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Strategic Communications. Geopolitical Consulting. Edge Thinking. Great Big Brain Dump of Strategic Communications AWESOMENESS Chris Dufour Director, Strategic Marketing [email protected]
| Date post: | 22-Apr-2015 |
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Strategic Communications. Geopolitical Consulting. Edge Thinking.
Great Big Brain Dump of Strategic Communications AWESOMENESS
Chris DufourDirector, Strategic [email protected]
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Advertising, Communications, WHATEVER…
…it’s still about SELLING.
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Most people hate being sold to…
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…but there are still ways to advertise…
STRATEGICALLY.STRATEGICALLY.
Cool shirt.
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Edge concepts for advertising
Self-organization & Strategic ambiguitySelf-organized criticalityBrandjackingTransmediaMeta-identityCloud-seedingHacktivismMashupsBRINGING THE FUNNY
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moldova
iran
colombia
mexico
Strategic ambiguity
Self-organizing systems
dharma
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Self-organized criticalitySelf-organized criticality
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Brandjacking in action
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A detour: Counterinsurgency theory
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Multimodal storytellingMultimodal storytelling
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Meta-identity
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Cloud-seeding
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HacktivismHacktivism
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Mashups
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Bringing the Funny
Bringing the Funny
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When all else fails… ENTERTAIN!
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What does all of this constitute?
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An An ECOSYSTEMECOSYSTEMAn An ECOSYSTEMECOSYSTEM
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Never stop being AWESOMENever stop being AWESOME
