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Untitled-6 1 9/22/11 11:27 AM
October 2011 www.coatingsworld.com Coatings World | 5
October 2011 • Vol. 16, No. 10 Table of Contents
COATINGS WORLD — Coatings World (ISSN 152-711-29) is published monthly by Rodman Publications, Inc., 70 Hilltop Road, Ramsey, NJ 07446 USA. Phone: (201) 825-2552; Fax (201) 825-0553. Periodical postage paid at Ramsey, NJ 07446 USA and additional mailing offices. Publications Mail Agreement No: 40028970. Return Undeliverable Canadian Addresses to Circulation Dept. PO Box1051, Fort Erie, On L2A 6C7, [email protected]. POSTMASTER: Send address changes to: [email protected]; (201) 825 2552 ext. 374; Fax: (201) 825 6582. Free subscriptions to CoatingsWorld are available to qualified individuals. Others are as follows: U.S. one year $75; two years $105. Outside U.S. and overseas: one year $95 (U.S.), two years $145 (U.S.), foreign airmail: one year $195(U.S.). 5% GST required on Canadian orders. GST #131559148. The publisher reserves the right to determine qualification of free subscriptions. Printed in the USA. Coatings World is used under licensefrom Whitford Worldwide. COATINGS WORLD’S circulation is audited by BPA International.
COLUMNSInternational Coatings Scene ....................................38Europe • Color Trends Brace for Economic UncertaintyLatin America • Mexico’s Automotive Segment Driving Paint DemandBusiness Corner ..........................................................48Disruptive Events and Innovation
ADVERTISING SECTIONSClassified Ads ..............................................................80Advertising Index........................................................81
54 CHINACOAT2011 Preview
58 The Auto Refinish Market
62 Additives Suppliers Directory
66 How Healthy is China’s TiO2 Market?
DEPARTMENTSEditor’s Page ................................6
As We Go To Press ......................8
Index to Companies....................8
Fresh Paint ................................10
Patents ......................................30
Market Reports ........................34
Financial News ..........................36
New Products ............................42
Industry News ..........................68
Suppliers Corner........................73
People ........................................76
Meetings ....................................78
Final Coat ..................................82
54
50 Improving the Odds of SuccessWith Your China Strategy
58
5 TOC1011.qxp:TOC 9/29/11 2:17 PM Page 5
The October issue of Coatings World is the CHINACOAT2011 ShowIssue where we offer a Preview of the upcoming exhibition, which willtake place Nov. 23-25 in Shanghai. Each year CHINACOAT continues
to grow and become more sophisticated, mirroring the industry it serves.CHINACOAT is the key event for coatings, printing inks and adhesives
suppliers who wish to enter, expand and consolidate their positions in theChinese market. Approximately 950 exhibitors from 30 countries/regionswill showcase their products and services in an exhibit area close to 55,000square meters.As this issue is heading to Shanghai, we cover a lot of China ground be-
ginning with our resident China guru Dan Watson’s look at what it takes tosucceed in entering the China market where all too often the risks outweighthe rewards, andWestern companies continue to be lured in hopes of strikingChina Gold.In “Improving the Odds of Success With Your China Strategy” beginning
on page 50, most of what Dan addresses should be common sense it wouldseem, but as he says after his many years working with companies involvinga China strategy most don't have a clue nor do they take the time to developa clear understanding of what is needed to succeed in the China market.The real problem is that China is changing the rules almost daily. They no
longer are trying to entice foreign companies to come to China, rather, they arepursuing what Dan calls a "China First" strategy whereby what they reallywant is your technology, not your presence in country.On the raw material side, CCM International’s ChrisWu offers analysis of
China’s TiO2 market in,“How Healthy is China’s TiO2Market”beginning onpage 66. The strong demand for TiO2 has caused China’s capacity and out-put of TiO2 to increase dramatically and in 2010 it became the largest TiO2producer in the world.Despite such positive growth indicators, Chris says China's production
technology is outdated, and with blind capacity expansion, China's TiO2 in-dustry is now burdened by overcapacity as well as stiff domestic competition.Is your company planning to enter the China market anytime soon? Are
you already there? Let us know what your experience has been like. Betteryet, if you’re going to be in Shanghai come and stop by the Coatings Worldbooth.We’d love to hear your story. See you in Shanghai!
6 | Coatings World www.coatingsworld.com October 2011
ShanghaiHere We Come
Edito
rsPa
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A Rodman Publication70 Hilltop Road • Ramsey, NJ 07446 USA(201) 825-2552 • Fax: (201) 825-0553Web site: www.coatingsworld.com
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EDITORIAL ADVISORY BOARDJim Berry (Berry Environmental)Joseph Cristiano (consultant)Thomas Frauman (consultant)Joseph Prane (consultant)Isadore Rubin (consultant)
Richard M. Tepper (PPG Industries)Shelby F. Thames (University of So. Mississippi)
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6 Editorial1011:Editors Page 9/29/11 2:18 PM Page 6
We are thinking about the same thing you are…How to make your products greener and their performance pure gold.Our customers come to us to help them stay ahead of competitive pressures by helping to re-formulate existing products and innovate new ones – meeting “green” goals while preserving and even enhancing performance. We call it Greenability. You’ll call it genius.
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Project1:Layout 1 4/11/11 11:27 AM Page 1
Sherwin-Williams, North America’s largestsupplier of products to the property main-tenance and hospitality market, and ChoiceHotels, one of the nation’s leading lodgingcompanies, have formed a supply agreementunder which Sherwin-Williams’ extensiveportfolio of paints and coatings are speci-fied to be used in all Choice Hotels brands:Comfort Inn, Comfort Suites, Quality, SleepInn, Clarion, Cambria Suites, MainStaySuites, Suburban Extended Stay Hotel,Econo Lodge, and Rodeway Inn, and theAscend Collection membership program.
Sherwin-Williams National Accountprograms are designed to help hotel ownersand managers maximize efficiencies.Through the program, Sherwin-Williamsserves as a single-source partner, offeringcomplete standardization of color and qual-ity, allowing Choice Hotels brands to main-tain consistency in their projects from coastto coast. Sherwin-Williams will also workto consolidate orders and directly sourceproducts in order to achieve a higher finan-cial return. At the same time, Sherwin-Williams can create product specificationsand simplify supplier transitions.
New Zinc Clad DOT inorganiczinc-rich coating for steelbridgeSteel fabricators increasingly need primersthat meet EPA content restrictions on haz-ardous air pollutants (HAPS) while also of-fering protection on structural steelbridges, where coatings are subject to ex-treme corrosion due to weather and roadsalts. Sherwin-Williams has introducedZinc Clad DOT, an inorganic zinc richprimer that is highly resistant to corrosion,high heat, humidity and salt fog, and isHAPS-free as supplied. This new fast dry-ing primer has a smooth finish that requiresless labor and sanding between coats thanother zinc-rich coatings. For use over pre-pared steel, Zinc Clad DOT can be appliedin the shop or field. In addition, the newcoating forms an inorganic barrier to mois-ture and solvents and meets Class B re-
quirements for slip and creep resistance(0.65). Zinc Clad DOT can be used as aone-coat maintenance coating or a perma-nent primer for severe corrosive environ-ments and is a qualified product per
Northeast Protective Coating Committee(NEPCOAT) requirements for new and ex-isting steel bridges. It is also ideal for ap-plication at low temperatures or service athigh temperatures and/or humidity.CW
8 | Coatings World www.coatingsworld.com October 2011
Sherwin-Williams forms agreement withChoice Hotels to supply paints and coatings
As
We
Go
ToPr
ess
Index to Companies
This index gives the starting page for a department or feature with a signifi-
cant reference to a manufacturer of paint, coatings, adhesives and sealants.
Subsidiaries are indexed under their own names.
3M. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42
AkzoNobel. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 42, 76
BASF . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 30, 58, 76
Benjamin Moore . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
CVC Thermoset Specialties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 76
DuPont . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 30
Ecology Coatings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
General Paint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
HB Fuller . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36
Hempel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 30
HMG Paint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42
IdeaPaint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Integrated Green Technologies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Jotun . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Kelly-Moore . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42
LINE-X . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42
Lord Corp . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42
Matrix System . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 58
MetoKote . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
NEI Corp. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42
NuSil Technology. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42
PPG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 30, 76, 58, 82
RPM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Sansin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42
Seal-Krete . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42
Sherwin-Williams. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8, 42
Valspar. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30
Watson Standard . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 76
Whitford . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 76
8 As we go1011.qxp:As We Go To Press 9/29/11 9:37 AM Page 8
Evonik. Power to create.
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Our ability to understand and manage complex color system solutions is simply the latest proof of our tradition of innovation.
The Colortrend Group offers more than fifty years of experience, global production sites and laboratories supported by sales and technical professionals on all continents. We speak the language of our customers – wherever they are.
We are the leading colorants company for architectural and industrial coatings.
For more information please contact Dania Rosenthal, Colortrend USA LLC., at +1 732 981-5346
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colored by colortrend
Untitled-8 1 8/4/11 11:21 AM
Jotun COSCO Marine Coatings Co., Ltd.(JCMC), a joint venture of COSCO Inter-national with Jotun A/S in Norway, held aground breaking ceremony of its newplant in Qingdao National High-tech In-dustrial Development Zone, whichmarked the official start of the construc-tion project of the coatings plant. The newplant is built to meet the growing needs ofthe marine coatings market in China. Theplant is expected to begin production bythe end of 2012.
JCMC has been expanding since its in-corporation. Its total sales volume reached75,000,000 liters—equivalent to about100,000 tons—and its profit before taxexceeded HK$200 million in 2010, rank-ing number one in the sales of marinecoatings in China.
Jotun COSCO Marine Coatings(Qingdao) Co., Ltd. (JCMC Qingdao)was established in October 2009, 50percent owned by COSCO Interna-tional Holding Ltd. and 50 percent byJotun A/S, offering advanced marinecoating products that prevent corrosionand fouling on vessels. The plant will be85,333 square meters with an annualproduction capacity of 50,000,000liters, equivalent to approximately67,500 tons.
Matrix System teams up withthe Cope twins for the 2011NASCAR Nationwide SeriesMatrix System Automotive Finishes willbe one of the co-sponsors for Tri-starMotorsports and drivers Angela andAmber Cope during the 2011 NASCARNationwide Series. The Cope sisters arethe first twins to ever race in theNASCAR Nationwide Series. The twinswill be racing this year in the No. 44red Chevrolet Impala. Matrix SystemAutomotive Finishes, based in WalledLake, Mich., manufactures high qualitycolor, clearcoats, primers, hardenersand reducers.
RPM to acquire restoration andcleaning solutions businessRPM International Inc., through itsRPM2 business unit, has signed a pur-chase agreement to acquire the LegendBrands group of companies, providers ofequipment and solutions for water andfire damage restoration, professional
cleaning and environmental control.Based in Burlington, Wash., LegendBrands has annual sales of more than$70 million.
“Many of the products and serviceswithin the RPM portfolio of companieshave traditionally focused on protectingthe built environment from harmful and
10 | Coatings World www.coatingsworld.com October 2011
Jotun, COSCO expand infrastructure in ChinaFres
hPa
int
The No. 44 Chevrolet Impala with Matrix’s imprint.
The Cope twins. Amber (left) and Angela (right).
10-29 Fresh Paint1011:Fresh Paint 9/29/11 9:56 AM Page 10
Visit us at Chinacoat 2011.
Shanghai, China, 23 – 25 November 2011.
SNIEC, Booth 3B31-40 Hall E3.
We look forward to meeting you soon.
Untitled-5 1 9/22/11 11:20 AM
12 | Coatings World www.coatingsworld.com October 2011
Benjamin Moore says new ‘Color Stories’collection breaks the rules
Benjamin Moore & Company says its new “eye-candy” palette, “Color
Stories,” represents a breakthrough in color science.
The palette is made up of 240 hues characterized by a high degree
of clarity, purity and richness as a result of formulation with more pig-
ments in precise amounts, the company says.
“We have broken all the rules with the creation of Color Stories,
and have achieved colors we’ve never been able to before,” said Ray
Gomez, director of color marketing.
“These are full-spectrum paint colors, meaning that we’re com-
bining anywhere between five and seven pigments, using no black or
gray tints. Conventional colors use only three pigments and often fill
in with black or gray.”
The company says zero-VOC pigments and colorants are used in its
Aura brand paints, which are the only products available in the Color Sto-
ries palette. In addition, BenjaminMoore said it launches new color palettes
only when a “valid breakthrough” in technology is involved. The last such
roll-out was Affinity, introduced together with Aura paint in 2006.
Gomez says the research and development to build this initial full
spectrum palette is ongoing.
By organizing Color Stories according to the fundamental color
families, the Benjamin Moore team created eight descriptive volumes:
Earthen Hues, Elemental Greens, Fiery Sunset, Fluid Blues, Golden
Fields, Naturally Neutral, Shades of Gray, and Violet Twilight.
Gomez says the new palette is expected to “resonate largely with
architects and interior designers as well as consumers who have a dis-
cerning eye for color and how it is individually perceived.”
The company says select authorized retailers will be equipped to
mix the hues in the palette.
“The retailers who take on Color Stories will really qualify as paint
mixologists, because the process requires such infallible accuracy,”
Gomez said.
The colors can be ordered in gallon, quart or pint sizes of Aura only,
in matte, eggshell, semi-gloss, and satin finishes.
Benjamin Moore predicts blue big in 2012
Benjamin Moore color experts are forecasting that blue will be big in
2012 as the population seeks out a sense of calm, trust and the tried-
and-true. The paint company’s top color pick for the coming year is
Wythe Blue HC-143, a blue green hue with a cool gray cast to it.
“It’s interesting that Wythe Blue is from our historical color collec-
tion,” said Sonu Mathew, ASID, IIDA and Benjamin Moore’s senior inte-
rior designer. “We’ve actually cited it because it has a modern edge, yet
it’s so rooted in history and is respectful of what’s classic and enduring.”
As Mathew pointed out, the blue family is an ideal backdrop for
other colors and materials. “It’s an excellent partner to various wood
tones, and complements the grays and whites that have become cur-
rent decorating basics.”
Benjamin Moore’s Wythe Blue also evokes nature’s primal elements
of earth, sky, water, flora and fauna. It’s a color that can create a serene
and restful, comfortable and stable ambiance—an antidote to the fre-
netic pace of today’s daily life.
Another trend blue for 2012 is Benjamin Moore Montpelier AF-
555. Also on the gray scale, this is a steelier tone, but it, too, has a
timeless quality to it.
Amethyst Shadow 1441 is another call out for 2012 that borders
the gray scale while bridging between purple and blue.
A slew of grays are among the Benjamin Moore color suggestions
for 2012 including Stardust 2108-40, Nimbus Gray 2131-50, Shark-
skin 2139-30, Storm Cloud Gray 2140-30 and Revere Pewter HC-172.
The perennial love affair with whites and neutrals can be sated with
Benjamin Moore’s Ballet White OC-9, White Dove OC-17, Battenberg
AF-70, Refined AF-75 and Pashmina AF-100. These, according to
Mathew, are reliable “go tos” that never go out of style.
Urbanistas, said Mathew, tend to kick up the color usage a notch
or two with spicier tones. For these who welcome color into their décor
Benjamin Moore is proposing Gypsy Love 2085-30 or Persimmon
2088-40, robust, ruddy hues.
Earthy tones are very also included in the 2012 palette. Those en-
visioned to be strongest in the coming year are Benjamin Moore’s
French Press AF-170, Masada AF-220, Farm Fresh AF-360, Dunmore
Cream HC-29, and Fresh Olive 2149-30.
Mathew reminded that the end goal in providing an annual color
forecast is to help inspire and fuel the imagination of individuals as
they take on home decorating and painting projects. “This is meant to
be a starting point in their color selection process,” she said.
Additionally, according to Mathew, the company offers support in
helping choose color combinations. “We’ve learned that one of the
greatest challenges for consumers is deciding on color combinations,
and their confidence is lacking when it comes to these choices,” she
said.
Aiding this quandary is the 2012 Color Trends Card that can be
found on display and is available free of charge at Benjamin Moore
paint retailers nationwide. Or, online tools also are offered, such as the
Personal Color Viewer, the ben Color Capture app, and the Color Life
e-zine for iPads and Androids.
Colors that are clear, pure and rich are featured in Benjamin Moore’s
latest color palette.
10-29 Fresh Paint1011:Fresh Paint 9/29/11 9:56 AM Page 12
corrosive elements,” said Frank Sullivan,RPM chairman and chief executive.“Legend Brands will extend our reach astep further to the restoration of prop-erty when the elements do infiltrate astructure. We will continue to seek ac-quisitions, like Legend Brands, that arein adjacent categories to our traditionalmarkets, but still fit strategically.”
Legend Brands is comprised of threecompanies: Dri-Eaz Products, aprovider of tools for water damage
restoration and environmental control;ProRestore Products, providing odor,smoke and microbial control applica-tions; and Sapphire Scientific, aprovider of advanced carpet cleaningchemicals, tools and equipment.
Legend Brands has distribution in 15countries and customers in 20 countries.It will remain a stand-alone operationwithin RPM2 and will continue to be ledby its existing management team, headedby Bill Bruders, chief executive officer.
Ecology Coatings nominatedfor the U.S. Green ChemistryChallengeEcology Coatings, Inc. has been nomi-nated for the U.S. Green Chemistry Chal-lenge 2012. The program is sponsored bythe Office of Chemical Safety and Pollu-tion Prevention of the United States Envi-ronmental Protection Agency (EPA) inpartnership with the American ChemicalSociety Green Chemistry Institute. Thisprogram recognizes chemical technologies
14 | Coatings World www.coatingsworld.com October 2011
Pigment Discovery
OSU pigment discovery expanding into new colors –including orange.
Chemists at Oregon State University have discovered that the same
crystal structure they identified two years ago to create what may be
the world’s best blue pigment can also be used with different elements
to create other colors, with significant potential in the paint and pig-
ment industries.
First on the list is a brilliant orange pigment. But the broader po-
tential for these pigments, researchers say, is the ability to tweak es-
sentially the same chemical structure in slightly different ways to create
a whole range of new colors in pigments that may be safer to pro-
duce, more durable and more environmentally benign than many of
those that now exist.
Among the possibilities, they say, are colors yellow and green.
“The basic crystal structure we’re using for these pigments was
known before, but no one had ever considered using it for any com-
mercial purpose, including pigments,” said Mas Subramanian, the
Milton Harris Professor of Materials Science in the OSU Department
of Chemistry.
“All of these colors should share the same characteristics of being
extremely stable, durable and resistant to heat and acid,” he said.
“And they are based on the same crystal structure, so minor adjust-
ments to the technology will produce very different colors and very
high quality pigments.”
OSU has already applied for a patent on this technology, samples
are now being tested by private industry, and the latest findings were
published recently in Inorganic Chemistry, a journal of the American
Chemical Society. The research has been supported by the National
Science Foundation.
This invention evolved from what was essentially an accidental dis-
covery in 2009 in an OSU lab, where Subramanian was exploring some
manganese oxides for interesting electronic properties. At one stage of
the process, when a sample had been heated to almost 2,000 degrees
Fahrenheit, the compound turned a vivid blue.
It was found that this chemistry had interesting properties that af-
fects the absorption of light and consequently its color. So Subraman-
ian and his research team, including OSU professor emeritus Art
Sleight, quickly shifted their electronics research into what may be-
come a revolution in the paint and pigment industry. Future applica-
tions may range from inkjet printers to automobiles or even ordinary
house paint.
The work created, at first, a beautiful blue pigment, which had
properties that had eluded humans for thousands of years, dating
back to the Han dy-
nasty in China, an-
cient Egyptians and
Mayan culture, the re-
searchers said. Most
previous blue pig-
ments had various
problems with toxic-
ity, durability and vul-
nerability to heat or
acid. Some are car-
cinogenic, others emit
cyanide.
Expanding that re-
search, the scientists
further studied this
unusual “trigonal-
bypyramidal coordi-
nation” of crystalline
structure, atoms that
are combined in a
certain five-part coor-
dinated network. The
initial blue color in
the pigment came from the manganese used in the compound. The
scientists have now discovered that the same structure will produce
other colors simply by substituting different elements.
“The new orange pigment is based on iron, and we might use
copper and titanium for a green pigment,” Subramanian said. “Yel-
low and deep brown should be possible, and we should be able to
make a new red pigment. A lot of red pigments are now made with
cadmium and mercury, which can be toxic.
“These should all be very attractive for commercial use,” he said.
The unusual “trigonal bipyramidal” crys-
talline structure seen here is being used by
researchers at Oregon State University to
create a range of new pigments with prop-
erties of safety and stability that should have
important applications in the paint and pig-
ment industries. (Graphic courtesy of Ore-
gon State University)
10-29 Fresh Paint1011:Fresh Paint 9/29/11 9:56 AM Page 14
06_11 CW Pfade.indd 1 04.05.2011 8:28:22 UhrUntitled-8 1 9/13/11 2:13 PM
that incorporate the principles ofgreen chemistry into their design,manufacture and use. Awardswill be presented in Washington
D.C. in June.Green chemistry reduces or eliminates
the use or generation of hazardous sub-stances from chemical products andprocesses to curtail negative impacts onhuman health and the environment.Ecology Coatings was nominated basedon its GRAS (generally regarded as safe)coatings. These coatings have a positiveeffect on public health in the UnitedStates by reducing toxic chemicals con-tained in food packaging products. Ad-ditionally, when Ecology’s GRAScoatings are used as a substitute for pe-troleum-based products, such as poly-ethylene, less toxic waste is introducedinto the environment.
Ecology’s GRAS coatings are cured ata very rapid rate resulting in a coatingwith barrier properties to air, solvents,water or grease. Potential uses includecoatings for food packaging, wrappingsfor meat, snack foods and pet food pack-aging. Since the coating will resist grease,foods will be presented in cleaner, saferand more cost effective packaging, thecompany said.
Hempel expands R&Dcenter in SpainIntumescent coatings offer passive fireprotection that lengthens the time asteel structure will remain intact duringa fire and provide longer evacuationtimes and allow emergency personnelmore time to respond.
As global awareness of intumescentshas grown, demand has increased. World-wide, customers are requesting high qual-ity coating systems for fire protectiontogether with Hempel’s package of anti-corrosive coatings, the company said. As aresult, Hempel has expanded its R&Dcenter in Spain to offer a more completeprotective coatings system with advancedintumescent technology.
The market for passive fire protectionthrough intumescent coatings is expectedto increase over the coming years.
“This expansion is an important stepin Hempel’s growth strategy, One Hempel
- One Ambition, to become one of theworld’s top ten leading coating’s suppliersby 2015,” said Klaus Moller, vice presi-dent, marketing and business develop-ment, Hempel Group.
“Along with a state-of-the-art facility,we have also established a team with yearsof experience in intumescent product de-velopment,” said Lars Risum, Hempel’sbusiness development manager. “The keyfocus of the (...Continued on page 14)new team is to develop a range of highlycompetitive intumescent coatings and pro-tective systems to give our customersmore integrated solutions.”
Hempel has worked with fire protec-tion coatings for many years. Now, withthe new center in Spain fully operational,Hempel looks to boost its R&D activities.The new fire protection laboratory in-cludes an advanced testing area with fur-naces, pilot manufacturing andapplication in a 1,000 square meter area.
Organa Garden’s IGT developsDuraspeed powder coatingsfor boat propellersIntegrated Green Technologies LLC(IGT), the powder coating and equipmentdivision of Organa Gardens InternationalInc., has completed field trials for itsnewly developed Duraspeed powder coat-ing for boat propellers, drives (IPS),shafts, bow thrusters, trim tabs and keelcoolers. The trials were conducted underthe control of the Volvo Penta (Inboardperformance system) warrantee facility inFort Myers, Florida. The coating was ap-plied using the patented IGT #100-B elec-trostatic thermal spray powder gunsystem, which allows for the powdercoating of parts without the need for abake oven. IGT’s proprietary foul releasecoating contains no environmentallyharmful components and is designed tohinder the growth of marine life on thesurface of the parts while at the sametime, due to the smooth surface of thecoating, allow for minimum resistance be-tween the part surface and the water. Thisfeature, in test data running in parallelwith other smooth coatings, has provento equal or exceed all others both in RPMincrease and fuel efficiency, the companysaid. The minimum expected service life
is several years based on a successful four-year test conducted previously.
MetoKote and Volkswagenform partnershipMetoKote Corporation has been selectedby Volkswagen Group of America to pro-vide 100 percent of the German automanufacturer’s service part e-coat needsfor its Passat passenger car being pro-duced at its first U.S.-based vehicle as-sembly facility in Chattanooga, Tenn.
MetoKote’s regional coating servicecenter located in Lebanon, Tenn., will re-ceive orders via VW’s advance shippingnotice (ASN) system, and will in turn, e-coat replacement body panels—hoods,fenders, doors, trunk lids—as well asvarious other service parts includingwelded assemblies and brackets.MetoKote Lebanon will also providehem sealing around replacement doors,barcode labeling, packaging and directshipping to a distribution center foreventual delivery to VW dealershipsacross the nation.
In support of the new businessMetoKote added another shift of e-coatand sealing production and has addedseven additional employees per shift.
General Paint and SociétéLaurentide announce PeintureLaurentide as a General PaintbrandGeneral Paint and Société Laurentide haveformed an agreement that makes PeintureLaurentide a part of the General Paintbrand portfolio. By integrating PeintureLaurentide’s current architectural coatingsactivities in the city of Quebec andCanada’s Atlantic provinces, this transac-tion makes General Paint a nationwideCanadian paint manufacturer.
“After more than three years of closecollaboration with Peinture Laurentide’steam for the distribution of its PARA Paintsand Crown Diamond products in Quebecand the Atlantic provinces, General Paint isenhancing its strategic position by becom-ing Canada’s leading paint manufacturer,”said Dale Constantinoff, president andCEO of General Paint. “Having multiplemanufacturing and distribution facilitieswith a reputation for solid sales and service
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Visit us atWCS 2011
Booth #102
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support, places us in a very good and com-petitive position for our brand portfolionow from coast to coast.”
This transaction will allow Quebec-based Peinture Laurentide to maintain acompetitive edge in the market, supportedby technological expertise on an interna-tional level. “The future looks promisingfor Peinture Laurentide, an innovative
company that has been operating in thearchitectural coatings business for morethan 55 years by manufacturing productsrenowned for their high quality,” saidAndré Buisson, president and COO of So-ciété Laurentide.
Celebrating its 100th anniversary thisyear, Vancouver-based company GeneralPaint, considers this venture to be more
than a symbolic action. By expanding itsoperations in a significant manner acrossall Canadian markets, a strong statementof Canadian unity is being made throughthe addition of this solid anchor in Que-bec and the Atlantic provinces, position-ing General Paint as the number one paintcompany in Canada.
18 | Coatings World www.coatingsworld.com October 2011
AkzoNobel Powder Coatings driving sustainableautomotive topcoat solutions
AkzoNobel’s Interpon Powder Coatings become thefirst full body monocoat powder coating to be usedon a passenger vehicle in Europe.
Showcased at the Cannes Surcar 2011 Congress, the Citroën DS4 is
the first ever passenger vehicle in Europe to be exhibited using matt
black textured powder coatings on the car body.
After initial trials with PSA Peugeot Citroën, the parent company of
the Citroën DS4, a model was produced using Interpon A 5000. PSA
Peugeot Citroën decided to showcase the car and its new coating sys-
tem in Cannes.
“This is a great step forward for powder coatings in the automo-
tive arena and one we are particularly proud of,” said Marie Cécile
Dekker, global automotive marketing manager, AkzoNobel Automotive
and Aerospace Coatings (AAC). “Historically powder coatings have
been primarily used on the components of the vehicle, including the
wheel and trim areas, providing aesthetic value and the high perform-
ance attributes required by the auto industry. We are now able to offer
exciting new finishes, like the matt black texture, that are innovative
and provide a unique and exciting charac-
ter change that enhances the design fea-
tures of the auto body. This type of design
concept really is pushing the boundaries
and inspiring design teams in the automo-
tive world to think unconventionally.”
Powder coatings as a body coating al-
ternative mark the start of a new era for
automotive manufacturers who wish to re-
duce both their carbon footprint and their
costs without compromising on technical
quality or performance. Interpon automo-
tive coatings are offering the automotive
industry a sustainable alternative to liquid
paints.
The powder mono coat system reduces
the number of process steps and enables a
significant reduction in energy consump-
tion.
“This is not the first time powder coat-
ings have been used as automotive top-
coats. We have been coating commercial and passenger vehicles for
many years and have made steady advances,” said AkzoNobel AAC’s
Kevin Hales. “A lot of hard work has gone into refining the product
and application techniques, working closely with PSA Peugeot Citroën
to ensure their incredibly high quality demands are met and the coat-
ing is suitable for the European passenger vehicle market.”
