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1© Copyright 2011 EMC Corporation. All rights reserved.
Charting a Path to "Instant-on" Business Value with an ECM Cloud Strategy
Scott ClintonDirector, Enterprise Content Management EMC Corporation
2© Copyright 2011 EMC Corporation. All rights reserved.
The Promise of the Cloud
Speed time to value
Deploy services only when and where they are needed
Scale rapidly up and down
Generate efficiencies and cost savings
3© Copyright 2011 EMC Corporation. All rights reserved.
Is Enterprise Content Management in the Cloud
Plausible?
Information Security is the top business concern and Barrier for cloud adoptionSource: IDC Enterprise Panel,2010
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Cloud Services Market Today
Cloud Computing Services to Grow to $44B by 2013
- IDC 2010
Only 10% of Enterprises have adopted cloud-based solutions Today
Source : IDC 966 – Optimizing applications in the cloud 2010Source : SearchDataCenter – Optimizing applications in the cloud 2010
DataCenterDecisions Survey 2010
38% Name information security as the #1 concern and inhibitor for adoption
Plan to increase adoption by over 50% in next 12 months
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So What’s The Concern About?
Where is it stored?
How is it stored?
Who can access it?
Can I be sure it’s there when I need it?
Can I get it back?
Who handles Compliance?
6© Copyright 2011 EMC Corporation. All rights reserved.
Value of Information Directly Impacts Cloud Adoption
High- Value
MediumLow
Web Content Management
Ad-Hoc Content
and Document
s
Managed and
Controlled
Initial Adoption of Cloud Content Management
Our Focus Today : Enterprise Core
Content
7© Copyright 2011 EMC Corporation. All rights reserved.
Turn the Plausible into the PossibleCharting a Path for Your Organization
Business priorities
Access value chain
Information control and classification
Align cloud delivery options
Compliance ownership and roles
Ongoing governance
8© Copyright 2011 EMC Corporation. All rights reserved.
Getting Grounded in the CloudWhere Does ECM Play?
SaaS • CAPTURE• COLLABORATE/SOCIAL• COMMUNICATIONS• CONTENT APPLICATIONS
PaaS • CONTENT MANAGEMENT SERVICES
• WEB CONTENT MANAGEMENT
IaaSINFRASTRUCTURE AS A
SERVICE
PLATFORM AS A SERVICE
SOFTWARE AS A SERVICE
9© Copyright 2011 EMC Corporation. All rights reserved.
Getting Grounded in the CloudInformation Storage , Security and Tenancy
LogicalPhysical Virtual
Shared InfrastructureVirtualization Platform
Dedicated StackFull Data Isolation
Ex: Hosting Provider/IT
Shared System and DBPartial Data Separation
Shared ApplicationEx: Public Cloud/SaaS
Shared InfrastructureFull Data Isolation
Application Shared/DedicatedEx: Virtualized IT/ SP
10© Copyright 2011 EMC Corporation. All rights reserved.
Getting Grounded in the CloudCloud Delivery Models and Characteristics
Access
Streamlined OPEX
Shared Application Services
Shared Infrastructure
Behind Corp Firewall VPN / Extension of WAN
Avoided CAPEX
User Log-in
Security
Application/Data/OS
HW/STOR/NET StackHW/STOR/NET StackHW/STOR/NET Stack
Virtual Data and AppVirtual Data and App
11© Copyright 2011 EMC Corporation. All rights reserved.
Hybrid Models are Common Today
Customer Transactional
Data
CRM
Opportunity Tracking and coordination
Financial Systems
12© Copyright 2011 EMC Corporation. All rights reserved.
Hybrid Models - Based on Acceptable Risk
Customer Transactional
Data
CRM
Opportunity Tracking and coordination
Financial Systems
Confidentiality Compliance
High-value data
Time to Business ValueDeployment Flexibility
Acceptable Risk
13© Copyright 2011 EMC Corporation. All rights reserved.
What’s Driving Hybrid Model Adoption
Need to integrate corporate and cloud application information
Regional office support with minimal infrastructure investments
Information privacy and regulatory compliance
Company’s information management maturity
14© Copyright 2011 EMC Corporation. All rights reserved.
Aligning Business Priorities and Capabilities
OrganizationalCapabilities
• Infrastructure Knowledge• Capacity• Business Discipline• Regional Coverage
Time to Value• New Capabilities• Cost Savings• Capability Optimization
Private Cloud
Private Hosted Cloud
PublicCloud
Traditional Data Center
Hybrid
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Defining The Access Value Chain
Mobile Employees
Corporate Employees
Regional / Divisional Offices
Partners
Customers
Implications
Access Requirements
Information Classification
Existing Security Controls
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Content Value and Role is a Key Driver
Privacy
Access
Risk
Control
ex: High -Value
ex: Ad-Hocex: Web
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Information Control and Classification Plan
ClassificationProcess
Privacy Access Risk Control
Public , Ad-doc
Controlled
Controlled and Confidential
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Information Governance Checklist
Access to information for e-discovery
Enforcement of retention periods
Preservation of metadata
Availability and appropriate handling of information during provider acquisitions or divestitures
Exportability and portability of information
Adherence to standards
Audit of provider
Review of provider policies and documentation
19© Copyright 2011 EMC Corporation. All rights reserved.
