CREATIVE.

COLLABORATIVE.

CONNECTED.

C 3 A G E N C Y

             

CONFIDENTIAL PROPERTY OF C3 AGENCY 2015

COMPANY OVERVIEW | C3 GROWS BRANDS

C3

GROWS

BRANDS

C3 Agency is a distinctive shop that offers engagement marketing and experiential event programming that thrives in unexpected, non-traditional locations. Our hybrid approach leads to compelling brand experiences that sparks media coverage and drives consumer action, advocacy and amplification.

With offices in trend-setting hotbeds – Williamsburg, Brooklyn and Inman Park, Atlanta – C3 is the “Agency of Experts” with a meticulously vetted network of production, social media and experiential marketing specialists in the top US markets and key global hubs. We are able to serve brands and their agencies across the country and around the world.

C3’s work grows brands by reaching highly-targeted audiences via integrated campaigns that surround consumers online and off with a 360° approach to ultimately:

•  Create emotional connections•  Encourage loyalty and participation•  Build communities of brand advocates •  Get the right influencers and media talking

COMPANY OVERVIEW | CREATIVE. COLLABORATIVE. CONNECTED.

We are CREATIVE C3 brings brands to life through engaging experiences. We craft content that is forward thinking and builds an authentic and long-lasting connection with influencers. We pollinate our creative thinking to a wider audience through innovative activations and experiential programs.

We are CONNECTEDBrands and their partners rely on C3’s “Agency of Experts”: a carefully curated network of the best professionals in each field. This advantageous cost-effective business model allows us to handpick a team of experts and apply their specific experience to the details of our clients’ scope of work.

We are COLLABORATIVEC3 works as a team with a brand and its partners to create a unified, credible and strategic campaign that offers clear brand messaging and achieves the product’s marketing, public relations, social media and sales goals.

WHO WE ARE

COMPANY OVERVIEW | SERVICES

•  Custom event design with an emphasis on a cleverly branded atmosphere

•  Product launches•  Strategic sampling•  PR stunts •  Large-scale media and

consumer events•  Intimate product engagement

events for celebrities, influencers, bloggers

•  Location scouting and expertise in unique / high secure locations

INFLUENCER MARKETING & SOCIAL MEDIA

•  Consulting at any stage of campaign planning or process

•  Revitalizing a brand image for a new generation

•  Creating an entirely new message or campaign

•  Identifying key markets, demos and trends for brands

•  New business pitching•  Idea logistics research

EXPERIENTIAL MARKETING

SERVICES

CONSULTING & STRATEGIC POSITIONING

•  Content Marketing strategy •  Production of content-driven

event elements •  Digital Media strategy•  Influencer identification and

activation•  On and Off-line community

building and engagement•  Word-of-Mouth marketing•  On-site Social Media amplifiers  

COMPANY OVERVIEW | CLIENTS & RECENT INDUSTRY AWARDS

BIG AGENCY

EXPERIENCE

•  STRATEGY FIRST•  SOLID ACCOUNT MANAGEMENT•  EXECUTIONAL REACH•  GLOBAL NETWORK

•  CREATIVITY WITHOUT BOUNDS•  CURATE TEAM OF EXPERTS PER CLIENT OR PROJECT NEEDS •  FLEXIBLE•  PASSIONATE

AN AGENCY’S SECRET WEAPON, A BRAND’S HEAVY ARTILLERY

COMPANY OVERVIEW | COMPETITIVE ADVANTAGE

SMALL AGENCY FOCUS

VIRGIN AMERICA“SUPER-HUMAN

EFFORTS”

OGILVY PR WORLDWIDE

“C3 IS OUR SECRET WEAPON”

HEINEKEN USA“AS COMFORTABLE IN THE BOARD ROOM AS

THEY ARE ON THE DANCEFLOOR”

PORTFOLIO C3 AGENCY IS THE “AGENCY OF EXPERTS.” WE INNOVATE AND EXECUTE AWARD-WINNING EXPERIENCES.

BUILD BRAND CONNECTIONS.CREATE LOYAL ADVOCATES.AMPLIFY SOCIAL MEDIA.

C3 AGENCY | CATHAY PACIFIC AIRWAYS #CXBOStoHKG

“The style and tone was spot on and positioned CX and our brand in exactly the right light. Refined without being pushy, softly spoken but strongly felt and conveyed.” Rupert Hogg, Chief Operating Officer, Cathay Pacific

# C X B O S t o H K G EXPERIENTIAL FIRST FLIGHT EVENT SERIES

C3 Agency developed experiential-driven, creatively-charged events showcased Cathay Pacific’s global branding refresh and built brand identity in a new market. Distinct celebrations introduced Boston to Cathay Pacific and brought the airline’s signature symbols of wonder, delight and surprise to life.

