Cognos 10 BI - Intelligence Unleashed TABLE OF CONTENTS 1. OVERVIEW.............................................................. 3 2. IBM COGNOS 10 CAPABILITIES...............................................4 2.1 QUERY AND REPORTING..................................................... 5 Collaborative reporting.........................................5 Author once, consume anywhere...................................6 Architecture and data sources...................................6 Single metadata layer for all reporting.........................6 2.2 ANALYSIS................................................................ 6 View, assemble and analyze all the information required to make smarter decisions............................................... 7 Assess your immediate business situation with more advanced, predictive or what-if analysis..................................7 Engage the right people in an enterprise for decision-making and analysis........................................................ 7 Deliver analysis results to the people at the front line of the business........................................................ 8 Align strategy with operations..................................8 Communicate strategy and track your progress....................8 Ensure accountability for performance...........................9 Share with more user communities................................9 Enjoy simple deployment and administration......................9 Limitless BI Workspace.........................................10 Make Dashboards Portable.......................................10
View, assemble and analyze all the information required to make smarter decisions......................................................................................................................................7
Assess your immediate business situation with more advanced, predictive or what-if analysis..........................................................................................................................7
Engage the right people in an enterprise for decision-making and analysis.......7
Deliver analysis results to the people at the front line of the business.................8
Align strategy with operations.............................................................................................8
Communicate strategy and track your progress...........................................................8
Ensure accountability for performance.............................................................................9
Share with more user communities....................................................................................9
Enjoy simple deployment and administration................................................................9
Limitless BI Workspace.........................................................................................................10
Make Dashboards Portable..................................................................................................10
High-performance enterprise planning software for budgeting, forecasting and analysis.......................................................................................................................................12
Convenient methods for delivering business intelligence to a wider audience 13
IBM Cognos Mobile..............................................................................................................13
COGNOS 10 BI - INTELLIGENCE UNLEASHED VERSION 1.0
IBM Cognos Active Report................................................................................................13
IBM Cognos for Microsoft Office.....................................................................................13
IBM Cognos Mashup Service...........................................................................................13
Establish decision networks and expand the reach and impact of information.......................................................................................................................................................14
Provide transparency and accountability to ensure alignment and consensus14
Communicate and coordinate tasks to engage the right people at the right time..............................................................................................................................................15
ANALYTICS EVERYONE CAN USE. ANSWERS EVERYONE NEEDS.........................................15
Sharpen analytical skills to improve business outcomes..........................................15
View, assemble and personalize information for new perspectives and insight.......................................................................................................................................................16
Explore any information from any perspective with a single experience...........16
Move seamlessly from analyzing current results to determining future performance.............................................................................................................................17
Engage workgroups to accelerate time to align, decide and act...........................17
Expand the reach and impact of information and insights......................................18
Attach business context to BI to enhance its meaningfulness and value...........18
Communicate and co-ordinate tasks to engage the right people at the right time..............................................................................................................................................18
ANALYTICS EVERYWHERE. ACTIONS WITH IMPACT..................................................................19
Respond quickly to changing business conditions......................................................19
Give people information where and when they need it............................................19
Work with your data, even while you're offline............................................................19
Make better decisions more quickly than ever before...............................................19
Integrate analytics into everyday activities and workflow.......................................20
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MAXIMUM BENEFITS. MINIMUM COST............................................................................................20
Build a more agile and responsive infrastructure........................................................20
Optimize system performance...........................................................................................21
Accelerate model design times..........................................................................................21
Improve system management efficiency.......................................................................21
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IBM Cognos 10 begins a series of new innovations from IBM Business Analytics that will change how an organization makes decisions, allocates resources, anticipates and shapes future outcomes. IBM Cognos 10 delivers a revolutionary new experience and expands traditional business intelligence (BI) with planning, scenario modeling, real-time monitoring and predictive analytics.
Business users can explore all aspects of their business with a limitless BI workspace that supports the way people think and work.