PSA Peugeot Citroën has considerable experience in powder coat-
ing, especially for primer, which has been used at its Mulhouse factory
since 2003. “This project was very exciting because it’s not only a prac-
tical response to customer expectations for more innovative effects,
but also it’s obtained in the most simple way we can imagine, which
was to apply a mono coat paint directly on e-coat with a fully auto-
matic process,” said Antoine Vieu, PSA Peugeot Citroën expert for top-
coat materials.
PSA Peugeot Citroën not only wanted a powder coating for this
significant new finish, they also required a matching finish for the plas-
tic body panels.
“Our challenge was to provide a high quality aesthetic match not
only for color but also in surface structure,” said Regis Garcia of Ak-
zoNobel Automotive and Aerospace Coatings. “The Citroën DS4 is ev-
idence that AkzoNobel AAC rose to this challenge.”
The Citroën DS4.
10-29 Fresh Paint1011:Fresh Paint 9/29/11 9:56 AM Page 18
Troy Corporation • 8 Vreeland Road • Florham Park, NJ 07932 USA • tel +1.973.443.4200 • fax +1.973.443.0843
Troy Corporation provides paint and coatings manufacturers with the 'Key to Green Coatings' by
offering ecological friendly products that are designed to meet or exceed the toughest performance
standards without compromising sustainability, environmental sensitivity, or regulatory compliance.
Troy is the leader in VOC and formaldehyde-free preservation and provides solutions for complex
technical formulations. Troy develops and promotes sustainable technologies that satisfy wet-state
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20 | Coatings World www.coatingsworld.com October 2011
NDSU Researchers Develop Bio-based Technologyfrom U.S. Grown Crop Materials
U.S. grown agricultural crops such as sugar beets, sun-flowers, flax and soybeans could play a major role ina game changing bio-based green coatings technol-ogy developed by North Dakota State University re-searchers.
Several crops produced in North Dakota could play a significant role in
bio-based resins and coatings recently developed by researchers at
North Dakota State University. Scientists at NDSU have developed bio-
based resins that may prove to be a game changer in coatings and
resin technology.
The NDSU researchers have developed a family of resins from re-
newable raw materials, creating resins that eliminate hazardous com-
ponents such as formaldehyde and bisphenol-A. The resins are based
on sucrose and vegetable oils, and can be varied to perform in many
applications and industries, according to Dean Webster, professor in
the NDSU Department of Coatings and Polymeric Materials. Webster’s
research group includes NDSU graduate students Xiao Pan and T. J.
Nelson, undergraduate student Adlina Paramarta and Partha Sen-
gupta, former postdoctoral researcher at NDSU.
The resins developed by the NDSU research group can be made
from sugar beets, plus oils from soybeans, flax and sunflowers. When
cured, the patent-pending resins show significantly improved proper-
ties over current bio-based materials and processes, according to the
researchers. They also said the resins display mechanical properties
comparable to petrochemical-based materials and dramatically in-
creased renewable material content
“These NDSU-developed technologies achieve what few bio-based
materials have before,” said Webster. “They have vastly improved me-
chanical properties, reduced hazardous chemical content and are made
from readily available materials and common processes. The tech-
nologies have the potential for significantly impacting bio-based ma-
terial markets.”
The bio-renewable chemicals market is projected to reach $5 bil-
lion by 2015.
The new resins developed at NDSU could further reduce reliance on
petrochemical-based materials, one of the main components in many
coatings formulations. Dr. Webster’s research group found that the
epoxidized sucrose ester resins they developed result in materials that
are two- to four-times as functional as vegetable oil-based resins.
One novel ultraviolet light curable coating developed by Webster’s
group cures approximately 10 times faster than existing UV-curable
bio-based coatings. Another in the family of bio-based resins devel-
oped at NDSU exhibits properties that make it ideally suited for bio-
composite materials, baking enamels and structural adhesives. Another
resin demonstrates more hardness and resistance to solvents than
petrochemical-based coatings.
“Interest in the use of renewable feedstocks in the synthesis of
polymers is rapidly increasing, driven by consumer demand for ‘green’
products as well as the tightening of the supply of petrochemicals,”
said Webster. “However, consumers are requiring that the bio-based
materials have physical properties that match or exceed current high
performance materials.”
Laboratory research at NDSU has shown that the green technology
resins developed at NDSU are far superior to existing bio-based mate-
rials and comparable to petrochemical-based materials. The newly de-
veloped resins could be used in a variety of settings including
construction, architectural, biomedical, marine and electronics indus-
tries. The technology may have wide-ranging applications in areas
where thermally cured materials are used, such as in protective coat-
ings, structural adhesives and composites. The resins are synthesized
using raw materials, reagents and processes common to industry.
“They have the potential to provide a revolutionary impact in some
applications replacing widely-used petrochemical-based epoxy com-
pounds,” said Webster.
Funding for the bio-based coatings research was provided by the
USDA Cooperative State Research, Education and Extension Service.
The United Soybean Board is sponsoring current bio-based coatings
research at NDSU. The base sucrose ester resins used in this research
were provided by P&G Chemicals.
Webster’s research is among a broad-based research portfolio in
renewable technologies at NDSU, with research funded by USDA, the
National Science Foundation, U.S. Department of Energy and entities
in North Dakota, including the North Dakota Renewable Energy Coun-
cil and North Dakota Soybean Council.
Webster has been involved in polymer synthesis and structure-prop-
erty relationships of coating binder systems for more than 20 years.
He is receiving the prestigious Roy W. Tess Award in Coatings from the
American Chemical Society on August 29, 2011, during the group’s
annual meeting in Denver, Colo.
Dr. Webster has authored more than 75 peer-reviewed papers and
publications and is credited with 11 patents (an additional 18 pending)
on coatings related topics. He has won Roon Foundation Awards for
the best paper in the 2003, 2004 and 2006 International Coatings Ex-
position (ICE) of the American Coatings Association. Dr. Webster’s ca-
reer in the coatings industry includes research and development in the
Consumer Division of Sherwin-Williams in Chicago, Ill., and at East-
man Chemical Company. He received his Ph.D. in materials engineer-
ing science and his B.S. degree in chemistry at Virginia Polytechnic
Institute and State University.
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DuPont PerformanceCoatings ProfitNetmanagement systemincorporated into
Universal Technical Institute’scollision training programUniversal Technical Institute (UTI) has im-plemented DuPont Performance Coatings’(DPC) ProfitNet Management System intothe Collision Repair and Refinish Tech-nology (CRRT) training program at itsHouston-based campus. UTI uses Profit-Net as a key technology tool to train itsstudents how to manage a collision repairfacility in every aspect of the business,which includes scheduling, production,job costing and financial management.ProfitNet provides UTI students and in-structors a way to measure continuousimprovement and see the direct impactlean principles have on speed of theprocess and cycle time. For six weeks stu-dents see the results of eliminating theseven wastes, the increase in productivity,cycle time and the impact it all has ontheir virtual paycheck.
AkzoNobel and Toyota formpartnershipAkzoNobel Automotive and AerospaceCoatings (A&AC) has been selected as apreferred supplier by Toyota Motor Eu-rope. The deal includes support, trainingand value added activities to boost pro-ductivity and efficiency. The agreementapplies to A&AC’s vehicle refinishesbrands Sikkens and Lesonal. A&AC willoffer the latest low VOC Sikkens and Les-onal automotive repair paint systems.
AkzoNobel paints India’s firstever Formula-1 Grand PrixcircuitAkzoNobel has supplied its protectivecoatings to the Buddh International Cir-cuit, India’s first-ever Formula-1 GrandPrix circuit, where the upcoming For-mula-1 race will be held on October 30,2011. Buddh International Circuit inGreater Noida, has been designed by glob-ally renowned German architect Her-mann Tilke. The track spanningapproximately 5.5 km in length has beendesigned as one of the fastest and most ex-citing circuits in the world. The Buddh In-
ternational Circuit will now be the sec-ond-fastest on the calendar after MonzaF1 circuit in Italy. Protective coatings fromAkzoNobel’s International Paint businesshave been chosen to paint the steel struc-ture covering the Grand Stand with a totalsurface area of 30,000 square meters andsteel tonnage of 1,200 tons.
IdeaPaint selects ResinateMaterials Group as keytechnology partnerResinate Materials Group, Inc., a designerof customized, high-performance resinsystems for the paint and coating indus-tries, has been selected by IdeaPaint, a cre-ator of high-performance dry-erase paintsolutions, to serve as a key product devel-opment partner.
The collaboration between Resinateand IdeaPaint has resulted in the recentlaunch of IdeaPaint’s BASE, a high qualitybase coat that optimizes the performanceof all IdeaPaint two component dry-erasecoatings. Resinate’s resin system con-tributed to the development of base coattechnology that produces an extremelysmooth surface, eliminating the need forsanding from the application process.
“The cooperation of our two driven
technology teams has produced a productthat saves IdeaPaint’s customers steps andtime while enhancing IdeaPaint’s exactingstandards for quality and performance,”said Brian Phillips, president and CEO ofResinate Materials Group. “Resinate isproud to partner with IdeaPaint and looksforward to future opportunities to pushthe boundaries of technological excel-lence.”
“IdeaPaint and Resinate have devel-oped base coat technology optimally en-gineered to maximize the performanceand durability of IdeaPaint’s entire prod-uct line,” said Bob Munroe, CEO of Idea-Paint.
IdeaPaint BASE is now available toIdeaPaint’s customers globally.
PPG selected as coatingssupplier for Caterpillar’s newNorth Little Rock plantCaterpillar Inc. has selected PPG Indus-tries’ industrial coatings business as thesole heavy-duty equipment coatings sup-plier for a new motor grader assemblyplant in North Little Rock, Ark. In addi-tion to serving as a single-source coatingssupplier, PPG is providing on-site techni-cal and product approval support, and
22 | Coatings World www.coatingsworld.com October 2011
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PPG employees who worked together to implement the coating lines and train production
staff include, from left: John Valasco, global account manager; Phil Stevens, sales represen-
tative; Larry Kapusta, service representative; William Ramos, technical service representative;
and David Lacy, technical service manager.
10-29 Fresh Paint1011:Fresh Paint 9/29/11 9:56 AM Page 22
SunMetallics® Aluminum Effects
The wide range of particle sizes available in the SunMetallics® line allows for fi nishes ranging from smooth patina silver to highly sparkling metallic effects. These aluminum pastes are crafted with technology designed to polish the fl ake surface while carefully controlling the particle size distribution.
Sun Chemical also offers a full range of products for the coatings market including high performance pigments (Fastogen®, Quindo®, Perrindo®, Palomar®), classical pigments, preparations, and many more.
Visit us at ChinaCoat 2011Hall E2, Zone 4, booth 2E51-56
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we do.
Untitled-8 1 9/22/11 11:45 AM
in-plant training of paint-lineoperators through its Knowl-edge College service in coatingapplication technologies.
Jotun and Emirates Green Build-ing Council host networkingevent on ‘Paints and BuildingSustainability’Jotun Paints and the Emirates Green
Building Council (Emirates GBC), an or-ganization aimed at conserving the envi-ronment by strengthening and promotinggreen building practices in the UAE,jointly hosted a networking event on‘Paints and Building Sustainibility’ on Sep-tember 27, 2011, at the Novotel Hotel,Dubai. Jotun Paints is a key corporatemember of Emirates GBC, and this jointinitiative was part of the paint company’s
continued call to the Middle East region’sconstruction segment to adopt more‘green’ building policies. The networkingevent included the participation of keystakeholders in the construction industrysuch as consultants, developers, architects,interior designers and contractors.
The event featured a special paneldiscussion with resource speakers andsenior officials from the Emirates GBC
24 | Coatings World www.coatingsworld.com October 2011
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Fluoropolymer Pricing Trends –An Unprecedented Situation
By Mike Haley, Whitford Corporation
Prior to the pricing mania that exists today, the last big party for fluo-
ropolymers occurred in the late 1990s when demand was growing and
pricing was firm in the years leading up to Y2K. However, in the first
decade of new millennium, three major shocks hit the industry. First
was a rush of new entrants and associated capacity expansions in Asia
Pacific; second was the punishing recession that followed the events of
September 11, 2001; and third was the devastating impact of the
Great Recession of 2008-2009. For much of the decade, prices and
volumes of fluoropolymers remained depressed.
Until about 1990 the fluoropolymers industry was dominated by six
companies with headquarters in the United States, Europe and Japan. In
recent years, the number of fluoropolymer sources has doubled as new
capacity has appeared in Russia, China and India. Although product range
and geographic reach have always been important, vertical integration
has become increasingly important in defining the cost position and dif-
ferentiation among competitors. With that in mind, some of the newer
suppliers have been establishing manufacturing positions further back in
the value chain (e.g., fluorocarbons such as R22, hydrogen fluoride, and
fluorspar – the mineral from which the fluorine atom is obtained). On
the other hand, several of the longstanding suppliers have been finding
opportunities to integrate forward into areas such as films, resulting in the
diversion of old capacity for captive use.
Today’s unprecedented fluoropolymer prices are the result of unfore-
seen and coincidental circumstances occurring within a complex system.
In the late 2000s, after enduring financial hardships earlier in the decade,
several fluoropolymer suppliers took big chunks of capacity off line. In
some instances, these decisions were permanent. In other cases, suppli-
ers were not able to bring capacity back on line quickly enough to satisfy
the rapid resurgence of demand that occurred starting early in 2010. Early
in 2011, a huge earthquake and terrible tidal wave disrupted electrical
power in Japan, resulting in plant outages. At the same time, unforeseen
technical issues were plaguing certain suppliers in Europe and Asia, while
violent tornadoes ripped apart electrical grids resulting in plant outages
in the southern United States. As a result, certain grades of resin are now
in short supply, and monomer capacity is tight.
Demand is booming nearly everywhere in the fluoropolymer world.
Driven by concerns that supply will remain tight, customers are re-
stocking (and in some cases overstocking) the value chains. Some cus-
tomers are placing double orders with different suppliers. Meanwhile,
economic times seem almost too good to be true given the short
elapsed time since the economic calamity. Could it be the industry is
simply awash in cash—a short-term beneficiary of bank bailouts, deficit
spending, QE1, QE2, and counting? Let’s cross our fingers and hope all
of this is not tantamount to putting out a fire with gasoline.
In the past year we have experienced an unprecedented situation
in the history of fluoropolymers. Despite the proliferation of new resin
suppliers, prices of many grades have more than doubled from histor-
ical levels. Price tags are up to three times higher than just a couple of
years ago and resin suppliers are taking advantage of the situation.
Certain parts of the fluoropolymers industry have been somewhat
cyclic for many years—similar in some ways to polyolefins—where dou-
ble digit price increases are followed inevitably by double digit de-
creases. The twin realities of cash availability within the large,
publicly-traded companies that produce these materials and the long
lag time between an investment decision and its fruition often result
in overinvesting at the tops of economic cycles and underinvesting at
the bottoms. But what we are now experiencing is tremendous cycli-
cality—the amplitude of the cycle is simply unprecedented.
Fluoropolymer prices are poised for a correction when supply again
exceeds demand. In the meantime, deselection of fluoropolymers is
likely to result from extreme price volatility as well as the imbalance of
supply and demand that accompanies it. On the other hand, stable
prices will encourage the continued selection of high-function products
made from fluoropolymers. Although it may take some time, let’s hope
fluoropolymer prices will soon achieve a modicum of stability.
About the author
Mike Haley has held a variety of positions in the fluoropolymer industry for more
than 20 years. Currently industry manager with Whitford for the past three years,
Haley is also a member of the Board of Directors of SPI – The Plastics Industry
Trade Association. Whitford is a leading producer of fluoropolymer-based coat-
ings used in a diverse range of end-use applications from non-stick cookware to
corrosion-resistant bolts for off-shore oil platforms. With manufacturing opera-
tions in seven countries, Whitford purchases several thousand metric tons of flu-
oropolymers, such as PTFE, annually for use as raw materials in coating
formulations. Having started in the coatings business in the 1960s when fluo-
ropolymers were also in their infancy, Whitford has been part the fluoropolymers
industry for more than four decades.
10-29 Fresh Paint1011:Fresh Paint 9/29/11 9:56 AM Page 24
and Jotun including: BentHaflan, group vice presidentR&D, decorative, Jotun A/S;Malek El Husseini, business de-
velopment director, GE Healthcare; Ty-rone Lawson, sustainability technicaldirector, WSP Group; and SamuelKeehn, environmental and sustainabilitymanager, EMS. At the event, Haflanmade a presentation on ‘Paints contri-bution to Sustainability’, and Jotun’s lat-est line of eco-friendly paints, JotashieldExtreme. The new product line ad-dresses the growing need for heat re-flective and eco-friendly paints in theMiddle East region. The panel discus-sions touched on the following topics: Isbeing green a trend or a response to atrue awakening in the Middle East; arethe terms green building and green con-struction misused; the growing concerntowards Urban Heat Island (UHI) effect;and the challenges of building sustain-ability in the Middle East.
KIA Zilina adopts Dürr’satomizer technologyKIA Zilina in Slovakia recently convertedeight ABB painting robots in its water-based primer line to Dürr’s atomizer tech-nology—EcoBell2 ICC—with externalcharging. With the previous technology,KIA said the eight ABB painting robotswere equipped with rotating atomizersand electrostatic voltage block with can-ister technology that led to problems inoperation. On the one hand, the handlingof the canister technology was compli-cated and the installation uptime was thuslimited, and on the other hand, mainte-nance expenditure increased and therewere high paint losses in cartridge purg-ing before the refill.
After the conversion from the robotsto Dürr’s new atomizer technology, KIAsaid good painting results were achievedover several weeks, which prompted thecar maker to convert its remaining sevenrobots at its plant. Over a 15-week period,
Dürr’s service specialists graduallyadapted the painting robots to the Dürratomizer EcoBell2 ICC and the dosingpump EcoPump MP.
With this technology, Dürr said colorchange occurs directly in the atomizer,paint losses during color change are lessthan two mililiters and expenditure forcomplex cartridge handling can be omit-ted. Dürr said the main challenge duringthis conversion was the fact that therewere only short production-free periodsavailable for the integration of the atom-izers, high-tension cascades, dosing pumpand solenoid valves.
Operating since February 2011, KIAreported paint savings of 0.3 kilogramsper car body, and in critical areas it said amore homogeneous and higher film thick-ness is achieved than before. In additionequipment downtimes were halved, andfor maintenance every second night shiftfor cleaning could be omitted.
Dürr is a mechanical and plant engi-neering group that generates approxi-mately 80 percent of its sales in businesswith the automotive industry and operateswith three divisions. The Paint and As-sembly Systems division supplies produc-tion and painting technology, especiallyfor car bodies. Machinery and systemsfrom the Measuring and Process Systemsdivision are used in engine and transmis-sion manufacturing and in final vehicle as-sembly. The third division, CleanTechnology Systems, is focused onprocesses to improve energy efficiency andon exhaust air purification. Dürr has 48business locations in 21 countries world-wide and achieved sales of €1.26 billionin 2010.
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KIA in Zilinia adopted Durr’s EcoBell2
atomizer.
10-29 Fresh Paint1011:Fresh Paint 9/29/11 9:57 AM Page 26
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AkzoNobel India forays intothe mass marketAkzoNobel, the global leader for paintsand coatings and the maker of Duluxpaints, announced its entry into the massmarket for the first time with the launchof ICI Magik.
“In India, our decorative coatings busi-ness will continue to leverage the strength ofboth its brands, Dulux and ICI,” said AmitJain, managing director, Akzo Nobel IndiaLimited. “While products from the Duluxcluster will be in the premium and mid-tiersegments, those from the ICI cluster willspecifically be focused on the value segment.”
A unique product which promises torevolutionize the mass market for paintsin India, ICI Magik is an acrylic paint,which offers consumers benefits in theeconomy category with its smooth fin-ish, exhaustive shade range offering apalette of 1,500 distinctive shades andenhanced brushability. Also a first for itscategory, ICI Magik has low VOC andlow odor content.
“The decorative category in India iscomplex, with a multitude of consumerneeds,” said Jain. “We are segmentingour brands to leverage the opportunity.With the launch of ICI Magik in India,for the first time there is a superior valueproposition in the mass market distem-per segment.”
Supported by a comprehensive mar-keting plan, AkzoNobel India is aggres-sively promoting ICI Magik by rolling itout pan-India. To educate the primaryusers about the new product, AkzoNo-bel India plans to conduct painter carni-vals called “Magik Melas” where thepainters and contractors will get to ex-perience ICI Magik through product tri-als. Product information will be sharedand introductory offers would be an-nounced as part of the Mela.
Jotun takes root in LeningradregionNorwegian paint major Jotun AS signed aland sales contract through its Russiandaughter—OOO Jotun Paints—for a ninehectare land plot in Fyodorovskoye in-dustrial park.
The agreement is seen as a first step toraise a factory for the production of paints
and coatings. The factory expects annualproduction output of 15 million liters ofpaint and 3,000 tons of powder coatings.
“Local production is needed to sustainthe sales growth and to fully meet the de-mands of our Russian customers,” saidvice president of Jotun, Svein Stolpestad.
Jotun said that if the project goes well,then the production capacities will be
doubled. Jotun Paints is the first residentin the industrial area of the new parkcomplex located approximately 20 kilo-meters south east of St. Petersburgh.
Jotun currently has eight sales officesand one distribution office in Russia. Theraising of the new manufacturing facilitywas spurred in part by the 21 percent in-crease in production of waterborne paints
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and primers in Russia in 2010.
PPG acquires Colombiancoatings company
PPG Industries, through its subsidiaryPPG Colombia, has purchased the coat-ings businesses of Colpisa Colombiana dePinturas, a privately-owned Colombiancoatings company, and its affiliates, in-cluding Colpisa Ecuador. The transactionis expected to close no later than the endof the first quarter 2012.
Colpisa, based in Itagüi, near Medellin,was founded in 1973 and manufacturesand distributes coatings for automotiveOEM and refinish, industrial and archi-tectural coatings customers in Colombiaand Ecuador. Colpisa operates a coatingsmanufacturing facility in Colombia andemploys approximately 400 people. Thecompany has been a technology licenseeof PPG automotive OEM coatings since1996 and a distributor of PPG automotiverefinish products since 2004.
“By acquiring Colpisa, PPG builds on asuccessful relationship and gains the op-portunity to expand our coatings presencein Colombia to directly serve and growwith automotive manufacturers,” said TimKnavish, PPG vice president, automotiveOEM coatings, Americas. “PPG intends tobuild upon Colpisa’s strong manufacturingand distribution practices as the Colombianeconomy expands and more automobilesare built and sold in the region.”
According to Knavish, PPG would be-come the only major global coatings sup-plier with a direct automotive OEMmanufacturing presence in Colombia.PPG currently has no manufacturing sitesin Colombia or Ecuador, but does supplyprotective and marine coatings to the re-gion, in addition to its technology and dis-tribution relationship with Colpisa.
“As an automotive refinish coatingsleader, we are pleased to add Colpisa’s au-tomotive refinish business to our globalportfolio,” said John Outcalt, PPG vice
president, global automotive refinish.“This acquisition is further evidence ofPPG’s commitment to grow our coatingspresence in Latin America.”
According to Outcalt, by acquiringColpisa, PPG will become one of theleading providers of a full line of auto-motive refinish products in Colombiawith the ability to grow and serve localcustomers through an established distri-bution network.
Hempel signs contractwith ValeHempel recently signed a contract withBrazilian mining giant Vale, one of theworld’s largest iron ore producers, tosupply coatings for a five-vessel conver-sion project. The Hempel fouling releasecoating Hempasil X3, will help Vale re-duce its vessel maintenance costs, fuelconsumption and green house gas andbiocide emissions.
Danish-based Hempel will supply150,000 liters of its third generation foul-ing release, Hempasil X3, or advanced tin-free antifoulings for Vale’s forthcomingfive-vessel conversion project.
Five of Vale’s very large crude carriers(VLCCs) will be converted to very largeore carriers (VLOCs) at the Yulian Ship-yard and at the Huraung Dan Dong Ship-yard in China.
Hempel has been working closelywith Vale, who plans to extend its fleetof ships to 50 by the end of 2013. “Theshipping industry is facing increasingpressure from governments and legisla-tive authorities to reduce greenhouse gasemissions,” said Torben Rasmussen,group product manager, Hempel A/S. “Inresponse, many shipowners have settheir own environmental targets in an ef-fort to reduce CO2 emissions. But, find-ing effective ways to meet these targetscan be a challenge, and that’s whereHempel’s complete fouling control con-cept can help.”
“Minimizing maintenance, as well asmaintaining a smooth hull during the en-tire service period is vital for the efficientoperation of our vessels, and we believethe Hempasil X3 system will help us toachieve this,” said Nelson Coelho, generalmanager, Vale. “We’re also confident that
28 | Coatings World www.coatingsworld.com October 2011
Fres
hPa
int
Use grind gages more consistently.
Little Joe Industries offers the ADM Automatic Draw-Down Machine for use withgrind gages. The ADM automates the draw down process controlling scraperangle, speed, and force. Since these aspects are no longer operator depend-ent your grind gage draw-downs will be more consistent while requiring lessoperator training and supervision.Uses existing grind gages and scrapers from your current supplier.US and foreign patents apply.
Little Joe Industries10 Ilene Court, Suite 4, Hillsborough, NJ 08844-1922
Phone: (908) 359-5213 • Fax: (908) 359-5724Web: www.littlejoe.com • Email: [email protected]
10-29 Fresh Paint1011:Fresh Paint 9/29/11 9:57 AM Page 28
October 2011
the smoother topcoat will help reduce fuel consumption and inturn reduce carbon emissions. This will also help us reduce theamount of biocides released into the sea and make our opera-tions even more environmentally friendly.”
DuPont launches innovation center in IndiaDuPont announced the official opening of the India InnovationCenter in Pune. DuPont India Innovation Center is a forward-looking initiative by the global science-based company to expandits strategic footprint to fuel local collaboration in support ofIndia’s fast growing automotive industry.
DuPont India Innovation Center’s primary focus is on the au-tomotive segment; and it acts as a collaborative platform for au-tomotive OEMs and component and system manufacturers tocome together to support the Indian automotive industry. Thecenter’s goal is to partner for science-powered solutions that fuelinnovation and application development together with customersand partners.
“The Collaboration Space in the center provides an environ-ment for our customers and partners to connect real time withour team of 9,500 DuPont scientists, chemists and engineers lo-cated in 100 R&D and technical centers around the world,” saidBalvinder Singh Kalsi, president, South Asia, DuPont. “Leverag-ing the power of DuPont global network, we can work with ourcustomers and partners to meet the needs of the fast expandingIndian automotive industry.”
India is one of the world’s fastest growing automotive mar-kets in the world. Hence, it can be both a challenge and an op-portunity to develop products and solutions in areas ofsustainability, lightweight, improved performance, alternativedrive, safety, and comfort and design.
“Technological collaboration is the key to addressing growthin the automotive segment and this is the approach all auto man-ufacturers take the world over,” said Amandeep Singh Cheema,business leader, DuPont Performance Polymers, India, and proj-ect leader for DuPont India Innovation Center. “The opening ofour Innovation Center is an important step towards DuPontstaying focused on the demands of our customers and partnersin India for new technology innovations that are required to sup-port their growth plans.”
The DuPont India Innovation Center is one among four newglobal DuPont Innovation Centers in Asia Pacific. The otherthree centers in Asia Pacific are located in South Korea, Taiwanand Thailand. Taiwan focuses on the electronics and communi-cations markets, and Thailand’s center will be working on pro-grams around renewable energy initiatives and products. Othercenters in Latin America, Europe and North America are in theplanning pipeline.
“The DuPont approach is to be a global collaborative partneroffering innovative solutions to meet growing needs of the In-dustry,” said Diane Gulyas, president for DuPont PerformancePolymers. “We are committed to leading collaborative and in-clusive innovations to respond to challenges facing the worldtoday. Collaboration is the driving force behind establishing thecountry focused Innovation Centers.”CW
Brilliant AdditionsFormulators searching for solutions turn to Brilliant Additions: the industry’s most comprehensive portfolio of functional mineral fillers. Whether your objective is brightness and color development, transparency or hiding power, chemical and UV stability, green formulating or cost management, we can provide a solution.
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Patent No. U.S. 7,989,070 B2BASF Coatings GmbH has received apatent for a coating composition com-prised of a crosslinkable carbamate-func-tional resin; and an aminoplast comprisedof the reaction product of an aldehydeand a melamine; wherein the aminoplasthas a content of imino groups of less thanor equal to approximately 10%, a contentof alkylol groups of at least 15%, and aremainder of groups being alkoxyalkylgroups, all based on a total number of re-active sites present in the melamine priorto reaction.
