32
public-i.info/citizenscape Public-i Citizenscape Connect Introduction Public-I, 2011
| Date post: | 01-Sep-2014 |
| Category: |
Business |
| Upload: | daniel-herrera |
| View: | 551 times |
| Download: | 0 times |
public-i.info/citizenscape
Public-i Citizenscape Connect Introduction
Public-I, 2011
Table of Contents
A-D
CITIZENSCAPE - NEIGHBOURHOOD PACKAGE
CITIZENSCAPE WIDGET LIST
CITIZENSCAPE: FULL ENGAGEMENT PACKAGE
COVERIT LIVE
COVERIT LIVE – ARCHIVE
COVERIT LIVE - MODERATION
DATA GRAPHS: COMMUNICATION MOVING ONLINE
DATA GRAPHS: MOBILE INTERNET TRENDS
DATA GRAPHS: SOCIAL MEDIA TRENDS
DISQUS
EMBED PLAYER
GEOTAGGING
IDENTITY
The home button above, visible on all pages, will bring you back to this page
D-Z
INTERACTIVE PLAYER
INTERACTIVE PLAYER – PACKAGE
MOBILE (CONNECT MOBILE)
MY KIRKLEES CITIZENSCAPE SITE
ONLINE ENGAGEMENT STRATEGIES
PAYGATE - SUBSCRIPTION MODEL
POWERPOINT FILE DOWNLOAD
RICH CONTENT PLAYER
SHARE FEATURES
SOCIAL MEDIA AUDITS
TAG CLOUD
USER VOICE
Public-i Webcasting Services
Public-i has provided webcasting services to the Public Sector for over a decade.
We are now exploring the tools of Social Media as essential instruments of democracy and public engagement.
Public-i website - http://www.public-i.tv
Communication is moving online
T1/T2/R1/IN1/M1 Can any of your TV sets receive additional channels other than BBC, ITV, Channel 4,S4C, and (where available) Channel 5? Do you have a recorder for your TV service which can record and store TV programs onto an internal hard drive, and also pause and rewind live TV ? In which of these ways do you ever listen to radio in your own home? Does anyone in your household have access to the internet at home through a computer or a laptop ? Do you personally use a mobile phone? (Prompted responses, single coded) Base all adults aged 16+ (3244 in 2005, 2905 in 2007, 812 in 2009) Significance testing shows any change between 2007-2009. Source: Ofcom research, fieldwork carried out by Saville Rossiter-Base in April to May 2009
7782
6254
11
8885
82
62
23
94 91 89
73
34
0
10
20
30
40
50
60
70
80
90
100
2005 2007 2009 2005 2007 2009 2005 2007 2009 2005 2007 2009 2005 2007 2009
2005 2007 2009
Digital Radio Mobile Phone* Digital TV Internet DVR
NB combination of internet/digital TV/DAB radio access
*Personal use
Citizenscape: a product by Public-i
And social media is the fastest growing trend
Citizenscape: a product by Public-i
Social networking sites are not only growing in terms of people – they also have an increased share of online time
Public-i Connect Webcasting Platform
The Public-i Connect platform offers clients a listing of webcasts with host of new interactive features
Cornwall Webcast Library - http://www.cornwall.public-i.tv
Live participation: Connect Interactive Player
Cornwall County Interactive Player - http://tiny.cc/pi-cornwallinteractive
Allowing viewers to interact through live chat and Twitter during a webcast is an important way to bring people together during events, as well as highlighting key conversations and participants in the community.
Live participation: Twitter
Choosing a specific Twitter hashtag during an event has multiple benefits:
•Tweets will publicise the event to an extended community in real time
•Tweets summarise key points and allow others to follow the event
•Allowing viewers to tweet from the same page = correct hashtag
•To Tweet directly users need to loing & identify themselves
BMA Interactive Player - http://tiny.cc/pi-bmainteractive
Live participation: Coverit Live Chat
Coverit Live provides a live yet moderated live blogging/chat facility
BMA Interactive Player - http://tiny.cc/pi-bmainteractive
All comments can be moderated or specific panelists allowed free speech
Key tweets can be added to the chat, bringing external world into the event
Live participation: Coverit Live Chat
Coverit Live - http://www.coveritlive.com
Post the webcast, the chat becomes an important record of the event, into which all conversations and key tweets are saved forever.
