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1 COMPENDIUM OF UNDERGRADUATE THESIS ABSTRACTS (School Year 2012-2013) College of Business Administration Contents BOOK PROCUREMENT SYSTEM AT NDMU LIBRARY: BASES FOR IMPROVEMENT .......................... 2 CREDIT MANAGEMENT OF PARENTS-EMPLOYEES COUNCIL, INC. .................................................. 3 DINING-OUT PREFERENCES OF THE EMPLOYEES IN THE CITY OF KORONADAL .............................. 4 EDUCATION OPTION OF PARENTS FOR THEIR CHILDREN: BASIS FOR TARGET MARKET ANALYSIS OF NDMU-IBED TUPI EXTENSION SCHOOL ...................................................................................... 5 NON-RETENTION OF STUDENTS IN BS ACCOUNTANCY PROGRAM OF NOTRE DAME OF MARBEL UNIVERSITY ...................................................................................................................................... 6 PARENTS’/GUARDIANS’ CONSIDERATIONS IN CHOOSING THE CHILD’S SCHOOL: BASIS FOR MARKET ANALYSIS OF NDMU-IBED TUPI EXTENSION SCHOOL ....................................................... 7 PRACTICES OF NOTRE DAME OF MARBEL UNIVERSITY IN THE ALLOCATION OF INTRAMURALS FUND: BASES FOR IMPROVEMENT .................................................................................................. 8 PREFERRED RENTAL DWELLING PLACE OF THE STUDENTS OF THE COLLEGE OF BUSINESS ADMINISTRATION ............................................................................................................................ 9 PROFILE OF PRE-SCHOOL AND ELEMENTARY SCHOOLS IN POBLACION, TUPI, SOUTH COTABATO ....................................................................................................................................................... 10 SATISFACTION LEVEL OF TRICYCLE PASSENGERS IN KORONADAL CITY ........................................ 11 SCHOOL IMAGE OF NDMU-IBED AS PERCEIVED BY PARENTS/GUARDIANS IN TUPI, SOUTH COTABATO: BASIS FOR TARGET MARKET ANALYSIS OF NDMU-IBED TUPI EXTENSION SCHOOL.. 12 SCHOOL IMAGE OF NDMU-IBED AS PERCEIVED BY PARENTS/GUARDIANS IN TUPI, SOUTH COTABATO: BASIS FOR TARGET MARKET ANALYSIS OF SITE EVALUATION OF NDMU-IBED TUPI EXTENSION SCHOOL....................................................................................................................... 13 STUDENTS’ ACCESS TO THE FINANCIAL INFORMATION OF THE COLLEGIATE COUNCILS ............. 14 THE MOST PRIORITIZED EXPENDITURES OF NDMU STUDENTS: A BASIS FOR BUSINESS OPPORTUNITIES ............................................................................................................................. 15
Transcript

1

COMPENDIUM OF UNDERGRADUATE THESIS ABSTRACTS

(School Year 2012-2013)

College of Business Administration

Contents

BOOK PROCUREMENT SYSTEM AT NDMU LIBRARY: BASES FOR IMPROVEMENT .......................... 2

CREDIT MANAGEMENT OF PARENTS-EMPLOYEES COUNCIL, INC. .................................................. 3

DINING-OUT PREFERENCES OF THE EMPLOYEES IN THE CITY OF KORONADAL .............................. 4

EDUCATION OPTION OF PARENTS FOR THEIR CHILDREN: BASIS FOR TARGET MARKET ANALYSIS

OF NDMU-IBED TUPI EXTENSION SCHOOL ...................................................................................... 5

NON-RETENTION OF STUDENTS IN BS ACCOUNTANCY PROGRAM OF NOTRE DAME OF MARBEL

UNIVERSITY ...................................................................................................................................... 6

PARENTS’/GUARDIANS’ CONSIDERATIONS IN CHOOSING THE CHILD’S SCHOOL: BASIS FOR

MARKET ANALYSIS OF NDMU-IBED TUPI EXTENSION SCHOOL ....................................................... 7

PRACTICES OF NOTRE DAME OF MARBEL UNIVERSITY IN THE ALLOCATION OF INTRAMURALS

FUND: BASES FOR IMPROVEMENT .................................................................................................. 8