NDSU patents thermosetsiloxane-urethane foulingrelease coatingPatent No. U.S. 7,989,074 B2North Dakota State University ResearchFoundation has obtained a patent for a sub-strate having a surface capable of being ex-posed to aquatic conditions; wherein thesurface has a fouling release coating thereon;and the coating is comprised of a polymericmaterial prepared by reacting a mixturecomprised of an amino functional poly-organosiloxane comprised of aminoalkylterminated polydimethylsiloxane; polyiso-cyanate; and polyol, which is comprised ofhydroxy-functional poly(meth)acrylate;wherein the polyisocyanate is comprised ofhexamethylene diisocyanate trimer,isophorone diisocyanate trimer or a mixturethereof; and the hydroxy-functionalpoly(meth)acrylate is formed from amonomer mixture comprised of hydrox-yalkyl acrylate and alkyl acrylate; and thefouling release coating has an initial watercontact angle of at least about 90°.
Bayer MaterialScience patentsethylenically unsaturatedpolyisocyanate additioncompoundsPatent No. U.S. 7,759,447 B2Bayer MaterialScience LLC has beengranted a patent for polyisocyanate addi-tion compounds, which are substantially
free from isocyanate groups and are pre-pared from one or more polyisocyanateadducts containing uretdione, allophanate,carbodiimide and/or oxadiazinetrionegroups and/or NCO prepolymers, containurethane groups, contain fluorine (calcu-lated as F, AW 19) in an amount of 0.01%to 50% by weight, and contain ethyleni-cally unsaturated groups (calculated asC�C, MW 24) in an amount of 2% to40% by weight, wherein at least a portionof the ethylenically unsaturated groups areincorporated by reacting an isocyanategroup with the reaction product of(meth)acrylic acid with �-caprolactone andwherein the preceding percentages arebased on the solids content of the polyiso-cyanate addition compounds and whereinfluorine is incorporated by reacting an iso-cyanate group with a compound contain-ing two or more carbon atoms, one ormore hydroxyl groups and one or morefluorine atoms to form urethane groupsand optionally allophanate groups, pro-vided that more than 50 mole percent ofthe groups that chemically incorporate flu-orine into the polyisocyanate additioncompounds are urethane groups.
Bunge Fertulizantes patensaluminum phospate pigmentsPatent No. U.S. 7,763,359 B2Bunge Fertilizantes S.A., São Paulo Braziland Universidade Estadual de Campinas,Campinas, Brazil have received a patentfor a method of making a coating compo-sition comprised of a binding polymer andan opacifying pigment, the method is com-prised of the following steps: forming anopacifying pigment by combining phos-phoric acid, aluminum sulfate and sodiumhydroxide simultaneously, and allowingthe combined materials to react with oneanother for approximately 30 minutes toform a precipitate; drying the precipitateat a temperature of below approximately130° C to form amorphous aluminum or-thophosphate particles comprised of oneor more closed voids per particle, wherein
the particles are substantially free of openpores; and combining a volume of theamorphous aluminum orthophosphatewith a binding polymer to form the opaci-fying coating composition.
PPG patents method forselectively coating substratesPatent No. U.S. 7,824,735 B2PPG Industries has been granted a patentfor a method for selectively coating a sub-strate comprised of applying an acid to aportion of the substrate, wherein the acidis comprised of R—C(O)—OH, where Rrepresents a C1-C10 group, formic acid,carbonic acid, sulfonic acids, and/or phos-phoric acids; coating the substrate with acoating comprised of a component thatreacts with the acid; and removing thecoating from the portion of the substrateto which the acid has been applied.
Boeing patents spectrallyselective coatingsPatent No. U.S. 2010304044Spectrally selective coatings and associatedmethods for minimising the effects of light-ing strikes (discloses a method for reducingstructural damage to a substrate resultingfrom interaction between the substrate anda plasma, the method including the steps ofidentifying a wavelength at which a spec-tral radiance of the plasma is at a peak, thewavelength being a function of a tempera-ture of the plasma, preparing a coating ca-pable of imparting to the substrate athreshold electromagnetic reflectivity overa spectral band about the wavelength, andapplying the coating to the substrate. In em-bodiments the coating includes a binderand a plurality of pigment particles, saidpigment particles of said plurality includinga quarter wave stack including silicon diox-ide and titanium dioxide).
DuPont patents 2K coatingcompositionsPatent No. WO2010127134Two-component coating compositions
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(relates to a coating compositioncomprising: A) at least one thiol-functional compound having atleast one thiol group, B) at least
one polyisocyanate crosslinking agentwith at least one free isocyanate groupand C) at least one catalyst compound,said catalyst compound comprising atleast one catalyst for the curing reactionbetween the thiol groups of component Aand the free isocyanate groups of compo-nent B, and at least one cyclodextrin).
DSM received patent for anti-reflective coatingsPatent No. US2010297430Anti-reflective coatings (the invention re-lates to a processes and compositions forpreparing anti-reflective coatings. Specifi-cally claimed is a coating composition com-prising (i) surface-modified nano-particlesof a metal oxide, (ii) metal oxide basedbinder, wherein the weight ratio of metaloxide in (i) to (ii) is from 99:1 to 1:1).
Hempel patents coating forwind turbine bladesPatent No. WO2010122157Improved coating composition for windturbine blades (discloses a wind turbineblade having on the outer surface thereofa polyurethane-based coating including apolyurethane binder prepared frompolyol(s) having an average functionalityof at least 2.0 and less than 8.0, at least50% (vv/w) of the polyols have aliphaticpolyester segments included therein andhave a Mw of 300-3000 g/mol and poly-isocyanate(s) having an average func-tionality of less than 3.0. At least 50%(w/vv) of the polyisocyanate(s) are se-lected from (i) polyisocyanates havingaliphatic polyester segments includedtherein, and having a molecular weightof 500-3,000 g/mol and a functionalityof at least 2.0 and less than 3.0, (ii) poly-isocyanates of the allophanate type hav-ing a MW of 250-2000 g/mol and afunctionality of at least 2.0 and less than3.0, and (iii) polyisocyanates of the uret-dione type having a MW of 250-2000g/mol and a functionality of at least 2.0and less than 3.0. Corresponding coatingcompositions and a method for coating asubstrate are also disclosed).
Massachusetts Institute ofTechnology patents hydrophiliccoatingPatent No. US2010304163Coatings (a hydrophilic coating can beapplied to virtually any surface to pro-duce a long lasting, durable antifog effect.The coating includes a molecular-levelblend of hydrophilic polymers. The coat-ing can be assembled using a layer-by-layer assembly process).
PPG patents epoxy coatingscompositionsPatent No. US2010297357One-component epoxy coating composi-tions (disclosed are high solids, one-com-ponent, storage stable coatingcompositions that include an epoxy resincomprising more than one 1,2-epoxygroups per molecule, a hydrocarbon com-pound having a softening point of from50 ° C to 140 ° C, an alkoxy-functionaland/or silanol-functional silicone, and aketimine curing agent comprising a reac-tion product of reactants comprising apolyalkyldiamine component and a ke-tone component. Also disclosed are sub-strates at least partially coated with acoating deposited from such compositionand methods for coating substrates withsuch compositions).
Valspar patents high-gloss,polyvinylidene fluoride-basedcoating systemsPatent No. US2010310880High-gloss, polyvinylidene fluoride-basedcoating systems and methods (disclosessolutions of polyvinylidene resins withvery high vinylidene difluoride content inlactam solvent systems and their uses toform high gloss coatings, especially highgloss clear coatings. The invention alsoprovides coated articles incorporatingthese coatings. Advantageously,polyvinylidene fluoride (PVDF) resinswith sufficiently high vinylidene difluoridecontent, as well as a wide variety of ther-moplastic and thermosetting resins usefulin the practice of the present invention,can be easily dissolved in and then staydissolved in lactam solvents. Conve-niently, these solutions may be preparedat room temperature. The ability to coat
such PVDF resins from solution, ratherthan from dispersions, is a key factor lead-ing to the high gloss characteristics pro-vided by many embodiments of thepresent invention).
Wacker patents compositionsfor textile coatingsPatent No. WO2010127977Compositions for textile coatings (relates tocompositions containing (A)organopolysiloxanes, which have Si-boundhydroxy groups, (B) organopolysiloxanes,which have Si-bound hydrogen atoms, (C)platinum catalysts, (D) reinforcing fillers,(E) optionally non-reinforcing fillers, and(F) optionally inhibitors, which delay aplatinum-catalysed reaction of Si-boundhydroxy groups and Si-bound hydrogenatoms at room temperature, with the pro-viso that the organopolysiloxanes (A) haveviscosities of 500 to 100,000,000 mPa.s at25 ° C, that the platinum catalysts (C) arefree of phosphoric acid trisamide ligands,that the reinforcing fillers (D) are present inamounts of at least 3% by weight, relativeto the total mass of the compositions, thatthe non-reinforcing fillers (F) are present inlower amounts than the reinforcing fillers(D), that the use of reactive silanes as bond-ing agents and the use of additional con-densation catalysts, which accelerate thecondensation reaction of Si-bound hydroxygroups and/or alkoxy groups, are ex-cluded).
DuPont patents windshieldcoatingsPatent No. US2011000816Durable automotive windshield coating andthe use thereof (is directed to a kit for ren-dering a glass surface water repellent. Thisinvention is particularly directed to a kit forcoating a windshield of a vehicle to renderthe windshield water repellent.The kit com-prises (A) a coating composition consistingessentially of a) at least one perfluoroalkyl-trichlorosilane selected from compoundshaving the general formula Rf-(CH ) -SiClwherein, Rf is a perfluoroalkyl radical grouphaving 3 through 18 alkyl carbon atoms; b)a 2 2 3 perfluoropolyether carboxylic acid;and c) at least one fluorinated solvent. and(B) an applicator for applying said coatingcomposition over said surface).CW
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After positive results in 2010, the Brazil-ian coatings industry expected positivegrowth in 2011. However, the industry’sgrowth rate diminished dramatically thisyear, as has been the case with the econ-omy, according to ABRAFATI, the Brazil-ian coatings manufacturers association.During the ABRAFATI Forum of theCoatings Industry, held August 25, 2011in São Paulo, the announced forecasts pre-sented more modest numbers.
“In the first half of this year, sales ofresidential coatings increased by only 0.5percent compared to the same period in2010. We should see a slight increase thissecond semester, that will lead to a onepercent increase for the year,” said DilsonFerreira, executive president ofABRAFATI.
After positive growth in 2010, whichexceeded 10 percent, the situation thisyear is different. “Due to the present un-certainties and the delicate internationalscenario, consumers are adopting a moreconservative attitude by delaying pur-chases of coatings for remodels and self-building,” said Ferreira. “Similarly,retailers avoid keeping stock and replaceproducts more slowly. However, we be-lieve business will pick up at a strongerpace next year, when we expect a four per-cent increase in sales.”
Among the positive factors that willmaintain the high level of sales of resi-dential coatings—above one billion litersa year—is the priority the Brazilian gov-ernment has given to construction as aninstrument to foster economic and socialdevelopment, as has been evidenced bythe launch of the housing programMinha Casa Minha Vida 2 and the ex-tension of the IPI tax reduction (Indus-trialized Product Tax).
The overall growth of the coatings in-dustry this year should be 1.3 percent,reaching 1.377 billion liters, whereas afour percent expansion of sales is ex-pected in 2012. “The outlook is still pos-itive, considering that the unique
characteristics of 2010 should not be re-peated any time soon,” said Ferreira. “Itis important to stress that, in addition tothe great events we will have until 2022,which will ensure a sustainable growth,the structural reasons that stimulatesales will still be present for many yearsto come. Among these factors, the mostnoteworthy are: investments in housingand infrastructure, the amplification ofsegments related to oil exploration anddistribution, the strengthening of the in-ternal market and the growth of the mid-dle class.”
ABRAFATI’s 2011 International Coat-ings Congress and International Exhibi-tion of Coatings Industry Suppliers will beheld this year from Nov. 21-23 at theTransamerica Expo Center in Sao Paulo,Brazil. For more information visitwww.abrafati2011.com.br.
Fillers market to grow to $22.5billion by 2018Modern fillers are increasingly used to im-prove the technical properties of filled ma-terials. As a result, the filler market willgrow by about 2.5 percent per year, ac-cording to Ceresana Research. Emergingcountries, spearheaded by China andIndia, offer the greatest opportunities.Ceresana’s revised market study on fillersforecasts the global filler market to earnrevenues of approximately US$22.5 bil-lion in 2018.
Manufacturers and processors of fillersin the Asia-Pacific, South America andEastern Europe benefit from large mineraldeposits that can be exploited at low costsand from dynamics in their downstreamindustries, such as plastics, rubbers, pa-pers, paints and varnishes, as well as ad-hesives and sealants.
Developments in the demand for indi-vidual types of fillers, such as ground orprecipitated calcium carbonate (GCC andPCC), carbon black, kaolin and talc, varyfrom region to region. While Europe willsee the use of PCC increase the most, the
recovery of the rubber industry in NorthAmerica is generating stronger demandfor carbon black. In the other world re-gions, the most widely used GCC fillerswill continue to see the biggest gains.
For more info visitwww.ceresana.com/en/market-studies/additives/fillers-new.
$43.52 billion Asia Pacificpaints and coatings market togrow at 11 percentResearch and Markets has reported inFrost & Sullivan’s “Strategic Analysis ofthe Paint and Coatings Market” that the$43.52 billion paints and coatings marketin the Asia Pacific region will to grow at asteady compound annual growth rate(CAGR) of 11 percent to reach $53.55 bil-lion in 2011.
The report says the paints and coatingsmarket in the Asia Pacific has struck a pur-ple patch due to the impressive growth inthe end-user segments of construction,commercial, public buildings and residen-tial real estate. The buoyant economic con-ditions in most Asia Pacific countries,especially in China and India, have had abearing on the fortunes of these sectors andthereby on the paints and coatings market.The high inflow of foreign investments inthese two countries and their reduced op-erating costs are greatly helping to increasethe profit margins of operators in thosecountries. However, in countries such asVietnam, Indonesia and the Philippinesthat have lower purchasing power, there isinsubstantial demand for premium-gradeand high-performance paints. Paint manu-facturers’ margins will also feel the pinchof the rising prices of raw materials.
Stringent environmental regulationshave a role to play in limiting global painttrade, as the restriction on the use of haz-ardous materials in the paint compositionlimits product innovation, the report alsosays. Foreign investors will also be de-terred by the unstable social, economicand political situation in a country. Do-
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Slower growth in theBrazilian coatings industry in 2011
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mestic participants will have to find a wayaround investors’ hesitation, as they willbe eager for higher spending on brand de-velopment and management of productsas Asians prefer well-recognised brands.One way to engage foreign companies isthrough merger and acquisitions with thelocal companies, says the analyst of thisresearch. Such alliances will reduce for-eign investors’ cost of setting up a distri-bution hub in the country and enhancetheir product penetration in the local mar-ket. Companies could collaborate withnational research centres to reduce thecost of R&D and ensure that productquality meets international standards.
Manufacturers in the more affluentcountries have a more optimistic outlook,as consumers are highly appreciative ofproduct innovations. Rising environmen-tal awareness and the demand from themiddle class population have popularisedeco-friendly paints and coatings. Most ofthe decorative products available in themarket are water-based and have low oralmost zero levels of volatile organic com-pound (VOC) emissions. Dirt-resistantpaints that are more durable are provingto be significant revenue generators, as areinnovative heat-reflective paints in thetropical countries. Manufacturers will belooking to create a type of OEM coatingproduct that can withstand various tem-perature and humidity conditions, notesthe analyst. This will save manufacturerstime and costs on the production of cus-tomized industrial products.
China’s anti-corrosion coatingindustry continues fastdevelopmentResearch and Markets has published anew report titled, “China Anti-CorrosionCoating Industry Report, 2010-2011.”Recent years have seen fast-growing de-velopments in China’s anti-corrosioncoating industry, with the producers num-bering over 650 and the varieties becom-ing more multi-functional. In 2010, theoutput of industrial anti-corrosion coat-ing realized 2.18 million tons, up 25.3percent year-on-year, making up 22.6 per-cent of the total. In particular, the outputof heavy anti-corrosion coating increasedby 11.2 percent year-on-year to 1.59 mil-
lion tons, accounting for 72.9 percent ofthe total output of industrial anti-corro-sion coating.
By application, the anti-corrosion coat-ing consists of concrete anti-corrosioncoating, auto anti-corrosion coating, shipanti-corrosion coating, construction steelstructure coating and wind power anti-corrosion coating. Because the concreteanti-corrosion coating market scale is in-fluenced by the investments in the railway,road, bridge, port, power plant and chem-ical industries, the present demand ap-proximates 50,000-100,000 tons per year.
In 2010, China’s output of auto anti-corrosion coating registered 882,000 tons,accounting for 40.5 percent of the totaloutput of industrial anti-corrosion coat-ing. Moreover, domestic OEM coatingand plastic parts coating market is domi-nated by international brands, with themarket share of OEM coating occupying75 to 80 percent. By contrast, the refinishcoating market is occupied by home-grown brands, with the market share ap-proximating 75 percent.
In 2010, the total demand of shippingindustry of China rose by 7.9 percentyear-on-year to 410,000 tons. In particu-lar, the consumption for ship constructionreached 220,000 tons, while that for shiprepair touched approximately 190,000tons. Due to the effects of the global fi-nancial crisis on the shipping industry, theship anti-corrosion coating market is ex-pected to maintain growth with the de-velopment of the shipping industry.
In 2010, China’s output of containercoating attained 100,000 tons, making up4.6 percent of the total output of indus-trial anti-corrosion coating in 2010. In-dustrial heavyweights including COSCOKansai Paint & Chemicals, Hempel, KCCand Chugoku Marine Paints have longbeen occupying a more than 90 percentmarket share of China’s container coatingmarket. However, the figure declined to77 percent in 2009 due to the global eco-nomic chaos.
Since 2006, the construction industryof China embraced a new era for furtherdevelopment. In 2009, China’s outputvalue of construction steel structure coat-ing industry hit RMB3 billion, up 12 per-cent year-on-year. In particular,
multinational corporations holdthe leading position. In 2009, thecombined market share of com-panies such as Jotun, COSCOKansai Paint & Chemicals, AkzoNobel,PPG and Hempel realized 24.8 percent.
In 2009, China’s consumption of windpower coating market achieved 26,000tons. Particularly, Hempel, Jotun, Ak-zoNobel and PPG are major tower coat-ing providers, with Hempel ranking infirst place in terms of market share. In ad-dition, Mankiewicz, PPG and BASF areleading manufacturers in the blade coat-ing market. Although Chinese equivalentsare latecomers with a focus on the windpower coating market, many enterprises,such as Northwest Yongxin Chemical In-dustry, have taken the first step towardsthe industry.
Advanced ceramics market inthe US - 2011 report on the$10.5 billion industryResearch and Markets has published anew report titled, “Advanced CeramicsMarket in the US.” An advanced ceramicis a value-added technical ceramic, whichis a type of ceramic exhibiting a high de-gree of industrial efficiency. Currently,the industry worth is approximately$10.5 billion, the report says. The de-mand for advanced ceramics in theUnited States is expected to grow by al-most four percent on a yearly basisthrough 2012. Growth in the electroniccomponent market will be based on ma-terials substitution, as ceramics gain useover alternatives. The medical productmarket will grow the fastest, benefitingfrom the increasing use of ceramics injoint implants and dental procedures.
Advanced ceramics can be used in per-sonnel protection, E/O packaging, aero-propulsion, power generation, andindustrial processing equipment to name afew. Examples of specific uses for ad-vanced ceramics include gas turbine air-foils, rotors, combustors, and exhaust,E/O laser positioning mirrors and pack-aging, armor, furnace radiant heaters andfans hot gas filtration etc. Benefits re-ported from these applications include im-provements in productivity, operatingcost, performance, and quality. CW
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H.B. Fuller Company reported financial results for the thirdquarter that ended August 27, 2011. Net income for the thirdquarter of 2011 was $23.2 million versus $19.0 million in lastyear’s third quarter.
Net revenue for the third quarter of 2011 was $387.8 mil-lion, up 14.5 percent versus the third quarter of 2010. Higheraverage selling prices and favorable foreign currency translationpositively impacted net revenue growth. Net income for the firstnine months of 2011 was $62.7 million versus $48.9 million inthe first nine months of last year. Net revenue for the first ninemonths of 2011 was $1,121.0 million, up 12.6 percent versusthe first nine months of 2010.
“We are pleased with our results for the third quarter and for theentire year thus far,”said Jim Owens, H. B. Fuller president and chiefexecutive officer.“In the third quarter raw material inflation contin-ued and end-market demand softened. In the face of these adverseconditions,we increased revenue, improved gross margin and reducedour operating expenses as a percentage of revenue. Despite continu-ing challenges in end-market conditions, we expect a strong fourthquarter built on further revenue growth and margin expansion.”
Valspar’s third quarter revenue surged whilebottom line slumpedThe Valspar Corporation recently reported its results for thethird-quarter ended July 29, 2011.
Third-quarter sales totaled $1.07 billion, a 22.5 percent in-crease from the third quarter of 2010. However, net income forthe quarter was $67.4 million, down from $75.1 million a yearago due mostly to increased raw material costs.
To counter higher costs, paint companies have been hikingprices. Valspar last raised prices in July.
Valspar is increasing its presence in the emerging markets. Itopened around 100 new warrant stores in China during thequarter. Earlier this year, Valspar acquired a Brazil-based coatingscompany to strengthen its foothold in Latin America.
“We were pleased with our improved sales and earnings per-formance for the quarter,” said Gary Hendrickson, Valspar pres-ident and chief executive officer. “Double-digit top-line growthresulting from acquisitions, pricing and market share gainshelped to mitigate the impact of higher raw material costs and achallenging demand environment.”CW
36 | Coatings World www.coatingsworld.com October 2011
H.B. Fuller reports third quarter resultsFina
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ENGINEERED MILLS & MIXERSFORWET MILLING, MIXING & DISPERSING.
LABORATORY & PRODUCTION
Engineered Mills, Inc.888 E. Belvidere Road - U214Grayslake, Illinois 60030 USA
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36 Financial News1011:Financial News 9/28/11 11:02 AM Page 36
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38 | Coatings World www.coatingsworld.com October 2011
Color Trends Brace for Economic Uncertainty
International Coatings Scene Europe
by Sean Milmo
European Correspondent
The main features of recent color trends inEurope have been a greater preferencefor more and stronger colors and a con-
tinued move to white in key influential sectorslike the automobile market.
Now the big question is how much thesetrends will be affected by a likely economicdownturn only a short time after a weak recov-ery in Europe from the financial crisis of 2008.Will European consumers switch back to moreneutral or even darker colors?
Most color specialists claim, however, that agrim economic climate will reinforce presenttrends rather than reverse them.
At the Frankfurt Motor Show in September,one of Europe’s premier automobile exhibitions,color designers were confident that trends firstemerging before the recession would continue atleast for next few years.
“There has been a big increase in sales ofwhite cars in recent years, from less than twopercent to over 12 percent,” said Mark Gutjahr,head of design at BASF Coatings’ automotiveOEM coatings solutions Europe.“This liking ofwhite has been driven by a combination of a
sense of sustainability, luxury and well-being.Despite the economic conditions its popularitywill continue.
“The preference for more color will con-tinue as well,” Gutjahr said. “Auto companieslike Ford have built a whole strategy aroundcolor because it is about emotion in the way acar looks both outside and inside.”
A driving force behind the preference formore color in the car sector in Europe will be adesire among auto owners to express their ownindividuality. “As a result we are seeing morevivid, bold colors in cars,” Gutjahr said.
Brown is among the colors he believes willcontinue to become more prominent in the Euro-pean car market. Its share of the total EuropeanOEM market has risen over the last two yearsfrom less than two percent to around six percent.
“It has close links with sustainability whichhas been given more importance by some con-sumers since the recession, while it also con-veys a sense of individuality,” he said.
The automobile manufacturers are currentlyresponding to a broad range of influences withdesigners of its coatings colors keeping in closetouch with sectors outside the industry.
“We do a lot of research in areas like globalmarkets for fashion, fabrics and textiles as wellas social and economic trends,” said Gutjahr,whose company has design offices for OEM coat-ings in Europe, North America and Asia.
How will the
impending
economic downturn
influence color
trends?
38-39 Europe1011:International Coatings Scene 9/28/11 11:03 AM Page 38
October 2011 www.coatingsworld.com Coatings World | 39
The wide vision adopted by its color de-signers has helped the car sector maintain itssway over color choices in other markets.
Automobile makers have, for example,been giving high profile over the last fewyears to blue as the color of advanced, en-ergy efficient technologies. Volkswagenhas called a new engine technology rangeBlueMotion while Mercedes has dubbedan innovative diesel engine Blue Efficiency.
When Toyota launched its hybridPrius model, which is powered by a mixof battery and gasoline energy, blue wasprominent among its selection of colorsfor the cars.
“Blue is being seen as important by thecar makers because of its potential to be-come a new techno color, like silver is atthe moment in many markets,” said MarkWoodman, trend consultant at GlobalColor Research, a UK-based color consul-tancy. “Blue is now becoming more con-spicuous in interiors and in fashion, whereyou are seeing a lot of combinations ofblue and brown.”
In the autumn/winter of 2012/13 GlobalColor is predicting that blue will be amongthe key colors because of a liking amongconsumers for water-related shades.
Tikkurila, the Finnish-based decorativepaints company, is seeing blue and blue-grays emerging as popular exterior colors inScandinavia. “Natural warm green tones,which are already here may soon be accom-panied by colder blue-greens, which have al-ready appeared in clothing fashion,” saidMarika Raike, Tikkurila’s design manager.
Global Color believes that the generalshift to stronger colors will be helped bywhat it calls the ‘bleep’ factor—a tendencyfor bright colors to be applied to parts ofelectronic equipment and components,particularly in the interior of cars and inhousehold appliances.
In Europe, consumers have been dis-playing their historical tendency for agreater liking for color than their U.S.counterparts, which varies in its intensitybetween countries. “Apart from brown,we’re seeing a trend towards exotic, boldcolors like yellow, violet and variousshades of red,” said Gutjahr.
In parts of Eastern Europe the likingfor visually striking colors is even morepowerful than in much of Western Eu-
rope. “It seems that the Russians tend toprefer more rich and bright shades thanthe Scandinavians,” said Maarit Taskinen,Tikkurila’s customer segment director forRussian consumers. “For example, it isseen in interior design magazines thatmodern designers are using very dramaticcolors and color combinations.”
Color specialists doubt whether the in-clination towards more high impact col-ors will falter because of the social effectsof a new economic downturn.
“Economic conditions can work intwo directions,” said Woodman. “Peoplein a downturn will economize in their ex-penditure on products like paints and willopt for a greyer and more neutral palette.
“On the other hand, things can be sobad that they want to come back hometo color on their walls which cheers themup,” Woodman said. “Historically peoplehave tended to revert to color whentimes are tough. They want the spacearound them at home to be calming but
also uplifting.”However, Tikkurila believes that the
predominant tendency is towards naturalcolors driven by the persistent concernsamong consumers about the environment,with even a drift back to darker colors.
“Recycling and environmental aware-ness are the unquestionable megatrends atthe moment,” said Raike.“In the world ofpaints, this trend manifests as naturalnessand light surface treatments.
“Black is an emerging trend in exteriorpainting,” Raike said. “It can be used insmall details—even entire houses havebeen painted black. For inspiration, lookto Denmark and Sweden. Both countrieshave a lot of black modern timber houses.Black rendering is also popular for sur-faces such as apartment block balconies.”
In terms of color choices, Europe is al-ready showing signs of a variety of re-sponses to the possibility of a neweconomic crisis. This would be typical ofthe region’s cultural diversity. CW
Europe International Coatings Scene
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40 | Coatings World www.coatingsworld.com October 2011
Mexico’s Automotive SegmentDriving Paint Demand
International Coatings Scene Latin America
by Charles W. Thurston
Latin America Correspondent
Mexico’s automotive manufacturing in-dustry is growing robustly and an-nouncements from major original
equipment and parts manufacturers indicatethat billions of dollars in new investment overthe short-term will help drive up demand forpaints and coatings, among other componentmaterials.
Apart from hosting the world’s largest auto-motive assemblers—and their paint system part-ners—Mexico’s national trade association,Asociacion Mexicana de la Industria Automa-triz (AMIA), estimates that there are 1,100 au-tomotive parts companies in Mexico now.“There are certainly new plants coming intoMexico, and that is driving demand,” said MikeMillar, a spokesman for PPG’s OEM coatingsunit, in Pittsburg, Pa.
