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Real-time Marketing Program OverviewLeslie Drate & Charlie TreadwellGlobal Social Media, Cisco

August 2013

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2

Program OverviewTeam members: Leslie Drate, Charlie Treadwell, Bernadette Koscielniak, Rich Lam, Lisa Lahde, Golin Harris

Providing 3 engaging Facebook assets to Top 12 social media managers weekly, beginning in April, 2013

Results:

• All Top 12 stakeholders participate in the program now

• See charts for engagement

• This quarter saw an increase in engagement, with as many as 250k impressions (up from 200k last quarter) per post, 5k likes (up from 3k last quarter), 175 comments, and 1,400 shares (up from 950 last quarter) across Cisco properties

• Expansion to Global, Google Plus, Instagram

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3

Facebook Change

Fans +31%Likes +25%Shares +24%Link Clicks +160%

Twitter Change

Followers +76%Retweets +18%Replies +58%Link Clicks +3X

Results

• Top 3 Pieces of Content

9,815 Likes550 Comments3,124 Shares331 RTs25 Replies40 Favorites

7,365 Likes113 Comments2,449 Shares119 RTs5 Replies12 Favorites

5,176 Likes145 Comments1,384 Shares139 RTs2 Replies39 Favorites

• Comparing FY13Q2 to FY13Q3&4 (when we started the program)

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4

Cisco Facebook Post Engagement

02468

10121416

0

5.0K

10.0K

15.0K

20.0K

25.0K

Post Type Mix Over TimeMultimedia Status Link Other Total Engagement

# of

Pos

ts b

y Ty

pe

Likes

+ C

omm

ents

+ S

hare

s

0

5.0K

10.0K

15.0K

20.0K

25.0K

Total Engagements By Post TypeMultimedia Status Link Other

Likes

+ C

omm

ents

+ S

hare

s

Source: Simply Measured Facebook Content Analysis Report

RTM Program Launch

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Twitter Engagement – Consistently Up!RTM Program Launch

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Photos

Videos

Links

Normal tweets

204

47

1,138

322

24.0

12.4

13.7

5.5

Brand Tweets by Contentblank1 blank2

Cisco Twitter Post Engagement

02468

10121416

0

5.0K

10.0K

15.0K

20.0K

25.0K

Post Type Mix Over TimeMultimedia Status Link Other Total Engagement

# of

Pos

ts b

y Ty

pe

Likes

+ C

omm

ents

+ S

hare

s

Source: Simply Measured Facebook Content Analysis Report

Retweets

@Replies

Normal Tweets

243

285

1,183

0.4

0.5

19.1

Brand Tweets by Typeblank1 blank2

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Instagram Engagement – Way Up!

RTM Program Launch

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Father’s Day

2,298 Likes53 Comments669 Shares

Star Wars Day

69 RTs5 Replies23 Favorites

7,365 Likes113 Comments2,449 Shares

119 RTs5 Replies12 Favorites

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Cable Monster World Friendship Day

139 RTs2 Replies39 Favorites

8 RTs0 Replies2 Favorites

5,176 Likes145 Comments1,384 Shares

1,078 Likes64 Comments223 Shares

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Shark Week Security Infographic

115 RTs9 Replies19 Favorites

50 RTs1 Replies13 Favorites

1,431 Likes56 Comments349 Shares

1,261 Likes12 Comments169 Shares

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In the Way Guy Meme

Throwback Thursday Logos

23 RTs17 Replies8 Favorites

32 RTs5 Replies5 Favorites

3,039 Likes511 Comments421 Shares

894 Likes24 Comments45 Shares

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40th Anniversary of the Mobile Phone

Throwback Thursday WiFi

41 RTs3 Replies11 Favorites

119 RTs5 Replies12 Favorites

2,762 Likes129 Comments657 Shares

7,365 Likes113 Comments2,449 Shares

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Cable Perfection

331 RTs25 Replies40 Favorites

9,815 Likes550 Comments3,124 Shares

I Saw What You Patched Last Summer

65 RTs13 Replies17 Favorites

5,084 Likes305 Comments1,081 Shares

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Throwback: Tandberg Unit

77 RTs12 Replies15 Favorites

3,331 Likes125 Comments950 Shares

I Saw What You Patched Last Summer

4,005 Likes183 Comments506 Shares