C o p y r i g h t © 2 01 3 , SAS In s t i tu te In c . A l l ri g h ts r es er ve d .

BUSINESS ANALYTICS PATH

C o p y r i g h t © 2 01 3 , SAS In s t i tu te In c . A l l ri g h ts r es er ve d .

40

25%

35%

13.700+

3,1

RELIABLE and

FOCUSED

investment

in R&D

LEADER

market share

Employees

COHERENCE!

years in

ANALYTICS! Privately owned since

formation

CONSISTENT

$ Bn

revenue

C o p y r i g h t © 2 01 3 , SAS In s t i tu te In c . A l l ri g h ts r es er ve d .

ABOUT SAS INSTITUTE

THE POWER TO KNOW®

“The solution-oriented analytic application approach to the market is a differentiator, giving the company the advantage of having a wide variety of cross-functional and vertically specific analytic applications out of the box for a wide variety of industries, (…) SAS's sales processes can be diverted from tool features and price comparisons to a discussion of potential business value of solutions and industry expertise.”Gartner Group

C o p y r i g h t © 2 01 3 , SAS In s t i tu te In c . A l l ri g h ts r es er ve d .

Business

AnalyticsData

Decision

Management

4035

%LEADER

FOCUSED25%

COHERENCE

C o p y r i g h t © 2 01 3 , SAS In s t i tu te In c . A l l ri g h ts r es er ve d .

SAS® ANALYTICS

Lost revenue, missed opportunities.

Without the ability to quickly access and analyze all relevant

organizational data, problems and issues aren’t noticed until it’s

too late, so opportunities are missed.

WHY ANALYTICS IS IMPORTANT

C o p y r i g h t © 2 01 3 , SAS In s t i tu te In c . A l l ri g h ts r es er ve d .

SAS® ANALYTICS

Delayed, ineffective decisions.

Inability to analyze data and present information in

an easy-to-understand format delays and impacts

quality of decisions; business leaders often rely on

gut feeling or past experiences for guidance.

WHY ANALYTICS IS IMPORTANT

C o p y r i g h t © 2 01 3 , SAS In s t i tu te In c . A l l ri g h ts r es er ve d .

SAS® ANALYTICS

Limited IT resources.

Dependence on costly but scarce IT resources raises operating costs

and prevents users from being able to fully leverage information

assets. Outdated, manual methods offer simplistic analytical

capabilities and limited self-sufficiency, leading to suboptimal results.

WHY ANALYTICS IS IMPORTANT

C o p y r i g h t © 2 01 3 , SAS In s t i tu te In c . A l l ri g h ts r es er ve d .

SAS ANALYTICAL PROCESS EVOLUTION

What happened?

How many? How often? Where?

Where exactly is the problem?

When should I react?

Why is it happening?

What if these trends continue?

What will happen next?

How do we do things better?

C o p y r i g h t © 2 01 3 , SAS In s t i tu te In c . A l l ri g h ts r es er ve d .

BUSINESS NEED

TO MANAGE SIMPLE TO COMPLEX DATA INTEGRATION

PROJECTS IN A TIMELY, COST-EFFECTIVE MANNER;

CREATE HISTORY OF DATA

Data

Integration

Value

Goals

Integrate data from different sources and create DWH/data marts for reports and advanced analytic purposes

Main capabilities

- Data agnostic

- Enterprise Data Access

- Pre-built components

- Manages scheduling / dependencies

- Diagram driven documentation

- Embedded Data Quality

Advantages

- Automates data management – increases productivity, reduces

IT dependency

- Engineered ETL processes

- Faster time to action, decisions and value

C o p y r i g h t © 2 01 3 , SAS In s t i tu te In c . A l l ri g h ts r es er ve d .

BUSINESS NEED

IDENTIFYING AND UNDERSTANDING THE BUSINESS–

MIS; MONITORING THE GIVEN KPI; SERVICE QUALITY;

VISUALLY EXPLORE DATA; REPORTS ON DEMAND

Visual Analytics

Value

Goals

Get fast answers to even the most complex questions using data of any size. Guided exploration makes it easy. In -memory processing

makes it fast. Advanced data visualization tools make it clear. Scalability makes it the perfect fit.

Main capabilities: simply smarter business intelligence

- One environment for BI, data exploration, and analytics

- Interactive, advanced data visualization techniques

- Self-service capabilities to gain immediate insights

- Encourage analytic curiosity across the organization

Benefits

- Implement dashboards, reporting and analytics – all from a single interface

- Get information on the go with native mobile BI apps

- Add analytics and modeling to BI toolkit

- Easy to share information

C o p y r i g h t © 2 01 3 , SAS In s t i tu te In c . A l l ri g h ts r es er ve d .

