Presentation to BSNL On CDR based Customer Care & Billing Solution For South By HCL INFOSYSTEMS LTD.Meeting at Hyderabad on 2nd/3rd July 2007

Agenda

Solution ArchitectureHardware sizing for Servers (Application wise)Power supply calculationsNetwork Architecture & security set upApplication FunctionalityQ & A

Solution Architecture

CRMProvisioning SystemCollection & Mediation

Solution Stack proposed

Hardware deployment of Servers

Logical Diagram for deployments at BSNLHP Tape Library Storage arraysVTL Array SAN Director Switches SAN Director Switches Management ConsoleHP Superdome Servers + IBM P 595HP rx3600 T&D ServersHP rx6600 CDOT ServersEdge ServersHP Proliant DL360G5 & DL580G4 ServersRedundant Ethernet Network for Public access and Clustering

N+1 Server Pool( 5HP Superdome)Deployment of Main Applications on Back End Servers at BSNL SouthN+1IBM P595 (1+1)Main Server Pool( 6 HP Superdome)DR Servers for EASTIBM P595 HP SuperdomeHP SuperdomeHP SuperdomeIBM P595 IBM P595

Server

Server

Server

Server

Server

Server

Proposed Deployments at BSNL South Management ConsoleHP Superdome Server + IBM P 595Redundant Ethernet Network for Public access and ClusteringHP rx6600 ServerHP rx3600ServerHP Superdome Server + IBM P 595N+1 ServersBilling

BillingCRMMediationEMSBackupProvisioningCRMEAIEMSBackupDQEdge ServersSAN SwitchesStorage System

Tape Library

VTL StorageHP rp6600ServerHP rx3600 ServerTest & Dev ServersHP rx6600 ServersHP rx3600 Servers

SBP (Service Bypass Panel): The Inputs to UPSs will be provided through SBP UPS-1200 KVA

SBP (Service Bypass Panel) : The output to load will be provided through SBP

SBP (Service Bypass Panel) : The Inputs to UPSs will be provided through SBP

SBP (Service Bypass Panel) : The output to load will be provided through SBP

Data Center LoadUPS Architecture South Data Center UPS-2200 KVA

UPS-3200 KVA

UPS-4200 KVA

UPS-1200 KVA

UPS-2200 KVA

UPS-3200 KVA

Total space required 2000 Sq ft

DATA CENTER LAYOUTAbout 80 to 85 racks with requirement of about 4000 Sq ft for server area

Network Architecture & Security set up

PE Router(Cisco7613)PE Router(Cisco7613)PE Router(Cisco7613)PE Router(Cisco7613)PE Router(Cisco7613)PE Router(Cisco7613)PE Router(Cisco7613)E1 linkNIB-2MPLS VPNNetworkX.25X.25 overTCP/IPIP over MPLS VPNX.25 overTCP/IPX.25orIPCDR CollectorsE3 / STM-1 linkGigE10/100EthernetPE Router(Cisco7613)CentralRouter(Cisco 7513)Data Center LAN Serial LinkSerial LinkBackboneRouter(Cisco 7609)BackboneRouter(Cisco 7609)CDR Flow in BSNL NetworkSerial Link

CSRs NIB MPLS NetworkNortel Alteon 6616Nortel Alteon 2621Nortel Alteon 6616AAA ServersReverse Proxy ServerHTTP ServerSymantec Network Security 7160Provisioning ServerSecurityServers NACS/DMS Server IM/AMServersLDAPServersSymposiumCall CenterServer (ACD)CTICT Connect Call Logger Nortel MPS1000IVR Nortel CS 1000EPABXS T O R A G E A R E A N E T W O R K SS7 BSNL BSNL E1Billing ServerMediation ServerCRMServerDatabaseServerInterconnectFMS ServerBackupServerDNSEAI ServerDQ ServerRA ServerEMSServerSMTP &Gateway ServersEnt Reporting ServerPrintServerClusterServersSAN Man. ServerCisco 6513Switch Type-1Cisco 6513Switch Type-1InternetInternetCiscoAS5350XMBackbone RouterInternet RouterCisco 7609Cisco 7609Cisco 7609Cisco 7609Cisco3400Detailed Network Connectivity at Data centerDataCenter Router

Application brief functionality

1. Revenue Assurance Product : Connectiva Model : Onereview Why to choose Connectiva Revenue Assurance Application ? ONEREViEW offers the most comprehensive data acquisition capability through its Adapter Framework to enable data acquisition from multiple, disparate sources. ONEREViEW also includes the first integrated, modular ETL function optimized for telecom-specific operations and distributed processing support. ONEREViEW adapters enable single data sourcing for multiple simultaneous targets, including third party solutions. This will allow BSNL to share all the relevant data that ONEREViEW is polling and collecting with other systems and applications seamlessly.ONEREViEWs primary strength is its ease of use especially when there is a change in requirements and new functionality needs to be added to the system without having to resort to backdoor techniques.

