BRANDCO-OP

brandco-op.com

BRANDCO-OP

BRANDCO-OP

H I T H E R E !We are Brandco-op, a one stop digital agency based on

the sunny Gold Coast in Queensland Australia. Were kinda

the new kids on the block but don’t let that fool you! To-

gether we have over 20 years of brand development, mar-

keting and web design experience. Our goal is to help

businesses of all sizes maximize their brand and online-

presence and get the best possible exposure to potential

customers and clients. We can tailor web, SEO, social

media and brand development solutions for any budget

and can work around your busy schedule to make the

whole process as simple as possible. We pride ourselves

on standing out from the crowd and we make it our goal

to make sure you stand out from your ompetitors! The

enclosed information aims to give you an overview of

what we do and how we can do it for you!

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All of this factors in to your costs and if you are expecting very high volumes of web tra�c this can a�ect costs as well. That being said, if you are a small business who is looking to get in on the ground �oor, our small business package could be just the ticket. If you are a larger organization with speci�c needs we can easily tailor a proposal to meet those needs no matter how big a project. Alternately if your needs are much simpler, we understand and can make sure you get the right �t for your business.

S M A L L B U S I N E S S PA C K A G E Introductory o�er $2499.00

Logo DesignBusiness card designBusiness ImageWebsite DesignWeb hosting and 5 unique E-mail addresses 1 yearFREE $99 Google® Ad CreditsFREE $49 Bing™/Yahoo!® Ad CreditsFREE $49 Facebook® Ad CreditsDomain registration and hosting for 1 yearSocial Media setup & trainingLocal Directory and Google Maps® setup

Package Terms

1. Package includes 1 year hosting, domain hosting, domain registration. There after an additional fee of $100 per 12 month period will be incurred for hosting, domain registration.2. 8 hrs of design time is allocated for logo and business card design. Additional changes after the 8

Not al l websites are created equal!

sit down with you to develop a comprehensive web strategy with you to make sure you get the most out of your new site. Once we have worked out what it is you want out of your site it’s time to design it! Based on your companies style and core business strategies we then set out to present your business in a unique and meaningful way that will engage your customers and ultimately drive increased revenue to your business. Brand Co-op understands the importance of deadlines, a timely site launch can mean the di�erence between cornering the market and missing the boat entirely. When we tell you we can deliver - we mean it!

S O W H AT S I T C O S T ?Every company is di�erent, just like every web page should be! As a general rule of thumb you need to �rst consider the type of site you are building? How many pages will it be? Do you need e commerce capabilities? Do you already own the domain name and currently have hosting and personalised email?

It’s true! But you may have noticed that lot’s of themlook the same! That’s because of a little thing called atemplate. Lazy designers use a template to get your site out of their hair, so they can get back to playingworld of warcraft! At Brandco-op we pride ourselveson thinking outside the square, we want our sites to win awards, not instantly be forgotten. We under-stand the importance of making sure your business stands out from the pack, it’s competitive out there! Don’t let your businesses web presence fade into mediocrity - let us create a genuinely meaningful experience between your customers and your business, and lets keep them coming back for more!

T H E P R O C E S SAt Brand Co-op we operate on the principle of the four D’s. Discover, Develop, Design and Deliver! We take the time to really discover what makes your business tick and how you want that portrayed to your customers or end consumers. Once we feel like we have a great understanding of your business we

hrs will be charged at $120/hr.3. 8 hrs of web design time is allocated for website design. Additional changes after the 8 hrs will be charged at $120/hr.4. Website is limited 4 static pages, Home, Products, About Us, and Contact pages. Additional pages can be added at a cost of $120 per page.5. Social media setup & training is included, maintenance and posts (if required) additional charges apply.

S O W H AT A R E Y O U WA I T I N G F O R ? Let’s get together and talk about how we can take your business to the next level! Call us on (07)56 066 085 or drop us an email at info@brandco-op.com and lets get started!

