CHANGING THE FACE OF BUSINESS IN INDIA
CUSTOMER LOYALTY PROGRAMME
INDIA -THE MOST INTERESTING COUNTRY IN WHICH TO DO BUSINESS
Economic liberalisation already delivering results
Rising affluence / net disposable income of expanding middle class
A global economic leader by mid-2020s
Palpable confidence in the retailing sector, particularly the top-end
Exciting backdrop for retail entrepreneurs and service providers
Ever-widening range of merchandise offerings for consumers
DYNAMIC INDUSTRY
CHALLENGES BEING FACED
Innovations in store format, venues, and service compete vigorously
Sustainability? Relatively short life cycle of some new businesses
Fragmented marketing strategies with multiple “loyalty” offerings
Varied discount offerings with no effective CRM for customer retention
DOES OFFERING DISCOUNTS
ENSURE CUSTOMER LOYALTY?
BUSINESSDISCOUNT
APPS
BUSINESS
KNOW YOUR APP KNOW YOUR CUSTOMER
CRM
DYNAMIC SOLUTION
CUSTOMER LOYALTY PROGRAMME
Evaluate their shopping patterns & behaviour
Know you customers
Communicate effectively with them
Make them feel recognised and valued
Reward them with special offers – merchandise and financial
3xSatisfied customers will recommend a
business to an average of 3 other people
10xPeople are 10x more likely to trust word of
mouth advertising than traditional print media
LOYALTY PROGRAMME
HOW IT GROWS YOUR BUSINESS
Encourage customers to spend more each time
Encourage customers to shop more often
Attract new customers to your business
Market more effectively – to existing and new customers
Protect your market share – often forgotten !
7xIt costs up to 7 times more to gain a new
customer than it does to retain one.
ONE OF THE WORLD’S BIGGEST
LOYALTY PROGRAMMES – NOW IN INDIA
Hubert FreidlCEO Lyoness International
Established: 2003Employees: 1,000Countries: 47
Loyalty Merchants: 60,000Points of acceptance: 300,000Customers: 6,000,000
LYONESS
INTERNATIONAL AG
SHOP, BENEFIT AND DO GOOD
CREATE UNIQUEBENEFITS FOR YOUR BUSINESS
Loyal customers produce higher revenues
Your own unique branded loyalty card, accepted worldwide
Low cost, high impact customer engagement
Effective & targeted marketing
Additional benefits from your customers’ purchases
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CREATE A CASHBACK CARDFEATURING YOUR BUSINESS DESIGN
INTRODUCING YOURCUSTOMER LOYALTY PROGRAMME