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8/2/2019 Brott on Deleuze and Film
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SIMONE BROTT
The University of Melbourne
Extending Deleuze’s later writing on the cinema and engaging both film and built work, the article
explores what I call the ‘‘close-up,’’ an immanent subjectivity of architectural encounter, whereby
the architectural surface aggressively colonizes the subject at close range through a touch or by
another mechanism I describe as the ‘‘withdrawn effect,’’ the surface assimilates the subject.
Close Encounter,
Withdrawn Effects
Terminologies of the SubjectIn a lucid discussion of objecthood in German
aesthetic theory of the late 1920s, Gilles Deleuze
admired the thinking of Alois Riegl and Wilhem
Worringer, for each of whom, in his account,abstract forms wield ‘‘an intense life and expres-
sionistic value, all the while remaining inorganic.’’1
This longer trajectory in German art history and
its implicit theorization of an autonomous subjec-
tivity of form, observed by Deleuze, can be
contrasted with two enduring models of subjectivity
in architectural criticism since World War II. I am
thinking of both the received modernist tradition
in architecture, where the subject is thought to
colonize, capture, or dominate space, and itsattendant postmodern critique, where space is
viewed as a symbolic surface of inscription for
the subject’s fantasies, memories, and anxieties.
My project departs from both architectural
models of subjectivity as mastery and metaphor to
posit a real architectural subjectivity in and of itself.
For Gilles Deleuze, subjectivity does not mean
a person with fixed traits but ‘‘an effect.’’ The
personal identity for Deleuze is precisely a repeti-
tion of concrete effects, namely, the habit of saying‘‘I’’ whereby the ‘‘self’’ becomes as if an a priori
fact.2 Effet , in turn, does not mean a causality or
refer to something ephemeral but to a component
power that ‘‘works’’—the sense in which one
says ‘‘electromagnetic effect,’’ in Deleuze’s usage.3
I will use the term ‘‘effect’’ to designate multiple
components of architectural encounter (such as
a touch, a ray of light, a falling beam).
The ‘‘close-up,’’ not to be confused with
a camera movement or a formal entity magnified,
refers to the close-range field of architectural
encounter, what I think of as an affective surface or
image to which the individuated subject begins tolose ascendancy, a surface that itself becomes an
entity.4 Surface here includes a continuous physical
region such as a wall or a hand, but it extends to the
entire set of disconnected surfaces whose effects
collectively act upon the subject as a unity. The
close-up is distinguished only by the degree of
indiscernibility of the subject in the image and by
the degree of autonomy in greater or lesser quan-
tities of the architectural encounter—in other
words, its power to act and its proliferation of effects. ‘‘Encounter,’’ finally, should not be thought
of as a meeting between two constituted wholes,
a building and a formed consciousness, but rather
as a field of effects for what cannot yet be deter-
mined, for the creation of something new and
unforeseen.
Close-Up EffectsLate in Ingmar Bergman’s film Through a Glass
Darkly , we see Karin (Harriet Andersson)examine a moving reflection of water on a square
region of patterned wallpaper.5 At the moment of
contact, the paisley starts to react to her touch, as
if the fabric has separated from the wall the
moment Karin herself begins to separate, to
fragment. Film then functions not to reproduce
a single-point perspective or view, rather what is
close up is the effects themselves, in relation to
each other. The image enlarges, in a small
region of wallpaper, Karin’s touch, the pattern of
light, the swirls of paisley, the low-relief fabric,
the look of wonderment, the voices in the wall,
the moment of submission, and so on(Figures 1 and 2).6
Later, we are invited into another close-up,
this time of a wallpapered door that Karin opens
only to find, to her alarm, an identically wallpapered
closet behind. It is as if space has been abolished,
leaving only a series of flattened surfaces in its
place; one close-up gives way to reveal a second
and thus the character’s discovery of the site of her
deindividuation. What is presented to the audience
is itself a merging of an anticipated spatial orderwith the circulation of disconnected effects around
Karin’s touch. The spectators, in other words, are
also taken into the image, just as they are active
participants in closing this space.
To be clear, the close-up is not a psychologi-
cal projection onto the objects of the film, a
construction in the mind of the viewer, or a met-
aphor or symbol of subjectivity communicated
through the use of architectural imagery. In the
realist account of the cinema adopted by Deleuze,via the film theorist Andre Bazin with whom
Deleuze held an allegiance, the events in a film are
seen to be real.7 Likewise, an architectural
subjectivity is real insofar as it gives rise to a real
affective event. The architectural close-up pro-
duces determinate effects both within the film and
in the affective space of the audience that wit-
nesses it. I will return to this.
Journal of Architectural Education,
pp. 6–16 ª 2008 ACSA
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The wallpaper really does shimmer in the
moving pattern of water, reflected from thesea outside, via a window on the opposite wall; at
the same time, Karin’s actual touch of the
surface becomes the affective singularity for the
discovery of schizophrenia. Through a Glass Darkly
was originally entitled Wallpaper , recalling Char-
lotte Perkins Gilman’s The Yellow Wallpaper.8 How-
ever, unlike the wallpaper in Gilman, the architectural
close-up does not lie passively, a projective surface
for Karin’s schizophrenic decompensation; rather, in
this schema, her loss of identity mobilizes an unan-nounced subjectivity in the wallpaper itself.