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WHAT’S IT COST ME?Social Media accounts are free, but correct setup and maintenace is crucial and can be a headache for already hectic businesses. That’s where Brand Co-op can help. We can tailor our services to suit your your business or organizations social media needs. Just need setup and training? We can do that. Want your social media sites managed full time? Talk to us and let us run you through what we can do for you. We are old hands at this and can put in place a complete strategy for your business on all kinds of budgets

S O M E FA C E B O O K B U S I N E S S S TAT S-FritoLay set a World Record with 1,575,161 Facebook likes in 24 hours on April 11 2011-95% of Facebook wall posts are not answered by brands-Auto-posting to Facebook decreases likes and comments by 70%-56% of consumers say they are more likely to recommend a brand after becoming a fan on Facebook-Two most popular reasons for liking a brand on Facebook: 1. because they are a customer (58%), 2. to get access to discounts and promotions (57%)-There are over 36.5M fans of Coca-Cola on Facebook

S O M E T W I T T E R B U S I N E S S S TAT S-34% of marketers have generated leads using Twitter and 20% have closed deals-Tweets that include verbs have a 2% higher shareability than average tweets

There are now more than 800 mil l ion ac tive Faceb o ok users.

drill down to your key demographic and with pay by the click billing you only pay for actual tra�c these ads generate. We are experts at setting this up for you and can set up ads for you that can cost from as little as 1 to 10c a click. Twitter can also be an invaluable tool and can be another way that you can not only improve your SEO but also drive tra��c to your site. We can also set up live feeds from your social media page that allow you to constantly up date your site content quickly and easily. Sites like linked in can even help you network with relevant businesses too! The skys the limit!

QR CODESWhat’s a QR code I hear you ask? They’re those funny little barcode squares you see everywhere now. What’s so great about them? Everything! They let you drive tra�c easily from print ads or brochures and quantify the e�ectiveness of the medium. Not sure how - talk to us!

Nope - thats not a typo! There are really that many registered users of facebook! 200 million of those users signed up last year alone! And China is currently banned from using facebook - think about that for a moment! Even googles new social media site has reportedly already hit 90 million plus users! Social media is in a word - massive.

W H AT ’ S I T M E A N F O R Y O U R B U S I -N E S S ?Social media is absolutely vital for your businesses web success. A well maintained social media site portfolio will actively drive tra�c to your website and will allow you to interact with clients on a weekly or even daily basis. It will assist your SEO (search engine optimization) and actually help your site come up at the top of google searches.

W H AT C A N I T D O ?Do you need e commerce capabilities? Even this can be run on facebook! Are you looking for targeted advertising? Facebook will allow you to

S O M E Q R C O D E S TAT SQR code uptake has increased 4589% from early 2010 to early 201156% of QR codes appear on product packagingThe majority of users expect to receive a coupon or deal from scanning a QR code11 out of 50 Fortune companies are incorporating QR codes into their marketing strategy68% of QR codes are scanned via an iPhone email at info@brandco-op.com and lets get started!

S O W H AT A R E Y O U WA I T I N G F O R ? Let’s get together and talk about how we can take your business to the next level! Call us on (07)56 066 085 or drop us an email at info@brandco-op.com and lets get started!

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We strive to deliver a brand proposition that is engaging, is easily understood, and o�ers an emotionally positive solution to your customers needs and desires and serves to enhance your current customers’ perception of the brand and will get new customers to look your way.

W H AT S H O U L D M Y B R A N D P R O P O S I -T I O N C O N V E Y ?Your brand proposition should convey a message that is:-Aligned with the brand’s core values -Clear, Engaging, Unique, and Relevant to your target audience -Able to incorporate an element of positive emotional attachment that is better than just "good” -Echoed within your business, internally and externally -Consistent across multiple marketing and advertis-ing mediums (print, online presence, etc) -Continually reinforced within the organization so that your employees consistently deliver what is promised -Echoed by strategic partners -Able to adapt to a changing marketplace

W H AT C A N B R A N D C O - O P D O F O R M E ?Brand strategy is what we live and breathe. Whether your a start up looking to make your mark or an established company that has lost its way - we can help. From brand development, product develop-ment and implementation and beyond we can help you every step of the way, on any budget. We take the time to understand your business and being a

B eing heard amid the roar of your comp etitor ’s voices is a

daunting task in to day ’s crowded marketplace. .

The result is higher expectations, and the brand’s message must captivate the consumer immedi-ately. If your company is hoping to experience long-term success it will have to create the most compelling, relevant, and consistent brand experiences for their customers. We can help!

W H AT ’ S I N V O LV E D I N T H E P R O C E S S ?We �rst develop a branding strategy that will identify the brand’s (or the businesses) core values. These are qualities which your organization places the most importance on. Once your brand’s core values have been identi�ed, the devlopment of an e�ective brand proposition development begins. To ensure a successful outcome, compre-hensive and objective research involving at the minimum, the brand’s strengths and weaknesses, the target audience, and the competition will be conducted. If the resources are available, research should also involve extensive observation into the brand’s industry, its history, the current market picture, and potential growth and direction.

