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Christian retailing
2011 media kitServing the Christian retail market for more than 50 years
Print2 About Christian retailing3 About its supplements4 About our readers5 Ad specs / FTP site instruction6 2011 Issue schedule / Editorial calendar7 Christian book and product previews
Digital8 Web ad specifications9-10 CR Update newsletter
EvEnts6 2011 Virtual events
Christian retailing covers the latest industry news and information in each of its 12 issues a year. It publishes respected opinions and perspectives on the critical issues affecting the Christian retail industry.
Christian retailing currently distributes an average of almost 8,500 issues. Of these, almost 7,500 copies are distributed to retail locations that sell Christian products. We also offer a BOnUs distribution of Christian retailing at the International Christian Retail Show. If you are trying to reach the owners and managers of stores that sell Christian products, then advertising in Christian retailing and Inspirational Gift Mart is your most cost effective way to do so.
We also make sure that the buyers of the large general market chain stores receive Christian retailing. Buyers at Barnes & Noble, Books A Million, Wal-Mart, Target, Walden-books, Borders, Costco, Sam’s Club and many others receive complimentary copies of Christian retailing. So if you want to put your product in front of the buyers from these companies – then Christian retailing is your most cost effective way to do so!
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Christian retailing
2 2011 media kit | 407.333.7110
Trusted resource
I can honestly tell you that as a previous owner of a Top 100 Christian retail store for more than 14 years, I came to rely on
Christian Retailing to become aware of NEW products. In fact, I did not go home the day that my new copy of Christian Retailing arrived until I had
read it cover to cover. Then, I made sure it was available to the other 15 members of my staff. I did not want a customer to walk in my door to ask
for a product that I did not know something about. So the advertisements in Christian Retailing were just as important to me as the editorial content.
—Dave Condiff, Publisher
“Christian retailing provides a great source
of up-to-date news.”
—religious Publishing and Products Market in the U.s., 6th Edition, Packaged Facts,
august 2008
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Christian retailing
A Supplement to Christian retailingInspirational gifts coverage is a part of every issue of Christian retailing. This special supplement is published
4 times each year, and is distributed with Christian retailing. It helps buyers of Christian gift products become aware of the
nEWEst products in the marketplace. It is also distributed at select gift shows around the United States – offering you bonus distribution.
Informative supplement
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Christian retailingImpacting your world
I could not have started this bookstore without Christian Retailing. It taught me about many aspects of this
business—from buying, to marketing, to merchandising.—geni Hulsey, President , the Church Bookstore network
Female – 63%
Male – 35%
Average age of reader – 51 yrs. old
Marital status: Married – 79%
Education: Attended college – 85%
(18 % plan to pursue more college)
Average income: $70,300
Average net worth: $424,400
Percentage of store sales
Other 30%
Books 26%
Bibles 15%
Children’s Products5%
Greeting Cards6%
Music 8%
Gifts&
Giftware 10%
Christian retailing reaches high volume stores. 48% of Christian retail stores report annual sales of over $100,000 per year. The average sales volume for an individual store is $352,600.
Our readers go to conferences. 43% of Christian Retailing readers have been to the International Christian Retailing Show at least once.
Christian retailing is engaging. 61% read all or most of every Christian Retailing issue, cover to cover; 3 times as many as our competitors’.
Christian retailing is a valuable resource to our readers. 79% of readers refer to Christian Retailing more than any other resource for help in making marketing purchasing decisions.
Christian retailing readers have influence. 70% of those who have buying authority read Christian Retailing.
