Case Analysis on Radisson Blue Hotel

Prepared By, Tahmeed Alam Sameen -B1304013

Mashad Mahmud - B1304112Zannatul Ferdows - B1304109

Salsabil Rahman -B1304115

Key ProblemsIndustry OverviewTarget Market Strategies of RadissonCompetitorsSWOTChallenges Solution and Recommendation

Outline

Key Problems

Location

Niche Market

Industry OverviewHighly capital intensive industry

Economy Terrorism

Downward pressure in Demand

Target Market

Corporate

85% Reached

Airlines

Marketing Research

Product Life Cycle

Foreign Directors

Security measures

Strategy

Security

Strategy

Army Administration

Feedback

Inimitable Infrastructure

Location

Push Strategy

Competitors

Brand ImageGood infrastructure Linear Marketing Strategy

International Business Expansion

Niche MarketTerrorism

S WO T

Challenges

Lack of a multifunctional

PR team

Location Unawareof

new competitors

Only one service

encounter

Solution

Gulshan AreaMedia Buying

Affiliation Endorsement Market Research

Gulshan Area

Solution

Discounts Car Facilities

Media Buying

Solution

Mediums to reachTarget Audience

Magazines Newspaper

Solution

Endorsement

Prominent Figures

Travelers

Solution

Affiliation

Travel and tourism Service Trip Advisor

Thank You