BUILDING A DESIGN DISCIPLINE IN A HYPER-GROWTH STARTUP

a designers perspective

@shalin

WHAT IS UBER?

WHAT OTHERS SAY

WHAT DOES IT FEEL LIKEon a more serious note

WHAT DOES IT LOOK LIKE

DESIGN AT UBERsome context

TODAY

TOMORROWwe’re hiring

YESTERDAYdesign wasn’t a thing

WAIT WHAT!?

CONSULTING

STARTUP FOUNDER

FULLTIME UBER

FREELANCE UBER

HOW DID I GET HERE

CONSULTING

CONSULTING

STARTUP STAGES

SOLUTION FIT

MARKET FIT

SCALE

WHY IS THIS IMPORTANT?

BACK TO CONSULTING @UBER

MONDAY MORNING 9 AMsfo > jfk > sfo

THE DIRECTIVEreimagine the uber app experience

THE TEAMsmall & nimble

THE PROCESSkeep it fast and loose

DISCOVERYwhat, why, who, how

DESIGN & EXECUTIONhigh fidelity

THE START OF DESIGN @ UBER

REQUIREMENTSfinding success for design in an engineering & product culture

PRIORITIZINGhow to stay sane in an insane world

3 INSIGHTS

HIRINGnever settle

HOMEWORK EXERCISESnever settle

THINGS TO AVOID

WHAT I LOOK FOR

SPEED / VISION / QUALITYkeep the bar high

ORGANIZATIONAL STRUCTUREnever settle

CALIBRATEearly and often