This infographic provides a humorous look at the history of advertising and focuses on recent rapidly developments. Troy Centazzo
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Audience Question! 3.4 million years ago A Brief History of Advertising Paleontologists recently discovered that hominid species likely showed each other how to use stone tools, leading to countless Tupperware parties 4000 BC “Lost and Found” ads and signs posted on papyrus in Ancient Greece and Rome Middle Ages Signs posted with images to represent services available 17 th Century Handbills and ads in weekly newspapers 19 th Century Oct, ‘94 The start of the “Creative Revolution,” the modern period of advertising The Last 3 Years Sponsorships of radio programs; celebrity endorsements. Mary Pickford paves the way for Kim Kardashian’s $10k tweets. Web 1.0 – about 1.75 1960s – 90s Early 20 th Century Mail order ads and the first agencies appear ? Sources: Wikipedia; Growthink Research.. Other hold copyrights on picture.
Transcript
Audience Question!
3.4 million years ago
A Brief History of Advertising
Paleontologists recently
discovered that hominid species
likely showed each other how to
use stone tools, leading to
countless Tupperware parties
4000 BC
“Lost and Found” ads and
signs posted on papyrus in
Ancient Greece and Rome
Middle Ages
Signs posted with images to
represent services available 17th Century
Handbills and ads in weekly
newspapers
19th Century
Oct, ‘94
The start of the “Creative
Revolution,” the modern period
of advertising
The Last 3 Years
Sponsorships of radio programs; celebrity
endorsements. Mary Pickford paves the way
for Kim Kardashian’s $10k tweets.
Web 1.0 – about 1.75
1960s – 90s
Early 20th Century
Mail order ads and the
first agencies appear
? Sources: Wikipedia;
Growthink Research..
Other hold copyrights on
picture.
About the Author
Troy is an Engagement Partner at GT Securities/Growthink, where he leads investment banking and consulting engagements for the firm’s clients. He focuses on convergence media. Troy brings to GT more than 20 years of experience advising corporations at all stages of development, from start-up firms to Fortune 500 companies.
Troy joins Growthink’s Los Angeles office after serving as the founding Principal of MBL, an advisory and investment firm that assisted clients in all areas of business, including developing their strategies and raising capital. Also a seasoned entrepreneur, he helped found, manage and invest in several start-up companies, primarily in the consumer products, technology and New Media sectors while at and before MBL. Troy additionally worked as an Associate in the Investment Banking and Merchant Banking Divisions at Donaldson, Lufkin & Jenrette (DLJ, now CS First Boston). His first job after college was serving as the founding Director of the RI Enterprise Zone Program. Education • JD, Law School; MBA, Darden School, University of Virginia (Winner, The Faculty Award; Raven Society) • BA, Brown University (Honors; Class Co-President)