Leaders Debate Archive, April 22, 2010 - http://tiny.cc/pi-leadersdebate
Live participation: Coverit Live Chat Archive
Social Media Impact: Tagging
The new Connect platform aims to breakdown webcast content to make it accessible in multiple ways.
Tagging of Webcasts and Agenda points shows a summary of content through a Tag Cloud
Connect Tag Cloud - http://tiny.cc/pi-tagcloud
Social Media Impact: Contextual information
The Rich Content Player has all the contextual information entered into the webcast to help breakdown long hours of content.
Rich Content Player - http://tiny.cc/pi-richcontent
The Rich Content Player has all the contextual information entered into the webcast. Includes Agenda Points, Presentation, Geolocation Map, Profiles and Links.
Rich Content Player - http://tiny.cc/pi-richcontent
Social Media Impact: Contextual information
The Share Button on agenda points allows the sharing of a specific starting point of webcasts through email, social networks or websites.
(Webcasts are not clipped, they can be moved before and after the starting point)
Social Media Impact: Sharing Content
Rich Content Player - http://tiny.cc/pi-richcontent
The Share Menu includes the ability to share specific agenda point links:
• On Social Networks
• By Email
Social Media Impact: Sharing Content (Email & Networks)
Rich Content Player - http://tiny.cc/pi-richcontent
The Embed on Your Site code is easily accessible from the share menu
• The Embed Player allows the webcast to live on other sites or blogs.
• By Embed Player
Example Embed Player- http://tiny.cc/pi-embed
Social Media Impact: Sharing Content (Embed Player)
Geotagging is an important way of making content accessible to people by the most familiar thing to them – Place
Rich Content Player - http://tiny.cc/pi-richcontent
From global map to street view
Social Media Impact: Geotagging
By including a login process for certain participation, Connect can also help build up a database of engaged individuals in the community.
Rich Content Player - http://tiny.cc/pi-richcontent
Social Media Impact: Identifying participants
All these features are included in the Interactive Player
Widgets include:•Live Chat•Twitter•Text•Embedded Webcasts•Tag CloudBenefits:•Quickly create interactive webcasts with integrated Live Chat & Twitter through the CMS•Admin rights: instantly create new pages on your Connect site with any combination of your available widgets•User Profiles & Demographics: Users invited to login to participate, so you can identify engaged citizens in your community•3 month trial of all Citizenscape widgets (see Citizenscape features)•A discovery page of widgets to show you a snippet of your online community activity
Examples:•Cornwall Council Interactive Players (Live Chat & Twitter alongside webcasts)•BMA Live Chat archive (Live Chat & twitter without webcasts)
Advanced widgets: How to continue the conversation post the event?
A discussion forum using the popular 3rd party application Disqus (www.disqus.com) is the way in which conversations can continue post the event with identified individuals
Disqus widget - http://www.citizenscape.net/core/portal/discuss
Advanced widgets: How to make participants contribute to the of the agenda?
The latest crowd sourcing tools such as User Voice (www.uservoice.com) can be used to encourage suggestions and voting on agenda items or questions
User Voice widget - http://tiny.cc/pi-uservoice
The full list of Citizenscape widgets include:
Discussion Forums Crowdsourced Ideas & VotingPolls & Surveys (needs Connect Live)Maps Twitter FeedsNews, Blogs, Facebook updates though RSSShared CalendarsePetitions Webcasts/VideosFlickr photosTag Cloud for showing organic language from debatesUser Profile needed for Discussion,Twitter & ePetitions interactionWidgets adaptable to any new trending platform
Advanced widgets: the full list of Citizenscape widgets
Live Demo Site - http://www.demo.citizenscape.net/
Connect Mobile
Mobile phones internet subscription are now at 18% of UK 13+ population.
