Custom Marketing Research Specialists

Capabilities Presentation for

Capabilities Presentation

1776 Broadway Suite 1206

New York, NY 10019

212-664-1100

@ClarionResearch

clarionresearch.com

Who we are, what we do.

• Full-service custom research firm, wide range of capabilities:

• Qualitative & quantitative

• Domestic & international

• Consumer & B2B

• Proud winner of two David Ogilvy Awards

• 2011 Research Achievement Award

• 2011 Gold Award for Multicultural Research

• Active in the research community:

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• When research designs call for both quantitative and qualitative, Clarion is uniquely qualified to apply its experience in both.

Clarion offers the advantage of integrated quant & qual.

• Both phases of research handled by senior

level researchers.

• No confusion or lost findings – because only

one vendor is involved.

• Final reports can be integrated to include

both quantitative and qualitative findings,

providing a richer story.

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Our model is more “consultancy” than “supplier”.

• Our clients come to us to talk through their

marketing and business issues, to help clarify their

research options.

• We build studies for our clients – custom solutions

to address specific needs.

• We bring an added level of partnership continuity

and expertise to every client.

• We have a reputation for our ability to deal with

highly complex issues and markets.

• Our organization is horizontally organized – not

vertically – for end to end continuity.

• 95%+ of our business is from repeat customers.

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We’re research partners to a wide variety of clients.

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• Clarion’s qualitative portfolio:

• Focus groups – in person/online

• Buddy groups, mini groups, triads, pairs – in person/online

• In-depth interviews – in person/phone/online

• Online bulletin boards

• Mobile diaries

• Online communities

• Street Sessions intercepts

• Ethnographies/shop-along’s

Qualitative Capabilities

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• We add extra value to every qual project:

• Creative approaches/designs.

• Detail-oriented recruiting management.

• Post-group “on-site” analysis and discussion.

• Our reports translate findings into actionable insights.

CERTIFIED

Services User

• Clarion’s quantitative portfolio:

• Online Surveys, Custom Programmed

• Digital ad exposure tracking

• Mobile surveys

• Telephone surveys

• In person: mall and street intercepts

• Mail surveys

Quantitative Capabilities

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• We think about quant differently:

• We build custom designs – every time

• Attention to detail

• Precise sampling

• Custom programming

• Stringent quality control

• Senior level project management

• Actionable, theme-focused reports & recos

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Clarion Research Street Sessions℠

Clarion Research Street Sessions℠ is a qualitative research tool invented by Clarion, built to

address the need for rich and impactful feedback on a focused issue, quickly and cost effectively.

Clarion Event Audience Research

• Live event audience research

• Large scale data collection capabilities:

• Clarion’s team of interviewers collects data from event

attendees.

• “In the moment” research:

• In-person data collection before, during, and after events.

• Technology-driven:

• On-site data collection via tablet devices.

• Appropriate for a variety of events:

• Sporting events, concerts, ice shows, theater, etc.

• Clarion is a key research partner of Barclays Center.

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Our Approach to Customer Experience Research:

Clarion ExperienceSuite®

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Customer Experience

Functional Impact

Emotional Impact

Loyalty Impact

• Customer segment focused

• Strategic products

• Product and process oriented

• New and Mature customers

• Deeply diagnostic insights

• Measurable improvements

• Focused on Customer Value

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Clarion ExperienceSuite®

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Thank You!

FOR MORE INFORMATION:

212-664-1100

clarionresearch.com@ClarionResearch