PREFERRED RENTAL DWELLING PLACE OF THE STUDENTS OF THE COLLEGE OF BUSINESS

ADMINISTRATION ............................................................................................................................ 9

PROFILE OF PRE-SCHOOL AND ELEMENTARY SCHOOLS IN POBLACION, TUPI, SOUTH COTABATO

....................................................................................................................................................... 10

SATISFACTION LEVEL OF TRICYCLE PASSENGERS IN KORONADAL CITY ........................................ 11

SCHOOL IMAGE OF NDMU-IBED AS PERCEIVED BY PARENTS/GUARDIANS IN TUPI, SOUTH

COTABATO: BASIS FOR TARGET MARKET ANALYSIS OF NDMU-IBED TUPI EXTENSION SCHOOL .. 12

SCHOOL IMAGE OF NDMU-IBED AS PERCEIVED BY PARENTS/GUARDIANS IN TUPI, SOUTH

COTABATO: BASIS FOR TARGET MARKET ANALYSIS OF SITE EVALUATION OF NDMU-IBED TUPI

EXTENSION SCHOOL ....................................................................................................................... 13

STUDENTS’ ACCESS TO THE FINANCIAL INFORMATION OF THE COLLEGIATE COUNCILS ............. 14

THE MOST PRIORITIZED EXPENDITURES OF NDMU STUDENTS: A BASIS FOR BUSINESS

OPPORTUNITIES ............................................................................................................................. 15

2

BOOK PROCUREMENT SYSTEM AT NDMU LIBRARY: BASES FOR IMPROVEMENT (Clifford R. Colubio; Florie Jane H. Gumapac; & Carnil B. Pedrico, October 2012)

Abstract

One of the obligations of the library is to improve the quality and quantity of its book collections.

Hence, the library must have an established collection development policy on Book Procurement

System in order to ensure systematic process in the collection of books. The library must take

precautionary measures in purchasing books. This study described the Book Procurement System

observed at the NDMU Library. Specifically, it aimed at describing the present practices in terms of:

allocation of financial resources for acquisition of books, process of ordering of books by the

teachers and students, placing orders and choosing of vendors, receiving of ordered books from

vendors, and evaluating their reports prepared for purchasing of books. It also aimed at

determining the involvement of teachers and students with the system; at reviewing the usefulness

of the books; and, at evaluating the system through teachers and students’ feedback. The study used

descriptive design with survey as method of collecting data. It describes the current system used by

NDMU Library in the process of purchasing books such that whether the internal controls adapted

are applied in their actual practices, if the established standards in the procurement are exercised

and describes the involvement of the teachers and students in the process of ordering books. The

respondents of the study are the two (2) library staff – the Director of Libraries and the Acquisition

Librarian. The Director of Libraries was chosen purposively since she is the primary in-charge of

the overall library book procurement. As the Director, she is responsible for processing the request

coming from the teachers and students, authorizes the procurement process, signs the purchase

orders, and does other administrative functions. After the interview with the Library Director the

researchers analyzed the data by comparing the established standards stated in the Library Manual

and the actual practices of the library in terms of book procurement. Based on the results, there are

some practices which are not stated in the NDMU Library Manual. Conversely, it can be observed

that some of the standard regulations are not applied in the library operations. The study also

reveals that the library has not prepared reports for the purchased books; instead, the data are

directly encoded to the computer database. Further, the teachers are involved in the ordering

process of books but their processes are quite different from the standard. The students on the

other hand are not aware of the ordering process.

3

CREDIT MANAGEMENT OF PARENTS-EMPLOYEES COUNCIL, INC. (Danna Marie L. Bernardino ; Ranelle G. Rendon ; & Kathleen Lois V. Villanueva, October 2012)

Abstract

In response to the needs of its members, the Parents-Employees Council (PEC), Inc. is offering

Educational Assistance Loan (EAL) and Employee Multipurpose Loan (EML) to parents and

employees respectively. For EAL, the parents are required to undergo a step-by-step credit

procedure; whereas for EML, the employees are only required to comply with the requirements

before the approval and release of the loan. Borrowers of the EAL pay directly to the PEC Office;

while those of the EML are given two (2) options, whether to pay directly to PEC Office or to pay by

salary deduction. Two percent (2%) surcharge is imposed on delinquent borrowers of both loans.

