Carolyn Carpeneti, Founder & CEO

for Academics

I’m applying for college, but I can’t find my backpack!

25% don’t make it past their Freshman year of College.

We’re on a mission to change that.It starts in High School.

CONFIDENTIAL

Carolyn CarpenetiFounder & CEOAdvisor & Recruiter to PE-backed start-ups, Founder CA’s largest women’s conf.

Jack O’ConnellFormer CA State Superintendent of Public Instruction, UC Board of Regents

Team Investors and Advisors

Kate Purmal Co-Founder & COOFormer SVP SanDisk, CEO U3, founding team Palm Inc.

Chandra AmbadipudiActing VPE Former VPE, Apollo Education (F100)

Diane Provo, M.S. EdProvo & AssociatesExpert on education and learning

Rob WrubelFormer Chief Innovation Officer, Apollo Education, Former CEO Ask Jeeves`

Dr. Satish MenonCTO Shutterfly, Former CTO Apollo Education, VP Consumer Yahoo

TEAM

Stewart AlsopPartner, Alsop Louie PartnersVenture Capitalist

In High School • Shows up as procrastination, overwhelm• Trouble juggling academics, sports, social

life and work• Added pressure of college test prep,

college applications, essays, etc.

In College• External support of family and home

disappears• Large blocks of unstructured time• Less academic structure – large, long-term

assignments, fewer tests and exams

THE PROBLEM

Executive Function does not fully develop until between 18-26

CONFIDENTIAL

Constraint-driven backward scheduling system

• Personalized based on learning style, extracurricular, study and social preferences

• Notifications to students and parents or coaches

• Mobile swipe ensures nothing falls through the cracks

PHASE 1: COACHING PLATFORM (Currently in Beta)

CONFIDENTIAL

COPILOT BETA RESULTS

Would you use CoPilot again?

52%39%

9%

91% Reported Being More Prepared

Significantly BetterBetterNeutral

55%32%

14%

88% Reported Better On-time Completion

Significantly BetterBetterNeutralYes

91%

No4%

Not Sure4%

91% would use CoPilot again

Active59%

Moderate12%

Low or No Use29%

CoPilot Beta Test Usage

CONFIDENTIAL

COPILOT BETA RESULTS

Would you use CoPilot again?

35%

52%

13%

87% Reported Improved Grades

Significantly BetterBetterNeutral

30%

61%

9%

91% Reported Improved Qulaity of Work

Significantly BetterBetterNeutral

22%

35%

35%

9%

57% Reported Less School-related Stress

Significantly Less StressLess StressNeutralWorse

17%

61%

22%

78% Reported More Time Studying

Significantly moreMoreNeutral

PHASE 2: STANDALONE PRODUCT(Fall 2016)

• Goals, points, competition• Virtual study groups, social • Incentives (offers) from parents,

partners and coaches

CONFIDENTIAL

Killer Mobile UX with Social, Gamification and Marketplace

CONFIDENTIAL

PHASE 3: DATA & INSIGHTS

• Predictive analytics flag at-risk students before mid-term exams

• Clustering and segmentation for personalized recommendations

• Collaborative filtering matches matching peers, coaches, tutors

Early warning and recommendations through student behavior data signals

CONFIDENTIAL

20

14

MAY • Inception of CoPilot Systems Inc.

SEP • $500k+ family/friends raise

JAN • Installed College Coaching Platform at 5 beta sites

AUG • Beta test High School

JAN • Continue beta testing High School

APR • Book launch & national media tour

AUG • Launch Standalone Product: High School & College

FALL • Community College Product

TIMELINE

20

15

20

16

20

17

CONFIDENTIAL

PRICING MODEL

• $99.95 / year incl. dashboard for parent, coach• $29.95 / year standalone (no coach dashboard)• $1,500 - $2,500 private coaching / semester, $175/hour

High Schools and Colleges• $25-80 /student / year • Administrative dashboard,

reporting, early alerts

Private Coaches and Tutors• $150 / semester per student • Multi-student dashboard, reporting

and alerts

Consumer Product for High School and College Students

CONFIDENTIAL

THE NUMBERS

Revenue 2015 2016 2017 2018StudentsCoPilot w/Parent or Coach (80%) $99 0 17,000 42,500 170,000 CoPilot Standalone (20%) $29 0 3,000 7,500 30,000 Premium Coaching $3,000 50 200 200 200 Individual Coaches $300 100 250 1,000 1,500 Institutions $39 3,000 9,000 15,000

Revenue 0 90,000 2,443,000 5,024,500 18,760,000Expenses

1.4 2.0Staffing 0 166,254 1,150,029 1,610,041 3,220,081Research & Development 233,741 230,130 657,680 920,752 1,841,504General & Administrative 23,963 54,350 173,100 242,340 484,680Sales & Marketing 24,586 141,500 760,000 1,000,000 2,000,000Total Expenses 282,290 592,234 2,740,809 3,773,133 7,546,265

Net Income -282,290 -502,234 -297,809 1,251,367 11,213,735

Ave Monthly Burn $40,327 $49,353 $228,401 $314,428 $628,855Number of Employees 3 10 R&D Employees 1 5 # Outsourced Engineers (Est) 6 7# Contract Coaches 6 0

Cashflow Break-Even 2017

CONFIDENTIAL

OPPORTUNITY SUMMARY

Experienced Team of Seasoned Executives

Huge Revenue Opportunity$19 mm recurring revenue by 2018

• 14.7 mm high school + 17.7 mm college students

• 11,000 college test prep centers in US

• $4.5B college readiness market

• We expect 80% YOY customer retention over 4+ years

Proven Technology Platform• Successful Beta completed

• 90% feature complete back-end

• Future investment in mobile, UX, social, gamification, marketplace

Addendum

TECHNOLOGY: Decision Support System for academic success

CONFIDENTIAL

ACADEMIC COACHING BOOSTS GRADUATION RATE

But academic coaching is costly, labor intensive, and doesn’t scale effectively.

2011 Stanford study results

Coached vs Non-coached