Freedom to think: A unified BI workspace delivers analytics everyone can use to answer key business questions
Connect with others: Collaboration and social networking capabilities let you build and share insights to gain alignment
Simply do: Mobile and real-time analytics bring insight to the point of maximum impact
Underlying IBM Cognos 10 is a proven technology platform that allows for seamless upgrades and cost-effective scalability for the broadest deployments.
With IBM Cognos 10, organization gains the freedom to see more and do more—to make the smarter decisions that drive better business results.
Now BI can be implemented in an organization easier than ever before. With Cognos 10, more deployment options are available by expanding our presence on System z, Power Systems, and for the first time, optimized deployment on IBM Compute Cloud.
2. IBM Cognos 10 Capabilities
Cognos 10 helps an organization make smarter decisions, achieve better results, and gain a deeper understanding of trends, opportunities, weaknesses and threats. Cognos 10 lets us explore any data, in any combination and over any time period with a broad range of analytics capabilities:
Query and ReportingComprehensive query and reporting capabilities to make smarter decisions.
AnalysisAnalysis for everyone.
ScorecardingAt-a-glance information to successfully link strategy to operations.
DashboardingHigh-impact information presentation to monitor, measure and manage corporate performance.
Real-time MonitoringUp-to-the second, relevant information within the context of BI information.
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StatisticsStatistical analysis incorporated into business reporting.
Planning and BudgetingHigh-performance enterprise planning software for budgeting, forecasting and analysis.
Extending BIConvenient methods for delivering business intelligence to a wider audience.
Collaborative BIModern tools for collaborating, building stronger teams and stimulating better decisions.
2.1 Query and Reporting
From professional report authors responsible for designing one-to-many reports for the enterprise, to business users who need the ability to create their own ad-hoc queries or customize existing reports, Cognos Business Intelligence query and reporting capabilities fit the needs of users across the organization.
Cognos Business Intelligence query and reporting capabilities include professional report authoring capabilities that are easy to use and minimize the effort for report authors.
Design and build – Create report templates to include standard report objects, queries, and layouts. WYSIWYG capability enables flexible and intuitive report assembly and core BI capabilities.
Analyze and share – View, interact with and analyze the result set, and share the results to follow a train of thought and generate a unique perspective around information.
Assemble and format – Drag-and-drop trusted content (BI, TM1, Real-Time Monitoring, Metric Studio, and PowerPlay), filters and other content (RSS, HTML, text and images).
Modify and arrange – Add colors and text, add comments and personalize widgets.
Interact and analyze – Change display, add calculations, filter prompt, drill up/down, sort data and seamlessly move to Business Insight Advanced for additional analysis.
Share and collaborate – Share and distribute objects and reports to be consumed by others and collaborate through integrations with Lotus Connections.
Collaborative reporting
Cognos Business Intelligence query and reporting capabilities offer these collaborative reporting features to help business users communicate with others in order to drive decisions and gain additional insight.
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Comments and annotations – Create and save notes on reports that other users can then reference, making it much easier for users to share information and capture valuable insights.
Dashboard activities in Lotus Connections – Facilitate discussions between users for more insightful decisions through integration between Cognos Business Insight and Lotus Connections results in an enterprise scalable collaborative BI environment.
Enhanced event management – Assign owners and approval processes for specific actions with the BI workflow.
Author once, consume anywhere
Cognos Business Intelligence query and reporting capabilities enable users to create a single report that users can access on multiple devices, in multiple formats, and in other applications and processes.
Import and refresh BI content in MS Office using Cognos for Microsoft Office. Embed BI content in third-party applications and portals using Cognos Mashup Services.
Take reports with you on your iPhone, Blackberry and iPad with Cognos Mobile.
Consume interactive report output offline or in a disconnected manner with Cognos Active Report.
