Date post: | 19-Oct-2014 |
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Personal Branding
Bret L. Simmons, Ph.D.
CRS, October 4, 2012
Main Points Today1. Personal branding is a huge opportunity
and responsibility2. Being searchable and shareable is good
for your business3. Differentiate your personal brand by
demonstrating professional discretion
Personal BrandIf people don’t select you, spread the word about you, or pay a premium for your services, it’s because they don’t recognize your value.
(Seth Godin)
ValueWhat you can do uniquely well to help others address issues or solve problems that matter to them.
Personal Brand1.Who are you?2.Who do you want to
help?3.How do you want to
help them?
Be clear, not cute
New business card
www.bluehost.com
New business card1. Associate your name and
face with your value2. Create content and
connections that will get you indexed and ranked for your name and value
Social MediaYou must be personal and conversant
Lead with valueWrap the personal around your value
Professionally PersonalEverything you do reflects on your business
Name, Picture, Purpose
• E-mail, Google Profile• Linkedin• Blog• Twitter• Facebook• Other (Pinterest)
[email protected]@bretlsimmons.com
Blogging• Micro publishing platform• Force yourself to become part
of the conversation• Best damn marketing tool• Free• Video
What most companies think1.When we get started, people
will show up2.Well, we gave it a couple
months, and no one showed up, so let’s quit
Falls & Decker, 2011
The Reality• It takes at least SIX MONTHS
before you will start seeing any demonstrable results and success from your blog
Falls & Decker, 2011
The Fundamentals• Listen first• Be responsive• Be honest• Provide value• Sell last
Falls & Decker 2011
Remember• Social media marketing is about
building relationships, not receipts. The receipts will come, but only if you invest the time and attention it takes to build relationships with your customers. Think lifetime value, not sale value
Falls & Decker, 2011, p. 180
Suggestions • The sooner you behave as if
you have no privacy online, the more effective you will be
• Use your personal brand online to build bridges, not walls
• Never post anything, anytime, anywhere that you would not be comfortable with anyone seeing.
• If it were posted on the wall of your office, would it make any of your colleagues, customers, or employees uncomfortable? If so, don’t post it online
Suggestions
Questions?
Bret L. Simmons, [email protected](775) 336-9576