The president, treasurer, and the two office assistants are directly involved in the operation of the

PEC Office. The three of them, except the president, are in-charge of the collection and handling of

payments and can have direct access to the book of accounts. External audit is conducted once a

year. This study was conducted to determine the Credit Management of the Parents-Employees

Council, Inc. (PEC) of Notre Dame of Marbel University (NDMU), City of Koronadal. It specifically

focused on the following practices: credit and collection scheme, penalties, sources of financing,

loan service priority, and internal control employed by PEC. The study used descriptive research

design in describing the data on receivables management of the PEC. The researchers interviewed

the president, treasurer and two (2) Grant-in-Aids (GIA) assigned in the PEC Office. Based on the

results, the researchers concluded that established policies and procedures are not strictly

followed. PEC has increased its capital through the collection of membership fee and service

charges from loans of parents and employees on a semestral and yearly basis, respectively. The

researchers recommend that PEC should improve its internal control by implementing the

Proposed Credit Management Manual and by conducting further studies concerning receipts.

4

DINING-OUT PREFERENCES OF THE EMPLOYEES IN THE CITY OF KORONADAL (Daisy T. Dacuta;, Marlon M. Eridean; Lady Mae F. Flores; Esther Ruth D. Poblacion; &

Odeza Lucille H. Villa, October 2012)

Abstract

This study dealt on the dining-out preferences of employees of the public and private sectors in the

City of Koronadal. It specifically focused on the factors that influenced the dining-out preferences of

the respondents, such as: food quality, food variety, atmosphere/ambiance, price, service quality,

location, convenience, previous experience, presence of other customers (other people dining in the

place), name of the place/brand, architectural design of the place/building, amenities, promotional

offers, and whether the foods served are halal or not. The study will serve as reference in putting-

up a food establishment or in improving food services. The results will provide insights as to how

food establishments cater to the satisfaction of consumers. It will enrich the marketing strategies

which will serve as the foundation for marketing plans, for addressing market needs, and for

attaining marketing objectives. The study used descriptive-quantitative type of research using a

survey method of collecting data. Using the Slovin’s formula, the study derived the sample

respondents of 200 employees from the public and private sectors who were always away from

their homes for five (5) days in a week, thus, believed to have more occasions to dine-out. However,

out of the determined sample size, the researchers have simply accomplished 192 questionnaires.

Based on the findings of the study, the quality of food is considered as the very important basis for

dining-out preference of the employees – regardless of their sex, age, income level, or marital

status. Dining-out is not merely for the sake of eating alone but also meant for socialization

purposes, mostly with the members of the family as the main companion. The quality of services

offered by the place and other features are all considered essential in the dining-out preference of

the employees.

5

EDUCATION OPTION OF PARENTS FOR THEIR CHILDREN: BASIS FOR TARGET

MARKET ANALYSIS OF NDMU-IBED TUPI EXTENSION SCHOOL (Earl Marvin A. Caro; Esmail A. Dalanda; Royce D. Labadia; & Allan Mark C. Nobleza, March 2013)

Abstract

The study determined the education option of parents for their school-going children from 3 to 10

years old as basis for target market analysis of NDMU-IBED Tupi Extension School. Specifically, the

researchers sought to: (1) describe the profile of respondents in terms of: religious affiliation,

highest educational attainment, family monthly income, and number and age of children; (2)

determine the profile of households’ school-going children 3-10 years old; (3) describe the reasons

for choosing the type of school for their children; (4) determine the willingness of

parents/guardians to enroll their children to NDMU-IBED Tupi Extension School; (5) determine the

type of private school preferred by parents/guardians; and, compare their preference by religion,

highest educational attainment, family monthly income, and the decision to enroll their children at

NDMU-IBED Tupi Extension School. The study used descriptive design in presenting the results of

the study. The researchers used the survey questionnaire in sourcing out data from the 309

household respondents. Cross tabulations of data were done in order to present the comparisons of

the variables of the study. Data show that the target market of NDMU-IBED Tupi Extension School

are Catholics; those with average level of education; and those with family income of less than

twenty thousand (P 20,000) per month. Many of the school-going children who are enrolled in the

public schools enjoy the privilege of free monthly tuition fees, while others are paying below P