This loss of an individuated subjectivity
emerges precisely from the materiality of the close-
up itself, as the close-up isolates the event of
contact between a character and an architectural
series. It is no accident that Deleuze considered the
film close-up to be the par exemplar of the
‘‘affection-image.’’9 What it renders ‘‘up close’’ is
the affective merging of subject and object. In
a discussion of cinema and what he called the‘‘movement-image,’’ Deleuze said:
Affection is what occupies the interval . . . It
surges in the centre of determination, that is to
say in the subject, between a perception which
is troubling in certain respects and a hesitant
action. It is a coincidence of subject and object,
or the way in which the subject perceives itself,
or rather experiences itself or feels itself ‘‘fromthe inside.’’10
But in Through a Glass Darkly , it is not from
any phenomenal interior that Karin feels; rather, it
is strangely from inside the wallpaper that she
suspects herself, in another reality, as a choir of
muffled voices emanates seemingly from behind
her touch, beckoning her to join them on the other
side. The wall close-up draws the character, and
thereby, as Deleuze says, ‘‘suspends individua-tion.’’11 But it suspends her individuation not in the
obvious sense that Karin cannot speak or navigate
space. For Karin, it is the unspeakable itself—
‘‘where am I behind the wall?’’—and the lure of the
unknown—‘‘what happens next?’’—that the
image captures and that grips her. This moment of
decompensation is not a climax in the sense of an
end; rather, it signifies a strange future, something
else that cannot be fathomed.
The architectural close-up departs fromDeleuze’s thinking on the film close-up, which
turns on the human face. According to his concept
of visageite or ‘‘faceification,’’12 when the human
face is zeroed in on by the camera, it becomes
anonymous or ‘‘dehumanized.’’ Deleuze particu-
larly admired Ingmar Bergman’s thesis on the
relation between cinema and the facial close-up,
quoting Bergman in his short essay ‘‘Affect as
Entity’’:
‘‘Our work begins with the human face . . . The
possibility of drawing near to the human face isthe primary originality and the distinctive
quality of the cinema.’’ A character has
abandoned his profession, renounced his social
role; he is no longer able to, or no longer wants
to communicate, is struck by an almost absolute
muteness; he even loses his individuation.13
In the architectural close-up, it could be said
what takes place, rather, is an architectural ‘‘face-
ification’’ where the architectural visage, the sur-face of encounter, is subjectivized and incorporates
the individual subject. Here, ‘‘close-up’’ means the
architectural subjectivity itself isolated and laid bare
as the features of a face. Indeed, for Deleuze, the
human face is itself already a close-up, prior to any
movements of the camera because of the anony-
mous power of its features, its effects, which endow
it with the character of bringing near.
The architectural close-up then deviates from
the filmic close-up as technique and, thereby thehistorical discussion of the gaze and visuality, to
envelop the entire psychokinesthetic situation
between the subject and the material encounter
of architecture.14 But this does not mean the close-
up is nonvisual per se. Rather, its visuality is haptic
in the sense that Deleuze intends in his discussion
of Alois Riegl, for whom haptic ‘‘does not establish
an opposition between two sense organs but rather
invites the assumption that the eye itself may fulfill
this nonoptical function.’’15 The serial close-ups of encounter can be thought of precisely in terms of
the ‘‘close-vision-haptic space’’ that Deleuze
discovered in Riegl—they concatenate like a visual
blanket that envelops one’s body, what might be
called a surround sight.
Nevertheless, the camera itself ‘‘acts out’’ in
the architectural close-up. The scene in Bergman
1. The ‘‘close-up’’ still of Harriet Andersson touching the wall in Through
a Glass Darkly . (Reproduced from I. Bergman, Through a Glass Darkly .)
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begins with a series of long-distance shots of a crack in the wall, alerting the audience that
something is awry. However, for Karin herself, it is
only at the architectural close-up, which begins
with a touch, the affective merging of matter and
subject, that she is colonized by the image. This
technique is also used in Polanski’s Repulsion,
where long shots of cracks in an apartment wall
herald the crucial scene for Carol (Catherine
Deneuve), whose madness is made manifest at the
receiving surface of her own handprint.16
LikeKarin, Carol is not disturbed that she has authored
the clay-like imprint in the wall, so much as horri-
fied that she has catalyzed its self-movement
(Figures 3 and 4).
Similarly, in Joel and Ethan Coen’s film Barton
Fink, we see a long shot preceding the camera
close-up here in a hotel room. The architectural
close-up is focused on a section of wallpaper sag-
ging away from the wall. As described in the
screenplay: ‘‘the strip of wallpaper, its glue appar-ently melted, sags and nods above the bed. It
glistens yellow, like a fleshy tropical flower.’’17 In
the next shot, we see the close-up of the epony-
mous Fink (John Turturro) pressed up against the
wallpaper as he desperately tries to fix the sickening
material back onto the wall, and then looks at
his hand ‘‘sticky with tacky yellow wall sweat’’18
(Figures 5 and 6).
Such a literary effect whereby inanimateobjects are attributed subjective or human quali-
ties, the ‘‘pathetic fallacy,’’ or prosopopoeia (con-
verting an abstract quality or idea into a person or
creature) is not what is at stake here. In the
screenplay, the wallpaper feels like a metaphor, but
in the film, the architectural subjectivization is a real
event, which takes effect corporeally, colonizing the
character in a way that cannot be mistaken for
metaphor.19 When Fink merges with the wall, there
is an attenuation in power, an affective transition inthe situation of bodily disgust, which Deleuze, in his
reading of Spinoza, called the affectus.20 Fink loses
autonomy (he is unable to write), while the paper
gains a palpable power; this result of the affective
transaction Deleuze-Spinoza called the affectio.
