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Brief | River Market Tricycle Armada Project

Date post: 24-Feb-2016
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Prepared for Mark Shieh, River Market at Westminster Quay by Makeuse Studio.
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MAKEUSE STUDIO PROJECT: DESIGNERS: JONATHAN IGHARAS ALEXANDER SUVAJAC CLIENT: MARK SHIEH RIVER MARKET WESTMINSTER QUAY DESIGN BRIEF DEC/25/2010 STREET FOOD ARMADA
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  • MAKEUSE STUDIO

    PROJECT:

    DESIGNERS:

    JONAThAN IGhARASAlExANDER SUvAJAC

    ClIENT:

    MARK ShIEhRIvER MARKETWESTMINSTER QUAy

    DESIGN bRIEf DEC/25/2010

    STREET fOOD ARMADA

  • According to a recent UN State of the World Population report, over half of the worlds population are now living in urban areas - that is 3.3 billion people. It is the first time in history where the city has become human beings natural habitat.

  • bRIEf

    PROJECT

    01. SUMMARy

    The opportunity for this project is to propose alternative ways of relating to urban space and connecting with public life by combining cyclo-centric design with local food cul-ture.

    This is a collaboration between the River Market at West-minster Quay and Makeuse Studio.

    The primary means of defining the problem have beenthrough researching global bicycle cultures and relating them to local bicycle culture, focusing in andaround greater vancouver.

    The conclusions drawn so far emphasize that bicycle usein vancouver has steadily increased in recent years and isnow becoming part of vancouvers transport geography, eco-iconography, visual landscape, and quicklyexpanding urban terrain.

    The deficiencies that currently remain include a lack ofresearch in the form of personal interviews with communityleaders, members and children to understand current and future cyclists needs.

    02. KEyWORDS & TERMS

    Urban Mobility / Pedal Energy / Public Space / CommunityEngagement / Interaction / Urban Play / local food

    03. PROblEM OPPORTUNITy

    Well-intentioned designers have, over the last century, been active promoters of the ideas of well-being and ways of living. however, we now realize that many past modes of thinking and behavioural patterns are intrinsically unsustain-able. That is, many designers and designs of the past have been key contributors to the negative economic, environ-mental and social issues we are faced with today.

    A prime example of this can be seen in transportation de-sign. There is no uncertainty that transport represents one of the most important human activities worldwide. It is a basic component of economic development and social activity. Modern transportation, however, is also a major contributor to global warming, local smog and noise pollu-tion; As a result, its expansion has damaged many natural systems.

    The well-intentioned invention of the automobile has cre-ated numerous unforeseen repercussions. Traditionally, the streets and public spaces of towns and cities were used for social interaction and human activity as much as they were for movement. In the twentieth century, many urban agglomerations adapted to automobiles rather than people, precipitating wider roads and more parking spaces.

    This process stimulated changes in urban form and living patterns which consequently made it virtually impossible for many to live without an automobile. As a result of this dependency, townships began to lack public life and people appeared increasingly alienated, possessing little sense

    of community or place. Their social support networks had failed because they could no longer co-exist with an envi-ronment built around and for automobiles.

    04. CONTExT

    The Urban Millennium

    According to a recent UN State of the World populationreport, over half of the worlds population are now living inurban areas - that is 3.3 billion people. It is the first time inhistory where the city has become human beings naturalhabitat. Considering this global trend of urbanization,transportation has increasingly developed into a problem-atic issue in cities both in the developed and developing worlds. Transportation contributes significantly to global warming, local smog, noise pollution, and as a result has damaged many ecological and social systems.

  • bRIEf

    PROJECT

    human Pedal Power

    The bicycle is extraordinarily efficient in both biologicaland mechanical terms. The bicycle is the most efficientself-powered means of transportation in terms of energya person must expend to travel a given distance. from amechanical viewpoint, up to 99% of the energy delivered bythe rider into the pedals is transmitted to the wheels.

    In terms of the ratio of cargo weight a bicycle can carryto total weight, it is also a most efficient means of cargotransportation. Today, bicycles represent different values indifferent societies and cultures, yet in all their modes theyare increasingly gaining relevance.

    A Tool for Social Change

    In North America, where transportation infrastructure ismainly focused on automobiles, people who ride bicyclesmay do so as an ethical and emotional choice. An activecycling sub-culture has developed because of this. To manypeople biking is regarded as a social movement, a sub-culture in many cities, to celebrate cycling as a choice.The bicycle is challenging the fossil-fuel automobile as theconveyance of the future. Urban dwellers around the worldare now turning to bikes as it is the ideal city machine: light,portable, affordable, non-polluting, healthy, and fun.