Connect Mobile features
Connect Mobile displays :•Live (Flash Encoded Webcasts) and archive (Flash & WM) webcasts•Live Chat•Direct Twitter•User Login
Public-i website - http://www.public-i.tv
Below are three Connect sites which have been configured to work with mobile and tablets:•Events Connect Mobile Site (type in http://tiny.cc/pi-mobile1 to your mobile)•Cornwall Connect Mobile Site (type in http://tiny.cc/pi-mobile2)•Kirklees Connect Mobile Site ((type in http://tiny.cc/pi-mobile3)Launching at the Local Government Annual Conference 2011!
What’s Coming: Paygate – Subscription model
Public-i are working on a new subscription model for their webcasts which will allow:•Pay per view•Private meetings with user identity – Royal College of Physicians of Ireland
Online Engagement Strategy
Public-i can help you determine your online engagement strategy based on:
• WHO: we offer Social Media Audits to determine the size and activity of your online community
• HOW: we offer Social Media Workshop to help you determine a strategy towards creating a civic space and which tools, roles & process you need to have in place
How do I assess my online community?
Social Media Audits are designed to:•Introduce you to your online communities and their conversations•Give you an understanding to take part in these conversations•Enable better communication & co-productive relationships beyond ‘the usual suspects’
Social Media Audit Process Flow
How do I assess my online community? (cont’d)
We scale the size & content of the audit depending on the size of your community and your needs.
Social Media Audits
Public-I are able to conduct Social Media Audits to determine the size, characteristics and details of any online community
•Exploratory – the simplest audit is really an exploratory exercise to discover the volume and nature of activity.
•Targeted – at the next level we are able to examine specific issues in a bit more detail and address specific audiences.
•In-depth – where you already know what you want to achieve with your online audience and have some clear outcomes that you are trying to bring about.
This in-depth audit provides a comprehensive picture of your local conversations as well as a clear indication of how to shape a response.
Citizenscape: Community & Neighbourhood Solution
The following widgets are suited to an neighbourhood engagement strategy.
Widgets include:•Map•ePetition widget (can be signed directly in page) •Events Calendar•Discussion Boards•Twitter•Instant Update Widget via Twitter•Text•What’s New (aggregates list of different blogs, rss feeds or epetitions)•Tag Cloud•Embed Player
•Benefits:•Quickly create interactive community pages with epetitions and moderated discussions•Admin rights: instantly create new pages on your Connect site or Citizenscape page with any combination of your available widgets•User Profiles & Demographics: Users invited to login to participate, so you can identify engaged citizens in your community
Citizenscape: Citizen Engagement Solution
This Citizen Engagement package is geared towards communities with a large online presence. Some consultancy or Social Media Audit is necessary to implement this solution.
Widgets include:•RSS/Blog Feeds•Discussion Boards•UserVoice (crowdsourcing & voting on ideas)•Polls & Surveys (needs Connect Live)•Twitter•What’s New (aggregates blogs, rss & ePetitions)•Text•ePetition•Instant Update Widget via Twitter
Benefits:•Quickly create citizen engagement pages by mixing external social media content with discussions and democractic participation.•Admin rights: instantly create new pages on your Connect site or Citizenscape page with any combination of your available widgets•User Profiles & Demographics•Example site: http://www.mykirklees.citizenscape.net
• Live Chat• Embed Player• YouTube• Events Calendar• Tag Cloud• Map• Flickr• iFrame (external sites)
Citizenscape a product by Public-i Citizenscape a product by Public-i | Presented to Client x
32
public-i.info/citizenscape
Thank you for your time!
Presentation available at Slideshare:http://tiny.cc/pi-lga2011
Paul HernanzTraining Manager, Public-I
Email: [email protected]: Pol_hernanz