500.00 monthly. Thus, many parents opted to send their children for public education due to the

provision of free education as well as the school’s proximity to their place of residence. For those

who opt for private education of their children, they believe that private education can provide

better attention to students’ learning; has the ability to impose constructive discipline on students;

provides values education; for enhanced/balanced academic curriculum; and, offers quality

education. Only few parents in the Barangay Poblacion, Tupi, prefer to send their school-going

children to a private sectarian school. However, there is a promising opportunity for an extension

school in Tupi because parents have expressed their willingness to enroll their children once

NDMU-IBED will be established in the municipality. A considerable number of parents are still

undecided, yet they may be persuaded depending on the marketing strategies in promoting the

extension school in Tupi with due consideration on the majority who are earning below the average

income. There are remarkable differences in the proportions of respondents who chose sectarian,

non-sectarian and with no specific preference on the type of private school when they were

grouped according to their religion, educational attainment and level of income. The education

option of parents for a private school is not based on its being a sectarian or non-sectarian but may

be influenced by the good qualities of the school. Such case happened with those parents who

would like to enroll their children to the planned extension school of NDMU-IBED in Tupi. Whether

schools are classified into private sectarian or private non-sectarian, such classifications have no

bearing on the decision of parents in choosing schools for their children. Thus, the researchers

recommend for an effective promotion of the NDMU-IBED in Tupi with more emphasis on the

advantages of sending children to the said school, such as: better personal attention of teachers to

their students, emphasis on values education, the imposition of discipline to students, enhancement

of academic curriculum, and most important offering quality education.

6

NON-RETENTION OF STUDENTS IN BS ACCOUNTANCY PROGRAM OF NOTRE DAME OF

MARBEL UNIVERSITY (Ramon D. Muñoz, Jr.; Elna Pauline Nacionales; & Randy D. Tomaro, October 2012)

Abstract

This study was conducted in order to determine the factors that have contributed for the non-

retention of students in the Bachelor of Science in Accountancy Program of Notre Dame University,

City of Koronadal. It specifically focused on the demographic profile of the non-retainers of the BS

Accountancy program of NDMU since school year 2008-2009 to 2011-2012, on the entrance

examination rating brackets of the non-retainers, on the factors that led to the non-retention, and

on the academic/guidance counseling before exit from the BS Accountancy program. This study

hopes to reduce the non-retention rate in the BS Accountancy Program of the University. Data were

gathered from the non-retainers through the use of survey questionnaire. Additional data were

obtained from the Accountancy Department Head and the Director of the Guidance, Scholarship,

and Testing Center. The study reveals the following findings: more than 90 percent of the non-

retainers have entrance examination ratings within the three lowest brackets admitted to the BS

Accountancy program; there is no significant difference in the entrance examination rating of the

respondents classified by sex and school year; the main factor for the non-retention is the inability

of the students to pass the qualifying examination for BS Accountancy program which led them to

shift to other courses; most non-retention happens after 2nd semester of the freshman year; and, not

all non-retainers are given academic/guidance counseling before exit from the program.

7

PARENTS’/GUARDIANS’ CONSIDERATIONS IN CHOOSING THE CHILD’S SCHOOL: BASIS

FOR MARKET ANALYSIS OF NDMU-IBED TUPI EXTENSION SCHOOL (Kristine Joy F. Moron; Judy Ann D. Panoso; Harold G. Tabares; &

Mary June O. Vilbar, October 2012)

Abstract

This study aimed to determine important considerations of parents/guardians in choosing a pre-

school or elementary school for their child or children. This will serve as basis for target market

analysis of the proposed NDMU-IBED Extension School in Tupi. The research design used is

descriptive-comparative. The researchers described the background of the respondents in terms of

the number of their children, monthly income for the family, highest educational attainment, and

their children’s type of school at present. It also includes important considerations of

parents/guardians in choosing a school for children. It also compared the parents’ considerations in

choosing a school in terms of number of children, monthly income, highest educational attainment,

and the type of school of children at present. Survey instrument was used in soliciting data from the

316 households with children ages ten years old or below, 10 percent of the 3,155 households (as

of 2010) of Barangay Poblacion, Tupi, South Cotabato. Data show that majority of the parents have

at least one child aging 6-8 years old. Most of the parents are earning below Php 10,000.00 per

month. Almost four out of ten are high school graduates, followed by those who have vocational

training, and have completed college level. Eighty-three percent of the school-going children at ages

3-10 years are studying in the public schools. The majority are enrolled in Tupi Central Elementary

School. The study has listed three major categories as considerations of parents in sending their

children to school, namely, school location, financial requirement, and school characteristics.