    Public Space as Play Space

    The city is full of play. Urban residents appropriate public

    spaces in ways that they were never intended for. buildings,walls, sidewalks, and streets act as urban obstacle courses.Empty and wasted spaces become central meeting places.Interaction within the urban landscape is challenging therules of engagement between citizens and sanctioned urban expression - it is changing the language of creativity and our perception of play. Play can expand our relationshipbetween creativity and the city, while encouraging socialinteraction and engagement by the public. In this way,public space acquires identity and cultural value whichcreates a sense of community and place.

    05. CONTExT

    Key Concept

    Transport represents one of the most important humanactivities worldwide. Therefore, mobility is fundamental to alleconomic and social activity. Each movement has an origin,a potential set of intermediate locations, a destination,and a nature which is linked with geographical attributes.Transport systems composed of infrastructures, modes andterminals are so embedded in the socio-economic life ofindividuals that they are often invisible to the consumer. Thisis paradoxical as the perceived invisibility of transportationis derived from its efficiency.

    Project framework

    Understanding how mobility is embedded within the citysurban fabric and informs ones daily experience, behavior, interactions and how it all can combine with and revolve

    around local food culture are the major interest points of this project.

    Design Opportunity

    The design opportunity for this project is to gain a greaterunderstanding of how mobility and food culture is linked with local community, geography, cultural identity, and so-cial engagement.

    Environment

    The environment for this project deals with food mobility and the public space of the River Market.

    Project focus

    The focus of this project revolves around transportation, lo-

  • bRIEf

    PROJECT

    cal food culture, and human/pedal powered setups and its ability to revitalize the quality of public community life.

    06. PRECEDENCE

    In countries like China and India, bicycles play aprominent role in the informal economy. bicyclesare treated as transportation tools, not as culturalstatements. low-income earners, to this day, stilldepend heavily on bicycles as an affordable everydaymeans of transportation. In China, bicycles have takenon the importance of an intimate partner in the dailylives of tens of thousands of local people. In the countrythat proclaims itself a kingdom of bicycles, thenumber of bicyclists was once reported to be as high as500 million, and many of them acted as mobile streetvendors.

    07. PROJECT ObJECTIvES

    To explore the increasing relevance of bicycles in contempo-rary, urban culture.

    To show how bicycling relates to climate change, energy con-servation, the environment and health.

    To create alternative ways of relating to cities, public space, and ones place in the world.

    To explore unconventional uses of bicycles and propose new understandings of bicycle culture.

    To encourage the public to reflect and re-discover the value

    and meaning of urban mobility.

    To gain a greater understanding of how mobility is linked with geography, culture and identity.

    To create a body of work that directly enriches the public do-main, creates community, and encourages collaboration.

    To create an urban tricycle that becomes part of Vancouvers eco-iconography.

    To create a vision to help one imagine the future potential of vancouver becoming a cyclo-centric city.

    To communicate an underlying ecological and sociocultural message derived from the benefits of bicycle culture. To use public space as a playground for social interaction, transforming it from a neutral space into an individual place.

    08. DESIGN COMPONENTS

    The design of custom mobile food setups for businesses as-sociated with the River Market at Westminster Quay.

    The design of a modular tricycle system which acts as an plat-form for accomodatting interchangeable components in the form of boxes and cases.

    The exploration of implementing technology capable of har-nessing and storing human/pedal-produced energy for personal and/or public use.

    The conceptualization and manifestation of a series of urban food interventions that effectively engage the multicultural com-munities of the region.

    The creation of an event that promotes, educates and cele-brates fOOD 360 and the re-birth/re-opening of the River Mar-ket.

    09. APPROACh

  • NEW WESTMINSTER

  • CONTExT

    NEW WESTMINSTER

    GEOGRAPhy

    Westminster is located on the burrard Peninsula, on the north bank of the fraser River. It is 19 kilometres (12 mi) southeast of the City of vancouver proper, adjacent to burnaby and Coquitlam and across the fraser River from Surrey. A portion of New Westminster called Queensbor-ough is located on the eastern tip of lulu Island, adjacent to Richmond. The total land area is 15.3 square kilometres (5.9 sq mi). As the oldest city in western Canada, New Westminster has a long and rich history. In 1859, the Royal Engineers arrived from England to establish the first capital of the new colony of british Columbia. The chosen site was selected both for its beauty and strategic location on the fraser River.