2. Fraud Management System Product : Neural Technologies Model : Minotaur Why to choose Neural Fraud Management System ?Minotaur Behavioural Models are designed with a sensitive-early architecture that allows them to generate alerts no matter how soon fraud occurs after the creation of a new account.

Minotaur Behavioural Models offer an adapt-to-feedback facility, which can be used by the fraud team to provide feedback to a Behavioural Model that generates alerts for events that, upon investigation, are found not to be fraudulent

Minotaur behavioural models continuously adapt their profiles to reflect the gradual changes in behaviour that characterise normal calling

The advanced Fraud Detection Engine lowers the false positive rate (i.e. tickets that correspond to actual fraud) and also provided detailed information and reasons to an analyst or investigator as to why calling activity has been flagged as fraudulent.

4. Convergent Billing & Mediation Functional Overview Kenan BP

data exchange with external systemscustomer usage accumulation and ratingcorrection and reprocessing of errored usagevariable tax rates based on charge type, jurisdiction, account, and locationcustomer invoice preparationpayments processing from lockbox, credit cards, and electronic funds transferinvoice formatting and dispatchingfinancial feeds for general ledgerjournalizing of revenue information

3. Bill Formatter, Enterprise Reporting and Electronic Stapling. Product : Group1 Why to choose Group1? The software enables data connectivity with different system/s to better access multiple data sources and immediately transform the data into useful information for Bill Formatting, Electronic Stapling and Enterprise Reporting.Enable batch and interactive production delivery to streamline production for high volume or on-demand output.Enable document archiving and housekeeping to secure BSNL data and documents for retention and retrieval, in an integrated environment .The Software has front-end modules for document and /or bill creation and resources administration, customer care interface for document navigation, output and delivery management and application administration & monitoring.The Software generates/retrieves documents from third-party applications to provide fast and efficient service with instant retrieval of exact replica of documents reducing call handling time and call backs, improving customer satisfaction.

5. Directory Assistance: BTSLogicAdvantages of BTSLogic DA

The BTS-DA search engine can be used by various access points, thus ensuring that only one logical database is required to be maintained.

BTS-Open/Unified Access Layer provides for several points of access to reach information resources connected to the Unified Access Layer. This allows the agent to access not only the BTS-DA Search Engine but also to access a non-BTSLogic DA-database or to access information sources in the Internet.

Real time updates: Updates to the BTS-DA search engine are done in real-time, making updates available to agents immediately.

N+1 fault resilience: The BTSLogic solution is designed for N+1 fault resilience. The single logical database can be distributed in several copies..

Sub-second response time: Even most complex search queries are performed in a fraction of a second. This is done to ensure avoid unnecessary delays in processing of a customers request.

6. Service Provisioning: Clarity

Advantages of Clarity

Clarity offers an automatically generated logical schematic of the network showing (level 1) sites and connectivity between sites, (level 2) equipment and connectivity within site, level 3 equipment configuration (e.g. bay, rack, shelf, slot, card and port)

Most other solutions offer minimal inventory and configuration capability relying instead on the capability provided by network elements. Clarity offers a fully featured, independent inventory and configuration master managing geographical, physical and logical inventory and configuration.

The Clarity product provides a full inventory of equipment in the network and details the interconnections of those items and circuits, and then associates each item with real-time status information so that an accurate current view of the network is maintained in real-time. Clarity auto-discovers the configuration and status of the enterprise network and then auto-diagrams the information in a correlated and analysed form.

7. IOBAS Intec InterconnecT v7

Advantages of InterconnecT

Accurate Accounting of interconnection chargesInterconnecT v7.1 covers the interconnect business process starting with a collected EDR and ending with a final, reconciled interconnect charge. InterconnecT v7.1 can handle any number of national and international agreements. It is multi-currency, Euro compliant and supports direct as well as cascade settlement methods.

