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Brittany Braud

Jared Bernard

Marcus Adams

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Diversity & Intercultural Communication

Advantages of a Diverse Workforce

Challenges of Intercultural Communication

Understanding the Concept of Culture

Overcoming Ethnocentrism and Stereotyping

Recognizing Variations in a Diverse World

Adapting to Other Business Cultures

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Diversityinvolves people being defined as individuals by their culturalbackground, personality, or other distinctive factors.

Intercultural Communication is when communication betweenculturally diverse individuals can lead to the misinterpretation of

verbal and nonverbal signs.

The basic understanding of cultural differences and knowing how theyshould be handled can help ensure successful communication.

Recognizing and overcoming cultural differences can uncover more

business opportunities worldwide and increase the productivity ofemployees involved in a diverse workforce.

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The competitive advantages found in a diverse workforce include:

A broader spectrum of viewpoints and ideas

Help companies understand and identify with diverse markets

Enables companies to benefit from a wider range of employee talents.

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The cultural diversity of a company affects how its business messages

are conceived, composed, delivered, received, and interpreted.

Culture influences everything about communication including:

Language

Nonverbal signs

Word meaning

Time and space issues

Rules of human relationships

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Your cultural background influences:

The way you prioritize what is important in life Helps define your attitude toward what is appropriate in a situation

Establishes rules of behavior

Culture is learned:

Directly

Indirectly

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Ethnocentrism occurs when the influence of a persons cultural

background affects the conclusion they make about other cultures.

Stereotyping refers to someone assigning qualities to another personbased on that persons membership in a particular group.

You can avoid ethnocentrism and stereotyping by avoiding:

Assumptions

Judgments

Differences

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You can learn how people in other cultures want to be treated byrecognizing and accommodating these eight main types of cultural

differences:

1. Contextual 5. Age

2. Legal & Ethical 6. Gender

3. Social 7. Religious

4. Nonverbal 8. Ability

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High-Context Cultures convey meaning by relying on: the context of nonverbal signs

environmental setting

Low-Context Cultures convey meaning by relying on:

verbal communication

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1. Actively seek mutual ground

2. Send and receive messages without judgment

3. Send messages that are honest

4. Show respect for cultural differences

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Attitudes towards work and success

Concepts of time

Roles and status

Future Orientation

Use of manners

Openness and Inclusiveness

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Observe the way people behave in the following areas:

Greetings

Personal

Touching

Facial Expressions

Eye Contact

Posture

Formality

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In U.S. culture:

Aging is often associated with declining powers and a loss of respect and authority.

Youth is associated with strength, energy, possibilities, and freedom.

In Asian culture:

Seniority is respected and elders have increased power and freedom.

Younger businessmen hold the least amount of power since the elder businessmen

are highly respected and the understood decision-making authority.

In addition to the cultural values that accompany various life stages, another

dimension of diversity is identified when acknowledging the multiplegenerations found in a culture.

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The perception of men and women in business varies from culture to

culture, and these differences can affect communication efforts.

Men and women are known use different communication styles

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Religion brings controversy into a workplace, making many

companies address the issue of religion in the workplace

In addition to accommodating the reasonable amount of individualbeliefs required by U.S. law, companies must resolve situations thatpushes one group of employees against another group or against thecompanys policies.

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People whose hearing, vision, cognitive ability, or physical ability to

operate computers is impaired can be at a significant disadvantage intodays workplace.

Assistive technologies, that employers can provide, make it possiblefor people with disabilities to perform activities that otherwise would

be impossible.

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Four general guidelines that can help to improve the cultural competencyof all business communicators:

1. Be aware of your own biases

2. Ignore the Golden Rule

3. Exercise tolerance, flexibility, and respect

4. Practice patience and maintain a sense of humor