The close-up wallpaper scene constitutes what
I call the primary effects-image of Barton Fink.
While Fink has already suffered a series of failures
and rejections, the wallpaper close-up is the
moment wherein the film reveals what is at stake.More than this, the wall objet , as in Bergman and
Polanski, is introduced to the audience as if
another character alongside Fink. To be clear, it
does not act in the film like the other characters—it
hovers above Fink and has primacy precisely in its
status of detachment, as what Deleuze in his early
work in The Logic of Sense called a pure ‘‘will of
indifference.’’ 21
To pause for a moment, these three scenes in
Bergman, Polanski, and the Coens could be viewed
as revealing an idiosyncratic microgenre in the cin-
ema, the wallpaper scene. But more importantly, the
cinematic images here contribute to architecture’sown dialogue on the surface, where the wallpaper is
not only defamiliarized but also radically reconsti-
tuted. The wallpaper as architectural entity lies out-
side the dominant history of wallpaper in
architectural discourse as interior design, with its
associations of anodyne superficiality and post-
modern kitsch. It also bears little relation to the
favorable articulations of wallpaper, from the Arts
and Crafts movement of the nineteenth century to
populist movements during the sixties and beyond.The architectural close-up produces a new
entity—neither the entire room nor a fragment of it
in the region of wall; but what might be called
a material becoming-subject born in the indifferent
or ‘‘impersonal’’ effect, to borrow Deleuze’s term.
Deleuze restates the Hungarian film theorist Bela
Balazs’s position: ‘‘the [film] close-up does not tear
away its object from a set of which it would form
part, of which it would be a part, but on the con-
trary it abstracts it from all spatio-temporal co-ordinates, that is to say it raises it to the state of
Entity.’’22 In Barton Fink, the new entity is the
production of a section of hanging paper into
a distended flower that leaks onto Fink. The archi-
tectural close-up ushers in the wallpaper as a new
character, but of another spatiotemporal order. It
could be said that the wallpaper close-up exists
neither in the reality of the characters in the film
nor in that of the film spectator to whom it bears an
important relation, but in a third realm that attractseffects both ‘‘inside’’ and ‘‘outside’’ the film and
transcends any subjects with fixed traits.
To reiterate, the close-up is irreducible to
psychological fantasy or projection. The failure to
separate from the wall is a real event implying an
attenuation in power or an affective transition: the
audience connects with Fink’s disgust, which is
palpable, and the paper itself gains ascendancy.
2. The wallpaper still of moving pattern of reflected light on wallpaper in
Through a Glass Darkly . (Reproduced from I. Bergman, Through a Glass
Darkly .)
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Furthermore, the image is not a mirroring of sub-
jectivity, or the codification of subjectivity within
a space that stares back at Fink like Lacan’s ‘‘sardine
can,’’
23
or what Sartre called the ‘‘look’’ in Being andNothingness. 24 If the wallpaper ‘‘looks,’’ we could
say it looks without getting caught (to relate to
Sartre’s example of the peeping Tom who is caught).
It is a look of pure indifference, a look that, deprived
of any subject, cannot be caught in the act.
The phenomenon described here, further, is
irreducible to the ‘‘gaze,’’ the Lacanian dialectic of
looking and being looked at. The close-up is not
primarily scopic but a bodily bringing close, a vis-
ceral merging of subject and object. It is alsointeresting to note that schizophrenia manifests
typically with auditory, rather than visual, halluci-
nation. In Through a Glass Darkly , the psychosis
begins almost imperceptibly with real sounds the
audience hears but only later suspects belong to an
inchoate psychosis. The close-up of Fink is not
primarily about a look but about getting one’s
hands wet. Whereas the ‘‘regard fixe’’ is frozen in
its paranoiac oscillation between subject and
object, the close-up blurs this distinction in theaffective alteration of bodily states. Karin does not
feel the wallpaper is watching her so much as she
can no longer extricate herself from it.
This schema, while it concerns architectural
experience, departs from any phenomenological
reading, in that it does not cast meaning as the sine
qua non of subjectivity. The claim is not that
meanings lie outside the close-up, rather that they
cannot account for the sheer creativity of the
encounter, in and of itself, which includes a spec-trum of ‘‘asignifying’’ effects. While the effects
emitted include fantasy, interpretation, and other
signifying parts that circulate around the close-
up—glue-yellow-dripping¼ sweat-otherness-
disgust—the close-up is irreducible to any
overarching structuralist system.
My working of the close-up extends Deleuze’s
film close-up—for him the exemplar of the
3. The ‘‘close up’’ still of Catherine Deneuve printing her hand onto the soft wall surface in Repulsion. (Reproduced from R. Polanski, Repulsion.)
4. Clay wall still of Catherine Deneuve’s handprints on the wall in Repulsion. (Reproduced from R. Polanski, Repulsion.)
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affection-image in The Movement Image—but
also reformulates it via what I call the surface of
encounter, as opposed to the personological face.