Following the spike in oil prices and the de-valued U.S. dollar, Mexico has demonstrated thatit can squarely compete with China in automo-tive manufacturing, given its advantages of prox-imity to the U.S. market, relatively low laborcosts, minimal language barriers and the free traderegime established by the North American FreeTrade Agreement. Last year, Mexico’s automotiveindustry racked up $87 billion in revenue on 2.3million units. August automotive manufacturing
statistics in Mexico broke a record, with total pro-duction up 7.7 percent, buoyed by a domesticsales increase of 13.1 percent, according to statis-tics from the AMIA.
Last year, Mexico was already ranked as theninth largest motor vehicles manufacturer in theworld by the International Organisation ofMotor Vehicle Manufacturers, in Paris. Now,consultant A.T. Kearny predicts that Mexicocould move into the top five global manufac-turers in as many years.
New OEM automotive investments now arefalling on Mexico like rain. In August, Honda an-nounced plans to invest $800 million in a newplant in El Salto, Jalisco state, that will open in2013. Similarly, Mazda announced plans in Augustfor a $500 million investment in Guanajuato state.Previously, Nissan announced a $1 billion-plus in-vestment in its Aguascalientes state plants for new
Mexico is poised
to become one
of the Top Five
automakers in
the world.
“We certainly are bullish onMexico, where we areseeing low double-digit growth this year,” saidTim Knavish, vice president Americas PPG Auto-motive OEM Coatings, in Pittsburg, Pa. “Thereare about 13 automotive assembly lines inMexiconow, and we anticipate that by 2015 or 2016, therewill be 21 lines.”
The Fiat 500 was recently unveiled and is only pro-
duced in Toluca, Mexico, with PPG coatings. Here
PPG’s team receives an award at the Fiat 500 launch
presentation.
40-41 Latin America1011:International Coatings Scene 9/28/11 11:05 AM Page 40
October 2011 www.coatingsworld.com Coatings World | 41
lines opening in 2014. And Volkswagen hasspent some $400 million refurbishing its“Bug”plant, from which the new version ofthe classic is expected to roll out this fall.
Within the parts industry, MethodeElectronics, of Chicago, Ill., in Septemberacquired the Monterrey plant of Nylonspecialist Nypro, which included three fullpaint lines with a Class 100,000 cleanpaint room. An ISO Class 5 cleanroomhas no more than 100,000 particles persquare meter of air. While the purchaseprice was not identified, Methode indi-cated that following a $7.5 million inte-gration process, it anticipates annual salesof up to $25 million from the facility.
Methode also operates facilities in Mex-ico at Apodaca and Santa Catarina, inNuevo Leon state. Nypro maintains stillhas two other operations in Mexico, inJuarez and in Guadalajara, where it alsooperates a Class 100,000 clean paintingroom with two fully-automated booths.Similarly, TRW recently announced plansfor a new plant in Queretaro state.
Manufacturers in Mexico have a dis-tinct advantage over China in terms of just-in-time deliveries, since a truck ordouble-stack train from Mexico can almostdeliver anywhere in North America withina week’s time. A ship from China, however,
can take three weeks for crossing time, anddelays in harbor from handlers or U.S. Cus-toms can be unpredictable at times.As a re-sult, southbound paint materials from theUnited States often are used in Mexicanpaint operations.CW
Latin America International Coatings Scene
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Kelly-Moore Paint Company, Inc., has in-troduced Enviro Coat Reflective 1545,one of the industry’s first commerciallyproduced architectural coatings designedto reflect the sun’s radiant heat, accordingto the company. This eco-functional, exte-rior 100 percent acrylic eggshell paintlowers external wall temperature, allow-ing homeowners and building operatorsto minimize air conditioning usage andsave money on utility bills.
American homeowners spend an aver-age of $2,000 annually on utility bills,nearly 20 percent from air conditioning.In office buildings, cooling is responsiblefor approximately 23 percent of the totalenergy cost. When applied to vertical out-side walls, Enviro Coat Reflective deflectsa portion of the sun’s radiant heat awayfrom the building. Its infrared-reflectivetechnology employs pigments preventinginfrared radiant heat from absorbing intothe film and wall thus keeping exteriorwalls cooler. This technology has beenused in the roof-coating industry, but isnow being applied to outside walls.
“We wanted to create an eco-func-tional paint system designed for today’spopular mid-tone and darker exteriortrend colors to reflect radiant heat the waylighter colors already do,” said MarkZielinski, Kelly-Moore Paints’ VP of sales.“Enviro Coat Reflective is especially suit-
able for homes and buildings in warmerKelly-Moore markets such as Texas, Cal-ifornia and Nevada.”
Enviro Coat Reflective is available insix, ready-mixed stock colors and can bebrushed, rolled or sprayed. It applies likea high-quality exterior paint with out-standing coverage and weather resistance.To achieve the greatest degree of reflectiv-ity, specifications call for a white primerto be applied first and controlled even top-coat. Enviro Coat Reflective is available inone-gallon cans or five-gallon pails.
3M introduces new low VOCspray adhesives3M Industrial Adhesives and Tapes Di-vision launched the new Low VOCAerosols and 3M Hi-Strength 94 ETSpray Adhesives with up to 50 percentreduction of VOCs. As more attention ispaid to VOCs and their role in air qual-ity, 3M is offering these next generationmaterials for customers interested inpursuing LEED credits and other envi-ronmental certifications.
The new Low VOC Aerosol Adhe-sives from 3M are low-emission versionsof the company’s aerosol adhesives.These products include 3M Super 77Multi-Purpose Spray Adhesive, 3M Hi-Strength 90 Spray Adhesive and 3MFoam Fast 74 Spray Adhesive.
Additionally, 3M Adhesive Removerand 3M Silicone Spray complement theline. Performance benefits have beenachieved with the low VOC versions of3M Super 77 Multi-Purpose Spray Adhe-sive, which offers a longer tack and finerspray pattern than the current offering,the company said.
In addition, 3M Hi-Strength 90 SprayAdhesive and 3M Foam Fast 74 Spray Ad-hesive deliver higher solids, better peelstrength and a longer bonding range. Allof the 3M Low VOC Aerosol Adhesivesmeet California Air Resources Board(CARB), Ozone Transport Commission(OTC) and Lake Michigan Air District
Consortium (LADCO) VOC requirements.All of the 3M Low VOC Spray Adhe-
sive products are Greenguard Children &Schools Certified(SM), a product certifi-cation recognizing low-emitting buildingmaterials and other products used in en-vironments where children and other sen-sitive populations spend extended periodsof time.
Lord Corp introduces low VOCAutoseal RC-3007 aqueouscoatingDesigned for use on EPDM sponge sealsto reduce noise from automotive vibra-tion and impart ice-release characteris-tics, LORD Corporation’s AutosealRC-3007 coating is part of a two-packsystem that uses either Autoseal 3462Bcross-linker or Autoseal 3463B cross-linker. The low VOC coating greatly re-duces unwanted itch and squeak noisecaused from automobile vibration, whilealso preventing ice from sticking tocoated rubber weatherstrip seals. Sinceelectric cars like the Chevrolet Volt makevery little noise, designers and engineersincorporate numerous initiativesthroughout the car to isolate road anddrive system noise from the cabin. Au-toseal RC-3007 is used on the Volt’s lift-gate seal to minimize road noise andcreate a quiet interior environment. Thecoating was also selected for use on othertraditional powertrain vehicle platformsand has recently been added to the GMBest Practice list. Autoseal RC-3007 isavailable in a black and clear version.
Dow Airstone 77-T3 adhesivesystem introducedThe Dow Chemical Company haslaunched the Dow Airstone 77-T3 adhe-sive, an epoxy-based adhesive system usedto bond half shells together to create fin-ished wind blade structures. The companysaid Dow Airstone 77-T3 represents a nat-ural evolution in the line of Dow Airstone77 adhesives, which are used by fabricators
42 | Coatings World www.coatingsworld.com October 2011
Kelly-Moore launches heat-reflective paintNew
Prod
ucts
Kelly-Moore’s Enviro Coat Reflective 1545.
42-47 New Products1011:New Products 9/29/11 11:13 AM Page 42
October 2011 www.coatingsworld.com Coatings World | 43
to help meet wind energy industry require-ments for stronger and lighter weight windblades. Dow said Dow Airstone 77-T3 of-fers an optimized balance of 30 percentlonger open time and 10 percent faster curerate compared to previous adhesives, forincreased fabrication productivity. Thecompany said the new adhesive is also lessthixotropic than traditional wind blade ad-hesives, which makes it easier to controlduring application and can reduce the needfor follow-up rework to modify or reshapecured adhesive along bonded seams. Easierapplication can also lower defect and scraprates, resulting in cost-savings, Dow said.Dow Airstone 77-T3 optimizes wind blademechanical performance, providing 30 per-cent greater fracture toughness for in-creased blade durability.
Sansin introduces ready-to-useFoundation wood primerThe Sansin Corporation has introduced aready-to-use formulation of Foundation,a waterborne primer for both interior and
exterior wood surfaces.Architects and homeowners often de-
cide against light or natural tones for an ex-terior wood finish since they traditionallydo not provide as much protection againstUV rays as darker finishes.
Sansin Foundation, which applies in-visibly, creates UV protection deep withinthe wood, allowing for the lightest of fin-ishes to bring out the natural beauty anddistinctiveness of wood while maintainingclarity, the company said.
“The industry has tried to strengthenUV absorbency in wood stains or add whitepigment to lighten finishes, but that comesat the cost of the clarity and beauty of thefinal finish,” said Sjoerd Bos, vice presidentat Sansin. “Sansin Foundation primer pen-etrates and protects the wood, regardless ofhow light you go with the top coat.”
Sansin Foundation is a low VOC basecoat that applies easily and evenly, andprotects the wood for up to one year,needing only a wash with soap and waterbefore finishing, the company said. It can
be used on the most popular wood speciesincluding fir, pine, spruce and cedar.
AkzoNobel Aerospace Coatingslaunches new AlumigripproductsAkzoNobel Aerospace Coatings has addedfour new products to their Alumigriprange. Associated with environmentallyprogressive coatings and technological ad-vances within the aviation sector, new Alu-migrip Base Coat and Alumigrip ClearCoat products add the latest in topcoattechnology to AkzoNobel Aerospace Prod-ucts’ portfolio of coatings solutions for thegeneral and business aviation market.
The new products include: Alumigrip4001 chromate-free, corrosion inhibitingprimer/surfacer; Alumigrip 4101 chromate-free, corrosion inhibiting primer; Alumigrip4200 high solids buffable polyurethane top-coat; and Alumigrip 2111 chromate-free,corrosion inhibiting primer.
The new Alumigrip products are de-signed to drive general and business aviation
42-47 New Products1011:New Products 9/29/11 11:13 AM Page 43
coating technology forward inconjunction with key industry de-mands for chrome elimination andcycle time reductions.
Alumigrip 2111 is a VOC compliant,chrome-free, corrosion inhibiting, ure-thane compatible, Skydrol resistantprimer for application to aircraft exteriorsurfaces. It provides excellent corrosionprotection and optimizes the system ad-hesion of the exterior decorative finish.
Alumigrip 4101 is a chrome-free cor-rosion inhibiting epoxy primer. Theprimer is specifically formulated for ap-plication to conversion coated exterioraluminium and composite surfaces priorto the application of the decorative top-coat. It provides a cost effective option forusers to lower personal exposure to chro-mates during the application and sandingprocesses. It is approved to HawkerBeechcraft BS178928 and BombardierBAMS 565-018 specifications.
Alumigrip 4001 is a combinationprimer/surfacer formulated for applica-tion to reactivated process primers. It mayalso be applied directly to metal using achemical conversion coating per MIL-C-5541. This product reduces process timeby providing chrome-free corrosion inhi-bition and the benefits of a primer/sur-facer in one product. This combination of
properties enables the applicator to fur-ther reduce process time while providingthe basis for a high gloss finish.
Alumigrip 4200 is a buffable lowVOC topcoat that provides premiumgloss and Distinctness of Image (DOI).This makes it ideal to meet the high ex-pectations of discriminating aircraftowners. Formulated to provide the mostforgiving application parameters in hightemperature and humidity conditions,this topcoat provides a wide applicationwindow resulting in less rework.
Alumigrip Base Coat and AlumigripClear Coat is the latest topcoat technologythat has been shown to reduce cycle timeup to 40 percent. This buffable system pro-vides extended durability, superior hidingand a smooth, glass finish.A full line of col-ors, including special effects is available.
NEI Corporation’s newwaterborne self-healingcoatingNEI Corporation has completed initialdevelopment of a waterborne self-heal-ing coating, Nanomyte MEND-MW. Theself-healing capability reduces end-usercosts by minimizing the need for repair-ing and repainting damaged surfaces, ex-tends the service life of the structure towhich it is applied, and maintains the
finish of the original painted surface. Acoating that repairs itself benefits OEMsand end-users alike.
Surface scratches and marring in acoating lead to damage on a macroscopicscale, resulting in the coating losing itsaesthetic and protective functions. Thepatent pending, self-healing coating canheal both minor and deep scratches onceit is mildly heated. NanomyteMEND-MW is one of the spin-off prod-ucts from Nanomyte MEND, which is abroader self-healing technology platformdeveloped by NEI Corporation that@can be used to impart self-healing char-acteristics to polymer coatings. Demon-stration videos can be viewed atwww.neicorporation.com/video.html orwww.youtube.com/user/NEICorporation.
Waterborne, UV-curable, and highsolids chemistries are being increasinglyfavored over solvent-based coatings, espe-cially in consumer applications. TheNanomyte MEND coating technology plat-form provides new self-healing functional-ity while preserving other coatingproperties, such as gloss, hardness, ductilityand chemical resistance.The manufacturingprocess for Nanomyte MEND uses conven-tional polymer and materials processing.
Seal-Krete launches GraniteFXDecorative Concrete CoatingGraniteFX Decorative Concrete Coating isa new product offering from Seal-Krete thatoffers DIYers a natural, stone-like finish fora multitude of concrete surfaces includingwalkways, patios, porches and pool decks.GraniteFX Decorative Concrete Coatingcomes in a water-based, ready-to-use brushand roll formula. The textured base coat isfirst applied and needs two to six hours todry. Then a clear sealer with crushed stoneis applied. Multiple coats will increase thedensity of stone appearance and clean uprequires only soap and water. GraniteFXcomes in four natural-looking colors: GulfShore is a light stone similar to a sandybeach; Keystone is a darker, sophisticatedgray; Monterrey is a light beige with a hintof coral; and Sedona is a darker terra-cottalike a warm sunset. Each GraniteFX kitcovers up to 150 square feet, retails forabout $88.00 and is available at selectHome Depot stores.
44 | Coatings World www.coatingsworld.com October 2011
New
Prod
ucts
Seal-Krete’s GraniteFX Decorative Concrete Coating
42-47 New Products1011:New Products 9/29/11 11:14 AM Page 44
October 2011 www.coatingsworld.com Coatings World | 45
Sherwin-Williams launches water-based epoxyfloor coating system for static controlSherwin-Williams has launched the industry’s first static controlwater-based epoxy floor coating system, the company said. TheGeneral Polymers 3425E Static Control Water-Based EpoxyCoating and 3424 Conductive Water-Based Epoxy Primer, de-veloped by the company’s protective and marine coatings busi-ness, offer better performance and environmental attributescompared to conductive solvent-based epoxy coating systems.
Sherwin-Williams 3425E Static Control Water-Based EpoxyCoating is a high solids, two component epoxy coating de-signed as a coating or topcoat over standard flooring systemsto provide a static dissipative flooring system in the range of106 to 109 ohms resistance. It is an ideal flooring finish incomputer rooms, circuit board assembly areas, hangars andwhere highly sensitive electronic equipment is used regularly.3425E Static Control Water-Based Epoxy Coating provides re-sistance to wear, abrasion and chemical attack from most com-mon alkalis and acids.
The new water-based coating also can be used as a conductivecoating in the range of 25,000 to 106 ohms resistance when ap-plied over the 3424 Conductive Water-Based Epoxy Primer. Con-ductive flooring is required in flammable material handling areas,black powder storage areas and other areas where highly explo-sive materials are present.
In tests, the new water-based system has performed betterat static dissipation than solvent-based systems. In addition,the coating is breathable, which makes it a better choice forolder concrete floors or where moisture has been an issue inthe past. Because the new primer and coating are low odor,they can be installed in occupied spaces without disrupting ten-ants. The coating and primer are very easy to apply, can becleaned up with soap and water, and do not sacrifice dry timeand speed-to-cure when compared to traditional conductivesolvent-based epoxy systems.
Organa Gardens’ IGT develops Duraspeedpowder coatings for boat propellersIntegrated Green Technologies LLC (IGT), the powder coating andequipment division of Organa Gardens International Inc., has com-pleted field trials for its newly developed Duraspeed powder coat-ing for boat propellers, drives (IPS), shafts, bow thrusters, trim tabsand keel coolers. The trials were conducted under the control ofthe Volvo Penta (Inboard performance system) warrantee facility inFort Myers, Florida. The coating was applied using the patentedIGT #100-B electrostatic thermal spray powder gun system, whichallows for the powder coating of parts without the need for a bakeoven. IGT’s proprietary foul release coating contains no environ-mentally harmful components and is designed to hinder the growthof marine life on the surface of the parts while at the same time, dueto the smooth surface of the coating, allow for minimum resistancebetween the part surface and the water. This feature, in test datarunning in parallel with other smooth coatings, has proven to equalor exceed all others both in RPM increase and fuel efficiency, thecompany said. The minimum expected service life is several years
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based on a successful four-yeartest conducted previously.
NuSil Technologyintroduces R-1182 acetoxy-cured, low coefficient offriction silicone coatingNuSil Technology LLC, a formulator andmanufacturer of silicone compounds forengineering industries, introduced R-1182, a one-part, acetoxy-cured, low-co-efficient-of-friction silicone coating.
R-1182 is dispersed in tert-butyl acetate,a non-volatile, organic component solvent.This smooth coating is curable at roomtemperature and, once cured, chemicallybonds to the silicone elastomer substrate,mimicking its mechanical properties. Theresult is a smooth and durable, yet flexible,non-blocking coating that resists abrasion,static friction and friction from moving,sliding and rubbing parts.
R-1182 decreases the coefficient offriction of a cured silicone surface by anaverage of 85 percent as compared to anon-coated silicone surface, and has anaverage contact angle of 106 degrees, thecompany said.
“In a cured state, silicone has a natu-rally tacky surface that tends to pick updust, dirt and grime,” said Brian Burkitt,product director, engineering materials.“For ease of cleaning, R-1182 can be ap-plied to prevent the accumulation of for-eign object debris (FOD).”
R-1182 can be used for applicationsin which silicones come in contact witheach other or other surfaces, such as pre-cision molded parts, molded rubberstoppers, O-rings, gaskets, accordions orcables/cable coatings.
HMG Paint introduces non-isocyanate acrylic topcoatformulation, Nisocoat 2Nisocoat 2, a new non-isocyanate acryliccoating, which offers similar technical per-formance to two-pack polyurethane finishes,with none of the health and safety concernsassociated with isocyanates is the newestproduct from HMG Paints Ltd., the UK’slargest independent paint manufacturer.
A tough, chemically resistant topcoat, itis available in a complete range of BS, RAL,automotive and fleet colors, as well as a
clear coat gloss. It can be applied to virtu-ally every metal, including machine tools,stainless and galvanized steel, a variety ofplastic substrates, such as UPVC and PUfoam moldings, even certain timbers, whenused with the recommended HMG primeror sealer system, the company said.
HMG Nisocoat 2 is a non-isocyanate2k topcoat formulation for the profes-sional finisher and refinisher, who wants afast-drying, applicator-friendly, wear- andabrasion-resistant paint system, that givesan excellent finish straight from the spraygun, but where the use of traditional iso-cyanate technology is precluded, the com-pany said. Nisocoat 2 is ideal for smallerindustrial users currently using single-pack epoxies and machinery enamels,OEM’s needing a handy touch-up paint atthe end of a production line, and thegrowing number of companies who find itharder to satisfy strict COSHH regula-tions related to the safe use of isocyanates.
Isocyanate-cured polyurethane finishesare used for a wide spectrum of industrialand automotive coating applications, be-cause of their excellent gloss, hardness,adhesion and chemical resistance, as wellas fast-drying properties that allow im-proved spray shop productivity. However,exposure to isocyanates at both mixingand application stages can give rise to sen-sitization and irritation of the respiratorysystem, so suitably designed spray booths,appropriate PPE and respiratory protec-tion, correct workplace procedures andregular operator training are mandatory.Current COSHH regulations require em-ployers to prevent or adequately controlexposure and, if these standards becometoo onerous or costly to comply with,then industry bodies like the British Coat-ings Federation recommend substitutingtwo-pack polyurethane with a less haz-ardous product.
That is the role of isocyanate-free Niso-coat 2, according to the company, since itwithstands chemicals, solvents, water, cor-rosion and abrasion much like a 2kpolyurethane, yet is faster drying than theusual alternative of a single-pack epoxy. Itis applied by conventional, HVLP or elec-trostatic spray and, while suitable air-fedrespiratory equipment should be wornwhen spraying, it is non-hazardous when
being mixed and can even be safely appliedby brush. Nisocoat 2 is touch dry within15 minutes, hard dry in four hours and at-tains its fully-cured properties in sevendays at ambient temperature, althoughforce drying by oven or infrared will re-duce this. It can be over coated wet-on-wetand there are four standard gloss levels,down to matt and semi-matt, to suit dif-fering user requirements.
LINE-X launches bacteria-resistant antimicrobialvan-liner coatingWith increasing concern over infectiousbacteria such as MRSA, E-coli and salmo-nella, LINE-X has launched an optionalantimicrobial coating to help the fightagainst bacterial invasion.
Harmful bacteria thrive on untreatedsurfaces, especially in food prep andhealthcare industries. The LINE-X an-timicrobial coating has been independ-ently tested to ISO standards and provento reduce up to 99.9 percent of bacteria(MRSA and E-Coli) over a two-hour pe-riod, the company said.
LINE-X are offering their new antimi-crobial coating as a van liner across themultiple industries dealing with the risksof harmful bacteria such as health au-thorities, refuse and animal welfare.
LINE-X Protective Coatings Ltd. havea presence within the van lining marketwith its XS100 product that offers hightensile strength, a watertight/airtight sealpreventing rust and corrosion, scratch andding resistance, as well as a fast cure timeand chemical resistance. The new antimi-crobial liner increases adds bacteria fight-ing capabilities to LINE-X’s offering.
The LINE-X Antimicrobial Coating isan ideal interior lining for ambulances,waste-refuse trucks and all other trans-portation dealing with the possible infes-tation of bacteria, by preventing thebacteria’s growth. The antimicrobial ad-ditive within the liner continues to workin between clean downs so the LINE-Xcoating will continue to reduce bacteriawhen in consistent use, the company said.
The antimicrobial range of LINE-XCoatings provides a release of silver ionson demand, which in turn safely inhibitsbacterial growth. CW
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New
Prod
ucts
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Disruptive Events and Innovation
Business Corner Strategies & Analysis
by Phil Phillips, PhD
Contributing Editor
Adisruptive technology or disruptive in-novation is an innovation that helps cre-ate a new market and value network,
and eventually goes on to disrupt an existingmarket and value network (over a few years ordecades), displacing an earlier technology there.The term is used in business and technology lit-erature to describe innovations that improve aproduct or service in ways that the market doesnot expect, typically first by designing for a dif-ferent set of consumers in the new market andlater by lowering prices in the existing market.
In contrast to “disruptive” innovation, a “sus-taining” innovation does not create new marketsor value networks but rather only evolves existingones with better value, allowing the firms withinto compete against each other’s sustaining im-provements. Sustaining innovations may be either“discontinuous” (i.e. transformational) or “con-tinuous” (i.e. evolutionary). Transformational in-novations are not always disruptive.
In the Wikipedia definitions they further dis-tinguish transformational from disruptive in thefollowing example.
Although the automobile was a transforma-tional innovation, it was not a disruptive innova-tion, because early automobiles were expensiveluxury items that did not disrupt the market forhorse-drawn vehicles.The market for trans-portation essentially re-mained intact until thedebut of the lower pricedFord Model T in 1908by making higher speed,motorized transporta-tion available to themasses. Eventually, aftersustaining innovationswithin the automotiveindustry, automobilesdisplaced horses andtheir associated busi-
nesses. Thus carriage making, horse-trading andsaddle repair ceased to be mass, commoditizedtransportation businesses. (The fact that they stillexist as niche markets, e.g., hobby markets, is tan-gential and immaterial to this main, mass-marketdisplacement.) In fact, the phrase “buggy whipmaker” became a popular figurative descriptionof business models (and their technologies) slainby disruptive technologies.
Another example of a disruptive innovationwould be rail transportation. Prior to the rail-roads, goods were hauled to market via horsedrawn wagons and, coincidentally, only to mar-kets relatively near to the sources of the hauledgoods. Trains could not only haul goods tomuch further geographical distances but couldhaul exponentially greater volumes versus itsdisplaced wagon transportation.
Other examples of disruptive technologiescan be found in Table 1 below.
Clayton Christensen in “Meeting the Chal-lenge of Disruptive Change” defines a disruptiveinnovation as a product or service designed fora new set of customers.
“Generally, disruptive innovations were tech-nologically straightforward, consisting of off-the-shelf components put together in a productarchitecture that was often simpler than priorapproaches. They offered less of what customersin established markets wanted and so couldrarely be initially employed there. They offereda different package of attributes valued only inemerging markets remote from, and unimpor-tant to, the mainstream.”
A look at the
changing landscape
of the coatings
industry past and
present.
Table 1.
INNOVATION DISRUPTED MARKET
Downloadable digital media CD & DVD
Mini steel mills Vertically integrated steel mills
Personal computers Workstations, Word processors, Minicomputers
Autos/Trucks Rail transport
Plastics Metal, wood, glass
LED Light bulbs
e-Book Reader Printed books
Source: Chemark
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Christensen argues that disruptive in-novations can hurt successful, well-man-aged companies that are responsive totheir customers and have excellent re-search and development capabilities.These companies tend to ignore the mar-kets most susceptible to disruptive inno-vations, because the markets have verytight profit margins and are too small toprovide a good growth rate to an estab-lished (sizable) firm.
Thus disruptive technology providesan example of when the common businessworld advice to “focus on the customer”(“stay close to the customer”, “listen tothe customer”) can sometimes be strategi-cally counterproductive.1
This last Christensen statement unfortu-nately, is where many small- to mid-sizedcompanies are currently struggling. Theirhistoric“focus on the customer”(“stay closeto the customer”, “listen to the customer”)emphasis is now placing them in a quandaryas they face not only new technology offeredby their larger competitor counterparts butthey must organize differently as well.
Are these events or productintroductions disruptive ortransformational?The U.S. Environmental Protection Agency(EPA or sometimes USEPA) is an agencyof the federal government of the UnitedStates charged with protecting humanhealth and the environment, by writingand enforcing regulations based on lawspassed by Congress. The EPA was pro-posed by President and began operationon December 3, 1970, after Nixon sub-mitted a reorganization plan to Congressand it was ratified by committee hearingsin the House and Senate. The agency is ledby an Administrator, who is appointed bythe president and approved by Congress.The current administrator is Lisa P. Jack-son. The EPA is not a Cabinet department,but the administrator is normally givencabinet rank. The agency has approxi-mately 18,000 full-time employees.
Until the end of November 1970, thecoatings industry was essentially market-ing one technology to most of the coatingsend-users in North America. This coatingtechnology was generally described as alow solids, solventborne paint or coating.
The coatings industry environment wasslow in growth and marketed as a neces-sary afterthought in OEM overall designconsiderations.
Then, in December 1970 EPA cameupon the scene demanding not insignifi-cant but monumental changes in solventemissions causing the industry to changein an unprecedented manor. The paint andcoatings industry was truly “disrupted” bythe intrusion of these new regulations. Wehad to change not only from a technologyoffering but we had to change the way wedid business as well.
So, we conclude that the creation of EPAwas a direct disruptive event to the paintsand coatings industry causing downstreamtransformational wave (not ripple) effects,fragmenting our coatings and paints indus-try forever. These aftershock waves fromthe introduction of the EPA regulationswere NOT disruptive in and of themselvessince by definition, they did not change theappeal to a new customer base and theywere “coatings” themselves and not “coat-ing” replacements.
Those of us who were there when EPAcame into prominence could certainly arguethe term ‘disruptive’ since this event forcedus collectively into uncharted technical aswell as managerial waters since these newundeveloped technologies caused major dis-ruption throughout the value chains ofmarket activity. Labs would have to addheadcount; spray/emersion equipmentwould have to change in labs and at thepoint of application; coatings manufactur-ing equipment would be expanded; train-ing at all levels of the organization wouldhave to be incorporated; inventories wouldbe fragmented to match the market, etc.
