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1 Engagement and Analytical Platform for Public Companies
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1

Engagement and Analytical Platform

for Public Companies

2

Confidential

The Team

Umar AbdulHamid• Co-Founder and CEO• More than 20 years of corporate experience at C-level and Board

member in public companies• Experience in managing public companies like QSR Holdings, KFC

Holdings, and Reed Group Holdings• Harvard Business School (OPM 35), Chicago Business School (Booth)

Faruq Marican• Co-Founder and Chief Product Developer• FINRA Series 7 & 63• Indiana University

Ulugbev Dzhuraboev• Developer• More than 10 years of experience in web development• PHP expert

3

Confidential

Why Boardvote?

Problem Boardvote Solution

1. Need direct engagement with management of companies

2. Dire need of transparency from public companies

3. Lack of reliable investment opportunity

1. Lack of visibility2. No clear measurement of on IR

activities3. Lack followings from investors

community4. Less control on flow and quality

of information on social media

Investors…

Public Company…….Distribution of Press Releases & SEC

Filings To Major Social Media & Newswire

Generate Press Release To Control Information Quality and Flow

Direct Engagement With Investors To Increase Transparency & Visibility

Monitoring of Investor Followings on Every Press Release & SEC Filing

Analytics on Impact on Company’s Share Price & Volumes from Specific Press

Release

4

ConfidentialAddressing The Needs of Public Company

We take the best from Social Media…

…IR…

Current OfferNeeds

• Reach/Visibility• Virality• Sharing• Interaction• Financial updating• PR exposure• Two-way communication

• Controlled content• Monitoring & analysis• Web conferencing• Q&As• Non material information Announcement

• Proxy Solicitation

… and add our own innovative features

Social media IR firms

++++--

----++++

--------+++++

+++++++++++++

New Features

5

ConfidentialValue Proposition for Public Company

Visibility

Measuring

Engagement

Control

Management of company has complete control on content quality

and flow of reliable information

Traffic monitoring, and measure effectiveness of its social media IR

activities

Exposure through content generation and social media distribution

Engagement with and followings by investors community

1 2

34

6

Confidential

Value Proposition for User

Information

Opportunity

Access

Interaction

Ability to engage directly and pose queries to management of

company

Investment opportunity based on informed decision

Real-time & reliable information directly from the company

Direct access to company’s management

1 2

34

7

Confidential

Competitive Advantage

Boardvote offers greater value to public companies and users as compared to its competitors

News Feed Distribution

Generate Press Release

Engagement

Tracking Analytics

Boardvote YES YES YES YES YES

Stockr.com NO NO YES NO NO

Equities.com NO NO YES NO NO

Media Companies YES YES NO NO NO

8

Confidential

Strategic Partnerships

BoardVote builds strategic partnership with value-add tools and integrate their API creating a powerful platform and high barrier to entry for competitors

9

Confidential

Addressable Market

The US stock market counts around 19,000 companies and spent around $3.0 Billion annually in Investor Relations and Media spending.

US Stock Market*US Investor Relations and Media

Spending**

Sources: (*) Capital IQ, December 5th, 2013; (**) IR Insight, 2011.

$ 3.0 Bn annually

NYSE$1.6 Bn

NASDAQ$1.4 Bn

Mega Caps 8%

Large Caps22%

Mid Caps25%

Small Caps45%

By listing By Market Cap

18,715 public companies

• >10Bn Large Caps

• 2Bn-10Bn Mid Caps

• 300M-2Bn Small Caps

• 50M-300M Micro Caps

• <50M Nano Caps

426426

961961

1,8491,849

1,8181,818

13,66113,661

10

Confidential

Current System

• Most Large Cap companies usually deal directly with third party providers for their Financial Communication and engage internal IR team

• Others would delegate this task to an IR firm, which then outsource some of its services to third party service providers

Listed Company

IR Firm• Advisory on

communication strategy

• Content• Access to

distribution channels

22 33

1’1’

Listed Company Third Party

• Press Releases

• Road shows• Investor

Conferences• 1-on-1

meetings• Website,

email blasts• Etc.