Creative custom-designed experiential and culturally detail-oriented event elements included:

•  Hand-painted traditional Chinese characters on custom-designed branded teapot sets for event guests to take home

•  A runway fashion show of authentic vintage flight attendant uniforms from the past 70 years

•  Customized cocktails and catering to celebrate the best of both Boston and Hong Kong cuisine

•  Gigantic plane tickets, enormous hashtag-shaped ice sculptures and other props to amplify social beyond the events’ experience

C3 AGENCY | YES TO CARROTS #YESTOMOVEMENT TOUR

# Y E S T O M O V E M E N T T O U R YES TO, INC’S SUPER-NATURAL BEAUTY BIKE POP-UP

C3’s #YesToMovement Tour sent two bike-powered mobile stations and a custom-built Android app to key influencer locations in NYC and San Francisco, designed to help women discover the Yes To product that would best benefit their individual skin type.

The #YesToMovement Beauty Bike Tour was a transformational platform for the growing natural beauty product brand. Within five weeks, the two hand-crafted Yes To beauty bikes and the work of eight ‘Beauty Advisors’ (BA’s):•  Secured nearly one million impressions, exceeding the

brand’s goal by more than 3100%•  Exceeded the campaign goal to increase Facebook

fans by 180% and ‘People Talking About This’ (PTAT) goal by 62%

•  Visited 72 target-rich locations and distributed more than 22,000 product samples

•  Fostered nearly 30,000 customized, meaningful consumer interactions

WINNER: GOLD STEVIE 2014 AMERICAN BUSINESS AWARDS

BEST PERSONAL CARE MARKETING CAMPAIGN OF THE YEAR

C3 AGENCY | VIRGIN ATLANTIC AIRWAYS #HelloAtlanta

“Partnering with C3 Agency on #HelloAtlanta allowed us to make a big splash in a new market, launching a fun and engaging social media campaign.”Jaime Fraser, Consumer PR Manager – Virgin Atlantic Airways

# H e l l o A t l a n t a SOCIAL MEDIA BLITZ & INFLUENCER CAMPAIGN

Virgin Atlantic collaborated with C3 on an innovative social media and influencer program to amplify the airline’s partnership with Delta Airlines and the launch of the airlines’ first daily nonstop flight from ATL to LHR.

C3 executed an extensive digital contest that encouraged fans to tweet a message to @Virgin_Atlantic describing what would ‘brighten their day’ and add the custom #HelloAtlanta hashtag. Select consumers received surprise visits from Virgin Cabin Crew with hot coffee, Braves tickets and other tweeted items.

To amplify the #HelloAtlanta buzz, C3 identified Atlanta’s top 15 influencers to share #HelloAtlanta to their global networks, creating an army of brand advocates. Influencers included: Phillip Phillips, Top Chef winner Kevin Gillespie, the founders of Scoutmob and Mailchimp, model Danny Williams, and top Atlanta radio host Burt Weiss.

C3 AGENCY | VIRGIN AMERICA FIRST FLIGHT LAUNCH EVENT SERIES

V I R G I N A M E R I C A F I R S T F L I G H T L A U N C H E V E N T S E R I E S LARGE-SCALE MEDIA, CORPORATE & INFLUENCER EVENTS TO CELEBRATE INAUGURAL FLIGHTS

Since the airline’s very first flight in 2008, Virgin America’s PR and Brand Marketing teams have tapped C3 to produce its major inaugural launch events for the growing airline.

For 15 LAUNCH EVENTS and counting… -  Designed and Produced Events in High-Level Security Locations (Active Tarmacs, Airport Gates)-  Series includes producing 6+ Events, in 2 cities and on 1 plane in 1 Day-  Efficient Collaboration with Brand’s Agencies and Event Partners-  Custom Branded Event Elements Designed to Amplify Social Media and Media Coverage-  Strategic Local Influencer Guest List Generation-  Established Eco-Friendly Paperless Guest Check-in System

“It’s brilliant, Christine! Just brilliant. Well done!”Sir Richard Branson, Founder - Virgin Group

             

C O N T A C T C 3

Christine Courtney-Myers CEO| Founder & Creative Director

C3 Agency BROOKLYN | ATLANTA

C: 917-859-4187 O: 718-302-7414

E: cc@c3agency.com