

    Parametric estimation used a benchmark platform project, the 727

    development project, to estimate the costs of development of a

    new platform

    Pre-Production Cost Estimation

    C O S T D E F I N I T I O N

    DesignSpeed

    Weight

    Length

    Historical Data

    from past

    projects

    Number of parts

    / airplane etc

    Labor Hours

    Req.

    Previous Projects

    New Project Environment

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    Assembly Labor Hours (calculation based on 727 Benchmark)

    C O S T D E F I N I T I O N

    Benchmark

    727First Unit

    727 Section

    0001

    727 Section

    0011727 Section

    0002727 Section

    0002

    Historic ValueLabor Hours spent / Pound of

    weight of the section. [to build

    this section]

    Major Sections

    Labor Hours / Pound X

    TARGET

    767First Unit

    767 Section

    0001

    Expected Weight X

    Historically Improving relationship

    B/W Weight & Labor Hours

    Improvement Factor

    = Parametric Estimate for labor cost of corresponding 767 section

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    Adjustments for Parametric EstimatesEstimates were fine tuned according to the specific program they were being

    calculated for

    Parametric estimates were adjusted upwards or downwards for each factor, part

    or process used

    Using automated processes and CAD/CAM could reduce the labor cost estimate

    The higher complexity of the new project would conversely increase the labor cost

    estimates

    These estimates are then used to formulate a final estimate of labor hours

    Parametric Estimation for the Master Phasing Plan

    C O S T D E F I N I T I O N

    727Master

    Phasing Plan

    747Master

    Phasing Plan

    Compared

    with

    Suggestions

    Creating and scheduling activities to;

    Conform to Program Objectives

    Conform to budgets / time-lines

    Achieve synergy, learn and achieve fit

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    Prior to committing to assembly of the first unit;

    All technical aspects had been reviewed

    The board required that certain commercial criteria be met before approval for

    production could be given

    This criteria was created to ensure that the 767 development project, which was

    entering its most cost intensive period, would be economically viable for thecompany

    Preconditions set to ensure commercial viability;

    One foreign Airline carrier and two domestic carriers would have to commit to

    purchase the new aircraft

    Solid pre-production orders of up to 100 aircraft are received

    First Customers

    Risk: Conditional selling offer by Boeing, Technology risk, Safety risk etc

    Reward: Prices to first buyers were lower, Buyers had a say in final aircraft

    configuration

    G O / N O-G O D E C I S I O N S


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