Now, almost 42 years later, we have seensignificant consolidation due to many in-fluences from globalization to the Wal-Marteffect of end-user price back pressures andyes, the disruptive event of EPA creation.
What about the future disruptions in ourindustry? Can we predict their occurrenceand their effect? The answer is, only partially.
The future of our industry’s profitablesuccess lies in two broad business sectors:management and technology.
In general, management must movedown from its abstract insular environmentinto more of the real portion of the organi-
zation and even into the marketplace. Don’tget me wrong, in our consultation we knowsome of our industry management is doingthis now and some degree of being abstractand insulated is good, but extremes in eitherdirection is not going to work in the globalbusiness we find ourselves in today. Is thetransferring of time, attention and intelli-gence from the C-Suite to the “street” a dis-ruptive event or a transformative event?Probably the latter but importantly it willchange how we do business.
Historically, coatings have served twoprimary purposes: to protect the underly-ing surface and to decorate. Functionalityhas not been a part of our industry’s offer-ings to any great degree until now.With theadvent of biotechnology, we are seeing theemergence of new,“smart”surfaces that arecapable of autonomously recognizing theenvironment and reacting to it.
Currently being introduced are func-tional additives. These naturally occur-ring additives are designed to provideintelligence to coatings. Some of the in-telligence provided is: self-healing, detox-ification, non-toxic and non-pollutingbiocides, self-degreasing surfaces andnerve agent neutralizer.
There are other new functional coatingsystems being discussed. One such systemof high interest is an additive that whenincorporated into a marine coating,through its interaction with the naturallyoccurring metals and minerals in theocean, sets up a battery effect eliminatingthe growth of barnacles, thus providingless weight, more “slip” resulting in enor-mous fuel saving for ocean-going vessels.
Are these latter innovations disruptive?Very much so! We feel they provide awhole new life for a coating/paint systemin their respective applications and mar-kets. They will drive other innovationsmore quickly. Most importantly, they willdrive coatings and paints from being anafter-thought reactive technology to afront-row seat, proactive in the design ofnew products to be coated. CW
References:1) Christensen, Clayton M. & Overdorf,Michael. (2000). “Meeting the Challengeof Disruptive Change” Harvard BusinessReview, March–April 2000.
Strategies & Analysis Business Corner
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Improving the Odds of SuccessWith Your China Strategy
FEATURE China Strategy
Looking beyond the glitter of China gold, here is a no-nonsense look at what it takes toenter the China market where all too often the risks outweigh the rewards.
by Dan Watson, Blairgowrie Associates
Contributing Editor
Throughout history there have been many instances of allur-ing success that has led many people to chase a perceivedgolden opportunity only to end up very disappointed. In re-
cent times there has been a genuine gold rush atmosphere when itcomes to Western companies eyeing what they perceive as the un-tapped market opportunities inside China. It seems as if every com-pany has to have a genuine China strategy.
According to recent studies, 400 out of the Fortune 500 U.S.companies now have a presence inside of China. As you mightimagine, this hot pursuit of a China strategy has given rise to nu-merous China consultants/experts offering their services to assistwith such an undertaking. In 2005 it was reported that Westerncompanies were pouring more than $1 billion USD/week in new in-vestment into China. Even with today’s poor economic conditionsWestern companies are still moving into China. I think it’s safe tostate that a China Rush is still very much in play today.
History also tells us about another gold rush that happenedback in the late 1800s. Similar to the current China Rush, theAlaska Gold Rush drew people from all over the world to theKlondike region of northwestern Canada following the discoveryof gold there in 1896.The so-called gold rush was short lived, end-ing in 1899. It was mostly spurred on by media campaigns (news-papers) and suppliers of goods to the prospectors rather than actualsuccess of those who were working in the so-called gold fields.
At its height of activity from late 1897 to mid-1898, there wereestimated to be slightly over one hundred thousand people, mostlyindividuals with no prior prospecting experience, headed for theAlaskan gold fields. The Gold Rush period is remembered mostlyfor the hardship endured by the would-be prospectors. Theseprospectors have been immortalized by pictures of their ascent ofthe Chilkoot Pass in a seemingly endless single file and by bookslike The Call of the Wild.
Unfortunately, few Gold Rush participants struck it rich, and itis estimated that the total money spent just getting to Alaska ex-ceeded the value of gold found during the actual Gold Rush pe-riod. This same sort of experience appears to be the outcome ofthe massive influx into China of Western companies who have cho-
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sen to pursue a China Rush strategy (i.e., a huge resource burn ratewith limited if any payout). Of course, there are exceptions just asthere were exceptions to the Alaska Gold Rush.
Your China StrategyWhen formulating a China strategy the first question you need toask is “Why”? It’s a valid question and one that should be used ina number of China related situations.
Understanding why you want to include China in your over-all business strategy is essential to determining what it will taketo be successful. The following is a brief listing of some of the an-swers I have heard regarding why a particular company wishesto include a China strategy in their business portfolio.
1. China’s economy is growing at a faster pace than anyother country.
2. All my competitors are going to China. If it’s good forthem, it’s good for us.
3. My board of directors said we need to be in China.4. China has over one billion consumers.5. Having a China strategy will improve our stock price.
Unfortunately, most of the companies who used these an-swers as to why they want a China strategy ended up very sim-ilar to those prospectors who rushed into Alaska, i.e., a failureto achieve expectations).
However, when I discuss with companies about why they areadopting a China strategy and they answer with any of the fol-lowing I have noticed that they most often achieve some level ofsuccess with their efforts.
1. I’ve been there. I understand the culture and the market. Ourcompany has prior experience doing business inside china.
2. Many of my long-term customers are going to China,they have asked us to continue with our supply to thembut from an inside China location.
3. Our detailed market research indicates that our products fitand are needed in China.
4. We have a China-based partner with many years of expe-rience in the same markets that we intend to pursue.
5. We have solved the route to market along with essential rawmaterial supply and final product manufacture questions.
No matter what approach you use, there is inherent risk asso-ciated with business particularly when you venture outside yourcomfort zone such as entering a new region or country. There areno guarantees of success or failure. However, there are proven ap-proaches, which appear to enhance the opportunity for success.
Deciding to enter the China market either as an offshoreparticipant or from onshore is not a trivial undertaking. Theresource burn rate and learning curve for most companies istruly significant. There are numerous obstacles that must beconfronted and resolved in order to move forward.
China is no longer a third world country or an emergingeconomy. As the second largest and fastest growing economy in
the world, soon to overtake the United States, it is a genuine forceto be reckoned with. Within the past few years there has been aremarkable development inside China and the establishment ofa significant middle class.
This driving force has resulted in the release of a huge pent updemand for consumer related products, which of course requirenumerous sources of raw materials and technology. In the past thisemerging opportunity provided a slightly easier road for new en-trants into the China market. Today, issues such as theft of tech-nology (Intellectual Property) and China’s preference to have localcompanies in the market as opposed to new offshore entities haveemerged as a serious obstacle for a number of Western companies.Any company wishing to enter into China today will find it muchmore difficult and more risky compared to what was in place adecade or two ago.
Do your due diligenceIf you have answered the question why you wish to have a Chinastrategy then you are ready to answer the second most importantquestion, “What defines success for your strategy.” All too oftencompanies pursue objectives without spelling out what the endpoint looks like, that is, what will be achieved if they are suc-cessful. If your China strategy works just as well for the localBurger King as it does for your company my suggestion is thatyou don’t have a well-defined strategy.
It’s important to define what it is you wish to accomplish in-cluding timing, resources required and of course the impact of pur-suing such a strategy on the rest of the organization. Remember,nothing in life is free. If you have chosen to pursue a China strat-egy, something has to give elsewhere. The pursuit of a China strat-egy will draw on existing resources, which most companies feel arefinite in nature. Unless you double down with your resource load-ing (i.e., add people, cost, etc.) then you will need to back off inother areas. The question you need to ask is, “Can we afford to
China Strategy FEATURE
“Deciding to enter the Chinamarket either as an offshoreparticipant or from onshore isnot a trivial undertaking. Theresource burn rate and learningcurve for most companies istruly significant. There are nu-merous obstacles that must beconfronted and resolved inorder to move forward.”
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back off from existing objectives?”Before embarking on a China strategy there are some obvious
actions you need to take.
• Develop a clear China Vision Statement (i.e., Your China visionstatement articulates your dreams and hopes for includingChina in your business portfolio. It reminds the many stake-holders in your company of what you are trying to build inthat part of the world). While a vision statement doesn’t tellyou how you’re going to get there, it does set the direction foryour business planning such that proper attention is given tothe development of critical plans as described in the following.
• Develop a China Strategy Statement (i.e., You intend to capturewhat market share, using what resources in what period of timeusing what metrics to gauge if you are making progress. In ad-dition, list all assumptions used to formulate such a strategy).
• Develop a China Impact Summary (i.e., the pursuit of a Chinastrategy will have what impact on each existing company busi-ness structures/bottom line).
• Develop a China Implementation Plan (i.e., what actions are tobe taken by what groups at what cost, at what timing).
• Develop a China Intellectual Property Protection Plan (i.e., howwill you ensure that your IP is protected especially when theChinese Government is continuing to put pressure on new en-trants to share their technology with local companies? Tech-nology theft in China is a genuine and real concern, you needto have a clear plan as to how you will handle this critical sit-uation).
• Develop a China Resource Burn Rate Plan (i.e., what resourceswill be required in what timing and who will provide those re-sources at what cost and availability?)
• Develop a China Exit Plan (i.e., if things don’t work out, howwill you unwind your China strategy, what will happen to as-sets, resources such as personnel, contracts, etc.). A number ofcompanies have found it’s just as difficult to exit China as itwas to enter.
In the generation of the above plans careful thought must begiven to staffing. Will you have dedicated personnel assigned tothis pursuit or will you simply add-on this responsibility to ex-isting infrastructure? If the latter it’s important to communicatewith all personnel how their compensation will be calculated.Employees tend to gravitate and focus in those areas where theyperceive their rewards emanate. Ambiguity or lack of clarityabout compensation may lead to confusion and bad decisionmaking by various employees/groups. If China is important treatit that way and make sure that your employees understand whatis expected of them and in turn what the rewards and risk arethat are associated with such activities.
Test your assumptionsIf you have chosen to include a China strategy then you havebased such a decision on various critical assumptions. Beforemoving forward at too fast of a pace it’s important to test thoseassumptions and weed out/modify those that don’t seem to
apply. For instance, if one of your key assumptions happened tobe that you could ship from the West Coast to China and clearcustoms on the other side at a particular cost structure and youfind that the numbers have increased then you need to deter-mine if this is a recoverable situation or a true stop point. Thesuggestion here is that you test each and every one of your crit-ical assumptions and make adjustments to your overall Chinastrategy to reflect reality versus assumptions. The time to do thatis before you commit all your resources and proceed to a pointin your strategy that may be difficult to unwind.
History has shown that most companies underestimate their re-source burn rate by as much as 25-40 percent, particularly in theearly stages. It’s important to include some level of flexibility inyour resource allocation in the beginning stage of your implemen-tation phase. As such you need to ensure that the sources of yourresources are compliant with such a situation.
Let the rubber meet the roadNo company should embark on a China strategy without firsthaving key personnel visit China to see and experience the cul-ture and the perceived opportunity first hand. Not only will thishelp form a stronger commitment but it will dispel often heldstereotyping of the country, its inhabitants and culture. Meetingpotential customers, suppliers, agents/distributors and gainingan understanding of possible routes to markets along with theobstacles that may be encountered helps to strengthen your over-all implementation strategy.
Equally important, you should exhaust your network ofcontacts to discuss the actual experience of others who havechosen to pursue a China strategy. Benchmarking can save youfrom duplicating the same problems that others have encoun-tered in this effort.
Understand if your assumption about a chosen market entryis viable (i.e., will you be able to go direct to customers or willyou need a distributor/agent?). What are the available routes tomarkets, which one will you choose and why? Who are the com-petitors and how are they structured and what routes to marketdo they use? Are your competitors making a profit and if not,why? What are the government obstacles you will face in thepursuit of your chosen entry?
Determine where and how you will enter ChinaThere are numerous avenues open to a new entrant coming intoChina. The following is a listing in increasing order of control thatyour company has over the entry model. If your chosen entry strat-egy involves having an onshore infrastructure with local and expatemployees then you need to spend time understanding what is re-quired by the Federal and regional/city governments. Don’t assumethat China requirements follow your country of incorporation poli-cies, I can assure you that its different.
• Export – Your firm’s sales of goods/services produced in thehome market and sold in China through an established entity in-side China (i.e., agent/distributor/reseller, etc.). This entry modelallows you minimum control over the entry model.
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FEATURE China Strategy
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• License and Franchise – A formal permission or right offered toa firm or agent located inside China to use your company’s pro-prietary technology or other knowledge resources in return forpayment. This method offers very little in the way of controlover the entry model.
• Alliance – Agreement and collaboration between your com-pany and a firm located inside China to share activities in theChina market (i.e., manufacturing, distribution, marketing,sales, etc.). Usually this agreement reflects a narrow range ofactivities and provides your company with a greater degree ofcontrol compared to those models described earlier. A greatdeal of effort and time needs to be focused on developing anexit strategy from this mode of entry.
• Joint Venture – Shared ownership of an entity located insideChina between your company and a company located insideChina. This is much more involved and broader in scope thanan Alliance and usually involves shared ownership of assetsand resources. This structure requires a great deal more man-agement focus by both parties. Similar to the Alliance entrymode care and consideration should be given to developing anexit strategy. This entry model provides your company with abit more control but it also increases the risk level.
• Wholly Owned Subsidiary – Complete ownership of an entitylocated inside China by your company to manufacture or per-form value addition or sell goods/services inside China. As youcan imagine, this entry model offers your company the great-est degree of control but also the maximum risk associatedwith your entry strategy.
Unfortunately, there is no valid rule of thumb as to which cho-sen entry method results in the greatest degree of success. This isdue in part to reluctance on the part of most companies to fully di-vulge the result of their chosen entry strategy. Suffice it to say thatwhatever entry strategy you choose it should be one that fits yourpast performance (i.e., not be totally new to your company).
China is not the place for most companies to learn a newentry model. Careful and deliberate study of risk/reward rela-tionships should be undertaken with the eventual chosen entrymode pursued with well-defined expectations and metrics. Chinaisn’t for everyone but like most market potentials it does offer theallure of potential success.
I am certain that the 100,000 prospectors who flocked to theAlaska Gold Rush did so because they were pursuing a rich returnfor their effort. Unfortunately, lack of training, resources and enor-mous hardship and competition resulted in the majority of themending up with nothing to show for their effort. There are a cou-ple of old expressions that sort of sum up what you need to do be-fore choosing to pursue a China strategy: “All that glitters is notgold”; and“Look before you leap.”China does in fact offer tremen-dous potential for success but just as equally for failure.
The bottom line with the above suggestions• Know why you are including China as part of your business
strategy;• Understand and know the limits of your risk taking;
• Define what constitutes success;• Understand what the various entry models are and which one
fits you best;• Understand the associated risk/rewards associated with the
pursuit of a China strategy;• Test your critical assumptions before you commit to the pur-
suit of a China strategy;• Allocate time and resources to visit China and to conduct an
onsite, thorough investigation of the perceived potential andobstacles;
• Understand the true cost of pursuing a China strategy (not justallocated cost against the strategy but the cost to other objec-tives that your company may be pursuing that will be impactedby choosing a China strategy); and
• Provide adequate training for your personnel. Don’t assume thatyour brightest and best employees are the right pick for workingin a multi cultural environment. China is a foreign country, pickyour expats to be assigned based on their ability to work in that en-vironment as well as their knowledge of the company’s activities.
Whatever entry model you choose understand that successwill not happen overnight. Most companies have discovered thatachievement of success in China takes much more time and re-sources than expected and that the perceived rewards are oftenlower than projected. CW
China Strategy FEATURE
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Expo Preview
FEATURE CHINACOAT Preview 2011
From Nov. 23-25 the Shanghai New International Expo Centre will hostCHINACOAT2011, the main attraction for companies looking to capitalize onChina’s growing market for coatings.
by Tim Wright, Editor
Since its inception in 1996, CHINACOAT has become thekey event for coatings, printing inks and adhesives suppli-ers who wish to enter, expand and consolidate their posi-
tions in the Chinese market. In terms of exhibit size, number ofexhibitors and visitors, CHINACOAT is now one of the largestcoatings shows held in the world today and is organized by HongKong-based Sinostar International Ltd.
The total production of China’s coatings industry in 2010 ac-counted for 20 percent of the global market, according to Sinos-tar. This finding represents a challenge and opportunity not onlyfor China’s domestic industry but also for the rest of the world
seeking to expand their business, the show organizer said. As themarket expands, China’s coatings technology will continue togrow by replacing conventional materials and by expanding intonew areas of activity and innovative applications.
Environmental considerations have moved to the very top oftoday’s research agenda and CHINACOAT offers the ideal plat-
CHINACOAT 2011
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form for industry professionals to better explore the growingmarket.Approximately 950 exhibitors from 30 countries/regionswill showcase their products and services in an exhibit area closeto 55,000 square meters. Together with the accompanying Con-ference, Workshops, Seminars, New-Tech Corner and NationalPresentation, and the new “Powder Coatings” zone, CHINA-COAT2011 Shanghai, which is being held Nov. 23-25 at theShanghai New International Expo Centre, is a major event forthe global coatings industry.
CHINACOAT ConferenceThe CHINACOAT Conference will be held at the RenaissanceShanghai Pudong Hotel - Ballroom, 4/F, on November 21-22,2011, two days prior to the opening of CHINACOAT. Thetheme of the conference is: Technology for Formulating HighPerformance Coatings.Coatings technology will continue to grow by replacing
conventional materials and by expanding into new areas of ap-plications and innovative products. The new low-polluting sys-tems not only have to achieve the performance levels of thereplacing products, but also offer significant improvement.Basic and applied technology knowledge is the fundamental ofsuccessful development for high performance and functional-ity coatings products. Today, quality products cannot be madewithout the use of functional additives, engineered by a strongscientific background.This Conference will explore the technologies and highlight
the problems and opportunities faced by the industry. It providesan interface between paint manufacturers and suppliers of resinsand additives.“Globally, the coatings industry is mature,” said Dip Das-
gupta, chairman of the CHINACOAT Conference. “Technologytransfer through conferences and exhibitions plays a vital role inthe globalization process. Innovation needs to be informed bydiscussion about new developments in technology.”Ten high-level technical papers will be delivered at this two-
day Conference. The keynote paper is “Design & Developmentof Self-Healing Polymers and Coatings” to be presented by Pro-fessor Jamil Baghdachi of the Coatings Research Institute (CRI)at Eastern Michigan University.Other selected papers include “Dispersing with Reduced
Carbon Footprint” to be delivered by Dr. Ludger Fischer of ACSerendip AG, Switzerland; “How to Prevent Leaching of Or-ganic Compounds from Façade Coatings” byWernfield Heilenof Evonik; “State-of-the-Art, East-to-Clean Anti-FingerprintUV Curable Coatings” by Dr. Mouhcine Kanouni of Cytec;and “Novel Amine Functional Dimer Technology for LowVOC and Flexible Epoxy and Polyurea Protective Coatings”by Dr. Paul Cameron of Croda. For full details of the Confer-ence program and registration information, visit: www.china-coatcongress.net.
New Tech CornerThis two-day event features informal presentations on case stud-ies, novel technology, insights and marketing strategies related
to the following themes:• Nanotechnology in Surface Coatings;• Advanced Technologies for Industrial Metal Industry; and• Architectural Coatings: Sustainability + Performance.
CHINACOAT’s New-Tech Corner is an ideal interactive plat-form for both speakers and visitors to the exhibition to sharetheir experiences and expertise.It is being held during regular exhibition hours in Hall E4,
Meeting Zone 4C61-70. There is no admission fee and all visi-tors are welcome to attend.The first theme, Nanotechnology in Surface Coatings, will
take place on Wed. Nov. 23rd and will feature two presenta-tions. First, “New Nano Resins in Coatings Applications” willbe presented by Dr. Gaetano Blanda, vice president Asia Pa-cific and Dr. Christian Eger, business manager, Evonik Degussa(China) Co., Ltd. “Nanotechnology Additives for FunctionalCoatings” will be presented by Ninja Hanitzsch, lab managerat Nanotechnology.The second theme, Advanced Technologies for Industrial
Metal Industry, will take place on Thu. Nov. 24th and will fea-ture two presentations. First, “Waterborne Resins in Metal In-dustry” will be presented by Jimmy Zhang, industry specialist,DSM (China) Limited. “High Performance Acrylic Polyols forFast Drying Low VOC Polyurethane Coatings in Automotive”will be presented by Darren Deng, technical service manager, in-dustrial application, Momentive Specialty Chemicals Manang-ment (Shanghai) Co., Ltd.The third theme,Architectural Coatings: Sustainability + Per-
formance, will also take place on Thu. Nov. 24th and feature“Multifunctional Green Additives for High Performance Archi-tectural Coatings” by Dr. Tian Xin, China application develop-ment, technical service manager, Air Products; and “ImprovedApplied Hiding of Latex Paints with Associative Thickeners” byHans Vonhögen, senior staff scientist, Ashland (China) Holid-ings Co., Ltd. Lastly,“Innovative Building Protection Systems forSustainable Architecture” will be presented by Dr. ChristopherStudte, applied technology manager of functional silanes forbuilding protection, inorganic materials, Evonik Degussa (China)Co., Ltd.
Technical WorkshopTo provide the opportunities of training and learning for indus-try professionals, three TechnicalWorkshops will be held on No-vember 23-24 in the meeting room located inside the exhibitioncenter, SNIEC.Workshops I and II will be led by Prof. Long Lin, director of
DP Centre of Industrial Collaboration, head of Department ofColour Science, and professor of Colour, Polymer and SurfaceCoating, the University of Leeds, Leeds, UK.Workshop I: Design and Optimization of Coatings & Inks
Formulations will argue that competitiveness is the key to sus-tainability. Product innovation quality depends on whethercoatings and inks manufacturers can strengthen their compet-itiveness. Fundamental knowledge of formulation development
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FEATURE CHINACOAT Preview 2011
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is essential to ensuring innovation and high product quality.And high value-added functional coatings and inks can in-crease profit margins. One of the themes of the workshop is tocover the fundamental principles involved in formulation de-velopment, including selection of raw materials, design, char-acterization and optimization of coatings and inkformulations.
Workshop II: High Value-added Functional Coatings & Inksoffers a discussion of high value-added functional coatings andinks with a number of prac-tical examples. The focuswill be on the underpinningscientific principles, the latestformulation developmenttools and functional prod-ucts. The workshops will bedelivered in a highly interac-tive manner. There will beopportunities for delegatesto discuss their technicalproblems with Prof. Lin,who is very experienced atdeveloping new coatings andinks products for manufac-turers worldwide.
Workshop III: EmergingTechnologies in Polymer andCoatings will be led by Dr.Jamil Baghdachi, professorof Polymers and Coatings,director of Coatings Re-search Institute at the East-ern Michigan University, USA. The objective of this workshop isto discuss the most recent advances in Emerging Technologies inPolymers and Coatings. In this three-hour tutorial, the appliedscience and technology of topics such as the application of nan-otechnology to develop coatings with novel properties, smartcoatings and materials, self-repair/self-healing, shape memory,stimuli responsive and antimicrobial polymers and coatings andfuture trends will be presented.
National PresentationThis prestigious event aims at presenting to attendees the devel-opment of the coatings industry in China’s neighboring coun-tries. After four successful years of presentations covering India,Vietnam, Malaysia, South Korea, Indonesia, Russia, Australia,Japan, Thailand, the Philippines and Bangladesh, this year Sinos-tar has invited the president of the Association of the TurkishPaint Industry to present an overview on the development of thecoatings industry in Turkey today.
The presentation will take place on Wed. Nov. 23 in Hall E4,Meeting Zone: 4C61-7. There is no admission fees and all visi-tors are welcome to attend.
Ahmet Yigitbasi, president, Bosad - The Association of theTurkish Paint Industry, will discuss recent developments and
business opportunities within the coatings industry of Turkey.Born in Izmir, Turkey in 1958, Yigitbasi has been president ofYasar Coatings Group since 2001, a subdivision of Yasar Hold-ing A.S., Turkey.
Yigitbasi studied mechanical engineering (MS) in AachenTechnical University, Germany. He started his career in UnionKraftstoff in Bonn, Germany, in 1987, then joined Ya�ar Hold-ing in 1989. Until his nomination as president, Coatings, in 2001,he held several responsibilities in different companies and busi-
ness units including decora-tive, industrial andautomotive coatings as salesand marketing director, gen-eral manager and vice presi-dent.
As founding board mem-ber of Bosad, Association ofthe Turkish Paint Industry,he served as the president ofthe board and as the presi-dent of the organizing com-mittee of “painistanbul2010” exhibition congress.
Since March 2010, he hasbeen the president of theboard of trustees of YasarUniversity, Izmir.
Attendees will learnabout Turkey’s consistentgrowth rate, following therestructuring of its financialsector. It is one of the highest
in the OECD and its sustainable political climate, range of com-petitive markets, skilled workforce, young population and strate-gic geographic location, all contribute to the significance of the‘Turkey Brand’.
One of these leading, high growth sectors is the Turkishcoatings industry, which has almost doubled in size over thelast ten years. Now valued at USD1.8 billion and rankedsixth in Europe, the sector is known both locally and globallyfor its expertise, as well as for its competitive and innovativetechnology.
There is an increasing demand in Turkey for quality and in-novative coatings products. Decorative paints hold the largestshare of the market at 40 percent. This is due to the rapid ur-banization of Turkey’s major cities, in contrast to those in Eu-rope, the implementation of new building and insulationstandards, as well as a growing DIY market.
The share of the other coatings subsectors are spread betweenthe metal industry 18 percent; automotive industry 12 percent;printing inks 10 percent; furniture nine percent; powder sevenpercent; and marine four percent.
The strength of the Turkish coatings sector, coupled with itsprojected rapid and sustainable growth, positions Turkey as anattractive emerging market. CW
CHINACOAT Preview 2011 FEATURE
“Globally, the coatings industry ismature,” said Dip Dasgupta,chairman of the CHINACOATConference. “Technology transferthrough conferences and exhibi-tions plays a vital role in the glob-alization process. Innovationneeds to be informed by discus-sion about new developments intechnology.”
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58 | Coatings World www.coatingsworld.com October 2011
The
Auto Refinish Market
FEATURE The Auto Refinish Market
The auto refinish market faces a slow down in demand in North America andWestern Europe, but emerging markets offer growth opportunities.
by Kerry Pianoforte, Associate Editor
The automotive refinish market continues to face decreas-ing demand in North America and Western Europe. Theeconomic downturn, increased safety features and a de-
crease in miles driven are contributing to weakening demand inthese mature markets. However, in emerging markets such asAsia and Eastern Europe, newly affluent consumers are drivingthe auto refinish market forward.
“Generally speaking the current market for auto refinish re-flects the weakness of the global economy overall,” said JohnOutcalt, PPG vice president, global refinish. “As a result, devel-oped countries—those encompassed by NAFTA and Europe—continue to experience flat to slightly declining volumes,specifically impacted by such factors as fewer miles being drivenand the increased number of cash outs and vehicle totals.”
In emerging markets, such as Asia and Eastern Europe, theview is more positive despite the impact of the global economy.“This can be attributed to the growing affluence in ROW mar-
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kets and the resultant increase in car parc,” Outcalt said.Collisions have been trending down for years due to im-
proved safety features on vehicles and better driver education,according to Vitor Margaronis, marketing director, BASF Auto-motive Refinish North America. “The recent economic slow-down has accelerated this trend by reducing the number of milespeople are driving,” he said. “This has led to an overall slow-down in the collision repair industry causing the demand for re-pair paint to decline. In Asia and high growth parts of EasternEurope, the opposite is true. Demand is increasing due to the in-creased number of vehicles being sold.”
In the mature markets there is an overcapacity of collision re-pair shops, which has led to a decreasing number of customers pershop. “There is also a consolidation trend where multiple shopoperations (MSOs) continue to acquire smaller shops and in-crease their market share,” said Margaronis.“As their enterprisesgrow, they are better able to apply pressure on supplier pricing.”
Distributors are also consolidating, which also results in sup-plier pricing pressures, Margaronis said. Government regulationsrestricting products that emit potential air polluting substancescontinue to emerge in North America and Europe, resulting in re-vamped portfolios to meet these requirements.
