Business Plan Ppt..... Rmb

8/2/2019 Business Plan Ppt..... Rmb

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BUSINESS PLAN

SUBMITTED TODR VIDYA HATTANGADIPROF. IYENGERPROF HARDEEP SINGH


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TOPIC

SELLING OF

MAHABHARATARAMAYANASHIVLEELA


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SUPRIYA HEGDE 20GAGANDEEP SINGH 13HARSHALA GAWADE 15PRABHJYOT KAUR KHEREA 23LAJANA KANNAN 26ASHWINI GHARAT 16MANDEEP KAUR SAINI 49GIRISH SAJJAN SHETTY 50

NAVJOT SINGH ARORA 04AMANDEEP SINGH MANAKTALA 28

GROUP NO 9


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BOOK PALACE

NAME OF THE VENTURE


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STATEMENT OF PURPOSE

OUR VISION To produce mass appeal general books that excel in content and

quality and fulfill the aspirations and expectations of readers.

OUR MISSION To keep pace with the time by producing books on newly emerging

subjects arising from the fast changing developments taking placearound the world.

To produce in large volume in order to scale down production cost,and thereby pass on the benefits of low cost to readers, making thebooks affordable for all.


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DESCRIPTION OF WHAT OUR BUSINESS DOES

With public awareness growing about different subjectsand changing lifestyles, BOOK PALACE has now beenproducing books on Indian mythology to trigger modernthoughts with Indian roots.

Book Palace wants to respond to the aspirations andexpectations of readers, to conceive and create booksthat would help the general reader achieve his goals andbetter his prospects be it social, professional orcommercial.


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ABOUT OUR BOOKS.

BOOK PALACE , endeavors to restore the great wealth ofknowledge and wisdom Scientific, Social, Ethical, Religious,Spiritual that our forefathers have wisely and diligently saved.

These books are published to establish the fact that Hindu Dharmais not the concept of one man and is not based on one Scripture .

These Books are published to make those things lie down in themost ancient and authentic Granthas written Rishis, Munis, Sants,Poets, Scientists, Astrologers, Philosophers available to commonreaders who are harbingers, torch-bearers and backbones of thesociety, country, culture, and civilization.


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OUR BOOKS


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INDUSTRY OVERVIEW

The Indian book publishing industry is very attractive and has a highgrowth potential, but is operating in an extremely competitivemarket.

Indian book publishing industry was estimated to have a market sizeof about Rs. 9000 crores and was expected to grow by 10% eachyear.

Around 80,000 new titles in 24 different languages are publishedevery year in India. The country is the 7th largest book publisher inthe world and is the 3rd largest English language books market inthe world after the U.S and U.K.


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SEGMENTATION OF OVERALLBOOK INDUSTRY

The book publishing market can be segmented according to the typeof books they publish

School level,

Higher education/Technical, General/Self help , Autobiographies, Biographies, Horror/ mystery/suspense, Fictional/Non-Fictional/ science fiction, Mythological books We are mainly focusing on mythological books with an

objective to provide learnings to new generation.


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OUR KEY COMPETITORS KEYPLAYERS

Several players in the industry have a national presence theprominent ones being

McMillan,

Penguin Books India, HarperCollins Publishers India Wiley India Random House India Rupa Publications, S Chand, Navneet Parragon. Cedar Books.


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How are competitors areplaying?


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OUR PRODUCT POSITIONING


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MARKET SEGMENTATION

AREA : Urban Age : 23-65yrs Psychographic : all book lovers Occupation : professional,

homemaker, or professionals retired,students


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TARGET MARKETSEGMENTS

Casual Shoppers

"Hard to Find" Shoppers

Specific Category Shoppers


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BOOK MARKETING PLAN

1. Making Books Available in Bookstores

2. Setting up and Implementing aSuccessful Publicity Campaign

3. Non-traditional Markets

4. The Internet - Your Book Website


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FINANCIAL STATEMENT FORTHE YEAR 2011-2012


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THANK YOU


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THANK YOU

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