SCHOOL OF ARCHITECTURE, BUILDING & DESIGN

FOUNDATION IN NATURAL AND BUILT ENVIRONMENT (FNBE)

 

INTRODUCTION TO BUSINESS (BUSF 0103)

JANUARY 2013

ASSIGNMENT 1- BUSINESS PLAN (20%)

LECTURER

MR. CHANG JAU HO

GROUP MEMBER

YAP ZHI JUN ( 0310738 )TOH CHEE CHENG ( 0311122)YAP ZHONG LIN ( 0310557 )KRISTINE YONG ( 0311297 )

BUSINESS BACKGROUND

OCEANA ADVENTURE REASONS:- give the opportunity for

everyone to enjoy the beauty of marine life

- Create a special and interesting environment for customers to have their dinner

- Create a relaxing place for customers to have fun, enjoy their life

- Take the chance to earn profit

MARKET ANALYSIS

What is market analysis means?

Marketing research that yields the information about the marketplace.

Targeted people

Higher level income peopleTouristsFamilyCouplesWedding & annual dinner

Competitors

• 7 most incredible underwater restaurant

Competitors

• Strength- Cheap meals- Good service- Polite waiter and waitress• Weaknesses- Don’t have a natural & fascinating atmosphere- Not provide for marriage & annual dinner

Market Segmentation

Tourists- Would like to have a try

Family- Help children to develop the love of nature- Improve the relationship between one another- More communication

Couples- Improve their relationships- Privacy for couple- Romantic atmosphere

Marriage dinner & Annual dinner- Big space- Able to discuss- The environment is suitable

Target market segment strategy

- We target people between age 25-55- Those who willing to spend on food- Live nearby, passerby, tourists

MARKETING STRATEGIES

SERVICE’S BENEFITS

SALES STRATEGIESHow we sell our product?

SALES STRATEGIES

How the customers obtain product from us?

PRICING

Steaks RM 40 – RM 70

Seafood RM 20 – RM 70

Desserts RM 10 – RM 20

Drinks RM 5 – RM 30

ADVERTISING

1. Poster

2. Television

3. Internet

4. Radio

PROMOTIONAL ACTIVITIES

MANAGEMENT STRATEGIES

• To be an international restaurant.

Goal

• To be an international restaurant.

Strategies• Come out with

powerful advertisement

• Promote restaurant by popular artist.

Tactics

Partnership Legal Strcuture

Oceana Adventure is a partnership bussiness.

Toh Chee Cheng Kristine Yong

Yap Zhong Lin Yap Zhi Jun

Reasons for establishing a partnership business

• Have 4 partners.• Easier to get capital.

• Easier to form, manage and run.• Partners share responsibility.

Role of Each Member

• Toh Chee Cheng – Restaurant Manager• Kristine Yong – Human Resource Manager• Yap Zhi Jun – Marketing Manager• Yap Zhong Lin – Financial Manager

Oceana Adventure

Restaurant Manager

Human Resource Manager

Marketing Manager

Financial Manager

Job Description for Each of The Position

Restaurant Manager

•Solve Problems.•Motivate employees.

• Review and monitor expenses.•Ensure high quality services.

Human Resource Manager

• Conduct training program.• Resolve conflicts between workers.

• Assist in hiring workers.

Marketing Manager

• Conduct market research.• Analyzing customer research.• Develop marketing plan.• Report the market activity.

Financial Manager

• Prepare budgets.• Take part in making decision regarding

financial.• Financial planning – cash flow.

Role of Mid – level Employees

Positions Job scopes Chefs Cook.

Cashiers Calculate total payment and answer customer’s question.

Stuff Manager Assist restaurant manager in managing the restaurant.

Role of Low – level Employees

Positions Job scopes

Busboys Clean up the restaurant

Dishwashers Wash the dishes.

FINANCIAL PLAN

CostsInstallation RM 3,000,000Professional Chef RM 35,000Kitchen Tools RM 15,000Dining Tables & Chairs RM 23,000Seafood RM 22,500Safety RM 26,000Decorations RM 25,000Insurance RM 30,000Total RM 3,176,500

*Individual Budget: RM 3,176,500 / 4 = RM 794,125

BUDGET

Expenses Employee salaries RM 116,000Credit card charges RM 6,000Marketing fees RM 600,000Management fees RM 590,000Advertising RM 70,000Taxes RM 10,000Paper and Cleaning RM 3,000Bill payments RM 2,500Total RM 797,500

Sales Tax received RM 2,500Cost of goods sold RM 8,000,000Total RM 8,002,500

*Estimated Profits: RM 8,002,500 – RM 797,500 = RM 7,205,000*Individual Profits: RM 7,205,000 / 4 = RM 1,802,150

Estimated Annual Profit:

Year 1 Year 2 Year 3 Year 40

1

2

3

4

5

6

LossProfits

GRAPH OF LOSS AND PROFITS IN 4 YEARS

• http://www.network-marketing-business-school.com/images/Moneyfalling.jpg• http://2.bp.blogspot.com/-Q2sC4SwLiE4/USWNL1kifvI/AAAAAAAAAus/ttVZDwxi0vw/s1600/Tour

ist-camera-map.jpg• http://www.premierlife.ca/wp-content/uploads/2012/11/couple2.jpg• http://planningelegance.com/wp-content/uploads/2009/03/beach-weddings.jpg • http://www.hkesa.com.hk/image/Photos/L_Annual-Dinner_1.jpg• http://www.laidtrades.com/wp-content/uploads/2010/04/Ithaa-Restaurant.jpg• http://entertainmentdesigner.com/news/restaurant-design-news/7-most-incredible-underwater-

restaurants-and-hotels/• http://yourfoodreview.com/wp-content/uploads//2012/10/669b4ef93a05dc4b4124d6a849d65e

ff.jpg• http://www.southpointefamilyresourcecenter.com/images/family-on-stomachs-smile.jpg• http://pmofva.com/yahoo_site_admin/assets/images/relationship_improve.1115625_std.jpg • http://i283.photobucket.com/albums/kk289/parkchick40/SeaWorld%20San%20Antonio/sea-lion

-interaction-program.jpg• http://ak8.picdn.net/shutterstock/videos/1047208/preview/stock-footage-young-couple-dining-

exclusively-in-a-romantic-atmosphere-on-a-tropical-island.jpg• http://www.brides.com/images/2011_bridescom/Index_Pages/dynamic-pages/Wedding-Style/b

each-wedding/beach-wedding-ideas-1-390.jpg

REFERENCES