Scenario : ABC Company
Business Objectives
Access Value Chain
Information Classificatio
n
Cloud Delivery Model
Company Profile: Manufacturing company adding new operations and partnership as part of core product development. Has existing controlled system for design and IP documents.
How’d you get over there?
One Cloud at a time.
20© Copyright 2011 EMC Corporation. All rights reserved.
Scenario : ABC Company
Business Objectives
Cloud Delivery Model
Company Profile: Manufacturing company adding new operations and partnership as part of core product development. Has existing controlled system for design and IP documents.
Access Value Chain
Information Classificatio
n
Business Objectives
Private Cloud
New operations established in Dubai and Nanjing
Need to get operational within a month
New design engineering in Dubai
Constraints:
No data-center capabilities in country
Privacy laws limit sharing of personal identifiable information across borders
Private Hosted
How’d you get over there?
One Cloud at a time.
21© Copyright 2011 EMC Corporation. All rights reserved.
Access Value Chain
Information Classificatio
n
Scenario : ABC Company
Business Objectives
Cloud Delivery ModelPrivate Hosted
Private Hosted
Company Profile: Manufacturing company adding new operations and partnership as part of core product development. Has existing controlled system for design and IP documents.
How’d you get over there?
One Cloud at a time.
Access Value Chain
Plant operations across Dallas, Dubai and Nanjing
Corp design engineers Dallas and Dubai
Local supply-chain partners Dallas, Dubai and Nanjing
Management Dallas, Dubai and Nanjing
Finance Dallas
22© Copyright 2011 EMC Corporation. All rights reserved.
How’d you get over there?
Scenario : ABC Company
Business Objectives
Access Value Chain
Information Classificatio
n
Cloud Delivery Model
Information Classification
Company Profile: Manufacturing company adding new operations and partnership as part of core product development. Has existing controlled system for design and IP documents.
Leverage existing corporate governance policies
Create Classification taskforce
Classification Hierarchy
Public/Ad-hoc – (Dallas, Dubai, Nanjing) - Team planning a operational documents
Controlled (Dallas, Dubai, and Nanjing) - Manufacturing instructions - Supplier specifications
Controlled and Confidential (Dallas & Dubai) - Design Documents- Financials
One Cloud at a time.
23© Copyright 2011 EMC Corporation. All rights reserved.
Scenario : ABC Company
Business Objectives
Access Value Chain
Information Classificatio
n
Cloud Delivery Model
Hybrid Approach
Private Cloud
Private Hosted
Corporate Data Center
Private Hosted
Dubai
Nanjing
Company Profile: Manufacturing company adding new operations and partnership as part of core product development. Has existing controlled system for design and IP documents.
How’d you get over there?
One Cloud at a time.
24© Copyright 2011 EMC Corporation. All rights reserved.
Scenario : ABC Company
Business Objectives
Access Value Chain
Information Classificatio
n
Cloud Delivery Model
ResultClassification ensured the cloud approach was aligned to risk levelsPrivate Hosted approach ensured security of key classified assets
Company Profile: Manufacturing company adding new operations and partnership as part of core product development. Has existing controlled system for design and IP documents.
How’d you get over there?
One Cloud at a time.
25© Copyright 2011 EMC Corporation. All rights reserved.
EMC is Enabling the Possible
IIG Applications
Strategic Alliance
Cloud CentersHow’d you get
over there?One Cloud at a time.
26© Copyright 2011 EMC Corporation. All rights reserved.
Is Enterprise Content Management in the Cloud
Plausible? Yes .. Information security is a consideration, Not a barrier
Information Control and Classification are Critical
Hosted Private Clouds can balance value and security
Hybrid Approach Can Speed Adoption
27© Copyright 2011 EMC Corporation. All rights reserved.
Resources
Leadership Council for Information Advantagehttp://
www.councilforinformationadvantage.com
“The cloud is the new frontier of efficiency. You can either take a wait and see view or develop a strategy to lead the charge. In the financial services industry, we spend 10 to 12 percent of our net revenue on technology, so there’s a lot at stake. We need to keep making our operations and technology more efficient. We can’t afford to wait.”
—Guy Chiarello, JPMorgan Chase
28© Copyright 2011 EMC Corporation. All rights reserved.
Q&AScott [email protected], Enterprise Content Management
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THANK YOU