Creating Shared Value(CSR)

Analysis On Ethics questionnaire &corporate social responsibility(CSR) of Marico India Ltd. By: Naveed Kshitij Uday Abhay Qualitative & Quantitative Analysis of QuestionnairesMarico India Ltd. CSRIntroductionProducts & presenceCompetitorsCSR Overview

ContentsQualitative AnalysisThe survey was conducted on a sample size of 13 people with background from different industries such as services, manufacturing, etcOut of 13 respondents, 7 respondents had worked in the service industry and 6 respondents had worked in the manufacturing industryPeople surveyed had work experience of minimum five years

Business Ethics Questionnaire surveyQues1- By getting responses from 13 respondents, it is analysed that most responses are similar to the basic Definitions of Ethics which are the fundamental or moral values, principles which would be conducted by a person in its behaviour to do things in a right manner with a sense of right or wrong.Qualitative analysis Q9-The common response was that, a company should behave ethically in order to create a better working environment and improve the employees motivational level.

Q10-Majority response was related to discrimination of employees based on gender, religion, caste, etc. sharing compensation information, hiding valuable information from the customer while selling a product or service, accepting personal gifts from clients (bribery), etc.

Question 9,10 AnalysisQ13- Majority voted to reporting of unethical behaviour through audit and compliance, whistleblowers, monitoring teams.

Q14- Corporate websites, by conducting regular workshops, sending newsletters, emails, leaflet distribution, monthly newsletter, meetings, and articles in corporate magazine

Q15- : To an extent it does depend on the person and his position. One of the incidents that one of the respondent recalls is as follows: being a business analyst, I had access to salary reports of all departments, I never misused the information but many a times did stop my colleague from misusing the information access as my conscience did not allow me to be unethical.Question 13,14,15 AnalysisQ16-Subordinate appraisal letter, accepting gifts from vendors and suppliers, submission of fake bills by employees who travel abroad on behalf of the company, fake medical bills, sharing of customer database password by a trainee with outsiders, whether or not to bribe government officials for getting difficult work done for the company.

Q17- Regular audits resulting in people being fired or rewarded for practicing unethical behaviour or ethical behaviour respectively.

Q18-Employees should be encouraged to practice ethical behaviour through rewards. Through regular checks and audits. Transparency in communication. No favouritism by superiors. Training and guidance by the HR department. By sighting examples of ethical practices performed by certain person from the top management.

Question 16,17,18 AnalysisQuantitative Analysis

Analysis to Ques. No. 2, 3, 4, 5, 6, 8NUMBER OF RESPONDENTSAnalysis to Ques. No. 7NUMBER OF RESPONDENTSQues. 11-Top 3 Most Unethical Area OF Practise(Rank 1)PERCENTAGEQues. 11-Rank wise top-3 most unethical Practice AreasRank 1Rank 2Rank 3Ques 12The survey clearly depicts the importance of ethical practices in organizations for their growth and expansion. However there are some gray areas about certain behaviors which differ from individual to individual as per their perception. The society plays an important role in shaping certain behaviors as ethical and some as unethical. At the end, it is always the person who has to decide as to which behaviour is ethical and which is not.Conclusion Based on AnalysisCSR Activities

Established in 1987 as public company.well established as FMCG & consumer durable industry.Head quartered in Bandra, Mumbai (INDIA)Turnover: $729million in 2011-12 FYEmployees: 1000CEO: Saugata Gupta

http://en.wikipedia.org/wiki/MaricoIntroduction

Products & presence

Products: Edible Oil, Hair Oils, Skin Care, Fabric Care, etc.

Presence: India, Egypt, Bangladesh, VietnamSouth Africa, Malaysia, Middle east

Big players in the same industryMain competitorsColgate, & Palmolive,P&G, GilletteEmami, Godrej, Bajaj, JL MorisonCompetitors

Trust / Foundation for CSRMarico Innovation FoundationCSR Areas1.Community Welfare

2.Disaster Relief

3.Energy

4.Environment

5.Healthcare

6.Rural Development

7.Women

Three main CSR activities1.Community welfare2.Innovation3.Rural developmentCSR Overviewhttp://www.karmayog.org/csr2010/csrall/csrdetails.aspx?id=439It is a framework to leverage innovation for quantum growth.