Architecture and data sources
Designed for enterprise-level deployment, Cognos Business Intelligence offers proven scalability to hundreds of thousands of users through an N-tiered, multi-server, multithreaded architecture. This design provides full failover recovery and dynamic load balancing. Cognos Business Intelligence gives you access to a wide range of heterogeneous data sources, reducing the complexity of your reporting environment and giving you an opportunity to gain a complete and consistent view of the business.
Single metadata layer for all reporting
Regardless of the variety of reporting an organization performs, all reporting data passes through a single metadata layer common to Cognos Business Intelligence. The metadata layer manages translation from the data we need to the information we see. With Cognos Business Intelligence we can report, analyze, scorecard and monitor your performance with a single view of all data sources
2.2 Analysis
Information silos, multiple platforms and excessive reliance on spreadsheets can hinder effective decision-making at a time when we need to make better decisions faster. IBM Cognos analysis software helps every kind of user in an organization outperform by providing a full range of analysis capabilities.
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View, assemble and analyze all the information required to make smarter decisions
IBM Cognos Analysis software meets the needs of all users in an organization:
An intuitive and easy to use business intelligence (BI) workspace is the single place to find and do work.
IBM Cognos Business Insight gives the visibility and access to all the information—at all angles and perspectives—needed to drive informed decisions.
With IBM Cognos Analysis for Microsoft Excel, you can apply the complete spectrum of Microsoft Excel capabilities to your secure BI data to avoid multiple versions of the truth, data entry errors and security issues.
You can seamlessly transition to deeper analysis capabilities and perform complex analysis tasks quickly and easily to get to the "why" behind an event or action to improve business performance.
Assess your immediate business situation with more advanced, predictive or what-if analysis
IBM Cognos Analysis software includes sophisticated tools, such as IBM Cognos Statistics and IBM Cognos TM1, that can used to:
Validate key information, and drive business decisions by incorporating statistical evidence in reports.
Drill-down and filter real-time data and incorporate analysis of a broader range of alternative scenarios to build “what-if” projections.
Deliver the power of predictive analytics into the hands of the business users with seamless integration with IBM SPSS Modeler.
Engage the right people in an enterprise for decision-making and analysis
Using IBM Cognos Analysis software, we can support operational and strategic decision-making cycles:
The departments and lines of business can work together to align business structures and create a common, sanctioned version of information for an organization.
A high level of participation from all parts of an enterprise is supported, so that all the right people can be involved in key processes.
IBM Cognos Business Viewpoint makes it easy to move data into environments for decision
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making and offer self-service access to data for ad-hoc, off-cycle data requests.
Deliver analysis results to the people at the front line of the business
Employees in the field and growing ranks of mobile workers and business partners who are not connected to intranet need information and analytics to make quick decisions and drive actions. IBM Cognos software includes solutions that enable the workforce to work wherever and whenever they need:
IBM Cognos Active Report delivers offline interactive dashboard and analysis. IBM Cognos Mobile delivers fully interactive, personalized BI for mobile workforce, so that we
can integrate BI with office applications, ensuring that all users have access to analysis results—in whatever form they need.
IBM Cognos for Microsoft Office, lets us interact with Cognos Business Intelligence content using Microsoft Office, eliminating the need to cut and paste or manually load data into spreadsheets or presentations.
2.3 Score Carding
IBM Cognos Business Intelligence Score carding automates the strategy management process, enabling organizations to monitor, measure and manage their business metrics against strategic & operational objectives throughout the organization.
Align strategy with operations
Track performance against key performance indicators (KPIs) to link corporate strategy to operational tactics.
Set quantifiable goals for any time horizon and use scorecards to monitor progress on specific projects and activities.
Create strategy maps, impact diagrams, and other elements of the Balanced Scorecard.
Maintain metrics in a centralized data store to ensure consistent definitions.
Communicate strategy and track your progress
Visually capture organizational strategy to help departments and employees set priorities. Use status indicators and plan-versus-actual data to reveal progress against targets.
Access business intelligence reports and other content from within the scorecarding environment to see details and context.
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Hover over scorecard impact diagrams to instantly reveal important information.