Findings show that in each category, the items: school with walking distance from home; income

level of the family; and, qualifications of teachers and academic curriculum, respectively, are highly

considered by parents as reflected by the highest mean results of each item in each category.

Considering the findings, Notre Dame of Marbel University needs to give emphasis on the

promotion of effective academic program in pursuing the plan to put up an extension school in the

Municipality of Tupi. Since tuition/miscellaneous fees in relation to the level of income of the family

are other considerations of parents in choosing school for their children, the study recommends

that NDMU should simply exact affordable tuition/miscellaneous fees from parents of Brgy.

Poblacion, Tupi.

8

PRACTICES OF NOTRE DAME OF MARBEL UNIVERSITY IN THE ALLOCATION OF

INTRAMURALS FUND: BASES FOR IMPROVEMENT (Gierwyne R. Bulaclac; Diana Rose L. Dagondon; & Vee Grace E. Fabale, October 2012)

Abstract

This study was conducted to evaluate the annual allocation of intramurals fund to the five colleges

of Notre Dame of Marbel University. This study used descriptive analysis in presenting and

analyzing the data gathered. It described the changing basis of intramurals fund allocation from

2008-2012 and also the effects of these changes to the five colleges. This study also included the

manner of budgeting process of the colleges because it contributed to their decision-making as to

how funds must be allocated. The allocation of fund is headed and decided by the Student Welfare

Board (SWB) composed of: five collegiate presidents, the SSG president, two faculty

representatives, two administrators, and Director of Student Affairs and Development (SAD). The

fund allocation differed from 2008 to 2012, in terms of equal distribution of funds in 2008; pro-rata

distribution in 2009; equal distribution in 2010; and pro-rata distribution in 2011 and 2012. These

changes have different implications on the part of the colleges especially on their financial

performance. The officers have not been provided with basic guidelines on the allocation of funds.

Thus, different ideas on the process of allocation of intramural fund for the colleges crop up as

members and officers of the Student Welfare Board change every year. The researchers found out

that during the actual meetings for the allocation of intramurals fund, the prescribed number of

members for the Student Welfare Board, as indicated in the Student Handbook, has not been

observed. Also, the records in the DSA office show that the financial reports by semester are not

complete. With the abovementioned findings, the researchers recommend the following: the

establishment for a systematic submission of financial report by the college council; the compliance

of the SWB with the membership guidelines indicated in the student handbook; the conduct of

seminars/training on budgeting; and, development of similar study on better allocation of

intramural funds among colleges.

9

PREFERRED RENTAL DWELLING PLACE OF THE STUDENTS OF THE COLLEGE OF

BUSINESS ADMINISTRATION (Amy Lee C. Apud; Ruby Jane B. Domile; Zenobie Em-em A. Garde ;

Jennifer J. Payunan ; & Ramilyn Pelaez, October 2012)

Abstract

The main objective of the study was to determine the preferred rental dwelling place of the College

of Business Administration students in Notre Dame of Marbel University. It specifically focused on

the preferred type of rental dwelling places and the characteristics of the preferred rental places.

The study used descriptive survey as the design. The respondents of the study were the 400

students of the College of Business Administration who were officially enrolled in the first semester

of school year 2012-2013. They were chosen using convenient sampling technique. The survey

questionnaire was constructed by the researchers and was validated and revised after it was pilot

tested among 15 students of NDMU. Results show that the most preferred type of rental dwelling

place of the student –respondents is an apartment type that is located near the school. Students

prefer those rental dwelling places that consistently maintain cleanliness of the surroundings and

that have built-in comfort room. The student-respondents have expressed that they are also

concerned with their safety and security. Thus, they also prefer those dwelling places for rent that

have security guard in the area. However, they do not go for the implementation of curfew hour as

policy of the place. Through this study, owners of rental dwelling places surrounding NDMU may

consider the findings of the study as bases for improvement of the services provided to their

customers most particularly the students. They may consider the factors preferred by students in

terms of convenience, comfort, amenities, and policies. Business entrepreneurs who are actually

planning to put up rental dwelling places near the school may consider the construction of comfort

room inside the place; providing security guard services; implementing ‘no curfew hour’ policy;

reasonable pricing on an air-conditioned room; providing ready-to-access internet service (Wi-Fi);

and providing mechanisms to maintain cleanliness of the place.