This year has been challenging for the vehicle refinish marketon a global level. “Supply chain disruptions and economic in-stability continue to put pressure on the customer base,” saidDavid Brunori, executive vice president, general manager, Ma-trix System Automotive Finishes.
Raw material price pressureSince late 2008, the auto refinish industry has experienced un-precedented increases in raw material costs.“These, coupled withconsumer financial pressures, create a challenging environmentfrom paint manufacturers down to the collision repair centers,”said Brunori.“These challenges will force paint manufacturers tobecome more efficient and expand into ROW markets. Increaseddemand for U.S.-based auto refinish coatings worldwide contin-
ues. Matrix System will continue to expand into these markets.”Raw material price increases will continue to be a challenge
for refinish manufacturers moving forward.“Raw material priceincreases, sales controls on key materials and an occasional forcemajeure will continue to create a challenging environment tomaintain price points and ensure product is delivered to the enduser on time,” said Brunori.
Distribution consolidation will continue which will put pres-sure on smaller family-owned organizations that have been sell-ing auto refinish paints for generations, says Brunori.“This trendwill not slow down anytime soon,” he said.
Matrix System has grown from a small start up paint companyto a well respected competitor in the auto refinish industry. “Ourcompany has grown tremendously over the last 18 years becauseof our relationships with the small distributors and body shops,”Brunori said.“We are committed to this industry and strive to findanswers to the challenges that are presented to our team.”
Innovation is the key to growthCompanies must constantly innovate in order to remain com-petitive in such a challenging market. Environmental legislationhas been one of the driving forces for innovation in the auto re-finish market.
“On the environmental side, more stringent VOC legislationgoverning refinish products, supported by good corporate stew-ardship, is incentivizing the industry to develop and promotegreener, more sustainable technologies, such as waterbornebasecoats,” said Outcalt. “Given that a major shift in refinishtechnology is a fairly rare occurrence, the challenge is to educatecustomers and assist them in making a smooth transition to thesenew technologies without a disruption in productivity or a de-crease in product performance.”
PPG is meeting the technology requirements of various leg-islative challenges while improving product performance in al-most all cases, says Outcalt. “The fact that our waterbornebasecoat technology represents a significant advance over sol-
The Auto Refinish Market FEATURE
PPG launches Deltron DC2000
PPG Automotive Refinish recenlty introduced DC2000 Ultra Velocity Clear with superfast air-dry ca-
pability to the collision center market. The new clearcoat is part of the PPG Deltron line of products.
DC2000 Ultra Velocity Clear is designed for use over Deltron DBC, Global Refinish System BC, and
Envirobase High Performance basecoats.
PPG has taken clearcoat no-bake technology and advanced it to create a PPG clearcoat appropri-
ate for any type of collision center—from high-production shops to the smaller operations without
baking capabilities. DC2000 Ultra Velocity Clear will air dry in 20-25 minutes and it is very easy to apply
and work with, the company said.
DC2000 Ultra Velocity Clear requires no flash time between coats and no baking in the refinish
process, which optimizes spray booth utilization. Due to the extremely fast out-of-dust time, a vehi-
cle can be removed from the booth in as little as 10 minutes.
The superfast air-dry capability of this wet-on-wet clearcoat facilitates fast cycle times for single-
and multi-panel repairs. The new clearcoat also helps reduce energy costs with its ability to bypass the
baking cycle.PPG’s Deltron DC2000
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vent-based systems in terms of ease of use, color match and per-formance, has made it easier to overcome general skepticism endusers have for VOC-compliant products,” he said.“For example,in Florida, a state where stricter legislation has yet to be enacted,one of our key distributors predicts 80 percent of his collisionrepair customers will voluntarily make the switch over to PPGwaterborne systems in the next couple of years.”
In addition, PPG’s comprehensive “Convert with Confidence”program for shop owners, managers and technicians is provingsuccessful in providing the necessary training and planning guid-ance required for a successful transition.
Price point, product quality, support systems and expandeddistribution are the basics behind what an auto refinish customerhas expected for many years, according to Brunori.“Matrix Sys-tem was founded on the premise of offering customers high qual-
ity products at a fair price back in 1983. Our company wasfortunate to be on the front end of the ‘alternative choice’ growthcurve addressing a need the market was demanding.”
Economic conditions today have fueled the desire for pricepoint relief at the shop level creating opportunities for small startup companies to enter the refinish market. “Matrix System willcontinue offering technologies and product platforms to helpease the profitability challenges our customers are strugglingwith,” Brunori said. “Two tiers of products—Matrix brandedand Refinish Solutions—will continue to be the drivers for the or-ganization. Our sales and technical staff continue to grow acrossthe United States with basic orders: ‘stay in front of the cus-tomer’. Matrix distribution partners are the best in the industryand can get product in the hands of our customer typicallywithin one-day. These are the issues today in the auto refinish in-
dustry and we are determined to address these needs.”
Reducing cycle timeReducing cycle time from repair order to vehicle delivery is rap-idly becoming the key focus of competitive collision centers anda major differentiating factor for retaining new business andgaining new business. “Improving cycle time is powerful,” saidJim Berkey, director, business solutions group, PPG AutomotiveRefinish. “It directly translates to a more satisfying repair expe-rience for the policyholder but in turn it benefits the shop by re-ducing costs and making better utilization of fixed assets. Thesame performance that attracts new business allows the shop toflow additional business through the same fixed assets.”
Reducing cycle time requires a comprehensive approach in-cluding a critical look at existing processes from start to finishthroughout the collision center. “This requires that the collisioncenter organizations move beyond the traditional skill sets in-volved with repairing a vehicle and develop skill sets in rebuild-ing more competitive processes,” said Berkey continued. “Withthe most comprehensive set of Lean for Collision programs avail-able, PPG is providing the required training, tool sets and onsitesupport required for an organization to move from thinkingabout Lean processes to implementing Lean processes.”
Just as important, PPG has developed faster, more accuratecolor-matching tools, and faster dry coatings to speed refinishingtimes. Along the same line, utilizing the latest in color matchingsoftware and tools is important.
“The ability to avoid ‘re-dos’ and quickly access the rightcolor formula that accurately matches the customer’s vehicle thefirst time out is critical to cycle time performance,” said MaryPark, director, global color, PPG Automotive Refinish.“Over thepast few years PPG has invested much of its global resources todeliver ‘right first time’ matches.”
These efforts have contributed to PPG’s new, revamped Paint-Manager color software program that incorporates an innova-tive RapidMatch workflow process that can also make use of anew, advanced spectrophotometer.
“These innovations set a new benchmark for taking accuratereadings of a vehicle’s actual color,” said Park.“We’ve also investedextensive effort in providing color matching tools specifically for ourwaterborne basecoat systems. For example, we provide our water-borne users with a comprehensive deck of color chips, each sprayedwith our actual waterborne refinish paint. So when a chip is pairedto match the customer’s vehicle, customers can count on getting thatexact color after it is mixed and applied.”
How fast a refinish system works has long been a factor of con-cern for collision centers.“Given the increased emphasis on cycle timeperformance this criterion becomes even more important today,”saidGareth Hughes, director of technology and global platform market-ing, PPG Automotive Refinish.“Our coatings R&D team is contin-ually looking at ways to speed dry times of our products.”
Advancing technologyWhen considering automotive refinish coatings, durability is theby far the most important factor. Fast-curing scratch resistant,
60 | Coatings World www.coatingsworld.com October 2011
FEATURE The Auto Refinish Market
“[There] has [been] an overallslowdown in the collision repairindustry causing the demand forrepair paint todecline,” said VitorMargaronis, marketing director,BASFAutomotive RefinishNorthAmerica. “In Asia and highgrowth parts of Eastern Europe,the opposite is true. Demand isincreasing due to the increasednumber of vehicles being sold.”
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self-healing clearcoats are becoming more widely used. “Theseclearcoats better resist car wash scratches and help cars keep thatbrand new look longer,” said Margaronis.
Existing products are constantly being tweaked to providefaster dry times and less energy consumption during the appli-cation process. There is also an ever-increasing usage of water-borne and lower VOC products in the auto refinish market.“Some of this is brought by new regulations or enforcement ofold, but there are many progressive body shops that are aheadof the curve and marketing themselves as ‘green’ well beforethey are required to use lower VOC products,” said Margaronis.
BASF is bringing to market Fast Repair and No BakeClearcoats that can be applied and cured without using high tem-peratures. This results in energy saving and increased throughputof small- to medium-sized repair jobs.
Matrix Systems has focused on delivering state-of-the-art wa-terborne and solventborne compliant basecoat systems.“MatrixSystem Aqualution waterborne basecoat was launched in Cali-fornia several years ago with great success,” said Brunori. “Ournewest basecoat platform will be launched at NACE in October.MPB-LV is the only premium basecoat program that offers ‘pre-scription’ color match including all variant formulas.”
Matrix’s MPB-LV is supported by its proprietary Accushadeformula retrieval software and the newly released Color VariantDeck. A Refinish Solutions version will be released in 2012.
PPG has launched a number of systems to meet the needs ofthe auto refinish market. “Regional preferences dictate the spe-cific products and programs we introduce, yet one of our newestproduct initiatives we’re especially proud of is our all-water-borne, low-VOC paint system that has been introduced in theEuropean marketplace,” said Hughes. “This complete water-borne system, comprised primarily of a primer, basecoat andclear, fulfills the two-fold demand to improve repair process per-formance and the quality of the work environment.”
PPG’s new ultra fast-drying clearcoat Deltron DC2000 inthe United States is designed to improve repair performance indiverse repair environments. “This new clear now can be airdried as fast as it once took to bake a clearcoat finish just a fewyears ago,” said Hughes. “One obvious benefit is its ability toreduce the workload on the baking booth, and saving the en-ergy to operate.”
PPG also recently launched PET (polyethylene terephthalate)primers in Germany. This new advance incorporates recycledplastic bottles into the resin systems and is part of PPG’s drive todevelop environmentally sustainable products offering advan-tages over existing technology.
“In the near future we expect our ‘self-leveling’ primer tech-nology to significantly reduce sanding times before and after ap-plying an undercoat, thereby saving significant amount of laborand its associated costs,” said Hughes. CW
The Auto Refinish Market FEATURE
Matrix System debuts its new premium low VOC solvent basecoat system at the 2011 NACE Show
Professional vehicle refinishers in attendance at the recent NACE Show in Orlando, Florida, held October 6-8, 2011, were the first to discover
Matrix System’s MPB-LV Premium Low VOC Basecoat System.
This new technology consists of an entire line of toners that deliver 3.5 or lower VOC emissions. The Matrix Premium Low VOC line offers
customers exceptional hiding, with ease of application and use, and there is no need to upgrade shop equipment, the company said.
MPB-LV sprays like other premium high
VOC solvent systems. Additionally, MPB-LV
utilizes the Matrix System Color Variant Se-
lector System to ensure a consistent match
every time.
“The time is now to upgrade to our pre-
mium low VOC products, as benefits like faster
coverage and higher quality help to reduce
cycle time and increase throughput,” said Ken
Papich, Matrix System director of sales. “Matrix
System delivers the best of both technologies,
with our low VOC solvent paint system as well
as Aqualution our waterborne system.”
By featuring the new premium low VOC
basecoat, Matrix System has given the Califor-
nia and Canadian markets the opportunity to
choose which road to take—either waterborne
or low VOC solvent basecoat. Both technolo-
gies are designed to deliver 3.5 or lower VOCs.
Although MPB-LV was featured at NACE, the
official launch will occur at the end of 2011.
Matrix System’s MPB-LV Premium Low VOC Basecoat System.
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62 | Coatings World www.coatingsworld.com October 2011
FEATURE Addivites Suppliers Directory
The following pages contain a directory of select additive suppliers and their products.For more information on the products listed in this guide, contact the companies directly.
Angus Chemical CompanyBuffalo Grove, Ill., U.S.800-447-4369Fax: 989-832-1465E-mail: [email protected] site: www.angus.comAdditives offered: corrosion inhibitors,dispersing agents, emulsifiers
• AEPD VOX 1000 Neutralizing AmineAEPD VOX 1000 neutralizing amine of-fers advantages in zero VOC paint for-mulations. Compared to other low VOCalkanolamines, AEPD VOX 1000 is themost cost-effective choice, with more ef-ficiency at lower use rates. AEPD VOX1000 offers effective pH control, effi-cient pigment dispersion, improvedfreeze-thaw performance reducing gly-cols and exceptional performance withno odor when compared to ammonia.
Arch Chemicals, Inc.Atlanta, Ga., U.S.800-523-7391Fax: 866-705-0465E-mail: [email protected]: www.archbiocides.com
• Proxel BZ Plus PreservativeThis unique combination of Proxel preser-vatives and Omadine antimicrobials offer adual mode of action for inhibiting micro-bial growth in latex emulsions, water-basedpaints, adhesives and pigment dispersions.Other features include: color-stable formu-lations, dual-action protection, zero VOCs,CMIT/MIT and formaldehyde-free, long-term preservation, broad-spectrum activity.
Arkema Coating ResinsCary, N.C., U.S.919-469-6700Web site: www.arkemacoatingresins.com
• Crayvallac PA4 WDA 12Rheology modifier in paste form for post-addition to solvent-based coatings. Easyincorporation provides shear-thinningrheology with thixotropic viscosity recov-ery. Imparts very good sag resistance andanti-settle properties.
BASF CorporationCharlotte, N.C., U.S.800-251-0612Fax: 800-346-5896E-mail: [email protected] offered: defoamer
• Dehydran SE 2High performance, zero VOC, low odor,silicone emulsion defoamer that shows anoptimum balance between compatibilityand defoaming efficiency and persistency.No haze and no fogging with excellentlong-term stability. Dehydran SE 2 can beeasily incorporated and recommended forgrind and let-down step. Suitable for allgloss levels.• Hydropalat 216Attributes/comments: Sustainable disper-sant for organic and inorganic pigmentconcentrates, tint bases and factory fin-ished paints and mixed pigment paints.Also suitable for aqueous inorganic pig-ment concentrates and slurries. Hy-dropalat 216 is a low foaming, higherefficiency alternative to inflexible and
alkyl blocked APEO-based universal wet-ting/dispersing aids.
Buhler Group(Nanotechnology)Minneapolis, Minn., U.S.763-847-9900Fax: 763-847-9911E-mail: [email protected] site:www.buhlergroup.com/ global/en/prod-ucts/oxylink.htmAdditives offered: Oxylink for water-borne resin systems
• OxylinkOxylink is an additive for better water-borne coatings to increase cross-linkingdensity. Results in improved blocking,chemical and humidity resistance as wellas shorter drying times.
BYK USA Inc.Wallingford, Conn., U.S.203-265-2086Fax: 203-284-9158E-mail: cs.usa@byk .comWeb: www.byk.com
• DISPERBYK-199DISPERBYK-199 provides perfect stabi-lization and color acceptance. It introducesno VOC into paints or pigment concen-trates, and is APEO and amine free. DIS-PERBYK-199 can be used as a wetting anddispersing additive for various waterbornecoatings. For certain applications wherecost is critical, the cost-effective DISPER-
Additives Suppliers
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BYK-199 is the additive to choose.• BYK-1711New silicone and mineral oil-free poly-meric defoamer for waterborne coatings,BYK-1711 is a perfectly balanced addi-tive. It is very efficient at low dosage lev-els but still compatible, and requires lowto medium shear forces for incorporation.BYK-1711 is recommended in general in-dustrial, automotive and wood and furni-ture applications.
Cytec Industries Inc.West Paterson, N.J., U.S.973-357-3193Fax: 973-357-3050E-mail: [email protected] site: www.cytec.comAdditives offered: Additol, Cycat andModaflow coatings additives help formula-tors optimize performance, paint process-ing, appearance, application and stability.
• Additol XW 6535The universal, ultra low VOC pigmentgrinding medium for both waterborneand solventborne coatings used in deco-rative and light industrial coatings, Ad-ditol XW 6535 addresses the needs for atruly universal pigment concentratesystem that sustains the properties of theoriginal coating. Tinting pastes madewith Additol XW 6535 are used in bothpoint-of-sale and factory tintingmachines. Applications in all decorative,DIY and light industrial coatingsenable processing flexibility and eco-nomic advantages.• Additol XL 6526The new benchmark in flow and levelingfor transportation coatings, Additol XL6526 is a 100% solids additive for highsolids acrylic clear coats and topcoatsused in automotive, refinish and heavyequipment. It has the unique combinationof effectiveness at low dosage and com-patibility. At just 0.1% on formulation, itallows for extremely smooth, defect-free,orange peel-free coatings without sacrific-ing recoatability and adhesion.
Dow Coating MaterialsPhiladelphia, Pa., U.S.Web: www.dow.com/coatings
Additives offered: HASE thickeners,HEUR thickeners, microspheres, surface-active agents, surfactants and dispersingagents (nonionic), surfactants and dis-persing agents, texturizing agents, asso-ciative thickeners, celluosics, viscositymodifiers, wetting agents
• ACRYSOL DR-110 Rheology ModifierACRYSOL DR-110 rheology modifier is anew, cost-effective alternative to hy-drophobically-modified hydroxyethyl cel-lulose (HMHEC) for thickening a fullrange of waterborne latex coatings.ACRYSOL DR-110 rheology modifier iseffective at building viscosity in formula-tions from flat to semigloss and across allbinder types, offering desirable applica-tion and feel properties to such coatings,while also having the cost advantage ofbetter efficiency and the manufacturingease of an all-liquid product.• ECOSURF LF SurfactantECOSURF LF surfactants offer high per-formance and low foam in APEO-free for-mulations. For color acceptance andpigment wetting, they’re comparable toour best APEO offerings. Plus, ECOSURFLF Surfactants are readily biodegradable.They even offer additional foam controlduring pigment dispersion through cloudpoint defoaming.
Dow CorningMidland, Mich., U.S.866-739-7224Fax: 989-496-6299E-mail: [email protected]: www.dowcorning.com/coatingsAdditives offered: superwetting silicone ad-ditives, silicone slip and leveling additives
• Dow Corning 67 Additive and newDow Corning 500W Additive, DowCorning 501W Additive and Dow Corn-ing 502W Additive100 percent silicone polyether copolymersthat are recoatable; have little or no influ-ence on slip; are solvent-free, BTX-freeand low VOC; and are effective at low ad-dition levels. For use in waterborne andUV coatings, paints, inks & overprint var-nishes, effective on difficult-to-wet sub-strates such as wood, plastics and metal.
• Dow Corning 205SL Additive, DowCorning 204SL Additive and Dow Corn-ing 401LS AdditiveMultipurpose additives (slip, leveling, handfeel and defoaming) that provide a range ofsolubilities and other characteristics at lowaddition levels enabling formulators to de-velop tailored solutions for optimized per-formance in multiple resin systems andapplications. Effective on wood, plasticcoatings, inks and overprint varnishes insolventborne, waterborne and UV coatings.
Double Bond ChemicalIndustries USA, Inc.West Simsbury, Conn., U.S.860-408-1216Fax: 860-408-1216E-mail: [email protected] site: www.doublebond-chem.com.twAdditives offered: complete line of an-tioxidants and UV absorbers for coatingsand plastics
Eastman Chemical CompanyKingsport, Tenn., U.S.1-800-EASTMANWeb site: www.eastman.com/optifil-mot1200; www.eastman.com/solus
• Eastman Optifilm Additive OT1200Eastman Optifilm additive OT1200, thenewest addition to Eastman’s Optifilmportfolio, enables formulators to createlow-VOC paints with improved open timeand wet edge without negatively affectingother properties. OT1200 performs undera wide range of application conditions.Theresult is compliant paints with significantlyimproved workability and easier cleanup.• Eastman Solus 2100 Performance AdditiveEastman Solus 2100 performance additiveis the low-VOC solution for faster drytime, excellent flow and leveling, sag resist-ance, faster time to sand or polish, and lesstime polishing. Solus 2100 performanceadditive delivers traditional performance inhigh solids thermoset coatings while help-ing you meet VOC targets.
Evonik GoldschmidtCorporationHopewell, Va., U.S.800-446-1809
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Fax: 804-541-6290E-mail: [email protected] site: www.tego.usAdditives offered: wetting and dispersingadditives, defoamers and deaerators, flowand leveling additives, substrate wettingadditives, energy-curable additives, hy-drophobing agents
• TEGO Twin 4100TEGO Twin 4100 extends siloxane addi-tive technology to provide waterborne coat-ing formulators with excellent wetting ondifficult substrates (i.e. metal, wood andplastics). It also provides excellent de-foaming and compatibility with sensitiveresin systems. TEGO Twin 4100 demon-strates superior anti-cratering performancedue to the multifunctional additives’ ex-traordinary surface tension reduction.• TEGOWet 240TEGO Wet 240 is a highly effective sub-strate wetting additive (independent of co-solvent content) in spray-appliedwaterborne coatings systems which en-sures fine atomization and defect freefilms even at minimal film thickness. Thesolvent-free TEGO Wet 240 is the firstchoice for spray-applied waterborne in-dustrial coatings and coatings for plastics.
Keim Additec Surface USA LLCWilmette, Ill., U.S.847-920-1676Fax: 847-920-1681Web site: www.keim-additec.deAdditives offered: Anti-blocking agents;anti-marring agents; dispersing agents;slip aids; waxes
King IndustriesNorwalk, Conn., U.S.203-866-5551Fax: 203-866-1268E-mail: [email protected] site: www.kingindustries.comAdditives offered: King offers a broad rangeof additives including rheology modifiers,surface control additives, rust and corrosioninhibitors, thixotrops, dispersants, resinmodifiers and catalysts for amino ther-moset, urethane and epoxy systems
• K-STAY 555
K-STAy 555 is a new pourable liquidthixotrope for pigmented solventbornesystems. It is highly efficient, requiring lowdosage levels to improve pigment suspen-sion and sag control. It offers excellentperformance in polar formulations whileeliminating hard settling.• NACURE XC-269NACURE XC-269 is a unique phosphoricacid-based catalyst especially recommendedfor epoxy/phenolic coatings. It provides ex-cellent adhesion and steam processing re-sistance properties. It is FDA 21 CFR175.300 and 1935/2004/EC compliant.
Lubrizol Advanced Materials Inc.Cleveland, Ohio, U.S.216-447-5000Fax: 216-447-5238E-mail: [email protected] site: www.lubrizolcoatings.comAdditives offered: Wax additives, hyper-dispersants, rheology modifiers
• Solsperse 44000Solsperse 44000 hyperdispersant is a 50%active APE-free polymeric dispersant inwater, which improves pigment dispersionand stability in aqueous paints and coat-ings. It enables highly pigmented resin-free dispersion that are compatible with awide range of binders, including acrylics,epoxies, polyurethanes and alkyds. It alsoprovides excellent early water resistance.
MichelmanCincinnati, Ohio, U.S.513-793-7766Fax: 513-794-7721E-mail: [email protected] site: www.michelman.comAdditives offered: wax emulsions
• NatureShield 31NatureShield 31 – an anionic emulsion ofnatural oils and waxes, designed to pro-vide excellent water resistance for topicalwood coatings. It works to prevent theswelling of wood in the presence of water,as well as providing great water bead.Typical uses: wood stains and sealants.• Michem Seal 8340Michem Seal 8340 – a one component con-
crete or masonry sealer that provides excel-lent water, grease, oil and solvent resistance.It also displays good hot tire pick-up resist-ance and excellent gloss. Michem Seal 8340should not be used for slip resistance.
Micro Powders, Inc.Tarrytown, N.Y., U.S.914-793-4058Fax: 914-472-7098E-mail: [email protected] site: www.micropowders.comAdditives offered: micronized wax, waxdispersion, wax emulsions
• MICROMATTE 1011 UVWMICROMATTE 1011 UVW is a finelymicronized, modified polypropylene waxwhich incorporates high molecular weightpolymers and micro encapsulated inor-ganics. MICROMATTE 1011 UVW pro-vides optimum mar and abrasionresistance as well as uniform and efficientgloss reduction while preserving applica-tion rheology.• AQUTEXWAXESAQUATEX WAXES are micronized highdensity and polyolefins with carefully con-trolled particle sizes to produce a uniformtextured surface in paints and coatings.The high density and insolubility charac-teristics of AQUATEX will reduce or elim-inate floatation and provide optimumperformance in waterborne systems.
MunzingBloomfield, N.J., U.S.973-279-1306Fax: 973-338-0420Web site: www.munzing.comAdditives offered: Anti-foaming agents
NichemChicago, Ill., U.S.773-924-3700Fax: 773-924-7760Web site: www.nichemcorp.comAdditives offered: acid catalysts, anti-cor-rosive pigments
• Strontium PhosphateLead free, chrome free anti-corrosive pig-ment. It is white and contains no zinc.
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Pflaumer Brothers, Inc.Ewing, N.J., U.S.609-883-4610Fax: 609-883-1629E-mail: [email protected] site: www.pflaumer.comAdditives offered: additives for epoxies,polyurethanes, polyaspartics
• Tallicin 4040Tallicin 4040 is a 100% active deaeratorand flow and leveling agent for solvent-borne and solvent-free two-componentpolyaspartics, polyurethanes and epoxiesin primers, clear and pigmented systems.Tallicin 4040 can also be used with poly-ester, polyether, polyacrylate, alkyd, chlo-rinated rubber and other coatingssystems. Compatible with mineral spiritsand xylene.• Terachem 53-2371 and 53-4368Terachem Aluminum Oxide Nano-Dis-persion are specifically designed for use intwo-component systems. Levels of 15-20% by weight for the product based ontotal resin solids have been achieved insome systems without visible effect on ei-ther clarity or gloss. Terachem AluminumOxide Nano-Dispersion represent the firstnano-dispersions that are economical toused by reducing the amount of expensivereactants in the total formulation.
Royal Adhesives and Sealants,LLCCoatings and Specialty Polymers DivisionSimpsonville, S.C., U.S.800-763-7272Fax: 800-825-4583E-mail: [email protected] site: www.parachem.comAdditives offered: thickeners, rheologymodifiers, surfactants, flame retardants,adhesion promoters, matte finish addi-tives, viscosity modifiers• Paragum 600 ThickenerParagum 600 thickener is the newest Para-Chem rheology modifer.The outstanding per-formance of this high efficiency, water thin,alkali-swellable dispersion is further enhancedby its environmental advantages: APEO-free,no heavy metals and no solvents. Paragum600 provides unique, short “buttery” flowcharacteristics in a wide range of formulations.
• Paranol FRD-070 Flame RetardantParanol FR-070 flame retardant is thenewest Para-Chem polymer system. It isenvironmentally friendly, 62% activeaqueous dispersion, that contains no de-cabromodiphenyl oxide or antimony ac-tive ingredients. This dispersion can beused in acrylic, EVA, SBR, vinyl acetate orpolyurethane lattices in either baths, com-pounding or foaming applications.
Shamrock TechnologiesNewark, N.J., U.S.973-242-2999Fax: 973-242-8074E-mail: [email protected] site: www.shamrocktechnologies.com
• AquaFLON MGA high solids dispersion containing ourbest wax and PTFE powders. It is specifi-cally for thin film coatings, and applicableto a variety of substrates. AquaFLON MGoffers easy incorporation and gloss reten-tion. It is ideal in can coatings, and for rubresistance and surface slip in water-basedoverprint varnishes.• Narrow 4A polyethylene wax powder with a meanparticle size close to 4 micrometers, with90% between 2 and 8. Narrow 4 elimi-nates oversize particles and viscositybuild-up in pre-dispersions. It yields highgloss retention, exceptional film appear-ance and clarity. Improves rub and slipperformance in OPV and clear films.
Soy Technologies, LLCNicholasville, Ky., U.S.800-769-8748Fax: 866-767-7902E-mail: [email protected] site: www.soytek.comAdditives offered: Soyanol line of products
• Soyanol 1000ESoyanol 1000E is an ester-based additiveprescribed for use in both water- and sol-vent-based systems. Soyanol 1000E providesmultifunctional performance to improvecoating flow, leveling and adhesion, whilehelping eliminate VOCs and other haz-
ardous materials such as phthalates. Customblends and formulation assistance available.• Soyanol 5000X-TBSoyanol 5000X-TB expands the functional-ity of compliant, low VOC thinners andmulti-purpose solvents. When combinedwith exempt solvnts, Soyanol 5000X-TBprovides these expanded function and com-patibility across a broader range of coatings.SCAQMD approved formulations available.
