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Charting a path to the cloud final

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1 Copyright 2011 EMC Corporation. All rights reserved. Charting a Path to "Instant-on" Business Value with an ECM Cloud Strategy Scott Clinton Director, Enterprise Content Management EMC Corporation
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Page 1: Charting a path to the cloud final

1© Copyright 2011 EMC Corporation. All rights reserved.

Charting a Path to "Instant-on" Business Value with an ECM Cloud Strategy

Scott ClintonDirector, Enterprise Content Management EMC Corporation

Page 2: Charting a path to the cloud final

2© Copyright 2011 EMC Corporation. All rights reserved.

The Promise of the Cloud

Speed time to value

Deploy services only when and where they are needed

Scale rapidly up and down

Generate efficiencies and cost savings

Page 3: Charting a path to the cloud final

3© Copyright 2011 EMC Corporation. All rights reserved.

Is Enterprise Content Management in the Cloud

Plausible?

Information Security is the top business concern and Barrier for cloud adoptionSource: IDC Enterprise Panel,2010

Page 4: Charting a path to the cloud final

4© Copyright 2011 EMC Corporation. All rights reserved.

Cloud Services Market Today

Cloud Computing Services to Grow to $44B by 2013

- IDC 2010

Only 10% of Enterprises have adopted cloud-based solutions Today

Source : IDC 966 – Optimizing applications in the cloud 2010Source : SearchDataCenter – Optimizing applications in the cloud 2010

DataCenterDecisions Survey 2010

38% Name information security as the #1 concern and inhibitor for adoption

Plan to increase adoption by over 50% in next 12 months

Page 5: Charting a path to the cloud final

5© Copyright 2011 EMC Corporation. All rights reserved.

So What’s The Concern About?

Where is it stored?

How is it stored?

Who can access it?

Can I be sure it’s there when I need it?

Can I get it back?

Who handles Compliance?

Page 6: Charting a path to the cloud final

6© Copyright 2011 EMC Corporation. All rights reserved.

Value of Information Directly Impacts Cloud Adoption

High- Value

MediumLow

Web Content Management

Ad-Hoc Content

and Document

s

Managed and

Controlled

Initial Adoption of Cloud Content Management

Our Focus Today : Enterprise Core

Content

Page 7: Charting a path to the cloud final

7© Copyright 2011 EMC Corporation. All rights reserved.

Turn the Plausible into the PossibleCharting a Path for Your Organization

Business priorities

Access value chain

Information control and classification

Align cloud delivery options

Compliance ownership and roles

Ongoing governance

Page 8: Charting a path to the cloud final

8© Copyright 2011 EMC Corporation. All rights reserved.

Getting Grounded in the CloudWhere Does ECM Play?

SaaS • CAPTURE• COLLABORATE/SOCIAL• COMMUNICATIONS• CONTENT APPLICATIONS

PaaS • CONTENT MANAGEMENT SERVICES

• WEB CONTENT MANAGEMENT

IaaSINFRASTRUCTURE AS A

SERVICE

PLATFORM AS A SERVICE

SOFTWARE AS A SERVICE

Page 9: Charting a path to the cloud final

9© Copyright 2011 EMC Corporation. All rights reserved.

Getting Grounded in the CloudInformation Storage , Security and Tenancy

LogicalPhysical Virtual

Shared InfrastructureVirtualization Platform

Dedicated StackFull Data Isolation

Ex: Hosting Provider/IT

Shared System and DBPartial Data Separation

Shared ApplicationEx: Public Cloud/SaaS

Shared InfrastructureFull Data Isolation

Application Shared/DedicatedEx: Virtualized IT/ SP

Page 10: Charting a path to the cloud final

10© Copyright 2011 EMC Corporation. All rights reserved.

Getting Grounded in the CloudCloud Delivery Models and Characteristics

Access

Streamlined OPEX

Shared Application Services

Shared Infrastructure

Behind Corp Firewall VPN / Extension of WAN

Avoided CAPEX

User Log-in

Security

Application/Data/OS

HW/STOR/NET StackHW/STOR/NET StackHW/STOR/NET Stack

Virtual Data and AppVirtual Data and App

Page 11: Charting a path to the cloud final

11© Copyright 2011 EMC Corporation. All rights reserved.

Hybrid Models are Common Today

Customer Transactional

Data

CRM

Opportunity Tracking and coordination

Financial Systems

Page 12: Charting a path to the cloud final

12© Copyright 2011 EMC Corporation. All rights reserved.

Hybrid Models - Based on Acceptable Risk

Customer Transactional

Data

CRM

Opportunity Tracking and coordination

Financial Systems

Confidentiality Compliance

High-value data

Time to Business ValueDeployment Flexibility

Acceptable Risk

Page 13: Charting a path to the cloud final

13© Copyright 2011 EMC Corporation. All rights reserved.

What’s Driving Hybrid Model Adoption

Need to integrate corporate and cloud application information

Regional office support with minimal infrastructure investments

Information privacy and regulatory compliance

Company’s information management maturity

Page 14: Charting a path to the cloud final

14© Copyright 2011 EMC Corporation. All rights reserved.

Aligning Business Priorities and Capabilities

OrganizationalCapabilities

• Infrastructure Knowledge• Capacity• Business Discipline• Regional Coverage

Time to Value• New Capabilities• Cost Savings• Capability Optimization

Private Cloud

Private Hosted Cloud

PublicCloud

Traditional Data Center

Hybrid

Page 15: Charting a path to the cloud final

15© Copyright 2011 EMC Corporation. All rights reserved.

Defining The Access Value Chain

Mobile Employees

Corporate Employees

Regional / Divisional Offices

Partners

Customers

Implications

Access Requirements

Information Classification

Existing Security Controls

Page 16: Charting a path to the cloud final

16© Copyright 2011 EMC Corporation. All rights reserved.