Books – 86%Bibles – 85%Gift items – 80%Greeting cards – 80%
Children’s products – 77%Music – 70%Video – 64%Jewelry – 63%
Our readers are purchasers. In the past 12 months, our readers have purchased a variety of Christian products:
5 2011 media kit | 407.333.7110
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Christian retailingAdvertising specs & FTP instructions
aCCepted File Formats 1. Press-ready PDFs with all fonts embedded or supplied separately.2. Packaged Adobe InDesign or Quark documents with all images , links and fonts attached.3. Layered Adobe Photoshop or Illustrator .PDF, .PSD, .EPS or .TIFF with all fonts outlined, embedded or attached.
art retention poliCyAd materials will be stored for 12 months. After 12 months, materials will be destroyed (without notification) unless advised otherwise.
prooFsAfter you have uploaded your file to the FTP site, please email the Ad Traffic Coordina-tor with the name of the file and a low res PDF.
ad submissionOnce you have placed your order with Dave Condiff, Carolyn Allen - our Ad Traffic Coordinator - becomes your primary contact for submitting your ad materials. Be sure to send a note to Carolyn after you have placed ad materials on the FTP site.
MAIL: Strang Communications Attn: Carolyn Allen 600 Rinehart Rd. Lake Mary, FL 32746 PHONE: 407-333-0600 ext. 2281 EMAIL: [email protected]
Ftp url: ftp://strangftp.com login: adguest password: urads!
When you log onto our site using the above login, it takes you directly into the Production area where there is a folder for each magazine.
*in order to upload your ad, you must open/choose the folder for the magazine you are uploading to. you will not be able to upload until you open/choose a specific magazine folder.
Once you are inside the magazine folder, you will be able to upload your ad. However, you will not be able to see anything inside the magazine folder you choose, including the ad you are uploading.
Ads that bleed: Center Live Image Area horizontally and vertically between bleed dimensions. Partial Page Ads that bleed: Specs allow enough bleed on both sides for ad to be placed on either a right hand or left hand page. Ads that do not bleed: Use Live Image Area only.
standarddouble 1/3 page
horizontal
no bleed allowed ontopseller poster ads
Bleed Size: 10.6875"w x 5.375"hLive Image Area: 9.6875"w x 4.75"h
Trim Size: 10.4375"w x 13.75"hBleed Size: 10.6875"w x 14"hLive Image Area: 9.6875"w x 13"h
tabloid pageFull bleed
Trim Size: 10.4375"w x 13.75"hNO BLEED ALLOWANCELive Image Area: 9.6875"w x 13"h
tabloid pageno bleed
Trim Size: 20.875"w x 13.75"h (See note aboveBleed Size: 21.125"w x 14"h about gutter &Live Image Area: 20.125"w x 13"h Live Image Area)
tabloid two-page spreadKeep Live Image Area 3/8” from gutter.
Not recommended to cross gutter with text.
Gutt
er
1/2 tabloid horizontal
Bleed Size: 10.6875"w x 7.375"hLive Image Area: 9.6875"w x 6.75"h
1/2 tabloid vertiCal
Bleed Size: 6.25"w x 14"hLive Image Area: 4.75"w x 13"h
standard page
Bleed Size: 8"w x 10.375"hLive Image Area: 7.1875"w x 9.75"h
standard 2/3 page
Bleed Size: 5.5"w x 10.375"hLive Image Area: 4.75"w x 9.75"h
Bleed Size: 15"w x 10.375"h (See note aboveLive Image Area: 14.875"w x 9.75"h about gutter & Live Image Area)
Gutt
erBleed Size: 3"w x 10.375"hLive Image Area: 2.25"w x 9.75"h
standard 1/3 pagevertiCal
standard 1/3 pagehorizontal
no bleed allowed on topseller poster ads
Bleed Size: 5.5"w x 5.375"hLive Image Area: 4.75"w x 4.75"h
standard 1/6 pagehorizontalLive Image Area: 4.75"w x 2.25"h No Bleed
Bleed Size: 8"w x 5.375"hLive Image Area: 7.1875"w x 4.75"h
standard 1/2 page
horizontal
Bleed Size: 5.5"w x 7.375"hLive Image Area: 4.75"w x 6.75"h
standard 1/2 pagevertiCal
standard 1/6 page vertiCalLive Image Area: 2.25"w x 4.75"hNo Bleed
Native Files:Set up as 2 singlefacing pages, each
at tabloid pagetrim size
Images/PDFs:Set up as a single
image for both pagesat bleed size
without crop marks.