TamincoAllentown, Pa., U.S.610-366-6730Fax: 610-366-6784E-mail: [email protected] site: www.specialtyamines.comAdditives offered: specialty amines forpaint and coatings
Troy CorporationFlorham Park, N.J., U.S.973-443-4200Fax: 973-443-0853E-mail: [email protected] site: www.troycorp.com
• Troysol ZLACTroysol ZLAC is a superior substrate wet-ting additive for aqueous coatings and haszero contribution of VOCs to aqueous sys-tems. Troysol ZLAC provides the samebenefits and attributes long associated withTroysol LAC, but without the VOC. Theproduct is particularly effective in wettinglow energy and contaminated surfaces,without causing undesired fisheyes andother problems. Troysol ZLAC eliminatessurface defects, improves adhesion, gloss,flow and leveling and color acceptance.• Troysol Z370Troysol Z370 is a universal wetting, marand slip additive for solvent, water-re-ducible or aqueous systems.This ‘green’ ad-ditive does not contain any VOCs, APEs orHAPs and approximately 40% of the com-ponents are from renewable resources.Troysol Z370 is a multi functional additiveand is extremely effective in industrial coat-ings with demonstrated superior propertiesover leading competitive products. CW
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FEATURE China’s TiO2 Market
While China has risen to become the largest producer of TiO2 in the world, the market isburdened by over supply and increasing price pressure.
by Chris Wu, CCM International Ltd.
The strong demand for titanium dioxide (TiO2) in recenthas spurred China’s capacity and output of TiO2 to in-crease quickly. In 2010 China became the largest TiO2
producer in the world. During the first half of 2011, with 61 ac-tive producers, China’s capacity of TiO2 reached 2,192,000 tonsper annum with an output of 862,600 tons.
Along with increased output and improved quality, China hasalso become the largest net exporter of TiO2. In the first half of2011, China's export volume of TiO2 was 234,900 tons and im-port volume was 135,691 tons.
At the same time, after experiencing a year of sharp increases, thedomestic price of rutile TiO2 in China reached USD3088/t, which seta new record. However, prices have dropped in the past two months.
Despite such positive growth indicators, China's productiontechnology is outdated, and most of China's producers adopt a
sulfate process to produce TiO2. With blind capacity expansion,China's TiO2 industry is now burdened by overcapacity as wellas stiff domestic competition. (See Figure 1 Capacity and outputof TiO2 in China, 2006~H1, 2011)
China's TiO2 capacity increased from 1,268,400t/a in 2006to 2,071,000t/a in 2010, with a CAGR of 13.04 percent. Alsofrom 2006 to 2010, output increased from 810,800 tons to1,466,000 tons, with a CAGR of 15.59 percent.
On the heels of national policies designed to boost domesticdemand and other relevant policies adopted in 2010, the TiO2downstream industries, especially the paint and coatings indus-try and plastics industry, had been developing rapidly. The de-mand for TiO2 from these industries continues to get strongerand stronger. In 2010, China's output increased further, up10.23 percent compared to 2009. And in the first half of 2011,stimulated by the continuously increasing price of TiO2, the out-put of TiO2 has increased further, with a growth rate of 28.6percent compared with the first half of 2010.
How Healthyis China’s TiO2 Market?
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In China, from June 2009 to July 2011, the average pricesof domestic rutile TiO2 and anatase TiO2 witnessed an in-creasing trend. Particularly during the period from Aug. 2010to July 2011, the average price of domestic rutile TiO2 in-creased from USD2,109/t to USD3,549/t, with a growth rate of68.35 percent; the average price of domestic anatase TiO2 in-creased from USD1,570/t to USD3,064/t, with a growth rate of95.12 percent. Such staggering increases are due to tight sup-ply of titanium ore, the high price of raw materials and strongoverseas demand. (See Figure 2 Price trends of TiO2 in China,Jun. 2009~Sep. 2011)
In Aug. 2011, while some international producers such asDuPont continued to raise their TiO2 prices, domestic TiO2prices dropped due to weak demand. According to CCM's in-vestigation, in Aug. 2011, the TiO2 stock in China is large andthe actual supply of TiO2 in China has exceeded the demand.
From 2006 to 2010, China's annual TiO2 import volumestayed in the range of 250,000 to 300,000 tons. By contrast,from 2008 to 2010, with increasing domestic output and im-proving quality, China's export volume of TiO2 witnessed an in-creasing trend. In 2010 and 2011, China's export volume ofTiO2 increased sharply. In 2010, China's export volume of TiO2reached 327,307 tons, becoming the largest net exporter of TiO2in the world. And in the first half of 2011, China's export volumewas 234,900 tons, an increase of 83.74 percent compared withthe first half of 2010. (See Figure 3 Import and export situationof TiO2 in China, 2006~H1, 2011)
As prices have been driven up many times by the main TiO2producers in the world, the average import price of TiO2 inChina witnessed a quick increasing trend from 2006 to 2010.From Jan. 2010 to June 2011, the import price of TiO2 increasedmore quickly. In July 2011, the average import price of TiO2reached a new historical record of USD3059/t, with a growthrate of 35.31 percent compared with that in Jan. 2010.
As a result of the improved quality of domestic TiO2, a sup-ply shortage in the world and continuously increasing interna-tional prices, China's TiO2 export price has increased quicklysince 2009, especially from Sept. 2010 to June 2011. In June2011, the average TiO2 export price reached USD3116/t.
The global financial crisis and debt crisis in the United Statesand Europe have impacted the world's TiO2 production since2009. Some TiO2 plants in these regions have been closed, ag-gravating the tight supply of TiO2 in the world. This is the maindriving factor for the international price increase.
In addition, all TiO2 producers in China have adopted a sul-fate process to produce TiO2 except Jinzhou Titanium IndustryCo., Ltd. More manufacturers are willing to use titanium ore andacid-soluble titanium slag mixture as raw materials. ThoughChina's sulfate process and products made by it were greatly im-proved, it is still hard to develop further due to its high pollution.At the same time China's technology for chloride process is poor.Though there are some new projects with chloride process inChina in the coming five years, the technologies of these projectsare not complete as they have been introduced by foreign con-sulting companies. CW
CCM International Ltd. is dedicated to market research inChina, as well as the Asia-Pacific Rim and global markets. Witha staff of more than 150 professionals CCM offers market data,analysis, reports, newsletters, buyer-trader information and im-port/export analysis all through its new proprietary product Val-oTracer.
For more information go to CCM’s website at www.cnchem-icals.com, or contact [email protected].
China’s TiO2 Market FEATURE
Source: CCM International
Source: CCM International
Figure 2: Price trends of TiO2 in China, Jun. 2009~Sep. 2011
Figure 1: Capacity and output of TiO2 in China, 2006~H1, 2011
Source: CCM International
Figure 3: Import and export situation of TiO2 in China, 2006~H1, 2011
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Evonik Industries has announced plansto build new research facilities for thepaints and coatings industry and the cos-metics industry. The company is invest-ing approximately €31 million in theRuhr, Germany area.
Klaus Engel, chairman of the executiveboard of Evonik Industries, has laid thefoundation stones for two research anddevelopment centers at the Essen site: onefor new, environmentally friendly addi-tives and special binders for the paints andcoatings industry, and one for innovativeand sustainable products for the cosmeticsindustry. In total, the group is set to investapproximately €31 million in the twobuilding complexes. The innovation cen-ter for the paints and coatings industry isto be completed at the end of 2012.
“Both the paints and coatings and thecosmetics industry are strong market seg-ments. The coatings and additives, andconsumer specialties business units ofEvonik in Essen support both these in-dustries with a wealth of experience andinnovative prowess,” Engel said. “Wewant to be in a position to offer our cus-tomers future-ready solutions. We do thisby relying on high creativity and innova-tive expertise. The two innovation centerswill not only offer us scope for researchand development, they shall alsostrengthen our competitiveness and ourposition in the market. We therefore wantto send out clear signals for sustainablegrowth and customer-oriented action.”
The paints and coatings industry is animportant market for the coatings and ad-ditives business unit, one in which Evonikis a major manufacturer of binders, pig-ments, crosslinking agents, color pastes,matting agents and additives. The totalcosts of the building is approximately€14.4 million.
Berkshire Hathaway completesacquisition of LubrizolBerkshire Hathaway Inc. and The LubrizolCorporation have completed the acquisi-
tion of Lubrizol for $135 per share in anall-cash transaction. The transaction, hav-ing been approved by Lubrizol shareholdersand having met all U.S. and non-U.S. regu-latory filing requirements, is valued at ap-proximately $9.7 billion, includingapproximately $0.7 billion in net debt.
“Lubrizol is a great addition to theBerkshire Hathaway family of compa-nies,” said Warren Buffett, BerkshireHathaway chief executive officer.“We ex-pect to see continued strong performancefrom the company as it executes itsgrowth strategies.”
James Hambrick, Lubrizol chairman,president and chief executive officer, said,“As part of Berkshire Hathaway, we havereal and significant opportunities to con-tinue creating customer value by provid-ing complex and innovative chemistries,formulations and solutions for some ofthe most demanding performance appli-cations in the world.”
Hambrick also noted that the cultureand corporate philosophy established byLubrizol’s founders remains intact. Withthe closing of this transaction, Lubrizol isnow a wholly-owned subsidiary of Berk-shire Hathaway. Lubrizol’s internationalheadquarters remain located in Wickliffe,Ohio and the company continues to be ledby Hambrick.
Daikin to establish productionfacility for ZEFFLEfluoropolymer coatingsDaikin Industries, Ltd. has established anew production facility for the manufac-ture of ZEFFLE fluoropolymer coatings atthe Changshu Factory of its subsidiaryDaikin Fluorochemicals (China) Co. Ltd.,a company that manufactures and sellsfluorochemical products in China. Massproduction is scheduled to start June 2013at a planned capital investment of ap-proximately 1.2 billion yen. This newproduction facility combines with the Yo-dogawa Plant in Japan (Settsu, Osaka Pre-fecture) and Daikin Fluoro Coatings
(Shanghai) Co. Ltd. in China to makethree production sites for the manufactureof fluoropolymer coatings. Upon comple-tion, production capacity will approxi-mately triple to meet the expected rise indemand. ZEFFLE fluoropolymer coatingsexcel in the areas of anti-fouling andweather-resistance, which are special char-acteristics of fluorine compounds.
DSM sells its amino coatingresins business to INEOSMelaminesRoyal DSM N.V. has sold its amino resinsbusiness to INEOS Melamines, a subsidiaryof Switzerland-based INEOS Industries.DSM said the divestment is a logical stepafter it closed at the end of 2009 its pro-duction facility in the Netherlands. Eversince a supply agreement with INEOSMelamines for manufacturing melamineand benzoguanamine amino resins has beenin place. As of September 1, 2011, INEOSbegan to market these amino resins directly.INEOS Melamines is one of the leadingglobal producers of amino resins. For a lim-ited period of time INEOS is allowed to usethe DSM brand name Uramex for theamino products involved.
Dow Performance Monomersexpands capacityThe performance monomers business ofThe Dow Chemical Company announceda 10 percent increase in capacity for theproduction of glycidyl methacrylate (GMA)at its Freeport, Texas facility. This resultsfrom a successful debottlenecking initiativethat addresses Dow’s need to increaseGMA capacity for its strategic customers.Key drivers for this effort include improvingprocess and mechanical reliability.
“Through the GMA debottleneckinginitiative, Dow made significant processand reliability improvements, which de-livered a considerable increase in plant ca-pacity in less than a year,” said DavidMongrue, global business manufacturingdirector for Performance Monomers.
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“This further reinforces Dow’s commit-ment towards delivering on our strategyof being a highly reliable organization andgrowing with our strategic customers.”
GMA is a high purity, dual functionalitymonomer ideally suited for coating andresin applications. Primary applications forGMA include automotive and powder coat-ings, radiation curable coatings, waterborneresins, industrial and protective finishes, ap-pliance and hardware finishes, adhesives,electrical laminates, hydrogenated LER sub-stitutes as well as plastic modifiers.
Dow also expanded capacity for theproduction of crude ccrylic ccid (CAA) atits Bühlen, Germany facility by 25 per-cent. This represents the cumulative resultof several successful debottlenecking andreliability initiatives that address Dow’sneed to increase CAA capacity. This addi-tional CAA at Böhlen will be used to in-crease butyl acrylate (BA) and glacialacrylic acid (GAA) production at the site.
“The crude acrylic acid capacity in-crease is an important milestone for Dow,”
said Bob Summerhayes, global supply chaindirector for performance monomers. “Weare excited to continue investing in our Eu-ropean production footprint and about theopportunities generated by Dow’s Euro-pean customer base. Overall this is a valu-able addition that reinforces Dow’scommitment to growth for the region andfurther adds to our global footprint.”
Acrylic monomers from Dow are usedprimarily in coatings, inks, textiles, homeand personal care and energy markets.
Perstorp doubles caprolactonecapacityPerstorp has doubled production capacityof their Capa caprolactone plant in War-rington, England. Due to the rapidly grow-ing demand for caprolactones worldwide,these specialty chemicals have been in shortsupply for several years. In response, Per-storp has taken steps to secure long-termavailability by investing in a second Capastream at its Warrington plant. Already theworld’s largest supplier of caprolactone and
its derivatives, Perstorp can nowoffer twice the production, ac-cording to the firm.
Huntsman to raisemultifunctional epoxy resinscapacityHuntsman Corporation has expanded mul-tifunctional resins capacity at its McIntosh,Ala. site to serve its customers in the aero-space and composite industries. HuntsmanAdvanced Materials, one of the global mar-ket leaders in multifunctional epoxy resins,has invested significantly during 2011, ex-panding its capacity and capability to pro-duce multifunctional epoxy resins both inthe U.S. and in Europe by doubling the ca-pacity at its Monthey, Switzerland facilityand enhancing its current capability to pro-duce purified resins at its McIntosh site.Once completed, the new line will furtherboost global production of all types of mul-tifunctional epoxy resins. “Demand formultifunctional epoxy resins, as a replace-ment for aluminum and other materials and
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Contact us today: US Toll Free: 800-652-6013 Tel: 973-357-3193Email: [email protected] www.cytec.com
© 2011 Cytec Industries Inc.
All Rights Reserved.
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We are the pioneers in the
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the forecasted needs of the aero-space industry are major factorsinfluencing this decision,” saidJames Huntsman, president, Ad-
vanced Materials Division.
CPS Color acquires Pinova AGCPS Color Group Oy, Vantaa, Finland, hasacquired Switzerland-based Pinova AG.According to CPS, Pinova is the marketleader in colorants for facade coatings andwet plasters in German-speaking Europeand CEE countries. The seller is a fundmanaged by Afinum Management GmbH,a mid-market private equity fund managerin German-speaking Europe. One ofPinova’s core strengths is in the develop-ment of tailored colorant systems for theconstruction, paint and coatings market.With the addition of Pinova’s Novapintproduct range, CPS Color will further ex-pand into the niche market of wet plastercolorants. The European plaster colorantmarket is estimated to grow by 6.5 percentper annum over the next three years, thecompany said. The majority of Pinova’ssales are generated from facade products,with more than half of those related to col-orants used for plaster applications. Pinovaalso provides industrial colorant solutionsthat are frequently used in high-end woodand metal coatings applications.
Synaqua 4804 alkyd emulsionawarded Ringier TechnologyInnovation prize in “paintresin” categoryCray Valley Resins, an activity that is nowpart of Arkema Coating Resins, wasawarded the Ringier Technology Innova-tion prize for its Synaqua 4804 alkydemulsion in China in June. This water-borne paint binder is an innovative alkydemulsion that helps produce top qualitygloss paint with application characteris-tics very close to those of solvent paint,the company said.
The Synaqua 4804 alkyd emulsiontechnology allows the formulation of sol-vent-free waterborne paint with applica-tion performances that are very similar tothose of traditional solvent-based paintand lacquer, in particular in terms of glossand film resistance. It also ensures adhe-sion onto old alkyd paint, and can be usedindoors and outdoors both in primers andin topcoats on most supports, includingwood and metal, due to its stability withanti-corrosion pigments.
Partly based on raw materials of plantorigin (41 percent biosourced carbonfrom total carbon), Synaqua 4804 alsoproduces very low VOC glossy paint, andcan be used in paint carrying the Euro-pean eco-label.
Synaqua 4804 has been developed inFrance (Verneuil-en-Halatte R&D cen-ter), and is manufactured in France andin Germany.
Launched in 2006, the Ringier Tech-nology Award rewards companies thatcontribute to improvements in the paintand coatings industry in China thanks totheir innovations in terms of technology,material, enhanced productivity and effi-ciency. China’s top award in the coatingindustry, this prestigious prize is organizedby the Ringier professional press group,which publishes “Coatings and InksChina” among other journals.
Clariant named best supplier atBrazilian paint industry’s Paint& Pintura Awards, 2011Technology innovation, differentiatedservices and strong customer relationshipshave secured Clariant three “best sup-plier” awards in the Brazilian paint andvarnish industry’s prestigious Paint & Pin-tura Awards for 2011. In addition toachieving Best Supplier in the categoriesEmulsions, Pigment Dispersions and Or-ganic Pigments, Clariant was also electedthe Master Top Ten Company for thethird year in a row. Paint & Pintura is cur-rently regarded as one of the most impor-tant awards in the Brazilian paint sector.
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Price Increases
Ashland to hike prices for intermediates and specialty solvents in North AmericaAshland Specialty Ingredients, a commercial unit of Ashland Inc., is increasing the price of its portfolio of intermediates and spe-cialty solvents sold in North America effective Oct. 1, or as contracts allow. Prices for 1,4 Butanediol (BDO) will increase by eightcents per pound; prices for N-Methyl-2-Pyrrolidone (NMP), N-Ethyl-2-Pyrrolidone (NEP) and Gamma-Butyrolactone (BLO) will in-crease by 10 cents per pound; and prices for Tetrahydrofuran (THF) will increase by 12 cents per pound.
Celanese to hike prices of VAE emulsions by $0.03/wet pound in AmericaCelanese Corporation, a global technology and specialty materials company and among the global leaders in emulsion polymers,announced that it will increase the price of all vinyl acetate/ethylene (VAE) emulsions sold in the Americas by $0.03 / wet pound,effective October 15, 2011, or as contracts allow. This price increase affects applications including, but not limited to, adhesives,paint and coatings, building and construction, nonwovens, glass fiber, carpet, paper and textiles.
Wacker Polymers to raise prices for vinyl acetate-based dispersions in the AmericasWacker Polymers is to raise its prices for Vinnapas vinyl acetate-ethylene andehtylene-vinyl chloride-based copolymer dispersions in the Americas. Effective October 14, Wacker will implement a price increaseof $0.03 per wet pound, or as customer contracts allow. This measure has been necessitated by the continued increase in rawmaterial and distribution cost.
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BASF strengthens positionin S. AmericaBASF will invest in a world-scale produc-tion site for acrylic acid, butyl acrylateand superabsorbent polymers (SAP) inCamaçari, Bahia, Brazil. It will be the firstacrylic acid and superabsorbents plant inSouth America. With an investment vol-ume of more than €500 million, it is thelargest investment in BASF’s century-longhistory in South America.
In addition, BASF will start to produce2-ethyl-hexyl acrylate, an important rawmaterial for the adhesives and specialcoatings industries, in its existing chemi-cal complex in Guaratinguetá, São Paulo.This will be the first plant for this prod-uct in South America.
With the new acrylic acid complex,BASF aims to ensure the supply for im-portant products as: superabsorbents fordiapers, acrylic resins for coatings, tex-tiles and adhesives and products for civilconstruction.
The Camaçari location is being chosenbased on the availability of raw materials(propylene) and utilities provided byBraskem S.A., the major chemical com-pany in Brazil and the strategic supplierfor BASF in this project.
The construction of the new acrylicacid complex will start in 2011. Produc-tion is expected to begin in the fourthquarter of 2014. The production for 2-ethyl-hexyl acrylate in Guaratinguetá isexpected to start in 2015 on the basis ofacrylic acid produced in Camaçari.
Acrylic acid is an important precursorin the value chain of super-absorbentpolymers, the active component of babydiapers and other hygiene products.Acrylic esters, the most important deriva-tives of acrylic acid, are used to produceadhesive raw materials, constructionchemicals and architectural coatings suchas Suvinil, BASF’s decorative coatingsbrand in South America and the leader inthe premium segment in Brazil.
Celanese Emulsionsopens technology centerin Florence, KYThe Emulsion Polymers business ofCelanese Corporation has moved its appli-cation technology group in the Americas to
a state-of-the-art facility in the greaterCincinnati area. Celanese Emulsions willjoin technology teams from Ticona, the en-gineering polymers business of Celanese,and Celanese EVA Performance Polymersat the site in Florence, Kentucky.
“Creating a joint polymer technologyfacility enables us to leverage our knowl-edge and application expertise across allthree businesses to drive our innovationprograms and deliver technical solutionsto our customers,” said Phillip McDivitt,general manager.
“Celanese Emulsion Polymers is in-vesting in both facilities and people tosharpen our focus on customers and theindustries they serve in the Americas. Thenew location is central to both our cus-tomer base and our manufacturing facili-ties, enabling us to improve our technicalservice and accelerate new product devel-opment,” said McDivitt.
The targeted completion for the tran-sition from the Houston Technology Cen-ter (HTC) to the Ticona site in Florence isOctober 2011.
Addmaster attends receptionat Buckingham PalaceAddmaster (UK) Ltd’s managing directorPaul Morris attended a recent function atBuckingham Palace as a winner of a 2011Queens Award for Enterprise.
At the reception, The Queen and TheDuke of Edinburgh greeted guests in theState Rooms, which form the nucleus ofthe working Palace and are used regularlyby The Queen and members of the RoyalFamily for official and State entertaining.
The Queen’s Awards for Enterprise areawarded to businesses for outstandingachievement in International Trade, Inno-vation and Sustainable Development. Eachyear Her Majesty The Queen makes theAwards on the advice of the Prime Minister,who is assisted by an Advisory Committeethat includes representatives of Govern-ment, industry and commerce, and thetrade unions.They are announced annuallyon 21st April, The Queen’s Birthday.
“It was an amazing experience to meetthe Queen and Prince Phillip which reallyreinforced how much Addmaster hadgrown in only 11 years,” said Morris.
Also in attendance were the Duke of
Gloucester and the Duke of Kentand other dignitaries such asVince Cable, the Government’sBusiness Secretary as well asleaders of UK business.
“In my rough estimation there was inexcess of £50 billion pounds of UK enter-prise at the event which shows just howimportant the Queens Awards’ recogni-tion is to UK companies.”
Addmaster was a Queens Award re-cipient after showing strong exportgrowth in its Biomaster antimicrobialproducts, which are now seen as a marketleader in its field and sold throughout itsworldwide distributor network.
ACC proposes new system toprioritize chemicals for reviewThe American Chemistry Council (ACC)has proposed a comprehensive, scientificallybased prioritization system that could beused by the Environmental ProtectionAgency (EPA) to determine which chemicalswarrant additional review and assessment.
“As outlined in ACC’s principles formodernizing the Toxic Substances ControlAct (TSCA), establishing a clear and scien-tifically sound prioritization process is keyto creating a world-class chemical manage-ment system,”said ACC President and CEOCal Dooley. “We believe the prioritizationtool we’re proposing today will help EPAevaluate chemicals more efficiently and ef-fectively and improve public confidence inthe agency’s regulation of chemicals.”
According to the ACC, the 35-year-oldTSCA law does not dictate a process toutilize the information currently availableto prioritize chemicals for review. Withouta system in place, EPA may be wastingtime, energy and resources gathering andanalyzing data on chemicals that are al-ready well understood or that are unlikelyto pose a significant risk to public healthor the environment.
ACC’s approach evaluates chemicalsagainst transparent, consistent and scien-tific criteria that take into account bothhazard and exposure. Chemicals are givena score based on the criteria and thenranked based on their scores and theagency’s best professional scientific judg-ment. The rankings would then be used todetermine which chemicals should be re-
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ferred to EPA’s Office of Chemi-cal Safety & Pollution Preventionfor further assessment.
The specific criteria that wouldbe applied to determine a chemical’s prior-ity ranking address: human health hazards;potential environmental effects; a chemi-cal’s industrial, commercial and/or con-sumer uses; whether it persists oraccumulates in the body or the environ-ment; and the production volume of thechemical in commerce. The tool also takesinto account important factors like whethera chemical is used in children’s products ordetected in biomonitoring programs.
PPG to increase productioncapacity for precipitated silicaPPG Industries is increasing its global pre-cipitated silica production capacity bymore than 18,000 tons per year in re-sponse to growing global demand. The ca-pacity expansion includes projects atPPG’s Lake Charles, LA, and Delfzijl, theNetherlands, manufacturing locations.Kevin Braun, PPG General Manager, Sil-ica Products, said that some of the capac-ity will begin to come online during thefourth quarter 2011, and that the expan-sion projects will be completed by the endof 2012.
Exova expands servicesExova, the global testing group, has ex-panded the services available from its Sin-gapore laboratory to include a number ofkey coatings tests. Previously, the Far Eastlab had specialized in metallurgical, me-chanical, chemical, and corrosion testing formetal materials for the oil and gas indus-tries. Now, Exova has made a significant in-vestment in equipment and training toprovide a number of key testing capabilitiesfor coatings in Singapore. The new testingis accredited to ISO17025. The globalgroup’s facility at Salford, UK, a specialist incoatings testing, has assisted with technol-ogy transfer. The tests available at the Sin-gapore lab include cathodic disbondment,hot water soak, non-destructive measure-ment of film, impact resistance and penetra-tion resistance of pipeline coatings.
Arkema unveils new trademarkArkema Coating Resins has launched a newtrademark that will be applied to the com-pany’s waterborne emulsion polymer prod-ucts sold worldwide. The new name,ENCOR Polymers,will be used for both cur-rent and new products sold for use in archi-tectural and industrial coatings, traffic paints,specialty coatings, pressure sensitive adhe-sives, sealants, construction products, graph-ics arts and floor maintenance products.
“This is an important step as westrengthen our capabilities to serve our globalcustomers,” said Richard Jenkins, globalgroup president for Arkema Coating Resins.“We recently announced our decision tobuild a waterborne emulsion manufacturingfacility in China and closed the acquisition ofthe coating resins businesses of Total. One ofour most important next steps is to create acomprehensive global product offering tomeet our customers’ needs. This new trade-mark is part of that process.”
ENCOR Polymers will principally re-place the UCAR trademark now applied tomany of the company’s waterborne emul-sion products, as well as the Craymul andEsi-Cryl trademarks acquired with the pur-chase of the coating resins businesses ofCook Composites and Polymers and CrayValley. Other Arkema Coating Resins trade-marks, including SNAP Structured Nano-Acrylic Polymers and EnVia, will continueto be used in all geographies.CW
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Bayferrox iron oxide pigments for the coloring of asphalt
At the recent wedding of Prince William and Kate Middleton in London, Lanxess’Bayferrox played a part in adding color and radiance to the proceedings. In the
run-up to the wedding, the roads andfootpaths in the area around Bucking-ham Palace were resurfaced with stonemastic asphalt colored with Bayferrox130 C iron oxide red pigment fromLanxess. “We were the only local pig-ment supplier able to deliver the rightshade in the required quality. We werealso able to provide exactly the pack-aging the customer wanted,” saidSimon Kentesber, sales manager inor-ganic pigments at Lanzess Ltd., basedin Branston near Birmingham, UK. Theasphalt was supplied by Eurovia Road-
stone Ltd., a subsidiary of Eurovia (SA), which is a world-leading asphalt manu-facturer headquartered in Rueil-Malmaison near Paris.
The asphalt on the roads and footpaths outside Buckingham Palace are subjectedto enormous stress from millions of tourists and hundreds of thousands of vehiclesevery year. This wear and tear takes its toll, resulting in cracking, crazing and some-times even potholes. The specifications on the quality of the new surfacing were cor-respondingly strict. Eurovia Roadstone was able to comply with the requirements interms of durability and quality of finish and also flexibility and speed of laying. Thecompany supplied two different qualities of surfacing to distinguish between the foot-paths and the roads, but also ensured that the two surfaces blended in with one an-other. One particular challenge was the very tight timing of the construction work. Ithad to be carried out with maximum precision as quickly as possible and at night tominimize disruption to the “official” operations at Buckingham Palace, such as theregular Changing of the Guard and the daily flow of visitors.
Bayferrox 130 C is a synthetic red iron oxide marketed as a compact pigment,which means it has excellent free-flowing and low-dusting characteristics, the com-pany said. It is produced in Krefeld-Uerdingen using the Laux process, a manufac-turing technology that has been used exclusively by Lanxess for 85 years.
Royal pigments – red asphalt in front of
Buckingham Palace.
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Cytec Industries, Inc. has introducedResydrol AY 6705, a waterborne acrylicmodified alkyd resin with 44 percent solidcontent that was designed to extend dura-bility with its penetration for timber sub-strates. It is ideal for feeding andprotecting exterior wood stains and tim-ber decking. Its quick drying time andaffinity for timber with varying degrees oftannin content promotes fast and easy re-coating. The company said this hybridsystem captures the sought after proper-ties of both alkyds and acrylics, allowingcustomers to enjoy the best of bothworlds. Its durability is further strength-ened by its improved UV resistance. Cytecalso said this low VOC resin doesn’t peelor flake for easy repair and refurbishment.