    hISTORy

    In 1859, New Westminster was recommended as the first official capital of the new Colony of British Columbia by Richard Moody, the lieutenant-Governor, because of its location farther from the American border than the site of the colonys proclamation, fort langley. New Westminster, at a defensible location on the north bank of the fraser River, possessed, according to Moody, great facilities for communication by water, as well as by future great trunk railways into the interior. Governor Douglas proclaimed Queensborough (as the site was initially called by Moody) the new capital on february 14, 1859. Queensborough, however, did not appeal to london and it was Queen vic-toria who named the city after Westminster, that part of the british capital of london where the Parliament buildings

    were situated. from this naming by the Queen, the City gained its official nickname, The Royal City. A year later New Westminster became the first City in British Columbia to be incorporated and have an elected municipal govern-ment. It became a major outfitting point for prospectors coming to the Fraser Gold Rush, as all travel to the goldfield ports of yale and Port Douglas was by steamboat or canoe up the fraser River.

    The location of New Westminster, at the edge of the for-est, necessitated a large amount of labour and money to clear trees and lay out streets, which became a significant burden to the colonial budget when the imperial govern-ment shackled the colony with half of the cost of the Royal Engineers. Governor Douglas spent little time in New West-minster and had little affection for the city; and the feelings were amply repaid by the citizens of New Westminster, who avidly supported Colonel Moodys city-building efforts and castigated the governor, who preferred to remain for the most part isolated in distant victoria. In contrast to victoria, where settlers from England had established a strong brit-ish presence, New Westminsters early citizens were largely Canadians and Maritimers, who brought a more business-oriented approach to commerce and dismissed the pre-tensions of the older community. Despite being granted a municipal council, the mainlanders in New Westminster also pressed for a legislative assembly to be created for brit-ish Columbia, and were infuriated when Governor Douglas granted free port status to Victoria, which stifled the eco-nomic growth of the fraser River city. Moreover, to pay for the expense of building roads into the Interior of the colony, Douglas imposed duties on imports into New Westminster.

    On July 20, 1859, Governor James Douglas proclaimed that the new city would be officially named New West-minster a name chosen by Queen victoria herself. This naming by her Royal highness, gave residents, both then and now, the honour of referring to their home as the Royal City.

    In 1898, a devastating fire destroyed much of the down-town area. Citizens were determined rebuild their city and within a few years a new downtown emerged. Over the next twenty years new industries were established in New West-minster including shipping firms, paper and lumber mills. Columbia Street, or the Golden Mile as it later became known, prospered and attracted shoppers from across the lower Mainland.

  • RIvER MARKET AT WESTMINSTER QUAy

  • REvITAlIZATION

    RIvER MARKET

    INTRODUCTION

    Ever since 1892, New Westminster has had a bustling mar-ket along the riverfront. In the early days, farmers from all over the valley came to the market on the fraser River using paddlewheelers and small boats.

    In 1986, the Westminster Quay Public Market was built and opened its doors to a flow of activities. In 2008, the West-minster Quay Public Market was renamed River Market at Westminster Quay to celebrate the history of fraser River, the growing communities of fraser valley, and the markets revitalization.

    Today, the River Market is currently under construction in an effort to revitalize the Quay to become a culinary destination for everyday foodies. located in the heart of New Westmin-ster, the market offers over 70,000 square feet for visitors to shop, eat, and play, all right next to the mighty fraser River.

    The River Market community is celebrating the full circle of food in a more playful, passionate, and sustainable way. With a vision theyve dubbed fOOD 360, visitors can look forward to: growing food in edible gardens at the Market, an independent grocery store focusing on local and organic foods, specialties food vendors, onsite food processors, restaurants, cooking school, and food festivals.

    The first floor of the Market is about food for your body and the second floor is about feeding your creativity. Its a vibrant hub for learning and business.

    INTIATIvE

    In addition to revitalizing the River Market to become a local food destination, our initiative is to create a fleet of mobile human powered setups.

    Example: using bicycles and tricycles to deliver groceries and other goods from local food market to customers front door. The next step in this human powered movement will be fleet of food vending tricycles dubbed the Street Food Armada.

  • ANAlySIS

    RIvER MARKET

  • PRECEDENCE

    STREET CART

  • PRECEDENCE

    fOOD WAGON

  • ThEME

    PIRATE ShIP

  • ThEME

    WhIMSICAl

  • DRIvERS

    AESThETIC

  • DRIvERS

    ACTION

  • INSPIRATION

    vEhIClE

  • INSPIRATION

    STEAM TRUNK

  • INSPIRATION

    DESK COUNTER

  • INSPIRATION

    UMbREllA

  • TRICyClE ARMADA

    STREET fOOD


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