The articulation of the close-up further departs
from Deleuze’s conception in that it not onlyengages narratives of action-reaction, subjects
reacting to situations, that is, Deleuze’s ‘‘move-
ment-images,’’ but also initiates the dissolution of
the subject in the image, closer to Deleuze’s ‘‘time-
images.’’25 All architectural close-ups therefore
involve a bodily kinesthetic situation as per the
movement-image, but they begin to leak beyond
this, permitting effects of memory, imagination,
psychosis, and the intrusion of ‘‘pure optical and
sound situations, in which the character does notknow how to respond.’’26
Withdrawn EffectsIn the last scene of Michelangelo Antonioni’s
Zabriskie Point , a girl stares at a Wrightian villa in
Death Valley until it blows itself up.27 The same shot
is then repeated in a series of mysterious slow-
motion explosions.The image, unable to satisfy itself
or reach its goal, must repeat itself, machine-gun like,
to pursue its effects.The initial explosion sequence of the building whole causes the screen to fill with
detritus, with furniture and flying pieces from inside
the villa, a spatial and temporal blow-up shot in slow
motion to the psychedelic music of Pink Floyd.The
audience is taken inside the explosion in what is
a blurring of the image itself 28 (Figures 7 and 8).
If the close-up elaborated in the previous
discussion is distinct, assertive, and successful,
there is concealed in it another type of image that it
strains to avert, a less sure image—no less vivid—but one that falters or blurs in its ascent. It is not
always clear what the image wants. Its subjectivity
may be less articulate, but this does not disqualify
it. The uncertainty of this image, as will be seen, is
none other than a necessary confusion between the
individual subjectivity that it engulfs and the rise of
a creative impersonal subjectivity. The vast
5. Still of John Turturro and sagging wallpaper in Barton Fink. (Reproduced from Joel Coen and written by Ethan and Joel Coen, Barton Fink, 1991.)
6. Still of John Turturro’s hand sticky with ‘‘wall sweat’’ in Barton Fink. (Reproduced from Joel Coen and written by Ethan and Joel Coen, Barton Fink.)
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effects-image of Antonioni takes in not only the
audience but also Daria (Daria Halprin)—who is
supposed to have catalyzed it—and everything
else. It continues the work of the close-up, pushing
the subject into further obscurity.
The question arises, however; does the
explosion mobilize itselfor take place in the mind of
the protagonist—a repetitive dream sequence?
While the explosion prolongs itself, through slowmotion and seriality, the character herself under-
goes a manifest disappearance in what is a confu-
sion of agency and, ultimately, erasure of her
personal identity. Even if she did dream for the
explosion or organize it for real, she is what Deleuze
might have called a vanished character in ‘‘any-
space-whatever.’’ The affect, rather than grafting
itself on to the subject—like the wallpaper close-up
in Barton Fink—is here withdrawn, concealed in
the very process by which it absorbs the subject.Deleuze favored Pascal Auge’s term espace
quelconque to describe the ‘‘emptied spaces’’ of an
extinct personal subjectivity. But it could be argued
that in any-space-whatever, the personal subjec-
tivity is only extinct insofar as she is absorbed into
the field of the close-up as a part subject. For
Deleuze, absorption in espace quelconque means
literally an effacement,29 yet we might say that in
the effects-image, absorption rather is production.
Daria’s subjectivity is surely an effacement by the
desert to which she submits for most of the film,
but here, in the explosion for which she is clearly
a catalyst, her subjectivity becomes productive.
Furthermore, it could be said that in Antonioni’s
film, desubjectivization is a creative act rather than
a form of pathology, as in the examples of Berg-
man, Polanski, and the Coen brothers.If the close-ups of the earlier discussion are
accomplished via surfaces that colonize the char-
acter from the outside by emitting effects, in this
architectural space of pure annulment, we could say
the effects-image takes in all the effects in order to
produce a situation of ‘‘withdrawn affect.’’ Any-
space-whatever produces affect precisely by its
mechanism of withdrawal.
To return to the earlier discussion of the
movement-image, Deleuze proposes a movementfrom the camera close-up (or the affection-image)
in Bergman to the ‘‘faceless’’ emptied spaces of
Antonioni, such as the desert.30 In Zabriskie Point ,
however, I suggest it is not Antonioni’s desert,
a pure emptiness that is any-space-whatever, but
the positive effects-image of the explosion itself.
Inside the space of the explosion, there is little
difference between a table leg and a human one
and between burning plastic and a television. Here,
the effects-image withdraws all but only to produce
something new, an ‘‘amorphous set which has eli-
minated that which happened and acted in it. It is an
extinction or a disappearing.’’
31
Deleuze imaginesespace quelconque thus:
The amorphous set in fact is a collection of
locations or positions which coexist . . .
independently of the connections and
orientations which the vanished characters and
situations gave to them . . . The any-space-
whatever retains one and the same nature: it
no longer has coordinates, it is a pure potential,
it shows only pure Powers and Qualities,independently of the states of things or
milieux which actualize them.32
The close-up event of the explosion in the
calm gaze of a university student only retains the
loose effects stripped of their former organization
(which it converts into its own impersonal subjec-
tivity). In the desert, Daria is a student radical; but
while the explosion unravels, she is no one. The
ethic of Zabriskie Point , if there can be one, is thatsubmission to the Californian desert is insufficient.
To mobilize a radical production, to lose one’s
individuality, and to lose one’s self, something has
to be made—or, in this case, blown up.