Use menus to define threshold ranges, benchmarks, data source definitions, contact names and URLs.
Ensure accountability for performance
Assign a primary owner for every metric to ensure greater accountability. Organize and view scorecards by status to quickly identify problem areas and focus on high-
priority objectives.
Set alerts to stay aware of changes in the status of metrics.
Assign actions against metrics to apply corrective actions to poorly performing business areas.
Share with more user communities
Populate metrics in any language, then display in the user’s preferred language. Monitor performance of business units, operating subsidiaries and geographic regions to
quickly identify areas that need attention.
Gain quick access through a single sign-on dialog box.
Leverage scorecard information in dashboards and portals to access and communicate scorecard content and encourage adoption throughout the organization.
Enjoy simple deployment and administration
Create metrics, process diagrams and scorecards once and then share them across the organization.
Integrate cross-functional data from virtually any source, including OLAP, dimensionally-aware relational data, ERP and CRM systems.
Use intuitive wizards to guide you through the design process and reduce the time spent in scorecard maintenance and updates.
2.4 Dashboarding
Cognos dashboard capabilities allow any user to access, interact and personalize content in a way that supports the unique way they make decisions. Secure access to information from all time horizons including Business Intelligence, Real-time Monitoring, SPSS and Cognos TM1 means that users can quickly move from insight to action.
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With Cognos Business Intelligence Dashboard capabilities you can:
Assemble and personalize dashboard views to support individual decision-making styles. Leverage information from all time horizons, past, present and future, for a complete view of
the business.
Make dashboards portable to support decisions where and when they need to be made.
Limitless BI Workspace
Analyze and share – View, interact with and analyze the result set, and share the results to follow a train of thought and generate a unique perspective around information.
Assemble and format – Drag-and-drop trusted content (BI, TM1, RTM, Metric Studio, and PowerPlay), filters, and other content (RSS, HTML, text, and images). Modify and arrange layout, add colors and text, add comments, and personalize widgets.
Interact and analyze – Change display, add calculations, filter/prompt, drill up/down, and sort data and seamlessly move to Business Insight Advanced for additional analysis.
Share and collaborate – Consume, share, and distribute dashboard objects, and integrate with Lotus Connections.
Make Dashboards Portable
By leveraging the Cognos Platform users are able to access dashboard content regardless of language or location. Users are provided with an interactive dashboard experience for a deeper understanding and improved decision-making where, when and how it is required.
Add, view, interact with and refresh dashboard content within Microsoft Office applications. View and interact with dashboards on the BlackBerry, iPhone, iPad, Windows Mobile or Symbian
mobile devices.
Schedule, burst and distribute professionally authored dashboard content to a broad audience of consumers who need disconnected access to their dashboards.
2.5 Real-Time Monitoring
Cognos features real-time monitoring capabilities for consumers of actionable business intelligence that provides an organization’s frontline employees with a rich view of operational KPIs and measures to support up-to the-moment decision making.
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Cognos real-time monitoring features and benefits include:
View up-to-the second relevant information in context with BI information. Empower frontline workers to detect and rapidly respond to changing business conditions with
real-time analytics and exception notification.
Expose problems or opportunities in real-time to continuously drive operational efficiencies.
Deliver operational optimization throughout your sales, customer service, manufacturing, IT and marketing organizations.
Drill down capabilities – users can quickly determine the root cause of an issue.
Business-defined alerts – users can set watchpoints, collaborate and alert all parties to sudden issues to address, and manage exceptions based on business rules.
Cognos real-time monitoring includes the following capabilities that help dramatically reduce the burden on IT resources:
Automatic upgrades – automatically upgrade the software or download patches minimizing the typical downtime of software maintenance and problem resolution.
Simplified administration - the Workbench provides a central place for administrators to set up data sources and analytic models to present current information, historical data, or aggregated views.