BUSINESS NEED

APPLY ANALYTICAL ALGORITHMS TO PRODUCE PRECISE

INSIGHTS FROM DIVERSE DATA; BUILD WHAT-IF

SCENARIOS

Visual Statistics

Value

Goals

Find more value in the data – big or small – and use it to get advantage. Tackle the most complex challenges, and get precise answers –

instantly. Visual Statistics is the first step to SAS statistical analysis and combines industry-leading analytics with a powerful in-memory

engine, in order to build and refine predictive models faster than ever

Main capabilities: simply smarter advanced analytics

VS provides a drag-and-drop web browser interface that lets multiple users explore massive data, and then interactively and iter atively create

descriptive and predictive models. Distributed, in-memory processing dramatically shortens model development time and lets you run complex

analytic computations in just minutes

Benefits

- Develop and run more models faster

- Boost staff productivity

- Stay agile with in-memory computing

- Beat competitors with precise insights

C o p y r i g h t © 2 01 3 , SAS In s t i tu te In c . A l l ri g h ts r es er ve d .

BUSINESS NEED

CLIENT SEGMENTATION AND OFFER PERSONALIZATION;

QUICKLY BUILD AND UPDATE MODELS; IDENTIFYING THE

OUTLIERS, ROOT CAUSE ANALYSES OF FLOWSGoals

Enterprise Miner is the SAS flagship for data mining and is designed to build complex and advanced Statistical models. It le verage

analytics to a higher level, allowing users to build, deploy and use the most advanced and powerful analytical models. The b asic tool to

Understand key relationships and find the patterns that matter most. Models can be used to detect fraud, minimize risk, antic ipate resource

demands, reduce asset downtime, increase response rates for marketing campaigns and curb customer attrition

Enterprise Miner / Visual Statitics

Value

Main capabilities: easy to implement advanced analytics

- A drag-and-drop interface and self-documenting process flow enable users to quickly develop and deploy models

- Offers a wide variety of predictive modeling and machine learning algorithms

- Automate model deployment and scoring

Benefits

- Offers the most complete set of analytical models

- Automatic model deployment and scoring

- Improve prediction accuracy

- Share reliable results

C o p y r i g h t © 2 01 3 , SAS In s t i tu te In c . A l l ri g h ts r es er ve d .

BUSINESS NEED TO MONITOR, ALERT, PREDICT YOUR ACTIVITY

Forecast Server

Value

Goals

Forecasting involves predicting behavior of processes that take place over time (time series data). The main goal is to anticipate future values for

business dimensions, as monthly shipments of an item from a manufacturer's warehouse... weekly sales of an item at a retail store... hourly staffing

required for a call center... minute-by-minute energy demand from an electric utility

Main capabilities

SAS Forecast server software can

- Automatically generates large numbers of high-quality forecasts and choose the most appropriate model for each time series (up to millions)

- Produce huge volumes of high-quality forecasts

- Hierarchical forecasts

- High scalability

- Complex and exhaustive models

- Events and drivers managements

Benefits

- High Accuracy and not biased forecasts

- No need for human intervention unless desired

- No code required

C o p y r i g h t © 2 01 3 , SAS In s t i tu te In c . A l l ri g h ts r es er ve d .

BUSINESS NEEDDETERMINE THE BEST ALLOCATION OF RESOURCES AND

PLANS FOR ACCOMPLISHING GOALS

Optimization

Value

Goals

TO provide a powerful array of optimization, simulation and project scheduling techniques to identify the actions that will p roduce the best

results, while operating within resource limitations and other relevant restrictions.

Main capabilities

- Wide range of operation research methods to solve complex planning problems and support decision systems

- Resource allocation and management.

- Production and inventory planning.

- Staffing allocation and scheduling.

- Supply chain optimization.

- Optimization of service contract agreements.

- Optimal facility site location.

Benefits

- SAS/OR® software helps model, solve and communicate the best solutions to complex planning

problems quickly and effectively. The software brings together essential optimization, simulation and

scheduling solution capabilities in an integrated and adaptable environment

- Generate quicker, better answers

C o p y r i g h t © 2 01 3 , SAS In s t i tu te In c . A l l ri g h ts r es er ve d .

SAS ANALYTICS TWO STEPS APPROACH

What happened?

How many? How often? Where?

Where exactly is the problem?

When should I react?

Why is it happening?

What if these trends continue?

What will happen next?

How do we do things better?

C o p y r i g h t © 2 01 3 , SAS In s t i tu te In c . A l l ri g h ts r es er ve d .