10

PROFILE OF PRE-SCHOOL AND ELEMENTARY SCHOOLS IN POBLACION, TUPI, SOUTH

COTABATO (April Joy F. Boreres; Cris Pingkunn R. Fuentes; Janred M. Grajo;

& Anne A. Tolores, October 2012)

Abstract This study aimed to determine the profile of pre-schools and elementary schools in Poblacion, Tupi,

South Cotabato. The following are considered in the study: (1) School Profile (Type of School,

Mission and Vision, Location, Accreditation (if any), and Curricular offering; (2) Enrolment Trend

from SY 2010-2011 to SY 2012 -2013; (3) Teacher and Pupil Ratio; (4) School Fees by Level; (5)

School Facilities; (6) Involvement in Academic and Non-academic Competitions; (7) School

Performance based on the National Achievement Test (NAT) Results; (8) Health Practices (Dental

Check-up, Medical Check-up and Feeding Program); and (9) Environmental Practices. The output of

this study may serve as baseline of the Educational Planning and Development Division in

improving the system of education in the province. Six schools in North Tupi Poblacion

participated in the survey namely: Better Educational System and Learning (BEST); General Paulino

Santos Memorial Institute (GPSMI); Tupi Alliance Church Elementary School; Tupi Seventh Day

Adventist (SDA); Tupi Central Elementary School; and Santos Hill Elementary School. Letters, data

sheet and survey questionnaires were used in data gathering. Graphical illustrations and

frequency/percentage distributions were used in the interpretation of data. Aside from the primary

information collected from the schools, the researchers collected secondary data from Department

of Education Division South Cotabato. Findings show that majority of schools in Poblacion Tupi,

South Cotabato are private schools. The schools have common vision and mission to produce

quality and competent graduates as well as to promote quality education in consideration with the

location/accessibility of the schools, respectively. All schools are accredited by the Department of

Education (DepEd). Only one school does not offer complete elementary education. The ‘free

tuition fee’ policy adopted by Public schools has contributed to the greater enrolment turnout of the

preschool and elementary levels compared to private schools that have lesser number of enrollees

due to the exacted tuition fee rates between Php 4,800.00 to Php 9,500.00 per year. Private schools

have teacher surplus provision than public schools. None of the schools have complete school

facilities. The NAT results of public schools are higher compared to the results acquired by private

schools. And, all schools apply environmental and health practices. With the above findings, the

researchers recommend for an updated profiling of schools in the province of South Cotabato.

11

SATISFACTION LEVEL OF TRICYCLE PASSENGERS IN KORONADAL CITY (Kamae Marie Aquino; Roxan Joy Bagaforo; Krine Joy Caro; Jayson Leal;

Rona Joy Lozada; & Jose Ariel Peniero, October 2012)

Abstract

This descriptive research was conducted to determine the satisfaction level of Notre Dame of

Marbel University student-passengers in terms of: (a) Drivers’ observance of speed limit; (b)

Drivers’ hygiene and grooming; (c) Drivers’ charging fare; (d) Drivers’ politeness/respect toward

passengers; and (e) Drivers’ familiarity of places within Koronadal City. The respondents were the

four hundred (400) students of Notre Dame of Marbel University for School Year 2012-2013 who

used tricycle as mode of transportation. Data from the respondents were gathered through the use

of a survey questionnaire. The students rated the five (5) indicators of satisfaction level using the

following descriptions: Very Satisfactory, Satisfactory and Not Satisfactory. The survey was

conducted from September 17 to September 19, 2012. Results show that the student-respondents

are very satisfied with the drivers’ familiarity of places within Koronadal City. Moreover, the

respondents are satisfied with the drivers’ observance of speed limit, with charging fare, and with

politeness/respect toward passengers. On the other hand, they are not satisfied with the hygiene

and grooming of the tricycle drivers. The researchers recommend that City Government or Land

Transportation Office of Koronadal City should implement stricter rules concerning hygiene and

grooming of drivers. A further study may be conducted considering other groups of respondents

like commuters and employees.