11Large Caps

1

Mid/Small/Micro Caps

2

Sources: Interviews

11

Confidential

Why Use Boardvote

Legal framework

2

Technological environment

1

SEC Ruling, April 2013• Allows listed companies to communicate via social media platform to

announce key information in compliance with Regulation Fair Disclosure (Regulation FD) so long as investors have been alerted about which social media will be used to disseminate such information

Emergence of Social MediaEmergence of Social Media

Lack of knowledge/know-how on use of social media for IR

Lack of knowledge/know-how on use of social media for IR

12

Confidential

Boardvote Features

Thousands of Listed Companies

Millions of Investors

Distribution (P&/Filings)

Engagement/Q&As

Monitoring

Press Released

Analytics

Web conferencing

13

Confidential

Product Offerings Model

Basic features

- Set-up -

• Set-up the company’s platformo Page creationo Profile/backgroundo Library: press releases, reports, videos, etc.o Equity Research following (if any coverage)

• 1-time Engagement Conference with users/investors

• Interactive Q&As posted on the platform

• Non-material information Announcements on the platform (cost saving for companies making press releases)

Specific features

- Add-ons -

• Q&A Conferences – Sector/Industry Specific (Q&A session)

• Analysis on Press Release, SEC Filing and other Investor Relations activities on social media

• Live Web conferences (camera+voice OR slides +voice)

1

2

Set-up fee: $1,000Monthly Subscription:

$499 per month

Fees: Ranges from $200 to $500 per usage

14

Confidential

Boardvote will primarily target smaller market cap (between $10m to $2b) companies which typically use agencies to handle their IR needs

US Stock Market Breakdown ($)*

Sources: (*) Capital IQ, December 5th, 2013, (**) interviews.

Potential Market Size ($)

Average IR spend ($)**

300k-500k

150k-250k

100k-150k

50k-100k

5k-50k

na

• >10Bn Large Caps

• 2Bn-10Bn Mid Caps

• 300M-2Bn Small Caps

• 50M-300M Micro Caps

• 10M-50M Nano Caps A

• 1M-10M Nano Caps B

• 0-1M Nano Caps C

1M

680M

580M

530M

380M

50M

na

780M

Outsourced IR Level**

Average

High

High

High

Average

Low

Low

Segmentation and Targeting

15

Confidential

Client Acquisition Strategy

• Boardvote intends to piggy back on IR firms offering services to listed companies and avoid bypassing the IR eco-system

• We plan to offer wholesale packages at a discount rate for the first 100 companies, and charge full price thereupon

Portfolio companies

• IR firms control most, if not all, of the market

• They want more services for the clients

• Average portfolio: 30 companies

• Create sales momentum and networking effect

Engage with IR firms

• Test & Fix• Get traction• Minimal pricing for

first 100 clients

Offer group packages

• Start regular billing

Add individual packages

1 2

Model

Plan

16

Confidential

User Acquisition Strategy

• Blogs

• Twitter

• StockTwits

• Announcements on major news media when joining BV and events

• Newsletters

• Events

• CPC/CPA/CPL/CPM

• Content Marketing

• Email Marketing

Marketing and advertising Social Media

SEO & SEM

Distribution

17

Confidential

Boardvote’s long term strategy is to grow through strengthening of its features, targeting companies beyond small caps, expanding its market beyond the US, and widening its media distribution through integration and interfacing with them

• Targeting mid cap and large cap companies

• Extending to pre-IPO firms

• London• Singapore• Hong Kong

• Web conference tool

• Cast wider network of media distribution channels

• Interface and integrate with other social media platform

Media reachCore target expansion

Additional features

Geographic expansion

Long Term Strategy and Identified Growth Vectors

18

Confidential

Achievements

• Boardvote is generating interest from IR firms and listed companies• It has been generating traction and has had about 600,000 unique

visitors, without any marketing

Technology

• Site is live

• Product is late beta stage

• Site is interfaced with primary data source and integrated with Stocktwits and Twitter

Traction - users*

Traction - Users

1

3

2

Total visits: 1,034,714Total visits: 1,034,714

Bounce rate: 0.73%Bounce rate: 0.73%

Total Unique visits: 597,296Total Unique visits: 597,296 Pages/visit: 2.66Pages/visit: 2.66

Average monthly visits: 45,000 Average monthly visits: 45,000

Total Page-views: 2,751,962Total Page-views: 2,751,962

Note: (*) Google Analytics Jan-Dec 2013

19

• To raise $500K (Seed)

2019201720162015 2018

Timeline Projection

• To build tracking and analytic tools on the platform

Use of Funds:• Development

Works - $260k• Marketing - $30k• Payroll - $200k

• To raise $3.0m (Series A)

• 138 clients

Fund Raising

Work-in Progress

• 823 clients• Revenues:

$5.3m• EBITDA: ($1.3m)

• 2,564 clients• Revenues: $20m• EBITDA: $11.9m

• 5,764 clients• Revenues:

$48.8m• EBITDA: $39.4m

20

Confidential

Contacts

Umar AbdulhamidCo-Founder and CEO

BOARDVOTE Inc

+ 1 (917) 886-3348

[email protected]

www.boardvote.com


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