Croda introduces tougheningagent for epoxy coatingsCroda Coatings and Polymers has intro-duced B-Tough C2, an epoxy functionaltoughening agent for epoxy coatings foruse in marine and protective heavy-dutycoating applications such as flooring,cargo holds and storage tanks. Croda’snovel technology offers the solution tothe challenge for epoxy formulators tocombine flexibility and hardness withoutimpacting other required properties B-Touch C2 offers excellent impact resist-ance also at lower temperatures;improved flexibility while maintaininghardness; low viscosity – making it easyto handle and non-migratory due toepoxy functionality.
Cornelius offers Rheolate 299polyether PUR thickenerCornelius offers Rheolate 299, a highly ef-ficient and strongly shearing thinning as-sociative thickener. It is a polyetherpolyurethane thickener for aqueous in-dustrial and decorative, pigmented andclear coating systems. Rheolate 299 is ahighly efficient, 25% active, polyetherpolyurethane associative viscosity builderfor the low- to mid-shear rate range. It
provides strongly shear-thinning flow be-havior, which makes it ideal for spray ap-plications including, sprayed latexemulsions, dispersions, water reducibleclear-coats and high gloss pigmented sys-tems. Rheolate 299 is a pourable liquidand can be incorporated at any point inthe formulation of most systems. Liquidassociative thickeners are usually post-added for convenience. Rheolate 299 effi-ciently provides strongly shear thinningflow behavior to both pigmented andclear waterborne coating systems. This re-sults in excellent application properties,sag resistance and storage stability, ac-cording to the company.
Elementis offers Nuosperse9850 polymeric dispersingagentElementis Specialties has introduced NU-OSPERSE 9850 for the Americas solvent-borne industrial coatings markets.Nuosperse 9850 is a polymeric dispersingagent with superior pigment wetting re-sulting in increased color strength and ex-cellent compatibility in various industrialcoating systems, according to the com-pany. This innovative new polymeric dis-persing agent is highly effective for carbonblack and other organic pigments. It isrecommended for use in a wide range ofhigh-performance, solventborne coatingsand is an effective dispersant for bothpaints and colorants.
Capelle launches Lysopac Red2230C & Lysopac Red 7730CpigmentsCappelle Pigments NV has launched twonew products in its high performance pig-ments range. Both of the products have atop class performance and meet the re-quirements of the current highest marketdemands. Lysopac Red 2230C C.I. Pig-ment Red 122 is a clean shade magentaof Quinacridone chemistry with goodlight and weatherfastness properties. Thepigment can be combined with opaque
grade pigments (orange and red) to pro-duce solid shades. It can also be combinedwith effect pigments to produce metal ef-fect shades. Lysopac Red 7730C C.I. Pig-ment Red 177 is a transparent blue shadered pigment of Anthraquinone chemistrywith good light and weatherfastness. Thepigment can be combined with opaquegrade pigments (orange and red) to pro-duce solid shades. It can also be combinedwith effect pigments to produce metal ef-fect shades.
Application areas for both pigmentsare solvent- and water-based industrialpaints, OEM and car refinish, powdercoatings and decorative paints.
Pflaumer unveils amine-functional resins forpolyaspartic polyurea coatingsPflaumer Brothers has launched twoamine-functional resins for polyureapolyaspartic coatings used on concrete,metal, wood and other substrates. Thetwo polyaspartic amines, Teraspartic 277and Teraspartic 292, can be used individ-ually or in combination with each other,or together with other amine functionalresins or hydroxy-functional acrylic resinsto achieve special performance attributes.The company said that Teraspartic 277and Teraspartic 292 are stearically hin-dered aliphatic amines that react withpolyisocyanates to form high-gloss,weather-resistant coatings with good filmbuild and rapid cure rates. Polyasparticcoatings are used in high-performance ap-plications requiring fast cure, low VOCand low odor. These coatings exhibit acombination of flexibility and impact re-sistance, ideal for use on concrete floors.They can be formulated with no VOCs,no odor and with a tack-free time of as lit-tle as 45 minutes.
Polyaspartic coatings dry efficiently atroom temperature, a distinct advantage forthe applicator. In addition, the applicatorcan apply polyaspartic coatings as thickfilms in one coat rather than two or more,
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again with the added productiv-ity of fast-cure. These qualitiesallow for use in direct-to-metalapplication in paint shops as well
as OEM, such as for the manufacture ofwind energy turbines.
Dualscope FMP100 and FischerDataCenter IPFischer Technology’s Dualscope FMP100touchscreen coating thickness measure-ment instrument harmonizes the flexibil-ity and capabilities of PC-based labinstruments with the manageability ofcompact portable units, according to thecompany. The unit has Windows CE op-erating system with a graphical user in-terface and a user definable file and folderstructure. The bright LC touchscreen dis-play simplifies settings, measurements anddata evaluations. It offers numerous con-figuration options for a clear presentationof results and the drag and drop featureenables the user to create application spe-cific interfaces. The FMP100 and the var-ious F-Probes form an integralmeasurement system with precise repeata-bility. When used in combination with theoptionally available inspection plan man-agement software, Fischer DataCenter IP,the FMP100 turns into a powerful multi-functional data terminal, opening up awhole new dimension in metrology.
Konica Minolta SensingAmericas releases newupgrade to SpectraMagic NXcolor quality control softwareKonica Minolta Sensing Americas, Inc.(KMSA) has released version 2.10 of Spec-traMagic NX Color Quality Control Soft-ware. SpectraMagic NX is designed for
the inspection and quality control of colorfrom incoming raw materials to processproduction through to final inspection.This software is used in a variety of in-dustries, such as plastics, paint and coat-ings, cosmetics, pharmaceuticals, graphicarts, construction and transportation. Itutilizes pre-defined screen templates forsimple pass/fail assessment, statisticalprocess control, and sophisticated R&Danalysis. It also allows the user to designtheir own screen layout based on theirparticular industry and/or application.Each graph type (color, spectral, color dif-ference or trend), as well as the data list,can be scaled to the desired size with totalease, according to the company. This latestrelease updates users from version 2.03 to2.10 and offers the following enhance-ments: support for Chinese (simplified)and Chinese (traditional) to the availablelanguages; support for Windows 7 Pro-fessional 32 bit (x86), Windows 7 Profes-sional 64 bit (x64) operating systems;function to search for data within files andCCS (closest color search) function to au-tomatically select from the target colorgroup the specified number of targets (upto five) closest to the measured sample.
Ashland launches Aquarius fornutraceutical tablet-coatingsystemsAshland Specialty Ingredients has intro-duced Aquarius coating systems’ naturalcolors palette designed to meet the regu-latory requirements of the nutraceuticalindustry. Nutraceuticals are subject tofood regulations, which are more restric-tive than their pharmaceutical counter-parts with regard to the permittedcolorants. Derived from vegetable, animaland mineral sources, the organic and in-organic compounds that make up theAquarius coating systems natural colorspalette can be combined with Ashland’sAquarius MG coating systems’ moisture-guard line.
Spectronics Corp. launches theMaxima ML-3500C UV lampSpectronics Corporation has introduced theMaxima ML-3500C UV lamp designed tocut the time it takes to cure adhesives, coat-ings, inks, epoxies, resins, printed circuit
boards, plastics and other materials. Thelamp produces a nominal steady-state UV-A intensity of 75,000 µW/cm² at 6 inches(15 cm) for high-speed curing and increasedproduction, the company said. The ML-3500C uses the latest Micro DischargeLight (MDL) technology. A filter andbulb/reflector assembly enables the lamp’s35-watt bulb to deliver up to 10 times moreUV-A energy than conventional 100-wattcuring lamps, the company said. It featuresinstant on operation that further reducescuring time.
3M expands offering of stainresistant additive products3M has introduced three new products toits portfolio of stain-resistant additivesand sealers for concrete, stone and otherporous materials. These products are 3Mstain resistant additives and sealers SRA-250, SRA-270 and SRA-450. Derivedfrom 3M’s C4 chemistry platform, the lineextension is driven by customer demandfor a broader range of stain-resistant so-lutions. The 3M stain resistant additivesand sealers are designed to offer long-last-ing protection against both water- and oil-based stains. They offer a viablealternative for many formulators con-cerned about current supply challengeswith some conventional long-chain stain-resistant chemistries. In addition, thenewly expanded line provides formulatorsa wider choice of base polymer, in either asolvent or a water-based solution, to bet-ter match their requirements, the com-
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pany said. 3M stain-resistant additivesand sealers can be used on their own, aspenetrating sealers or formulated into avariety of coatings, adhesives and otherconstruction materials to add repellencyand stain release characteristics.
3M offers low cost micromilling media3M has made available an experimentalproduct, 3M Micro Milling Media ZGC,an ultra low cost alternative to Yttria-Sta-bilized Zirconia Beads used in high en-ergy mills. The offering can meet theneeds for performance-driven, economi-cal nanoparticle dispersions, and help re-duce cost and investment in processequipment for those needing to obtainvery fine particle sizes using micro millingmedia, the company said. 3M MicroMilling Media ZGC high density (5.8g/cc) grinding media is as strong and aswear resistant as Yttria-Stabilized Zirco-nia Beads, the company said. Due to itsnanocrystalline microstructure (~50 - 100
nm) these micro beads feature low fric-tion smooth surfaces and excellentsphericity. 3M Micro Milling Media ZGCis available in three sizes: 50, 75 and 100micron. They are ideal for use in themilling of pigments, inks, dyes, paints andcoatings, as well as ceramic powders andnanodispersions.
Phoseon Technology introducesUV LED lamps with 16W/cm2peak irradiancePhoseon Technology has introduced theFirePower product family with three cur-ing length options, a 150x20 mm, a225x20mm, and a 300x20mm solution.The water-cooled FirePower family al-lows new applications in the wide-formatdigital segment while also allowing sys-tem builders to increase their speed inother applications.
Utilizing Phoseon’s patented SLM tech-nology, the latest FirePower family pro-vides customers with: high power 16W/cm2 of UV LED light for maximum
UV energy; sophisticated controlelectronics for simple system in-tegration; and advanced struc-tural capability for improvedfield serviceability.
Charles Ross & Son offers dualshaft mixersCharles Ross & Son Company offersRoss Dual-Shaft Mixers, which are idealfor processing pastes, gels, suspensions,slurries and other viscous formulations.Composed of two independently drivenagitators working in tandem, this systemis designed for heavy-duty mixing withthe capability of fine-tuning shear levelsand flow patterns. The high-speed dis-perser draws powders into the liquidbatch through a powerful vortex and rap-idly disperses any lumps and agglomer-ates. The low speed anchor agitatorpromotes bulk flow and uniform batchtemperature, “feeding” the disperserblade with fresh product while constantlyscraping the vessel surfaces. CW
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Dow Coating Materials (DCM) has ap-pointed veteran specialty chemical sales
professional MichaelLewis to the positionof west coast salesmanager. In his newrole, Lewis is respon-sible for advancing allaspects of Dow Coat-ing Materials’ salesoperations across the
western region of North America. He joinsDow Coating Materials with more thantwenty years of experience in specialtychemical sales and commercial roles. Hejoined the Dow Chemical Company in1990, most recently serving as North Amer-ican commercial manager for Angus Chem-ical. Prior to that, Lewis held progressivepositions within Dow-owned businesses,including Anglus Chemical and Dow Bio-cides; Dow Performance Chemicals; andDow Plastic Lined Piping Products.
AkzoNobel appoints newcorporate director investorrelationsAkzoNobel has appointed Jonathan Atackthe company’s new corporate director In-vestor Relations. Atack was until recently
chief financial officerat ING InvestmentManagement in theNetherlands. He hasheld several roleswithin ING since2004 including posi-tions in investor rela-tions as well as
finance and risk management. Prior to histime at ING, he worked in investor rela-tions at easyJet, Royal Bank of Scotlandand Six Continents.
Watson Standard makes newappointmentsWatson Standard has named CynthiaBlomquist its environmental, health andsafety manager. Blomquist’s previous
employers include P3Pro, Premier Envi-ronmental Services and AECOM. She isresponsible for ensuring Watson’s com-pliance with federal, state and local en-vironmental, health and safetyrequirements and management of all re-lated programs.
In its manufacturing division, WatsonStandard appointed Wesley Horton assis-tant director of manufacturing andRichard Newman process and mainte-nance engineer.
Horton’s previous experience includesprofessional managerial roles with otherISO 9001 certified companies. Prior tojoining Watson Standard Company, heserved as vice president of manufacturingfor a powder metal manufacturer.
Newman will be responsible for com-pany-wide engineering processes andmaintenance for all Watson Standard lo-cations. His background includes exten-sive engineering, batch operation, processcontrol and plant maintenance experiencein the chemical industry.
Nubiola USA adds tosales teamNubiola has named Jeff Cayce technicalsales manager, coatings. He will be re-sponsible for promotion and sales ofNubiola’s ultramarine pigments, ironoxides, zinc ferrites, chrome oxidegreens, chrome yellows, molybdate or-anges, bismuth vanadate and corrosioninhibitors for the North American coat-ings market. Cayce will be supported byNathan Karszes, technical and qualitymanager, and Rebecca Daley, technicalservice chemist, from the Nubiola NorthAmerican technical center in Norcross,GA. In addition, Cayce will be sup-ported by Fabiana Requeijo, global mar-keting manager, coatings and RicardMarch, global R&D manager from thecorporate headquarters in Barcelona,Spain. Cayce has 11 years of experiencein the coatings industry. He has servedas a process development chemist; tech-
nical service chemist; global key accountmanager; director of sales and market-ing for the automotive coatings market;and North American market managerfor an adhesives and specialty polymerscompany.
Van Beek named generalmanager Dow CoatingMaterials EMEA RegionDow Coating Materials has namedAnton Van Beek general manager for theEurope, Middle East & Africa (EMEA)region. Van Beek succeeds Martin Sut-cliffe who, after more than two and ahalf years in the role, is moving to Dow’sCorporate Commercial Organization.Prior to his present role, Van Beek wasgeneral manager of Dow’s Packagingand Converting business in EMEA. Pre-viously, he was business manager forPerformance Monomers Europe andIndia, Middle-East & Africa at Dow,after serving as European general man-ager, Primary Materials at the formerRohm and Haas company, which Dowacquired in 2009. His broad commercialbackground includes serving as market-ing director for Adhesives & SealantsEurope as well as commercial managerfor the Pressure Sensitive & Construc-tion Chemicals market. Before joiningRohm and Haas, Van Beek spent nineyears at BASF in various marketing andsales management roles.
IPPIC elects Bill McPherson asnew presidentThe International Paint and Printing InkCouncil (IPPIC) elected its new presi-dent, Bill McPherson, recently retiredpresident of the International Paint divi-sion of AkzoNobel. The president ofIPPIC serves a two-year term, acts as thechairman of the meetings and is a re-cently retired executive from the indus-try. McPherson succeeds Ed Donnelly,retired senior vice president of DuPontPerformance Coatings, who served as
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IPPIC president for four years. McPher-son served as CEO or managing directorof Courtaulds Chemicals and AkzoNo-bel businesses for 24 years. He retiredfrom AkzoNobel in 2010 as president ofits International Paint division.
CVC Thermoset Specialtiesmakes new appointmentsCVC Thermoset Specialties, an EmeraldPerformance Materials Company, hasmade two appointments. WaltBustynowicz has been named vice presi-dent global sales. In this role, Bustynow-icz will assume all managementresponsibilities for sales internationallythrough CVC’s distributors overseas andsales agents in the U.S.
Charles Zarnitz has been named prod-uct manager, epoxies. In this role, Zarnitzwill support the technical, training and de-velopment needs of the company’s epoxybusiness unit.
Whitford adds OEM managerto its Flexible Finishes divisionin North AmericaWhitford has hired Lenni Dailey to manageits OEM automotive business for Flexible
Finishes in NorthAmerica. Dailey joinsWhitford with morethan twenty years’ ex-perience with Ache-son Colloids/Henkel.Most of those yearswere spent as OEMbusiness developmentmanager, where her
main function was to educate engineers oncoatings and the critical factors that makethose coatings perform.
PPG Aerospace names Cancillacoatings director, Wrighttransparencies directorPPG Industries’ aerospace business hasnamed Mark Cancilla global platform di-rector for coatings. As global platform di-rector for coatings, Cancilla succeedsBrian Roberson, who has relocated to joinPPG’s architectural coatings business inAustralia. Brent Wright has been namedglobal platform director for transparen-cies, succeeding Cancilla.
BASF names Vitor Margaronismarketing directorBASF Automotive Refinish has namedVitor Margaronis as marketing directorfor BASF Coatings, North America. Inhis new role, Vitor is responsible for di-recting the marketing activities of theBASF automotive refinish, OEM, indus-trial and commercial transport systems
businesses. Vitor joins BASFNorth America Coatings after a10-year history that began atBASF in Canada. During histenure, Vitor has held several manage-ment level positions with increasing re-sponsibility in the areas of marketing,finance, logistics operations and projectmanagement. CW
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Oct. 10-13: Symposium Fine Grindingand Dispersing, Brunswick, Germany.More info: TU Braunschweig, Institutfür Partikeltechnik; www.ipat.tu-bs.de.
Oct. 10-14: Introduction to PaintFormulation, Rolla, MO/USA;Moreinfo: Missouri S&T Coatings Institute,http://coatings.mst.edu.
Oct. 11 – 12: Professional PaintFormulation, Hampton, Middlesex, UK.More info: www.pra-world.com.
Oct. 16-18: ASC Fall Convention,Indianapolis, IN/USA.More info: TheAdhesive and Sealant Council,www.ascouncil.org.
Oct. 18-20: RadTech Europe 2011Conference & Exhibition, Basel,Switzerland.More info: VincentzNetwork, www.european-coatings.com.
Oct. 18-21: 3rd Aquitaine Conferenceon Polymers, Arcachon, France.More info:conferences.aquitaine.fr/index.php/en
Oct. 23-26:Western CoatingsSymposium, Las Vegas, NV/USA.Moreinfo: Pacific Northwest Society forCoatings Technology,www.pnwsct.org/symposium-wcs.
Oct. 24-26: The Future of Pigments,Berlin, Germany.More info:www.pigmentmarkets.com.
Nov. 2 – 3: 12th Asia Coatings Markets,Jakarta, Indonesia.More info:www.cmtevents.com.
Nov. 7 – 10: Paint Technology,Hampton, Middlesex, UK.More info:www.pra-world.com.
Nov. 9 – 11: TZMI Congress 2011, Asiain Focus, Hong Kong.More info: TZMinerals International;www.tzmi.com/congress
Nov. 20-24: 18th International
Corrosion Congress, Perth, Australia.More info: www.18iccperth2011.com.
Nov. 21-23: ABRAFATI 2011, SaoPaulo, Brazil.More info: Abrafati,www.abrafati.com.
Nov. 22: Paint & Coatings Basics,Hampton, Middlesex, UK.More info:www.pra-world.com.
Nov. 23-25: CHINACOAT 2011,Shanghai, China.More info: Sinostar,www.chinacoat.net.
Nov. 29 – Dec. 1: Radiation CuringTechnology, Hampton, Middlesex, UK.More info: www.pra-world.com.
78 | Coatings World www.coatingsworld.com October 2011
Western Coatings Symposiumis in Las Vegas Oct. 23-26
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MAJOR UPCOMING MEETINGS
Oct. 23-26: Western Coatings SymposiumLas Vegas, NV/USAwww.pnwsct.org/symposium-wcs
Nov. 21-23: ABRAFATI 2011Sao Paulo, Brazilwww.abrafati.com
Nov. 23-25: CHINACOAT 2011Shanghai, Chinawww.chinacoat.net
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October 2011 www.coatingsworld.com Coatings World | 79
Dec. 28 - 31: 11th International Paint,Resin, Coatings & Composite Fair,Tehran, Iran.More info: Banian OmidCo.; www.ipcc.ir.
2012
Jan. 23: Coatings for ConcreteConference, Las Vegas, NV.More info:www.paint.org/events/ac-series.
Jan. 24 – 27:World of Concrete, LasVegas, NV.More info:www.worldofconcrete.com.
Jan. 30 - Feb. 2: SSPC 2012, Tampa, FL.More info: www.sspc.org.
Feb. 13-17: 39th Annual WaterborneSymposium, New Orleans, LA.Moreinfo: www.psrc.usm.edu.com.
Feb. 19 – 22: PDCA 2012, Las Vegas,NV.More info:
www.paintinganddecoratingexpo.com.
Mar. 11 – 14: SSCT 2012 AnnualMeeting, St. Augustine, FL.More info:www.ssct.org.
Mar. 12-14:Middle East Coatings Show2012, Dubai, UAE.More info: TheCoatings Group,www.coatingsgroup.com.
Mar. 13-14: Professional PaintFormulation, Hampton, Middlesex, UK.More info: www.pra-world.com.
Apr. 17-20: PaintExpo, Karlsruhe,Germany.More info:www.paintexpo.com.
May 8 - 10: American Coatings SHOW,Indianapolis, IN/USA.More info:Vincentz Network; www.american-coatings-show.com.
June 4 - 6: ETCC - EuropeanTechnical Coatings Congress,Lausanne, Switzerland.Moreinfo: SVLFC; www.etcc2012.ch.
Oct. 23-27: parts2clean, Stuttgart,Germany.More info:www.parts2clean.com.
Sept. 18 - 21:World Adhesive andSealant Conference 2012, Paris, France.More info: FEICA,www.feica.eu. CW
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Classifieds1011.qxp:Classifieds 9/29/11 2:23 PM Page 48
Company Name Page Phone Fax WebsiteBASF Corporation.............................................13 ........................800-962-7868 ...................800-971-1123 ................................................www.basf.usBlairgowrie Associates, LLC..............................78 ........................602-539-2683.............................................................www.blairgowrieassociates.comBuhler ...............................................................39 ........................512-466-8005 ...................763-847-9909................................www.buhlergroup.comBurgess Pigment Company................................31 ........................478-552-2544 ...................478-552-4274...........................www.burgesspigment.comBYK USA Inc......................................................7 .........................203-265-2086 ...................203-284-9158..............................................www.byk.comCelanese..............................................................3 .........................972-443-3913...............................................................www.Celanese-Emulsions.comChemark Consulting .........................................79 ........................910-692-2492 ..................910-692-2523 .......................www.chemarkconsulting.netChuen Huah Chemical Co., Ltd........................79 ......................+886-7-6217177 ...............+886-7-6220593 ........................................www.chctw.comConn & Company ............................................77 ........................814-723-7980 ...................814-723-8502 ...................................www.connblade.comCytec Industries.................................................69 ........................800-652-6013 ......................................................................................www.cytec.comDOW Coating Materials ...................................11 ........................800-447-4369 ...................989-832-1465 ................................www.dow.com/coatingDOW Coating Materials ...................................33 ........................800-447-4369 ...................989-832-1465..................................www.dow.com/hidingEastman Chemical Company ............................25.......................800-EASTMAN................................................................................www.eastman.comEngineered Mills, Inc.........................................36 ........................847-548-0044 ...................847-548-0099 ..................................www.EMImills.COMEverlight Chemical Ind. Corp............................41..........................................................................................................................www.everlight-uva.comEvonik Industries................................................9 .........................732-981-5346....................................................................................www.evonik.comHeubach Ltd. ....................................................15.......................800-HEUBACH..................215-736-2249...............................www.heubachcolor.comKing Industries ..................................................45 ........................203-866-5551 ...................203-866-1268 .............................www.kingindustries.comLittle Joe Industries............................................28 ........................908-359-5213 ...................908-359-5724........................................www.littlejoe.comLubrizol .............................................................4 .........................800-380-5397 .................. 216-447-5238......................... www.lubrizolcoatings.comMicro Powders, Inc. ..........................................17 ........................914-793-4058 ...................914-472-7098.............................www.micropowders.comMunzing .........................................................Cov. 4 .....................973-279-1306.................................................................................www.munzing.comRed Devil Equipment Co. .................................75 ........................800-221-1083 ...................763-533-0015 ......................www.reddevilequipment.comReitech Corporation..........................................53 ........................610-929-9451.................................................................www.reitechcorporation.comSartomer ...........................................................27 ........................610-363-4100 ...................610-363-4140......................................www.sartomer.comShamrock Technologies Inc ............................Cov. 2 .....................973-242-2999 ...................973-242-2536 ................www.shamrocktechnologies.comSinostar Int’l Ltd................................................55 .......................852-2865-0062 .................852-2804-2256 .....................................www.chinacoat.netSoy Technologies, LLC ......................................26 ........................818-522-2330 ....................................................................................www.soytek.comStar-up Pigment .................................................41....................+86-571-8217 1888...........+86-571-82170887.........................www.staruppigment.comSun Chemical ....................................................23 ........................800-543-2323 ...................513-681-5505 ................................www.sunchemical.comTroy Corporation..............................................19 ........................973-443-4200 ...................973-443-0843......................................www.troycorp.comTrust Chem USA ...............................................21 ........................401-398-7301 ...................401-398-7321...............................www.trustchemusa.comUnimin Corporation..........................................29 ........................800-243-9004 ...................800-243-9005 ........................www.brilliantadditions.com
October 2011 www.coatingsworld.com Coatings World | 81
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Advertising Index
Classifieds1011.qxp:Classifieds 9/29/11 2:24 PM Page 49
PPG honored two customized vehicles with its prestigiousPPG Dream Car award at the 14th annual Goodguys PPGNationals held at the Ohio Expo Center in Columbus,
Ohio. The vehicles were a 1962 Plymouth panel truck owned byBarry and Vicky Cawley of Hardy, Va., and a 1957 Ford Thun-derbird owned by Ken and Darlene Wallace of Parish, Fla.
The PPG Dream Car awards are given to the two vehicles atthe Goodguys PPG Nationals judged to best demonstrate out-standing color, design, gloss and execution in a paint job.
The Cawleys’ panel truck, an original factory conversion of a1962 Plymouth Valiant, caught the judges’ eyes with its lustrousred flake finish—achieved with PPG’s Liquid Crystal CandyApple Red from the Vibrance Collection with Deltron DBCBasecoat, followed by DCU2002 Concept High SolidsPolyurethane Clearcoat. The truck was given to Barry Cawley in1972 as a Christmas present. He fabricated most of the compo-nents in customizing it. Vicky Cawley selected the eye-poppingcolor, specialist Tim Degraff painted the truck, and PPG distrib-utor Blue Ridge Color Company of Roanoke, Virginia, providedthe paint. Beyond the stunning finish, the truck features a 5.7Hemi engine, baseball-glove leather interior, and custom dash.
The Wallace’s initially restored their Thunderbird to mintshowroom condition and then decided they really wanted a streetrod. Wallace did most of the work himself with help from sonJason and friends Doug Baran and Kevin Klispie. The car fea-tures a supercharged, 1,000-horsepower Ford 427 SOHC engine,custom headers, Ford C6 transmission, and an ostrich leather in-terior. But it was the paint job that took the prize: a custom-blended, gleaming blue finish with flames dancing on the hoodand sides. The Wallaces came up with the original design. It wasexecuted by Wes Adkins of Wild Wes Paintworks, Dover, Ohio.Adkins used PPG’s Deltron DBC500 Basecoat and DCU2002
Clearcoat along with Vibrance Collection Midnight Sapphiretopcoat and O-So-Orange, Yella, and Candy Apple Red LiquidCrystal toners and tints.
The Goodguys Rod & Custom Association is one of theworld’s largest rod and custom associations with nearly 70,000members around the world. The association promotes and pro-duces some of the world’s most dynamic automotive events in-cluding the annual nationals show in Columbus, Ohio. PPGexhibits at every national and many regional Goodguys events,displaying the hot colors, unique pigments, special-effect finishes,and custom colors showcased in the Vibrance Collection, Del-tron and other brands. PPG is the official paint supplier to theGoodguys Rod & Custom Association. CW
82 | Coatings World www.coatingsworld.com October 2011
PPG Names 2011 Dream Car Winnersat Goodguys PPG Nationals
Fina
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The awardwinning 1957 Ford Thunderbird used PPG’s Deltron DBC500 Basecoat and DCU2002 Clearcoat alongwith Vibrance CollectionMid-
night Sapphire topcoat and O-So-Orange, Yella, and Candy Apple Red Liquid Crystal toners and tints.
The award winning 1962 Plymouth panel truck achieved its lustrous
red flake finish with PPG’s Liquid Crystal Candy Apple Red from the
Vibrance Collection with Deltron DBC Basecoat, followed by
DCU2002 Concept High Solids Polyurethane Clearcoat.
82 Final Coat1011:Final Coat 9/28/11 12:08 PM Page 82
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