575 BroadwayHere, I move from the cinema to my own archi-
tectural encounter of a built work. By placing this
example after the cinema studies, I do not mean to
privilege the live close-up, given the realist accountof architecture in film that underlies the project as
a whole. Rather, the following exploration of a shop
interior extends the image established in Zabriskie
Point , just as it highlights the withdrawn close-up
of lived architecture.
The Prada Store at 575 Broadway, New York
City, by the Office for Metropolitan Architecture–
Rem Koolhaas, is many things: sometimes a shoe
7. The explosion still of slow-motion exploding house interior in Zabriskie
Point . (Reproduced from M. Antonioni, Zabriskie Point .)
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store, sometimes a small picture theatre, or the
Barcelona Pavilion if you turn your head sideways
(Figure 9).33 I include myself in this example as
witness to the close-up image of an interior, which
generates a powerful feeling of absorption—of
being absorbed into its surfaces. In this space, the
entire set of effects (what Deleuze calls the
‘‘expressed’’), rather than being ‘‘reflected,’’ is
withdrawn into a blur of soft, hazy surfaces. For
Deleuze, the close-up as visageite is a ‘‘reflecting
and reflective unity.’’ 34 Here, conversely, in the
shop, the withdrawn close-up in extremis takes the
form of withdrawal and dissolution.
The absorptive surfaces of 575 Broadway exert
a negative pull, drawing one inside them, in what
can be described as a dull affect. This withdrawn
and withdrawing character owes itself to the
spongy materials and blurry detailing of the store.
Unlike the traditional hard and reflective surfaces of
status, such as diamond, gold, and marble, the
surfaces of 575 Broadway are soft, porous, and
nonreflective.35
The materials, objects, and surfaces in the
store include ‘‘alufoam,’’ ‘‘soft foam,’’ ‘‘silicone
mat,’’ ‘‘silicone bubble,’’ and ‘‘metal cloud’’—
punctured aluminum and rubber surfaces, which all
resemble Swiss cheese—‘‘polyester screen,’’ ‘‘gel
wave,’’ ‘‘foam brick,’’ ‘‘foam trays,’’ ‘‘foam box,’’
and ‘‘resin shelves’’ (Figures 10 and 11). Consider
by contrast the hard, reflective surface quality of
the Barcelona Pavilion: the glossy onyx and mirror-
like chrome columns that express reflection and
surface traits over structure.36 The impersonal
effects of 575 Broadway are no longer a reflecting
and reflected unity but the inverse: antireflection,
dissolution, and withdrawnness into the surfaces.
Even the metallic panels are matt or perforated, and
what first appears to be hard turns out to be foam,
fabric, and drapery.
Entering the store from the backstair at
Mercer Street, I look ahead and see the mirrored
reflection of a three-foot-high timber partition in
the distance and a gray metallic vertical member
somewhere in front of the panel, perhaps a duct or
a column. I walk over to the stair to find the timber
skate valley that fills the room and will later carry
shoes. What I first saw is not a reflection but the
upturned wooden floor curving away from me. When
I move around the curved rink, I realize that what
appeared to be a duct or column is in fact a chain-
mesh drapery hanging cylindrically from the ceiling
and falling away behind the hill (Figure 12). This
proliferation of surface effects leads to a height-
ened sense of distraction and dissolution in space.
While the axonometric speaks a cogent formal
arrangement—a double height space delineated by
the cutaway valley, the narrow mezzanine walkway,
and cylindrical elevator mass—the experience of
these objects is of a total loss of space, zero coor-dinates, and a liquefaction of edges and bound-
aries.37 This blurry or indeterminate space is
apparently not caused by the formal arrangement
but is, rather, constituted as an ‘‘amorphous set’’ of
effects: the translucent resin-y and corrugated
white plastic surfaces that dissolve shelving units
into walls and the vague presentation of bound-
aries. Even the boundary to the outside is incon-
gruous. The street above is transparent to those
inside, recalling the May 1968 Situationists: Sous les pave s, la plage! (beneath the paving
stones—the beach!) but recast here: under the
paving stones—the store?
The excitement of this space lies in just this
liquefaction and giddiness of surfaces accessed
visually, but felt intensely, as vertigo, distraction,
and disconnect. The effects retract or hover around
the customer—one is not merely inside this space
but dissolved by and into its surfaces. Unlike the
close-up in Bergman and Polanski, where the effectcolonizes the character, here the close-up image
produces a more subtle attenuation of power; a less
perceptible dissolution of subjectivity is enacted
where one becomes other in the merging of person
into matter. Consider the architect’s statement,
‘‘Luxury is Attention’’:
As the noise level increases (see Times Square),
the demands on our nervous systems . . .
accelerate. The ultimate luxury is focus and
clarity. Museums are popular, not for their
content, but for their lack of . . . you go, you
look, you leave. No decisions, no pressure. Our
ambition is to capture attention and then, once
we have it, to hand it back to the consumer. 38
But, unlike the distraction space of the mall
where surfaces, signs, and objects loudly compete
8. Espace quelconque still of advanced explosion in Zabriskie
Point.(Reproduced from M. Antonioni, Zabriskie Point .)
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for attention, here it is a tacit seduction by surfaces
that are almost there. There are few options in the
store and little merchandise on display, so it is not
the clothing but the architecture that demandsattention, that mesmerizes, through the dissolution
of the self that ‘‘attends,’’ the self that can be
‘‘commanded.’’ Luxury here is overattention. The
architecture as overdesiring production subsumes
not only the customer but the clothes too; the latter
rendered surplus value of the architecture. The
clothes themselves remain underdetermined and
unremarkable. The couture houses the interior here
and not the other way round.