Businesses are now seeking new and more e�ective ways of increasing brand awareness and more importantly, creating brand loyalty. One of the most important tasks involved in ensuring a brand’s success, is to develop an e�ective branding strategy. At Brand co-op we believe that to successfully position your brand above your competitor’s continuing �ght for your customers, you must develop a brand proposition that when conveyed in marketing and advertising campaigns, will provide an attractive, unique, and relevant message to current and potential customers. In addition, this proposition must be realized and consistently echoed by senior executives, customer support, R&D teams, marketing sta�, sales sta�, and strategic partners.

W H Y ’ S I T I M P O R TA N T F O R M Y B U S I -N E S S ?Though brand development is by no means a new idea, today consumers have more access to information and more choices than ever before.

one stop digital agency we can help you implement your strategy across all mediums from digital to print. Our goal it to make your business stand out from the pack to both your existing and potential clients. It’s what we do!

S O W H AT A R E Y O U WA I T I N G F O R ? Let’s get together and talk about how we can take your business to the next level! Call us on (07)56 066 085 or drop us an email at info@brandco-op.com and lets get started!

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BRANDCO-OP

to suit your individual business requirements. A more competitive marketplace can make it tough to rank consistently on google, but with the implementation of a savvy google adwords program your success is limited only by your budget. What we can promise is that at brand co-op we know how to maximise your budget and get the most value out of your adwords dollar.

1 0 S TAT I S T I C S T H AT D E M O N S T R AT E T H E VA L U E O F S E O T O Y O U R B U S I N E S S .These statistics were sourced from a compilation of SERPS behaviour studies and demonstrate the importance of SEO to your businesses website.1. 42% of search users click the top-ranking link. 8% click the second-ranking link, and the click-through rate (CTR) continues to drop thereof.2. When these two top-ranking links are arti�cially switched, the click-through ratio of 42-8% drops to 34-12%, demonstrating the importance of engaging copy in addition to rank position.3. 62% of search users click a link on the �rst page of search results4. 23% of searches progress to the second page. Presumably the di�erence between 62% ans 23% stems from searchers trying either another keyword or another engine, or giving up.5. 80% of unsuccessful searches are followed with keyword re�nement.6. 41% of searches unsuccessful after the �rst page choose to re�ne thir keyword search phrase or their chosen search engine.7. 77% of search users choose organic over paid listings when searching, 67% choose organic search

S earch engine optimization is the l i feblo o d of your website.

S O W H AT D O Y O U D O F O R M Y B U S I -N E S S ?Already have a website? The �rst thing we do is assess your current SEO program and determine it’s e�ectiveness. There are many simple mistakes made here, selecting the right keyword phrase for your website is crucial. If this is not correctly setup in your websites title and description you will have little or no chance or ranking on google in your desired �elds. A number of other key factors within your website need to be present, not to mention your social media sites. We take care of all of this and let you take care of business!If we are building your site then of course a basic SEO program is implemented from the beginning. We then give you the option of an extended SEO program based on your needs.

IS IT EXPENSIVE?Brand co-op can tailor an SEO program to suit any budget. We meet with you to discuss your needs and then present various programs we can o�er

Having an online presence is a great step in the right direction for your business. But what’s the use if your customers or clients can’t �nd you? There are millions of websites out there but with a well managed SEO it’s possible for your site to come up at the top of both your customer’s searches and your future customer searches. At Brand co-op we understand SEO and how to make it work for your business.

A R E E V E R Y B U S I N E S S E S S E O N E E D S D I F F E R E N T ?Yes and no. All businesses are di�erent, but whilst some require an agrressive approach with SEO (for example those involved in E-Commerce) others might need a more conservative approach. Generally speaking the more competitive a marketplace you are currently doing business in, the more aggressive an SEO program will be required. This doesn’t neccessarily mean spending a fortune on google adwords - we have more than a few tricks up our sleeves!

when purchasing.8. When the searcher is purchasing, organic click-through generates 25% higher conversion rates than equivalent Pay-Per-Click (PP) click-through.9. 40% of SEO campaigns aware of their ROI achieve returns in excess of 500%, while only 22% of PPC campaigns were able to achieve this value.10. Daily use of search engines rose from 33% in 2002 to 59% in 2005. The average day in 2005 reported 60 million people using a search engine. As of March 2007, Google accounts for 64% of US searches and 77% of UK searches. It accounts for 87.81% of Australian searches!!

S O W H AT ’ S N E X T ? Let’s get together and talk about how we can take your sites ranking to the next level! Call us on (07)56 066 085 or drop us an email at info@brandco-op.com and lets get started!

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