Centralized security - User-, group-, and role-based access granularity provides access control to any Cognos real-time monitoring object—event, cube, view, dimension, rule, alert, portlet, or dashboard
2.6 Statistics
Including statistics with business reporting is critical for facilitating fact-based decision-making. This can be a challenge because it often requires using different—and sometimes disconnected—software. We need to be able to incorporate statistics into core business reporting without having to struggle with multiple tools, the overhead of exporting data to different systems or the complexities of bringing results back together in a single output.
IBM Cognos Statistics software powered by the IBM Statistics Engine incorporates statistical results with core business reporting, reducing the time it takes to analyze data and prepare business presentations based on that analysis. Cognos Statistics software also helps ensure that the statistical evidence that backs key business decisions is accurate and can be delivered easily to broader business communities in dashboards and reports.
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With this easy–to-use, wizard-driven solution, business can:
Quickly gain insight and confidence with critical statistical evidence that is readily available to all front-line decisions makers.
Drive customer profitability by identifying key customer demographics.
Use statistical process control to help improve quality and reduce costs.
Improve processes by determining when data is falling outside specific guidelines or fault levels.
Support hypotheses and maximize return on investment by testing and analyzing the data.
Also, Cognos Statistics provides IT with an integrated statistical environment that reduces the time and effort needed to merge statistical analysis with business intelligence systems.
2.7 Planning and Budgeting
High-performance enterprise planning software for budgeting, forecasting and analysis
For the best business outcomes, a company needs to plan and forecast effectively. You must also get the right information to the right people in the form they need it—and be able to make changes quickly. For most companies, regardless of size or industry, the corporate budgeting, forecasting, and reporting process presents a formidable challenge. Finance professionals and line managers alike most often describe annual planning and budgeting as burdensome and time-consuming.
IBM Cognos enterprise planning and analytics solutions support a full range of business requirements: from high-performance, on-demand customer and profitability analysis and flexible modeling to enterprise contribution for a broad range of users—from manufacturing, sales and service to finance, human resources and marketing. We can rapidly create, compare and evaluate business scenarios, conditions, drivers, rates and assumptions so that you proceed from “what-is” to evaluate what-if scenarios critical to forecasting or re-forecasting future performance.
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2.8 Extending BI
Convenient methods for delivering business intelligence to a wider audience
The powerful capabilities surrounding IBM Cognos Business Intelligence lets us extend consistent, trusted and relevant business intelligence (BI), when, where and how it is needed, all at a reasonable cost and with minimal training.
Cognos Business Intelligence offers these capabilities to extend BI:
IBM Cognos Mobile
Provide interactive BI reports on market-leading handheld mobile devices, all in a secure environment.
IBM Cognos Active Report
Deliver downloadable, compressed BI reports for full-featured report viewing, even in a disconnected environment.
IBM Cognos for Microsoft Office
Present BI information using familiar Microsoft Office applications.
IBM Cognos Mashup Service
Deliver BI information to users in the context of their day-to-day processes and applications
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2.9 Collaborative BI
IBM Cognos Business Intelligence provides built-in collaborative and social networking capabilities to fuel the exchange of ideas and knowledge that naturally occurs in decision-making processes today.
Teams can lose tremendous productivity as they search for invaluable information hidden in various meeting notes, manual processes, emails and people’s notebooks. Cognos Business Intelligence helps groups streamline and improve decision-making by providing capabilities for forming communities, capturing annotations and opinions, and sharing insights with others around the information itself.
Establish decision networks and expand the reach and impact of information
Share insights and solicit ideas with a broad set of social networking capabilities available through integration with IBM Lotus Connections. Integrated access to blogs, wikis and message boards let us expand the reach and impact of information and gather input from different perspectives.
Bring together the data, e-mails, IM chats, documents, messages, and other information users need to discuss issues, share insights and align to decisions
Built-in social network capabilities allow to initiate activities, engage others with expertise, post messages, files, links, and discuss or review others' opinions so everyone can work together towards a common goal
Provide transparency and accountability to ensure alignment and consensus
Raise the value of BI by increasing user understanding in the information it contains. Cognos Business Intelligence provides a broad set of report-level features to help us better describe the data, capture insight about it and prescribe how to use it.