In terms of circulation, 575 Broadway does not
appear to dictate or navigate any paths or points of
egress—while there is a simple, unitary system of circulation.The formal configuration of objects and
volumes is clearly expressed in the published dia-
grams, while seemingly indeterminate in actual
experience. One of the surprising formal objects is
the cylindrical elevator, which appears in this blurry
space to be too articulate—and thus almost artifi-
cial or unreal. With no substantive background to
foreground itself against, it begs the question, what
does it articulate itself from? Its intersection with
the ground plane seems exaggerated, almost on the
wrong side of signification (the elevator wall and
floor disappear due to the overarticulation of thevoid) (Figure 13).
The original wallpaper designed by 2Â4,a black
and white mural, no longer exists. It consisted of
a series of large repeating black smudges stretched
across the two hundred foot length of the inner wall
and was vaguely reminiscent of Warhol’s ‘‘Flowers’’
series (1970). But these graphic smudges of 2Â4
present more the aftertaste of Warhol, the expressive
effects of the flower image—a big blot. Whereas it
may have once been a properly signifying flower, theblot refers almost only to itself—it remains on the
side of the effects and close-up and not signification.
In Warhol, we find the same endless circulation of
images and deferral, but he also produced charged
images of guns and death—‘‘proper’’ referents,
irreducible to smudges or patterns, whose individu-
ality remains intact. Just like the explosion in Zab-
riskie Point , it is the indiscernibility and
desubjectivization of the subject in the image rather
than her total erasure that catalyzes the subjectivi-zation of form and production of the close-up.
ConclusionsIf the first close-up series shoots the effects-image
‘‘up close’’ in order to capture the dissolution of the
subject in the image; the second image hovers
around the subject, a cloud of effects that renders
the subject indistinguishable. The close-up image
and its withdrawn affective counterpart zigzag
between surface and depth, enacted in thedesubjectivization of the subject. In Through
a Glass Darkly , it is only by virtue of the window on
the opposite wall that a reflection can arrive at the
wallpapered surface and produce the movement of
light necessary for the affective moment. Barton
Fink is called by an opening in the wall that can
only be sealed by pasting the paper back onto its
9. The valley view of theatre in R. Koolhaas, Prada Store. (Photograph courtesy of Armin Linke.)
10. ‘‘Silicone mat,’’ ‘‘gel wave,’’ store fixture surfaces. (Reproduced by
permission of OMA from Rem Koolhaas, Prada. [Milano: Fondazione
Prada Edizioni, c2001].)
11. Fixtures and surfaces. (Photograph courtesy of OMA.)
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substrate, a hideous hole that must be flattened.
The close-up surface wields a certain thickness, its
power is to colonize the individual and undermine
any sense of deep space as it grafts itself onto the
character, while the surfaces of 575 Broadway, andthe exploded effects of Zabriskie Point , float
anonymously in a nondifferentiated space, dispersing
the subject across a field of disconnected effects.
The intention of this analysis is not to con-
flate buildings and films, and neither is it to
undertake a phenomenology of architecture in
film, or to debate architectural media. Clearly, the
use of film examples to discuss architecture raises
a methodological and epistemological problem
about the status of the close-up image. However, itis important to understand that I am changing the
methodology here: the close-up is neither phe-
nomenological nor epistemological since there is no
preexisting subject to whom an image is presented.
The realist account of film that underlies the
close-up schema clearly departs from phenome-
nology. For Edmund Husserl, aesthetic reception
involves an unwitting grasping or reaching out by
the subject toward a real object that lies outside the
artwork in which the object is represented.39
Inthe schema proposed here, alternatively, the self-
movement of the effects-image reaches out for
a real subject. To cite Deleuze’s analysis of Alfred
Hitchcock and the theory of the spectator, it could
be said that the close-up connects a person
watching the film in a series with effects ‘‘inside’’
the film that constitute a real subject production in
relation to the viewer, who becomes a part subject
in the event of the image. Ipso facto, the field of
effects within the film reaches out for and acts uponthe character herself, whose identity the close-up
both determines and incorporates in its overall
performance.
Film functions in my schema by making
explicit a veritable encounter that comes before the
separation of subjects and objects. However, this is
not an amplification of a projected reality; rather,
to borrow a concept from Bazin, the cinema12. View of mesh drapery ‘‘hanging column.’’(Photograph courtesy of OMA.)
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participates at a higher level of reality—it is a pri-
vileged reality.40 The heightened tenor of the film
creates a raised affect in the audience that witnesses
it, and what is real is the unwitting movement-to-
affect by the architectural effects produced in the
film.This is not to say that there exists in reality this
person or this architectural scene; what is real is the
affective situation established in the compressed
space of the cinema and the determinate effects that
arise in the cinematic encounter itself.
Likewise, the close-up effects of 575
Broadway function at a heightened reality, which
transcends the delimited formal and temporal
coordinates of an architectural interior. While not
erased literally, the subject of 575 Broadway is
forced to suspend disbelief about her dissolution in
the surrounding surfaces. The defamiliarizing
experience of 575 Broadway is in a sense identical
to that of the cinema—but for the silver screen. The
close-up image produced in film could be said to
contribute to the entire order of architecturalencounter.