SAS®

VISUAL

ANALYTICS

&

STATISTICS

FUELING THE ANALYTICS LIFECYCLE

SAS®

Visual Statistics

TEXT

VISUALILSATION&

REPORTING

MANAGE

DATA

EX

PL

OR

E

DA

TA

EXPLORE &

DEVELOP MODELS

DE

PL

OY

&

MO

NIT

OR

SAS®

Visual Analytics

C o p y r i g h t © 2 01 3 , SAS In s t i tu te In c . A l l ri g h ts r es er ve d .

SAS® VISUAL

ANALYTICSBUSINESS VISUALIZATION DRIVEN BY ANALYTICS

ENTERPRISE/DEPARTMENTAL

AND SELF SERVICE

VISUALIZATION POWERED BY

SAS ANALYTICS

REPORTING, MOBILE

COLLABORATION

C o p y r i g h t © 2 01 3 , SAS In s t i tu te In c . A l l ri g h ts r es er ve d .

SAS®

VISUAL

ANALYTICS &

STATISTICS

DATA CONNECTIONS

DelimitedXML

EBCDIC VSAM COBOL

CSV Text

Informix

EXCELODBC

MS SQL Server

IBM DB2

GreenplumTeradataOracle

CA-Datacom

MySQL

ADABAS

Oracle Apps SFDCSiebelSAP ERPSAP BW

HADOOP

SAP HANA

PostgreSQL

C o p y r i g h t © 2 01 3 , SAS In s t i tu te In c . A l l ri g h ts r es er ve d .

BUSINESS

VISUALIZATION

THE DIFFERENCE BETWEEN RAPID INSIGHT AND FAST

INFORMATION

DATA VISUALIZATION ANALYTIC VISUALIZATION

EXPLORATION DISCOVERY

C o p y r i g h t © 2 01 3 , SAS In s t i tu te In c . A l l ri g h ts r es er ve d .

SAS® VISUAL

ANALYTICSEXAMPLES : REPORTING VISUALIZATION

C o p y r i g h t © 2 01 3 , SAS In s t i tu te In c . A l l ri g h ts r es er ve d .

SAS® VISUAL

ANALYTICS

EXAMPLE: TEXT ANALYSIS GIVES YOU INSIGHT TO

CUSTOMER EXPERIENCE AND OPINION

VISUALIZATION POWERED BY

SAS ANALYTICS Analytics applied

to text provides

real MEANING

C o p y r i g h t © 2 01 3 , SAS In s t i tu te In c . A l l ri g h ts r es er ve d .

SAS®

VISUAL

STATISTICSRAPID MODEL BUILDING AND REFINEMENT

C o p y r i g h t © 2 01 3 , SAS In s t i tu te In c . A l l ri g h ts r es er ve d .

SAS® VISUAL

STATISTICSCUSTOMER BEHAVIOR AND RETENTION SMALL AND MEDIUM ENTERPRISES

ANALYTIC VISUALIZATIONS AND REPORTING WILL

ALLOW YOU TO:

• Quickly and easily identify the TOP 10 influencers of

customer retention and loyalty

• Examine customer call comments and Twitter streams for

topics and sentiment

• Predict churn for the next two quarters

• Conduct what-if scenarios for churn forecast

• Visualize the impact of marketing campaigns and the lift

generated

• Easily share insights with key stakeholders very quickly

VISUALIZATION POWERED BY

SAS ANALYTICS

C o p y r i g h t © 2 01 3 , SAS In s t i tu te In c . A l l ri g h ts r es er ve d .

SAS ANALYTICS GIVES YOU THE ABILITY TO:

C o p y r i g h t © 2 01 3 , SAS In s t i tu te In c . A l l ri g h ts r es er ve d .

RETAIL

C o p y r i g h t © 2 01 3 , SAS In s t i tu te In c . A l l ri g h ts r es er ve d .

MANUFACTURING

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HEALTH CARE

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BANKING

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PUBLIC SAFETY

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INSURANCE

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FINANCIAL SERVICES

C o p y r i g h t © 2 01 3 , SAS In s t i tu te In c . A l l ri g h ts r es er ve d .

SAS®

APPROACHABLE

ANALYTICS

IN A NUTSHELL

• Quickly access all relevant organizational data from across

different systems and sources

• Quickly and consistently make fact-based decisions using all

relevant organizational data?

• Easy handling data analysis and reporting

• Continuously upgrade the software to include the latest

analytical techniques

• Easy-to-use, advanced statistical analysis capabilities?

• Makes you free from IT resources to support analytical

processes in your organization

• Affordable and easy-to-install software package that gives

you the same data access, analysis and reporting

capabilities of larger organizations

C o p y r i g h t © 2 01 3 , SAS In s t i tu te In c . A l l ri g h ts r es er ve d .sas.com

THANK YOU!

DANIEL PANA

COUNTRY LEADER

ROMANIA