Branding NACUA vision for faculty involvement in NACU

L’Atelier aux Batignoles, Henri Fantin-Latour 1870

Goal: Aid faculty in understanding what NACU is so that branding can be faculty-driven.

Action plan: Bring together faculty across each campus to share inspirations about teaching and learning at their institution.

Assumption: Each institution will have an Ambassador to carry out the Forum

Deliverables:General: Deeper, wider understanding

across campus of how the institution is part of the NACU consortium, but also unique in their own identity.

Specific: 1. Faculty-inspired data for NACU brochure, 2. Video clips of faculty speaking about projects to be used in media marketing

Campus-based Faculty Forum

Envisioned Process for Forum:At each individual NACU Institution: 1. At first faculty meeting of the semester Ambassador will

deliver brief overview of what NACU is.2. Schedule small (10 or less) meetings with

interdisciplinary faculty groups to discuss what inspires them about their own institution. Ambassador will guide the discussion in a way that keeps the conversations positive, focusing on innovation (conjuring the atmosphere of our own meeting this week). Specifically, projects and accomplishments will be discussed.

3. Ambassador will distill from these multiple meetings how faculty are driving the very mission NACU is pursuing.

4. NACU Ambassadors from each institution will meet and combine all data (including video clips) into a short report by the end of the semester.

5. Ambassadors will return to their larger faculty body at home institution for a brief presentation that illustrates how their own faculty perspectives are in fact part of the NACU mission.

6. Ambassadors will submit report and video clips to NACU for use in further media marketing campaigns to target contingencies.

7. Ideally similar branding initiatives may be pursued through student outlets.