The aims of this article are substantially dif-
ferent from those of the dominant architectural
scholarship on Deleuze’s cinema books. Writers
such as Manuel De Landa and Sanford Kwinter,
inspired by Deleuze’s time-image, have contributed
to a contemporary tendency in the American
architectural academy which frames temporality as
the new leitmotif for reformulating architecture.41
Architecture’s reaction to Deleuze’s Cinema 1 and
Cinema 2 could broadly be said to constitute an
attempt to temporalize space or to reformulate
architecture as ‘‘time.’’42 In my reformulation, I do
not explicitly discuss time and movement, or the
Bergsonisme, in relation to cinema and architec-
ture. The focus is rather the subjectivity immanent
to the aesthetic object.
The close-up encounter and productive model
of image presented here bring into focus the
emerging models of ‘‘effect’’ in current architec-
tural debate as they reject the epistemology of the
postwar architectural image. However, the broad
contemporary models of the image—as reproduc-
tion: the photograph and the media image, and
representation: the image as meaning or text—
both observe the phenomenological tradition of
architecture, premised as they are on a constituted
object (the image) centered on meaning (exper-
ience) and presented to a fixed subject.
43
The close-up, in eschewing the linguistic, representational, and
personological conception of subjectivity, provides
architecture with a model that speaks to the con-
crete, aesthetic basis of all subject productions. Such
a schema opens the possibility to think an unmedi-
ated subjectivity of the architectural encounter itself,
freed of the transcendental ego and the separation
of subject and object, long regarded as insufficient
to account for the creativity of architectural pro-
duction in all its effects.
Notes
1. Gilles Deleuze and Felix Guattari, A Thousand Plateaus: Capitalism and Schizophrenia, Brian Massumi, trans. (London: Athlone Press, 1988),
p. 574, note 32.
2. Gilles Deleuze, Empirisme et Subjectivite: Essai sur La Nature Humaine
Selon Hume (Paris: Presses universitaires de France, 1953). In English,
Gilles Deleuze, Empiricism and Subjectivity: An Essay on Hume’sTheory of
Human Nature, Constantin V. Boundas, trans. (New York: Columbia
University Press, 1991), p. 113. To be clear, the term ‘‘effet’’ is never
formalized into a concept of subjectivity in and of itself by Deleuze—this
is my usage.
3. Gilles Deleuze, Proust and Signs, Michael Hardt, Sandra Buckley, and
Brian Massumi, eds. (Minneapolis: University of Minnesota Press, 2000
[first English 1972]), p. 153.
4. I am referring to Deleuze’s discussion of Balazs and Eisenstein in Gilles
Deleuze, Cinema 1: The Movement-Image (Minneapolis: University of
Minnesota Press, 1986), pp. 95–101.
5. Ingmar Bergman, Through a Glass Darkly , DVD (c1961, AB Svensk
Filmindustri, Criterion Collection, 20, 2003).
6. It is important to understand that these nonvisual and psychological
effects are irreducible to any purely visual register, even if there are
camera close-ups involved in the scene. The architectural close-up acts
directly upon both the protagonist and the film spectator, opening up
a new, hitherto unthought, existential realm—and for this reason, it has
primacy.
7. See Andre Bazin, What Is Cinema?, trans., and essays selected by Hugh
Gray (Berkeley: University of California Press, c1967–1971), p. 14. It is
precisely this realist conception of the cinematic image that separates
Bazin from, say, Walter Benjamin. Benjamin, importantly, also discusses
the power of the photographic close-up to reveal new modes of the
subject, but his account, counter to Bazin, is deeply rooted in concepts of
authenticity and representation. For Benjamin, photographic reproduc-
tions are always ‘‘depreciated’’; and what is ‘‘jeopardized,’’ he says, is
‘‘the authority of the object.’’ Walter Benjamin, ‘‘The Work of Art in
the Age of Mechanical Reproduction’’ (1936), in Hannah Arendt, ed.,
and Harry Zorn, trans., Illuminations (New York: Pimlico, 1999),
p. 215. Also see my conclusion for further discussion of the realist
model.
8. Charlotte Perkins Gilman and afterword by Elaine R. Hedges, The
Yellow Wallpaper (New York: Feminist Press, 1973). However, in Gilman,the paper becomes a site of projection for her aggression, thereby
restoring the separation of subject and object.
9. Gilles Deleuze, Cinema 1: The Movement-Image, Hugh Tomlinson and
Barbara Habberjam, trans. (London: Continnum, 2005), p. 89. I will hence-
forth cite this later edition.
10. Ibid., p. 67.
11. Ibid., p. 102.
12. See Ibid., p. 101.
13. Ibid., p. 238, quoting Bergman in Cahiers du Cinema , October
1959.
13. Elevator floor detail. (Photograph courtesy of OMA.)
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14. I am thinking of Laura Mulvey, ‘‘Visual Pleasure and Narrative Cin-
ema,’’ Screen 16, no. 3 (1975): 6–18.
15. G. Deleuze and F. Guattari, A Thousand Plateaus, pp. 492–93.
16. Roman Polanski, Repulsion, DVD (1965, U.K.: Anchor Bay Enter-
tainment, 2001).
17. Joel Coen, ‘‘Barton Fink,’’ in Collected Screenplays: Ethan Coen and
Joel Coen Vol. 1 (London: Faber & Faber, 2002), pp. 397–540.