standard two-page spread
Keep live image area 3/8” from gutter.not recommended to cross gutter with text.
gutter is 7.5" from left edge of bleed dimensions
Feb 2011 Christian books & authors Devotional Bibles 12/3/10 12/16/10March w/ IGM Year of the Bible Study Bibles 1/4/11 1/14/11April The Gathering 2011 Family Bibles 1/27/11 2/8/11May Special Markets Award Bibles 3/2/11 3/14/11
June w/ IGM Pre-ICRS Children's Bibles 3/30/11 4/11/11July ICRS Audio/Digital Bibles 4/27/11 5/9/11August Catholic Product & Christmas Teen Bibles 6/13/11 7/1/11Sept w/ IGM Fiction/Authors (ACFW) Personality/Celebrity Bibles 7/6/11 7/18/11October Study/Reference Bible story books 8/1/11 8/11/11November VBS Guide Parallel Bibles 8/30/11 9/12/11December Health & Fitness Comic/Visual Bibles 9/30/11 10/12/11Jan 2012 w/ IGM 10/28/11 11/9/11
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Christian retailing2011 Calendar & events
Virt
ual e
vent
sEd
itori
al c
alen
dar
Launch Show DatES aD MatEriaLS DuE thEME
January 1/4 - 3/31 12/30/10 Winter Show 2010 July 6/1 - 9/15 6/1/2010 Summer Show Season/ Fall 2010
Our virtual Events draw retailers from all over the globe! Use the power of our subscriber list—more than 18,000—to show Christian retail stores what’s new, what’s hot, and what’s on sale at your company.
rates begin at $700 for a ‘home page’ with four product spots. Your ‘home page’ includes your video message and links to your web site. leads of visitors to your booth are provided throughout each show.
For more details, contact Dave Condiff at 407-333-7110 or email [email protected].
issUE DatEs EDitOrial FOCUs BiBlE FOCUs ClOsing DatEs aD MatErial DUE
(Catholic, Spanish, African-Amer)
ME
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GR
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» I
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Chr
isti
an s
tore
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» C
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Life
Way
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ean,
etc
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» C
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es
» G
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al m
arke
t ch
ains
(B
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rs, B
arne
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Book
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etc
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ass
mar
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reta
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alm
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Sa
m’s
Clu
b, C
ostC
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tc.)
Reac
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100%
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BOO
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● G
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Christian retailingWeb Site specifications | christianretailing.com
The Christian Retailing web site is a grEat way for you and your company to reach stores EvErYWHErE!
Consider these Facts:
The Christian Retailing web site is used by retailers all across the globe to stay informed on what’s new, what’s hot, and what’s on sale!
Doesn’t it make sense for your company to advertise annually on this site for less than $500 per month? Your choice of two great banner ad locations listed below...
l 72,000 Unique Visitors (annually) l 152,964 Annual Visits (annually) l 12,747 Monthly Visits (average)
l 303,009 Page Views (annually) l Visits from 167 countries (annually) l 15% international visitors
leaderboard (728 x 90)
rOaDBlOCk: One way to STOP TRAFFIC on the site is to reserve both the Leaderboard and the Medium Rectangle for only $795 monthly. Positions for defined period of time.
