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Pizza Hut IMC p Bradley Childers MKT/544 Integrated Marketing Communications May 12th, 2014 Chrisann Merriman
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Pizza Hut IMCp
Pizza Hut IMCp
Bradley Childers
MKT/544 Integrated Marketing Communications
May 12th, 2014
Chrisann Merriman
Bradley Childers
MKT/544 Integrated Marketing Communications
May 12th, 2014
Chrisann Merriman
List of Objectives
Media Channels
Personal Selling, Public relations, Direct Marketing
Additional IMC functions
Trade Promotion Strategies
Media Plan Metrics
Media Channels
Magazines
Rolling Stone
People
Parents
Television
Media Channels Cont.
Coupon Prints
Red Plum
Radio
KROQ
KISS FM
Pandora
Personal Selling
4-walls Marketing
Suggestive selling
Sampling
Special Events
Birthdays, parties, and other events.
Public Relations
B-2-B
B-2-C
Community outreach
Local Sponsorships
Direct Marketing
Coupons
Ads in target Magazines
Radio ads
Consumer Data
Additional IMC Functions
Ethical
Legal
Social
Internet
IMC Functions Not used
Coupon ads
theatre tests
primary research
Trade Promotions
Resident Appreciation Nights
Local city events
Job Fairs
Media Plan Metrics
T-tests
Baselines
Emotional Responses
CHAMPS surveys
List of Objectives
Media Channels
Personal Selling, Public relations, Direct Marketing
Additional IMC functions
Trade Promotion Strategies
Media Plan Matrix explanations
References Rolling Stone . (2013). Rolling Stone Media Kit. Retrieved from http://www.srds.com/mediakits/rollingstone/demographics.html
People Magazine. (2011). People Magazine Demographics. Retrieved from http://www.people.com/people/static/onlinemediakit/audience.html
Meredith corporation. (2014). Parents media Kit. Retrieved from http://www.meredith.com/mediakit/parents/print/audience.html
Matsumoto, J. (2001). KROQ finally sits on Top of a two country world. Retrieved from http://articles.latimes.com/2001/jul/27/entertainment/ca-27058
Braxton, G. (1990).
Radio Demographics: Why No. 2 Is No. 1 : Ratings: KIIS-FM may have finished runner-up to KOST-FM in the Arbitron rankings, but ended up first with the prized 18-
to 34-year-old target audience.
. Retrieved from http://articles.latimes.com/1990-08-01/entertainment/ca-1666_1_radio-stations
calia, M. (2014). Pandora Says Market Share Grows in April . Retrieved from http://online.wsj.com/article/BT-CO-20140506-706106.html
Duncan, T. (2005). Advertising & IMC [University of Phoenix Custom Edition eBook]. : McGraw-Hill. Retrieved from University of Phoenix, MKT/544 website.
