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Brand Guidelines A complete guide outlining the assets, design, and the look-and-feel of the Conferma Pay brand.
Brand GuidelinesA complete guide outlining the assets, design, and the look-and-feel of the Conferma Pay brand.
Contents
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10 11
15 16
Logo Stretch
Primary Type
Grid System
Brand Values
Product Logos
Secondary Type
Device Library
Brand Vision
Logo Colours
Type Sizes
Product Display
Strapline Logo
Logo Misuse
Colours
Image Use Pattern
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CoreValuesCore values are things that we celebrate and promote within our business.
IntegrityAgilityCollaboration Imagination Enthusiasm
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Brand Values
BrandVisionThe Brand Vision Model directs us through the process of defining our brand vision and incorporating it fully into our business.
Leading for Change
Changing the way payments are made can address many of the financial and operational challenges global businesses face today.
Removing Plastic
On a mission to help businesses remove plastic from payment.
Building an Ecosystem
Powering the world’s largest ecosystem of virtual card providers.
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Brand Vision
Straplinepowering business payment forward
The strapline sums up the essence of our brand and is to be used in essential client facing collateral and marketing materials.
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Strapline
LogoThe badge
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Logo - Badge
LogoStretch
Without Strapline Logo Strapline Logo ‘Powered by’ Logo
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Logo - Stretch
Product LogosThese logos are to be assigned to each individual product.
Products mentioned in text:
‘Conferma Pay API’
‘Conferma Pay App’
‘Conferma Pay App Control’
‘Conferma Pay Connect’
‘Conferma Pay Online’
‘Conferma Pay Hotel Booker’
‘Conferma Pay Support’
‘Conferma Pay Snap’
‘Conferma Pay Snap+’
‘Conferma Pay Set Up’
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Product Logos
LogoColoursEach logo variation has been tailored to maximise visibility on coloured backgrounds.
Carefully select a logo style depending on the backgound it lays upon.
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LogoMisuseDo not use Conferma Pay badge logo with stretch logo.
Do not refer to Conferma Pay as ‘ Conferma’
Do not seperate the logo onto two lines
Do not place incorrect logos onto busy or coloured backgrounds.
These are the basic examples of misuse. For further questions and approvals please contact the marketing team.
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Colours
CP BlueCMYK = 79/35/0/0RGB = 31/137/202
HEX = 1F89CA
CP Light BlueCMYK = 18/0/0/2
RGB = 214/236/249HEX = D6ECF9
CP Light GreyCMYK = 4/3/4/0
RGB = 246/246/246HEX = F6F6F6
CP RedCMYK = 0/95/87/0RGB = 227/33/38
HEX = E32526
CP Dark GreyCMYK = 0/0/0/75RGB = 99/99/98HEX = 636362
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AaAaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789&*£$%?!()”,:/|
FF DIN Bold FF DIN Regular
FF DIN
The primary Conferma Pay typeface is FF DIN. Clean, distinctive and legible, and we use it in two weights; Regular and Bold.
Conferma Pay only uses the FontFont version of DIN that belongs to the FontFont library.
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789&*£$%?!()”,:/|
Typography
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Typography
ARIAL
The secondary typeface used for the Comferma Pay visual identity is Arial. A highly legible typeface that is standard on PC and Macintosh computers. It mimics some of the characteristic of the primary typeface.
Arial should be used for all internally produced documents. These include MS Word documents, letters and MS PowerPoint presentations.
SecondaryTypography
AaAaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789&*£$%?!()”,: / |
Arial Bold Arial Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghi jk lmnopqrstuvwxyz0123456789&*£$%?!()” , : / |
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Typography
Apply the appropriate text sizes to all client and partner facing collateral and documents to keep consistency.
This mainly applies to Word documents, PowerPoint slides and marketing collateral.
Print Digital Online
Heading30pt - Bold
Title24pt - Bold
Subtitle12pt - Bold
Text Body10 - Regular
Small Additional Text6pt - Regular
Heading50pt - Bold
Title25pt - Bold
Subtitle13pt - Bold
Text Body10pt - Regular
Small Additional Text8pt - Regular
Heading52pt - Bold
Title35pt - Bold
Subtitle26pt - Bold
Text Body16pt - Regular
Small Additional Text11pt - Regular
Font Sizes
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Typography
Icons
IconsConferma Pay Brand Guidelines
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City scape images are to be used as backgrounds for text and inforgraphics on presentation decks, website and collateral materials.
#1F89CA Blue colour overpay at 70% opacity.
Image Use
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City scape illustrations are to be used as a banner in theConferma Pay app. Each key location will have an assigned bespoke illustration reflecting it’s most famous landmarks.
These illustrations can also be used in collateral and marketing materials including social media.
City Scapes
City Scape IllustrationsConferma Pay Brand Guidelines
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The bespoke card overlayed pattern is to be used across print and digital collateral and factsheet documents in forms of front and back cover.
Pattern
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The documents should follow a 5 grid system with 5mm gutter and 23mm margin.
Grids
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Grid system
Each product now has an assigned device according to its use. These devices should always be displayed on light grey (#f2f2f2) or white background for best visibility (excluding some marketing materials).
Device Library
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Device Gallery
This format should be used to display multilayer information of product screenshots.
Isometric Device Library
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Device Gallery
Brand Guidelines
Conferma Pay Brand GuidelinesKarolina GliwaMarch 2020