Annotations:Cognos Business Intelligence provides greater business context to the information itself by capturing annotations, right down to the cell level. Annotations add another dimension to the data, and allow to easily follow conversation threads on various items with user-tagged comments. All items, including comments, can be searched.
Data lineage and Business Glossary:Users can quickly understand the data they’re looking at with Data lineage and Business Glossary. A simple right-click lets immediately access an enterprise dictionary of terms for complete business
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information on data, such as report author, data sources , SQL, calculations and filters.
IBM Cognos Business Viewpoint:IBM Cognos Business Viewpoint is dimension management software within Cognos Business Intelligence that gives business users, such as business and financial analysts, the ability to maintain, govern and share the dimensions they need to optimize business performance.
Using Cognos Business Viewpoint, business and IT teams can collaborate to ensure the right dimensions are created within Cognos Business Intelligence to accurately reflect business structures and best represent business needs, right across the organization.
Communicate and coordinate tasks to engage the right people at the right time
Put better decisions into action with ad hoc BI workflow. Cognos Business Intelligence features workflow and task management capabilities that connect people with insights and coordinate decisions with activities in a seamless, closed-loop environment.
Ad hoc task assignment initiation lets assign ownership, manage initiatives and track projects and activities
Integration with IBM Lotus Notes and Microsoft Outlook provides easy and instant access to a complete task list
With built-in collaboration and social networking, Cognos Business Intelligence harnesses the collective intelligence of the organization to connect people and insights and gain alignment throughout the organization
3. What’s New?
3.1 Analytics
Analytics everyone can use. Answers everyone needs.
Sharpen analytical skills to improve business outcomes
IBM Cognos 10 provides a unified decision workspace that lets users view, assemble and personalize data quickly, according to their own needs and without help from IT. With IBM Cognos 10, we can:
Combine data from any source and explore it from any perspective for a complete understanding of outcomes, opportunities, threats and trends.
Expand expertise beyond traditional business intelligence capabilities without needing to switch
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tools or learn new applications.
Analyze facts and anticipate outcomes simply by shifting perspectives and time horizons.
Enable business users to increase their personal productivity and independence from IT.
View, assemble and personalize information for new perspectives and insight
Increase business intelligence usage and expertise across an organization with a user interface that's easy to learn and fun to use.
The new user interface lets us explore any combination of data over any time period (past, present, future) to create unique and personalized views of business performance. Now, we have the freedom to access and analyze more information than ever before.
Drag-and-drop assembly and search-assisted authoring expand user access to the broadest range of information types.
User interface supports the entire range of expertise, from absolute beginners to analysts and advanced report authors.
Unified capabilities offer unlimited opportunities to combine and interact with data to analyze performance.
Give business users the flexibility they're looking for without compromising performance or IT security.
IBM Cognos 10 lets users expand their perspectives on business performance through new support for external data. Now, users can bring any data into their BI environment quickly, regardless of where it resides. With IBM Cognos 10, you can:
Incorporate data from spreadsheets and disconnected departmental systems into information for rapid reporting and ad hoc analysis.
Query or merge external data without the need for models or cubes.
Combine data sources from other users without impacting data integrity.
Access data stored in SAP Business Warehouse (BW) without the need to model it first.
Implement system control and file size limits for individual users.
Explore any information from any perspective with a single experience
Expand your expertise beyond traditional BI and simplify your IT environment by integrating statistics and predictive content into your decision-making.
In addition to its core BI capabilities, IBM Cognos 10 includes powerful statistical capabilities that let you identify and explore patterns hidden within your corporate data. Now, from within a single
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workspace, you can derive more detailed insights into your business drivers to make more confident decisions.
Wizard-driven statistical analysis makes it easy to create and distribute new insights to frontline decision-makers.
Histograms, box plots and descriptive tables provide greater visibility into key customer demographics and business trends.