Content Value and Role is a Key Driver

Privacy

Access

Risk

Control

ex: High -Value

ex: Ad-Hocex: Web

Page 17: Charting a path to the cloud final

17© Copyright 2011 EMC Corporation. All rights reserved.

Information Control and Classification Plan

ClassificationProcess

Privacy Access Risk Control

Public , Ad-doc

Controlled

Controlled and Confidential

Page 18: Charting a path to the cloud final

18© Copyright 2011 EMC Corporation. All rights reserved.

Information Governance Checklist

Access to information for e-discovery

Enforcement of retention periods

Preservation of metadata

Availability and appropriate handling of information during provider acquisitions or divestitures

Exportability and portability of information

Adherence to standards

Audit of provider

Review of provider policies and documentation

Page 19: Charting a path to the cloud final

19© Copyright 2011 EMC Corporation. All rights reserved.

Scenario : ABC Company

Business Objectives

Access Value Chain

Information Classificatio

n

Cloud Delivery Model

Company Profile: Manufacturing company adding new operations and partnership as part of core product development. Has existing controlled system for design and IP documents.

How’d you get over there?

One Cloud at a time.

Page 20: Charting a path to the cloud final

20© Copyright 2011 EMC Corporation. All rights reserved.

Scenario : ABC Company

Business Objectives

Cloud Delivery Model

Company Profile: Manufacturing company adding new operations and partnership as part of core product development. Has existing controlled system for design and IP documents.

Access Value Chain

Information Classificatio

n

Business Objectives

Private Cloud

New operations established in Dubai and Nanjing

Need to get operational within a month

New design engineering in Dubai

Constraints:

No data-center capabilities in country

Privacy laws limit sharing of personal identifiable information across borders

Private Hosted

How’d you get over there?

One Cloud at a time.

Page 21: Charting a path to the cloud final

21© Copyright 2011 EMC Corporation. All rights reserved.

Access Value Chain

Information Classificatio

n

Scenario : ABC Company

Business Objectives

Cloud Delivery ModelPrivate Hosted

Private Hosted

Company Profile: Manufacturing company adding new operations and partnership as part of core product development. Has existing controlled system for design and IP documents.

How’d you get over there?

One Cloud at a time.

Access Value Chain

Plant operations across Dallas, Dubai and Nanjing

Corp design engineers Dallas and Dubai

Local supply-chain partners Dallas, Dubai and Nanjing

Management Dallas, Dubai and Nanjing

Finance Dallas

Page 22: Charting a path to the cloud final

22© Copyright 2011 EMC Corporation. All rights reserved.

How’d you get over there?

Scenario : ABC Company

Business Objectives

Access Value Chain

Information Classificatio

n

Cloud Delivery Model

Information Classification

Company Profile: Manufacturing company adding new operations and partnership as part of core product development. Has existing controlled system for design and IP documents.

Leverage existing corporate governance policies

Create Classification taskforce

Classification Hierarchy

Public/Ad-hoc – (Dallas, Dubai, Nanjing) - Team planning a operational documents

Controlled (Dallas, Dubai, and Nanjing) - Manufacturing instructions - Supplier specifications

Controlled and Confidential (Dallas & Dubai) - Design Documents- Financials

One Cloud at a time.

Page 23: Charting a path to the cloud final

23© Copyright 2011 EMC Corporation. All rights reserved.

Scenario : ABC Company

Business Objectives

Access Value Chain

Information Classificatio

n

Cloud Delivery Model

Hybrid Approach

Private Cloud

Private Hosted

Corporate Data Center

Private Hosted

Dubai

Nanjing

Company Profile: Manufacturing company adding new operations and partnership as part of core product development. Has existing controlled system for design and IP documents.

How’d you get over there?

One Cloud at a time.

Page 24: Charting a path to the cloud final

24© Copyright 2011 EMC Corporation. All rights reserved.

Scenario : ABC Company

Business Objectives

Access Value Chain

Information Classificatio

n

Cloud Delivery Model

ResultClassification ensured the cloud approach was aligned to risk levelsPrivate Hosted approach ensured security of key classified assets

Company Profile: Manufacturing company adding new operations and partnership as part of core product development. Has existing controlled system for design and IP documents.

How’d you get over there?

One Cloud at a time.

Page 25: Charting a path to the cloud final

25© Copyright 2011 EMC Corporation. All rights reserved.

EMC is Enabling the Possible

IIG Applications

Strategic Alliance

Cloud CentersHow’d you get

over there?One Cloud at a time.

Page 26: Charting a path to the cloud final

26© Copyright 2011 EMC Corporation. All rights reserved.

Is Enterprise Content Management in the Cloud

Plausible? Yes .. Information security is a consideration, Not a barrier

Information Control and Classification are Critical

Hosted Private Clouds can balance value and security

Hybrid Approach Can Speed Adoption

Page 27: Charting a path to the cloud final

27© Copyright 2011 EMC Corporation. All rights reserved.

Resources

Leadership Council for Information Advantagehttp://

www.councilforinformationadvantage.com

“The cloud is the new frontier of efficiency. You can either take a wait and see view or develop a strategy to lead the charge. In the financial services industry, we spend 10 to 12 percent of our net revenue on technology, so there’s a lot at stake. We need to keep making our operations and technology more efficient. We can’t afford to wait.”

—Guy Chiarello, JPMorgan Chase

Page 28: Charting a path to the cloud final

28© Copyright 2011 EMC Corporation. All rights reserved.

Q&AScott [email protected], Enterprise Content Management

Page 29: Charting a path to the cloud final

29© Copyright 2011 EMC Corporation. All rights reserved.

THANK YOU


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