MediuM rectangle
(300 x 250)
Ad Size: Leaderboard - located across the top of the home pagePrice: $395 monthlyDimensions (in pixels): 728 w x 90 hAcceptable Ad Formats: l GIF/JPEG, Flash, Rich Media, Motif, etc. l Animation: Yes; Loops: 3 l Animation Limit: 30 seconds l Maximum File Size: 39K
Ad Size: Medium RectanglePrice: $495 monthlyDimensions (in pixels): 300 w x 250 hAcceptable Ad Formats: l GIF/JPEG, Flash, Rich Media, Motif, etc. l Animation: Yes; Loops: 3 l Animation Limit: 30 seconds l Maximum File Size: 39K
Carolyn allenAdvertising Traffic Coordinator407-333-0600 [email protected]
Dave CondiffPublisher [email protected]
rEaDY tO sErvE YOU
9 2011 media kit | 407.333.7110
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Christian retailingChristian Retailing Update Published every Monday and Thursday
leaderboard (728 x 90)
Ad Size: LeaderboardDimensions (in pixels): 728 w x 90 hAcceptable Ad Formats: l GIF/JPEG, Animated GIF ➜ NOTE: NO FLASH FILES ACCEPTED l Animation: Yes, Loops: 3 l Animation Limit: 30 seconds l Maximum File Size: 39K
wideskyscraper (160 x 600) Ad Size: Wide Skyscraper
Dimensions (in pixels): 160 w x 600 hAcceptable Ad Formats: l GIF/JPEG, Animated GIF ➜ NOTE: NO FLASH FILES ACCEPTED l Animation: Yes, Loops: 3 l Animation Limit: 30 seconds l Maximum File Size: 39K
button rectangle (160 x 175)
Ad Size: Button RectanglePrice: $100 monthlyDimensions (in pixels): 160 w x 175 hAcceptable Ad Formats: l GIF/JPEG, Animated GIF ➜ NOTE: NO FLASH FILES ACCEPTED l Animation: Yes, Loops: 3 l Animation Limit: 30 seconds l Maximum File Size: 39K
Video formatDimensions (in pixels): 640 w x 480 h / 4:3 ratioAcceptable Ad Formats: .flv (Flash Video) preferable, if not, we can convert it.
Video (640 x 480) 4:3
Ad Size: Issue Sponsor BannerDimensions (in pixels): 460 w x 205h Acceptable Ad Formats: l GIF/JPEG, Animated GIF ➜ NOTE: NO FLASH FILES ACCEPTED l Animation: Yes, Loops: 3 l Animation Limit: 30 seconds l Maximum File Size: 39k
issue sponsor banner(460 x 205)
Newsletter Advertising & Video Specifications
Carolyn allenAdvertising Traffic Coordinator407-333-0600 [email protected]
Dave CondiffPublisher [email protected]
rEaDY tO sErvE YOU
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Christian retailingChristian Retailing Update | a closer look
Url nEEDED!For any banner advertisement,
you need to supply us with the Url we should use when subscribers click your
banner for more information!
To upload a video file please use:www.strangftp.com
user: StrangEditpass: Udrop4
Both of these are case sensitive. Please let Carolyn Allen know after
videos are uploaded.
issue sponsor Package $600We have created a package to help you share your message with our 13,000 + subscribers. This package includes:
1. Your video message of :30 2. A special banner to the left of your video message
Dimensions (in pixels) - 460 w x 203 h URL needed3. Your Press Release (at bottom of the newsletter) 4. (OPTIONAL) A video message of 3 minutes or less.
top leaderboard $250Dimensions (in pixels): 728 w x 90 h; URL Needed
Wide skyscraper $250Dimensions (in pixels): 160 w x 600 h; URL Needed
rectangle $100Dimensions (in pixels): 160 w x 175h; URL needed
COMBO sPECial: top leaderboard & Wide sky $400Special rate offered to advertisers who commit to both the Leaderboard and the Wide Skyscraper
Classifieds $150 per weekWant to advertise a position in your company? Selling your store? Looking for a buyer? Sell goods and/or services to our industry? Then this spot is for you! Reach our 14,000 subscribers for only $150 per week. text maximum is 50 words per classified.
Press releasesWe dedicate this option to the advertisers that are issue Sponsors or who purchase advertising banners in the issue.Press Release should be submitted on an 8.5” w x 11” h PDF document with your company logo at the top of the page.
Please send ad materials to: [email protected]
important info you should know