Control charts and rules help boost profits and cut costs by revealing when performance exceeds guidelines or tolerances.
Regression analysis, means comparisons and correlation features helps test hypotheses about business performance and adjust tactics for better results.
IBM Cognos 10 also streamlines the sharing of predictive content between existing IBM Cognos and IBM SPSS environments. For example: use information modeled in IBM Cognos 10 as a source for IBM SPSS Modeler and automatically publish predictive results back to IBM Cognos 10 for immediate use in the BI workspace.
Move seamlessly from analyzing current results to determining future performance
Identify and evaluate the impact of different scenarios on future business results with “what-if” capabilities. IBM Cognos 10 delivers scenario modeling capabilities that help make better recommendations about strategy, tatics and timelines. Now, limitless possible outcomes can be explored and the ideal course of action can be chosen.
Create and evaluate multiple business scenarios on the fly. Share views and collaborate on possible courses of action without leaving the workspace
Engage workgroups to accelerate time to align, decide and act
IBM Cognos 10 delivers built-in collaboration and social networking to drive the exchange of information, ideas and activities essential to effective decision-making. With IBM Cognos 10 we can:
Establish decision networks to discuss issues, share insights and align decisions Attach business context to BI content to enhance its meaningfulness and value and establish a
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collective corporate intelligence
Support workflow to establish accountability and coordinate activities
Expand the reach and impact of information and insights
Share insights and solicit ideas with a broad set of social networking capabilities. IBM Cognos 10 features integrated access to blogs, wikis and message boards that lets us expand the reach and impact of our information and gather input from different perspectives. Build a central hub of collective intelligence that everyone can use.
Establish information hubs and networks that span users, divisions, locations and departments. Create threaded discussions associated with BI content on blogs, wikis and message boards.
Search threads, people, discussions and decision history.
Attach business context to BI to enhance its meaningfulness and value
Increase the value of BI by increasing the user understanding of the information it contains. IBM Cognos 10 features a broad set of report-level features to help us better describe our data, capture insight about it and prescribe how to use it. Now, more business users will rely on business intelligence information because they fully understand and trust it.
Annotations at the report or cell level to review previous remarks or to insert our own guidance Enterprise dictionary provides one-click access to commonly defined taxonomies and terms.
Data lineage provides access to business information about the data, including report author, data sources, SQL, calculations and filters.
Integration with IBM InfoSphere Metadata Workbench provides end-to-end view of data lineage.
Communicate and co-ordinate tasks to engage the right people at the right time
Put better decisions into action with ad hoc BI workflow. IBM Cognos 10 features workflow and task management capabilities that connect people with insights and decisions with activities in a seamless, closed-loop environment. Now, we can close the gap between insights and activity to drive better results at every level.
Ad hoc task initiation lets us assign ownership, manage initiatives and track projects and activities.
Integration with IBM Lotus Notes and Microsoft Outlook provides easy and instant access to complete task list.
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3.3 Actionable Everywhere
Analytics everywhere. Actions with impact.
Respond quickly to changing business conditions
IBM Cognos 10 delivers interactive insights anywhere they're needed to help users make the right decisions instantly, within the correct business context and at the point of maximum impact. With IBM Cognos 10, you can:
Deploy mobile, interactive analytics to everyone who needs them. Increase effectiveness even within the shortest time frames.
Integrate analytics into everyday activities and workflow.
Give people information where and when they need it
Give front-line and customer-facing employees the timely information they need to make the right decisions. IBM Cognos 10 features expanded support for the iPhone and iPad, plus an enhanced BlackBerry interface that lets users consume and navigate information on the spot. Now, users can make better-informed decisions and take immediate action, wherever they are.
Work with your data, even while you're offline
Expand the reach of analytics deployment to users beyond the infrastructure. IBM Cognos 10 provides an interactive analytics experience that lets users browse and explore data within a self-contained offline environment. Now, users can take their data with them to discover opportunities and analyze trends even when they're not online.
