Date post: | 18-Aug-2015 |
Category: |
Business |
Upload: | umar-marican |
View: | 103 times |
Download: | 0 times |
2
Confidential
The Team
Umar AbdulHamid• Co-Founder and CEO• More than 20 years of corporate experience at C-level and Board
member in public companies• Experience in managing public companies like QSR Holdings, KFC
Holdings, and Reed Group Holdings• Harvard Business School (OPM 35), Chicago Business School (Booth)
Faruq Marican• Co-Founder and Chief Product Developer• FINRA Series 7 & 63• Indiana University
Ulugbev Dzhuraboev• Developer• More than 10 years of experience in web development• PHP expert
3
Confidential
Why Boardvote?
Problem Boardvote Solution
1. Need direct engagement with management of companies
2. Dire need of transparency from public companies
3. Lack of reliable investment opportunity
1. Lack of visibility2. No clear measurement of on IR
activities3. Lack followings from investors
community4. Less control on flow and quality
of information on social media
Investors…
Public Company…….Distribution of Press Releases & SEC
Filings To Major Social Media & Newswire
Generate Press Release To Control Information Quality and Flow
Direct Engagement With Investors To Increase Transparency & Visibility
Monitoring of Investor Followings on Every Press Release & SEC Filing
Analytics on Impact on Company’s Share Price & Volumes from Specific Press
Release
4
ConfidentialAddressing The Needs of Public Company
We take the best from Social Media…
…IR…
Current OfferNeeds
• Reach/Visibility• Virality• Sharing• Interaction• Financial updating• PR exposure• Two-way communication
• Controlled content• Monitoring & analysis• Web conferencing• Q&As• Non material information Announcement
• Proxy Solicitation
… and add our own innovative features
Social media IR firms
++++--
----++++
--------+++++
+++++++++++++
New Features
5
ConfidentialValue Proposition for Public Company
Visibility
Measuring
Engagement
Control
Management of company has complete control on content quality
and flow of reliable information
Traffic monitoring, and measure effectiveness of its social media IR
activities
Exposure through content generation and social media distribution
Engagement with and followings by investors community
1 2
34
6
Confidential
Value Proposition for User
Information
Opportunity
Access
Interaction
Ability to engage directly and pose queries to management of
company
Investment opportunity based on informed decision
Real-time & reliable information directly from the company
Direct access to company’s management
1 2
34
7
Confidential
Competitive Advantage
Boardvote offers greater value to public companies and users as compared to its competitors
News Feed Distribution
Generate Press Release
Engagement
Tracking Analytics
Boardvote YES YES YES YES YES
Stockr.com NO NO YES NO NO
Equities.com NO NO YES NO NO
Media Companies YES YES NO NO NO
8
Confidential
Strategic Partnerships
BoardVote builds strategic partnership with value-add tools and integrate their API creating a powerful platform and high barrier to entry for competitors
9
Confidential
Addressable Market
The US stock market counts around 19,000 companies and spent around $3.0 Billion annually in Investor Relations and Media spending.
US Stock Market*US Investor Relations and Media
Spending**
Sources: (*) Capital IQ, December 5th, 2013; (**) IR Insight, 2011.
$ 3.0 Bn annually
NYSE$1.6 Bn
NASDAQ$1.4 Bn
Mega Caps 8%
Large Caps22%
Mid Caps25%
Small Caps45%
By listing By Market Cap
18,715 public companies
• >10Bn Large Caps
• 2Bn-10Bn Mid Caps
• 300M-2Bn Small Caps
• 50M-300M Micro Caps
• <50M Nano Caps
426426
961961
1,8491,849
1,8181,818
13,66113,661
10
Confidential
Current System
• Most Large Cap companies usually deal directly with third party providers for their Financial Communication and engage internal IR team
• Others would delegate this task to an IR firm, which then outsource some of its services to third party service providers
Listed Company
IR Firm• Advisory on
communication strategy
• Content• Access to
distribution channels
22 33
1’1’
Listed Company Third Party
• Press Releases
• Road shows• Investor
Conferences• 1-on-1
meetings• Website,
email blasts• Etc.