The overall approach of the foundation is to be a catalyst and it concentrates on creation of knowledge, through cutting- edge research, knowledge dissemination & recognition, through its Innovation India Awards.

Other knowledge building initiatives of the foundation include alliances between leadingIndianBusinessSchoolsand Indian organizations, for a 2-month elective live course on Applied Innovation.

Through the knowledge dissemination mechanism, the foundation is able to propagate its findings through large-scale mass platforms acrossIndia.

http://www.youtube.com/watch?v=D2JZWKJCMT0

Innovation Foundation StrategyWomen EmpowermentMarico has initiated project Sanjog, which is aimed at creating employment for women. These women perform door-to-door sales of Marico products in the villages ofBangladesh. In addition, an association of the members spouses, conducted a seminar on cancer and its causes.

Education & TrainingMaricos factories and depots are present in rural areas, where there is ample opportunity for the company to give back to society by empowering the younger generation. Keeping this in mind, Marico has donated books and study material at various local government schools and to the children of local vegetable and newspaper vendors. It has also sponsored scholarships to meritorious students in rural areas, summer camps for the local school children, coaching camps for the talented children as well as workshops on safety for all.

Medical HelpMarico gives utmost importance to health; not only that of its members and consumers but that of the public in general. In line with the philosophy, Marico organized blood donation camps at many locations across the country.

CSR ActivitiesEnsured employability and safety of farmers.Encouraged and trained unemployed youth for coconut harvesting.Tree climbing machines are distributed to farmers in association with coconut development board along with accident insurance of 1 lac rupees.Trained 200 farmers on coconut farming with their 14 member team every month.2600 farmers benefited.

http://www.youtube.com/watch?v=RMZFZkqstTA

COCONUT CLIMBING INITIATIVETheir efforts reduced effect on environment by reducing usage of water, Energy, Paper, Plastic etc.EnergyLeveraged thelatest technologyto reduce power consumption in our datacenterImprovedtruck loadingefficiency at our factories leading to reduced fuel consumptionDesigned the new plant at Baddi in an energy-efficient manner. Learnings from here is being replicated across all manufacturing locations.Installedvariable frequency drivesto reduce energy consumption at their Pondicherry factoryUse of bio mass fuel for boilers

Achievements WaterReduction of water consumption at Jalgaon plant by about 36%Rainwater harvesting across manufacturing sitesDrip irrigation systeminstalled at the Jalgaon factoryPaperUse of recycled paper at KayaSkin ClinicPlasticReduction in PVC Consumption by 90% in plastic bottles

Marico (Kanjikode) was conferred with the Kerala State Energy Conservation Commendation Award 2010, in the large scale energy consumers category.Marico won 'Silver' at the Greentech Environment Excellence Award 2010, in the FMCG sector.Marico bagged the Runners-up trophy at the G-CUBEMarico (Jalgaon) won the Good Green Governance Award.

AwardsIncrease in demand lead to decrease in sustainable production of copra Uncertainty in collecting copra from farmersIncrease in transportation cost. Supply chain is also a critical driver of todays business environmentFor a company that is the largest buyer of copra in India about 100,000 tons in a year and is striving to meet steadily growing demand for its popular range of its products

http://economictimes.indiatimes.com/news/news-by-industry/services/retail/sustainability-india-inc-why-maricos-supply-chain-management-is-a-case-study-at-iim-a/articleshow/26385726.cms?intenttarget=no

Marico case Study @ IIM A.http://www.maricoinnovationfoundation.org/the_foundation/mission.htmlhttp://www.marico.com/html/be-more/be-more-green.phphttp://www.maricoinnovationfoundation.org/http://www.marico.com/html/be-more/be-more-green.phphttp://www.marico.com/html/be-more/more-to-life.phphttp://www.marico.com/html/investor/pdf/annual_reports/ann_report_view_2009_10/08-Management%20Discussion%20&%20Analysis.pdfhttp://groups.yahoo.com/neo/groups/karmayog/conversations/topics/83924

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