Make better decisions more quickly than ever before
Identify and analyze trends, threats and opportunities as soon as they emerge, and make better decisions based on continuously updated data. IBM Cognos 10 enables real-time information monitoring and alerts shaped by your current business context and in light of possible future outcomes. Now, frontline workers and operational managers can work effectively and make better decisions within even the shortest time frames.
Real-time monitoring enables intra-day / intra-hour decisions. Instant alerts and up-to-the-minute information ensure optimal performance of your key
business processes.
Ad hoc and trend analysis lets you identify and isolate performance problems for quick resolution.
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Integrate analytics into everyday activities and workflow
Expand the reach of your analytics content and capabilities and reduce the IT workload. IBM Cognos 10 features mashup capabilities that let you bring analytics into everyday business applications and collaborative environments. Now, users can access trusted analytics within their core business processes for better decisions and results.
Reuse content and interactive analytics reduce IT rework and ensure broad distribution of trusted analytics content.
Flexible output including XML (simley, Layout Data), HTML (including fragments) and JSON ensure broad compliance with third-party applications and portals.
Paged support access (first/next, previous/last), support for caching and high-fidelity layout improves end user experience and promotes broader adoption.
Support for IBM Cognos 10 content and rich API simplifies and streamlines new application development.
Accelerate decision-making and improve results. IBM Cognos 10 features business-driven workflow that lets users identify, act on and follow performance alerts. Now, users across your organization can establish repeatable processes to address performance issues.
Address critical issues more efficiently with automated notifications, approvals and escalations. Increase accountability and improve governance by connecting stakeholders and owners
directly to key processes and tasks.
Establish an audit trail to capture the processes and information that led to previous decisions.
3.4 Proven Platform
Maximum benefits. Minimum cost.
Build a more agile and responsive infrastructure
The IBM Cognos platform is the trusted technology foundation for thousands of smarter organizations. It serves as the common foundation for data access, system management and information delivery that underpins IBM Cognos products and solutions. The IBM Cognos platform is designed to upgrade seamlessly and cost-effectively scale for the broadest business analytics deployments.
Through new innovations in the IBM Cognos platform, we can:
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COGNOS 10 BI - INTELLIGENCE UNLEASHED VERSION 1.0
Optimize system performance with in-memory processing. Accelerate model design with guided workflow-driven modeling.
Improve system management with granular visibility and control.
Streamline life cycle management with seamless upgrades.
Optimize system performance
Increase business user satisfaction by delivering information more quickly. The IBM Cognos platform provides significant advances to help optimize system performance. For example:
Optimized query generation with pattern intelligence. Security-aware and on-demand data and metadata caching for executed reports.
In-memory calculations and aggregate operations for faster results.
Enhanced PowerCube build-time and query performance for faster report run time.
Accelerate model design times
Build data models more quickly to drive faster decisions. The IBM Cognos platform features guided workflow-driven modeling that simplifies the creation of relational star schema models.
Improve system management efficiency
Ensure optimal day-to-day performance, improve security monitoring and lower your ownership costs. The IBM Cognos 10 platform provides robust capabilities to reduce bottlenecks and increase IT efficiency. For example:
System monitoring with interactive charts simplifies system management. User-managed credentials enable self-service and reduce reliance on IT.
Scheduling capabilities with the ability to suspend and delay scheduled reports reduce the load on the system.
Visual analysis of query generation and execution eases maintenance and troubleshooting of dynamic queries with a visually displayed results flow.
Streamline lifecycle management
Stay responsive to new business requests while managing the cost of staying current. IBM Cognos 10 allows to upgrade our system without disrupting the user experience. Validate report content between two versions of IBM Cognos software or when any change is introduced into the environment. IBM ______________________________________________________________________________
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COGNOS 10 BI - INTELLIGENCE UNLEASHED VERSION 1.0
Cognos 10 can be used to validate content:
In a single environment, such as for a data source update In multiple environments, to streamline the upgrade process
Anytime we need to assess the impact of a change, such as new business requirements
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