11Large Caps
1
Mid/Small/Micro Caps
2
Sources: Interviews
11
Confidential
Why Use Boardvote
Legal framework
2
Technological environment
1
SEC Ruling, April 2013• Allows listed companies to communicate via social media platform to
announce key information in compliance with Regulation Fair Disclosure (Regulation FD) so long as investors have been alerted about which social media will be used to disseminate such information
Emergence of Social MediaEmergence of Social Media
Lack of knowledge/know-how on use of social media for IR
Lack of knowledge/know-how on use of social media for IR
12
Confidential
Boardvote Features
Thousands of Listed Companies
Millions of Investors
Distribution (P&/Filings)
Engagement/Q&As
Monitoring
Press Released
Analytics
Web conferencing
13
Confidential
Product Offerings Model
Basic features
- Set-up -
• Set-up the company’s platformo Page creationo Profile/backgroundo Library: press releases, reports, videos, etc.o Equity Research following (if any coverage)
• 1-time Engagement Conference with users/investors
• Interactive Q&As posted on the platform
• Non-material information Announcements on the platform (cost saving for companies making press releases)
Specific features
- Add-ons -
• Q&A Conferences – Sector/Industry Specific (Q&A session)
• Analysis on Press Release, SEC Filing and other Investor Relations activities on social media
• Live Web conferences (camera+voice OR slides +voice)
1
2
Set-up fee: $1,000Monthly Subscription:
$499 per month
Fees: Ranges from $200 to $500 per usage
14
Confidential
Boardvote will primarily target smaller market cap (between $10m to $2b) companies which typically use agencies to handle their IR needs
US Stock Market Breakdown ($)*
Sources: (*) Capital IQ, December 5th, 2013, (**) interviews.
Potential Market Size ($)
Average IR spend ($)**
300k-500k
150k-250k
100k-150k
50k-100k
5k-50k
na
• >10Bn Large Caps
• 2Bn-10Bn Mid Caps
• 300M-2Bn Small Caps
• 50M-300M Micro Caps
• 10M-50M Nano Caps A
• 1M-10M Nano Caps B
• 0-1M Nano Caps C
1M
680M
580M
530M
380M
50M
na
780M
Outsourced IR Level**
Average
High
High
High
Average
Low
Low
Segmentation and Targeting
15
Confidential
Client Acquisition Strategy
• Boardvote intends to piggy back on IR firms offering services to listed companies and avoid bypassing the IR eco-system
• We plan to offer wholesale packages at a discount rate for the first 100 companies, and charge full price thereupon
Portfolio companies
• IR firms control most, if not all, of the market
• They want more services for the clients
• Average portfolio: 30 companies
• Create sales momentum and networking effect
Engage with IR firms
• Test & Fix• Get traction• Minimal pricing for
first 100 clients
Offer group packages
• Start regular billing
Add individual packages
1 2
Model
Plan
16
Confidential
User Acquisition Strategy
• Blogs
• StockTwits
• Announcements on major news media when joining BV and events
• Newsletters
• Events
• CPC/CPA/CPL/CPM
• Content Marketing
• Email Marketing
Marketing and advertising Social Media
SEO & SEM
Distribution
17
Confidential
Boardvote’s long term strategy is to grow through strengthening of its features, targeting companies beyond small caps, expanding its market beyond the US, and widening its media distribution through integration and interfacing with them
• Targeting mid cap and large cap companies
• Extending to pre-IPO firms
• London• Singapore• Hong Kong
• Web conference tool
• Cast wider network of media distribution channels
• Interface and integrate with other social media platform
Media reachCore target expansion
Additional features
Geographic expansion
Long Term Strategy and Identified Growth Vectors
18
Confidential
Achievements
• Boardvote is generating interest from IR firms and listed companies• It has been generating traction and has had about 600,000 unique
visitors, without any marketing
Technology
• Site is live
• Product is late beta stage
• Site is interfaced with primary data source and integrated with Stocktwits and Twitter
Traction - users*
Traction - Users
1
3
2
Total visits: 1,034,714Total visits: 1,034,714
Bounce rate: 0.73%Bounce rate: 0.73%
Total Unique visits: 597,296Total Unique visits: 597,296 Pages/visit: 2.66Pages/visit: 2.66
Average monthly visits: 45,000 Average monthly visits: 45,000
Total Page-views: 2,751,962Total Page-views: 2,751,962
Note: (*) Google Analytics Jan-Dec 2013
19
• To raise $500K (Seed)
2019201720162015 2018
Timeline Projection
• To build tracking and analytic tools on the platform
Use of Funds:• Development
Works - $260k• Marketing - $30k• Payroll - $200k
• To raise $3.0m (Series A)
• 138 clients
Fund Raising
Work-in Progress
• 823 clients• Revenues:
$5.3m• EBITDA: ($1.3m)
• 2,564 clients• Revenues: $20m• EBITDA: $11.9m
• 5,764 clients• Revenues:
$48.8m• EBITDA: $39.4m
20
Confidential
Contacts
Umar AbdulhamidCo-Founder and CEO
BOARDVOTE Inc
+ 1 (917) 886-3348
www.boardvote.com