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7/30/2019 Carat Media NewsLetter 687 Report
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CARAT MEDIA WEEKLY NEWSLETTER
No. 687
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Media Report
OOHOut-of-Home Trend
(1/3)
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2010
:http://aerofoto.gemvg.com/?tag=taipei-city-panorama
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2013
(City Consumption Power, CCP)
(PCP)
10,3619,785
6,903
5,807
3,579
0
2,000
4,000
6,000
8,000
10,000
12,000
2013
:CCP()
City Consumption PowerCCPPCP
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31%29% 28%
21%
17%
13%11%
7% 5% 4%
0%
10%
20%
30%
40%
Nielsen Media Index & Life Index Taiwan 2012.All Sample (12-65 y).
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1.2.
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90%85%
69% 67% 67% 65%
44%36%
27%
15%
0%
25%
50%
75%
100%
Nielsen Media Index & Life Index Taiwan 2012.All Sample (12-65 y).
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OOH
6,994
3,481
6,362
2,409
9,369
6,346
(
)
4,095
2,180
3,166
3C 5,345
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77%
()(2%)
-
15-29 49% 51% 40% 52% 8%
15-34 44% 56% 34% 59% 7%
20-39 37% 63% 22% 66% 12%
20-34 47% 53% 27% 63% 10%
30-44 48% 52% 22% 68% 10%
15-29 43% 57% 40% 52% 8%
15-24 & 30-39 35% 65% 36% 47% 17%
20-44 50% 50% 21% 77% 2%
30-44 48% 52% 19% 61% 20%
20-29 64% 36% 32% 62% 6% 0% 20% 40% 60% 80% 100%
12-14 15-19 20-24 25-29 30-34 35-39
40-44 45-49 50-54 55-59 60-65
Nielsen Media Index & Life Index Taiwan 2012.All Sample (12-65 y).
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12.14%
37.15%
8.48%
41.74%
OOHOOH
OOHOOH
OOHOOH
OOHOOH
: Posterscope Taiwan, Out-of-Home Consumer Survey (OCS), 2012.
2012(Out-of-Home Consumer Survey, OCS)
(41.74%)
(37.15%)
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OOH
(57.01%/i424)
(55.85%/i263)
(61.23%)
(45.3%)(20.15%)
(56.04%)
(48.63%)
/ (48.35%)
(19.78%)(19.51%)
(72.6% /
i122)
(93.35% /i124)
/ (91.91% /i119)
(87.46% / i122)
(44.7%)(40.19%)
(81.08% /
i106)
(83.71% / i109)
(80.86%/ i107)
(35.21%)(34.49%)
: Posterscope Taiwan, Out-of-Home Consumer Survey (OCS), 2012.iindexindex 11010%index 9010%
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2012 78.6%
OOHOOH 3.0
( Digital ) ( Interaction ) ( Social ) ( Mobile )
( Internet of Things )
OOH
2013
2013
:http://touchanalytics.in/multimedia-advertising/
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Prism Scene & MapGISGeographic Information
System201232013
3
GooglePOIPoint of Interest
: Prism Scene & Map, Posterscope Taiwan 2012.03-2013.03.
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Pioneering Out-of-Home
( Posterscope ) ( Dentsu AegisNetwork ) 26 67
2002 ( Out-of-Home Communications )
( Posterscope )
( Posterscope ) HyperspaceOOH 3.0
Posterscope Taiwan
mailto:[email protected]:[email protected]:[email protected]7/30/2019 Carat Media NewsLetter 687 Report
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.
(Carat)
(Vizeum)(AAA)(wwwins Isobar)
(Posterscope)
(iProspect)
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(02) 2717-5238 ext.9285
APP
APP for Android APP for iOS
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