Increase revenues using volume discounts: InterconnecT v7.1 provides the operator with a very flexible way of offering volume discounts. Discounts can be tiered or fixed and applied on time, data or money.Keep traffic volumes within agreement limits using volume penalties: In order to ensure that the operators own network is not saturated by interconnect traffic volume penalties can be used. A volume penalty is a reverse discount which is applied if the interconnect partner enters more traffic than was stated in the service level agreement.Reconciliation Dispute data Plug-in: InterconnecT v7.1 provides an accurate rating engine that provides full audit capabilities to substantiate declarations which facilitates dispute resolution.

The basic aim of an interconnect solution is to:Produce an invoice for the calls delivered for another operatorValidate the invoices received from other operators for the calls delivered

8.Customer Relationship Management: ORACLE/SiebelCustomer relationship management (CRM) is a broad term that covers concepts used by companies to manage their relationships with customers, including the capture, storage and analysis of customer information.

There are three aspects of CRM which can each be implemented in isolation from each other:Operational CRM- automation or support of customer processes that include a companys sales or service representative. This helps in maintaining customer database and history of contacts. This improves customer interaction and turn around time is reduced.Collaborative CRM- direct communication with customers that does not include a companys sales or service representative (self service). Advantages s here include cost reduction, service improvements, etc.Analytical CRM- analysis of customer data for a broad range of purposes like marketing campaigns, managing customer churn, financial forecast etc.

The Siebel solution will allow BSNL to Differentiate from competition through improved customer satisfaction and deeper understanding of profiles, decision criteria, and behaviorTurn focused insight about customers and products into strategies and action. This includes ability to come to market with innovative offers for targeted segments across multiple sales and communications channelsEnhance user effectiveness by consolidating all customer information across systems, streamline & standardizing processes, and providing a unified desktop to address all service & sales processes for prepaid and postpaid customersImprove sales effectiveness by automating up-sell and cross-sell recommendationsReduce order fallout through flexible service validation & streamlined order processing of bundled servicesIncrease customer loyalty through improved service resolution across all touchpointsLower IT cost and complexity through flexible, scalable, and proven architecture & pre-built, industry-specific functionality

9. Enterprise Application Integration: ORACLEEnterprise Application Integration (EAI) is the process of linking applications in order to realize financial and operational competitive advantages.

When different systems cant share their data effectively, they create information bottlenecks that require human intervention in the form of decision making or data entry.

With a properly deployed EAI architecture, organizations are able to focus most of their efforts on their value-creating core competencies instead of focusing on workflow management.

Purposes of EAIData (information) integration: ensuring that information in multiple systems is kept consistent. This is also known as EII (Enterprise Information Integration).

Process integration: linking business processes across applications.

Vendor independence: extracting business policies or rules from applications and implementing them in the EAI system, so that even if one of the business applications is replaced with a different vendor's application, the business rules do not have to be re-implemented.

Common facade: An EAI system could front-end a cluster of applications, providing a single consistent access interface to these applications and shielding users from having to learn to interact with different applications.

10. IVRS Nortel Functionalities :

Automatic Telephone Fault Booking & Clearance Service application

Automatic Bill Inquiry Service application

Automatic Change Number and Bulk Change Number application

Automatic Trunk Booking application

Caller message recording (CMR)

Interactive Commercial Inquiry and Special Services application

Interactive Connection Availability/Booking Status application

Outbound Notification application

THANK YOU

Distribution of Equipment SSA / Exchange wise.Power supply requirement, input UPS installation requirement. Peak power requirement and sustainable power requirement.AC BTU requiement in terms of available with them as compared to that of actually requiredPulse of UPS, if it really matters ( The input efficiency i.e. Output vs input ration. Frequency variance permitted.Bandwidth requirementExchange to SSASSA to Data centerFor CDR as well as that for IVRSData center space for server requirement.Data center space for specialised manpower requirement.Specification of Data center in terms of Network adminstrator , Security administrator, System adminisitrator, application administrator, data base adminsitrator, backup administrator, along with Data center management staff such as UPS, DG set, Access lock, Vender Management, A/C, supervised by Data center Manager.Specification in terms of Anti fire resistant roofing, Anti fire resistant flooring, partitioning etc.Specification of Entry, exit, anti roddents, and distance between data and electrical cabling.Anti-static flooring with vinyl covered by copper strip earthing.Data cabling and DTF and MTF requirement both in terms of Data and voice.The process of equipment lifting.