18. Ibid.
19. Compare this wallpaper close-up with the image of the hotel in flames
in a later scene. By contrast, the John Goodman character is laughing in
the fire; the image’s unreality is Fink’s persecutory fantasy of the infallible
Karl ‘‘Madman’’ Mundt.
20. Gilles Deleuze, Spinoza, Practical Philosophy , Robert Hurley, trans.
(San Francisco: City Lights Books, 1988), pp. 48–49.
21. Gilles Deleuze, The Logic of Sense , Constantin V. Boundas, ed., and
Mark Lester with Charles Stivale, trans. (London: Continuum, 2004), p.
116. He says: ‘‘The battle hovers over its own field, being neutral in
relation to all of its temporal actualizations, neutral and impassive in
relation to the victor and the vanquished, the coward and the brave;
because of this it is all the more terrible. Never present but always yet to
come and already passed, the battle is graspable only by the will of
anonymity which it itself inspires.’’
22. G. Deleuze, Cinema 1: The Movement-Image , p. 98.
23. In Lacan’s famous example of the fishermen, the subject is seized by
a fantasy of alienation from his context. It is an unbearable self-con-
sciousness and condition of ‘‘standing outside,’’ the fantasy of being out
of place that causes one to be brutally watched by that which cannot
watch (the sardine can/the unfamiliar social milieu). He narrates:
‘‘Petit-Jean said to me—You see that can? Do you see it! Well, it doesn’t
see you!’’ Italics in original. Jacques Lacan, The Four Fundamental Con-
cepts of Psycho-Analysis, Jacques-Alain Miller, ed., and Alan Sheridan,
trans. (London: W. W. Norton, 1977), p. 95.
24. Jean-Paul Sartre, Being and Nothingness: An Essay on Phenomeno-
logical Ontology , Hazel E. Barnes,trans. (London:Methuen, 1958), p. 261.
25. The close-up is given by the surface but, rather than being a property
of the surface itself, it is the technology by which the architecture takes in
the subject. It could be argued, however, that for Deleuze, it is the
time-images of Cinema 2 by which the subject-image distinction is
completely eliminated, not the movement-images of Cinema 1, where the
subject still exists in a relation with the object to which she reacts in
various ways. However, the architectural close-up in my formulation is an
important starting point for the development of the effects-image pre-
cisely because it retains the subject. In doing so, it reveals the merging of
the subject in the image, highlighting two critical parallel processes,
namely, a desubjectivization and a subjectivization. But there is also
a disciplinary reason for this choice. By retaining the subject initially, the
preliminary movement-image of Cinema 1 raises the very problems of
subjectivity peculiar to architecture, which have frequentlybeen left out in
the emphasis on Deleuze’s time-image.
26. Gilles Deleuze, Cinema 2: The Time-Image, Hugh Tomlinson and
Robert Galeta, trans. (New York: Continuum, 2005), p. 261.
27. Michelangelo Antonioni, Zabriskie Point , VHS (1970, New York:
Metro-Goldwyn-Mayer, 1991).
28. You cannot see an explosion anymore, once you are taken inside it.
29. G. Deleuze, Cinema 1: The Movement-Image , pp. 122–23.
30. Ibid., p. 123.
31. Ibid.
32. Ibid.
33. Rem Koolhaas, Prada Store (Soho: Miuccia Prada, 575 Broadway,
2002).
34. I am using Deleuze’s idea of the close-up of the face. See G. Deleuze,
Cinema 1: The Movement-Image , p. 89.
35. While there are many mirrored surfaces in the store, these act
to absorb rather than to reflect people. Patrons have been
observed walking into mirrors in the interior, mistaking these for a space
beyond.
36. The subject of Mies’s interior arises in the space between objects,
which it masters from a distance.The separation of subject and object in
the Pavilion is guaranteed by the primacy of a formal space in which there
never arises a confusion between surface, space, and subject. It is inter-
esting to note that Koolhaas is an avowed Miesian.
37. There is an axonometric and other drawings in OMA/AMO
Rem Koolhaas, Projects for Prada (Milan: Fondazione Prada Edizioni,
c2001).
38. Ibid.
39. Edmund Husserl, Ideas: General Introduction to Pure Phenomenol-
ogy , W. R. Boyce Gibson, trans. (New York: Collier, 1962), p. 287. Husserl
observing Albrecht Durer’s etching of a knight on horseback says that in
the aesthetic act, our attention is focused not on the images themselves
but on the ‘‘‘depicted’ realities, the knight of flesh and blood . . .’’ to
which the figures transport us.
40. See A. Bazin, What Is Cinema?, trans., and essays selected by Hugh
Gray (Berkeley: University of California Press, c1967–1971), p. 14.
41. See Sanford Kwinter, Architectures of Time: Toward a Theory of the
Event in Modernist Culture (Cambridge, MA: MIT Press, c2001); Manuel
De Landa, Intensive Science and Virtual Philosophy (New York: Contin-
uum, 2002). This is not to devalue the importance of these works or to
exclude the question of temporality from the architectural encounter, only
to say that my reading of Deleuze, in its focus on the subject, moves in
another direction.
42. I cannot elaborate on the reasons for this here; however, Deleuze
tends to valorize the time-images of Cinema 2 vis-a-vis the movement-
images of Cinema 1.
43. This is not to deny other models of image in architecture theory but to
draw attention to the phenomenologicalview, with its constituted subject,
as an enduring tradition in architectural thought.
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