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Lee Hopkins City of Charles Sturt 13 th September 2011 advanced communication strategies and tools social media and the
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Lee Hopkins
City of Charles Sturt
13th September 2011
advanced communication strategies and tools
social media and
the
On Facebook Population
Australia
0
2
4
6
8
10
1212
10
4.5
2.4 2
Mil
lio
ns
UA
V
Unique Australian Visitors – April 2011
Bolster a company’s
Reputation
Correct inaccurate Rumours
Provide correct
Information
Tell the company’s
Story
Address unhappy
Customers
Source: Hopkins & Magee, 2009
Your reputation is what Google says it is Allan Jenkins Communication Analyst
1 2 3 4
6 7
9
3Ts + A = Social Media Ethos
Truth
Trust
Transparency
Accountability
2.0 It is... A 5,000 piece puzzle?
Web2.0 5 components
blogs
microblogs
social networks
podcasts
videos
1 blogging
1 blogging
Thought leadership
Your turf
Google juice
blog wordpress and blogger
1. Kiss
2. Find your lovers
3. Add the channel
4. Keep the conversation going
5. Manage your risk
2 Twitter
? WTF Twitter?
? WTF Twitter?
Ed Brill, Director, Messaging and Collaboration, IBM
Twitter in use
Twitter in use
Twitter in use
3 Social networking
City of Salisbury
Brisbane City Council
4 Podcasting
podcast listen anywhere
podcast listen anywhere
au
dit
ory
kin
esth
etic visu
al
podcasts here’s some...
podcasts here’s some...
1. Interviews
2. Speeches
3. Presentations
4. Team/product updates
5. Novelty!
video
video City of Salisbury
video City of Charles Sturt
Ed Brill, Director, Messaging and Collaboration, IBM
Branded
Clear & clean
Healthy number of views
Need to add more videos
Branded
Clear
Healthy number of Tweets per day
Need to follow more people
Branded
Clear
Need to generate more ‘Likes’
Branded
Clear
Run a business networking evening about social media
Encourage and support staff to socially mediarise
Create some ‘how to’ and ‘what is’ literature (facebook, twitter, youtube…) for senior citizens and business owners
Run ‘introductory’ lessons on facebook, much as the library would do with the internet
There’s more…
I lied about there
only being 5 things
80% of Twitter traffic is via smartphone/tablet
Over 425,000 apps in Apple’s App Store
In the first week of operation, Domino's Pizza's dedicated mobile site took more than $1 million in orders
This presentation is available for viewing at Slideshare.net/LeeHopkins
Tel: +61 8 8120 0606 :: 0410 642 052
Email: [email protected]
Twitter: @LeeHopkins
Facebook: facebook.com/HopkinsCommunication
LinkedIn: au.linkedin.com/in/leehopkins