12

SCHOOL IMAGE OF NDMU-IBED AS PERCEIVED BY PARENTS/GUARDIANS IN TUPI,

SOUTH COTABATO: BASIS FOR TARGET MARKET ANALYSIS OF NDMU-IBED TUPI

EXTENSION SCHOOL (Ralyn F. Ganayo; Walter L. Galigao; Sheena Mae D. Guadalupe; &

Joseph Christian Lebaquin, October 2012)

Abstract

The image of the school, the way stakeholders perceive the school facilities, the quality of

instruction and the opportunities of graduates, are some the factors that may influence the decision

of parents and guardians in choosing the school for their children. This study was conducted in

order to determine the school image of NDMU-IBED as perceived by the parents/guardians in Tupi,

South Cotabato. Since NDMU-IBED is planning to put up an extension school in Tupi, the findings of

this study may serve as bases for market analysis and decision-making process. This study used

descriptive type of research with survey as a method of collecting information. The target

population of this study were the parents/guardians of Barangay Poblacion, Tupi, South Cotabato

with children ages ten years old and/or below. The target sample size was 316 households, the 10

percent of 3,155 households (as of 2010). However, during the actual administration of the survey,

a total of 321 respondents were accomplished which is more than the projected sample size. The

respondents have been residing in Tupi for an average of 26.7 years with an average monthly

income of P 15,750.48. A good percentage of parents and guardians (69.9%) have known NDMU-

IBED. Most of them like the school because it offers quality education (87.9%); has good and

effective teachers (46.5%); and provides better school facilities (44.2%). Majority of the

respondents (95.5%) are interested in the proposed NDMU-IBED Extension School in Tupi. They

expect the Extension School in Tupi to offer the same quality of education as that of the Main School

in Marbel (44.4%); to employ good and qualified teachers (23.7%); and to have affordable tuition

fees (13.6%). Majority of the respondents are willing (76.7%) to enroll their children in the said

Extension School. Based on the findings, NDMU-IBED has developed a good image to the general

public due to the quality of education it offers to the students. Such image of the school is a good

opportunity for NDMU-IBED to pursue with the plan to expand its educational services by

establishing an Extension School in Tupi, South Cotabato.

13

SCHOOL IMAGE OF NDMU-IBED AS PERCEIVED BY PARENTS/GUARDIANS IN TUPI,

SOUTH COTABATO: BASIS FOR TARGET MARKET ANALYSIS OF SITE EVALUATION OF

NDMU-IBED TUPI EXTENSION SCHOOL (Sarah Jane B. Cael ; Ralph A. Campos ; Michelle F. Diaz ; & Eden C. Torre, October 2012)

Abstract

This study aimed to evaluate the site of the proposed NDMU-IBED Extension School in Purok 10A,

Poblacion, Tupi, South Cotabato. Specifically, it sought to: (a) describe the geographical location,

the history, and the current utilization of the site; (b) identify the issues, comments, and

suggestions for the proposed school site; (c) determine the accessibility of the site in terms of

public establishments and services; and (d) determine the availability of the following utilities, such

as water, electricity, telephone, and internet connection. This study utilized the descriptive-

evaluative research design. Different information were gathered from the key informants through

interview, ocular visit at the site; while, the secondary information were gathered from the

Barangay Development Plan and from the Municipal Development Plan. The different information

were consolidated according to areas covered in the study. The qualitative data were presented in

tabular form. The evaluation of the specific concerns about the proposed school site was based on

five (5) areas, namely: (a) safety and security; (b) location; (c) traffic; (d) topography; (e) drainage

and soil; and (f) environment. Only safety and security have the most identified potential issues

arising in the proposed site. The study concludes that the proposed site of NDMU-IBED Extension

School in the municipality of Tupi, South Cotabato is safe and convenient; proximate to student

demand; readily accessible to public establishments, services and utilities; and relatively safe with

healthy learning environment.

14

STUDENTS’ ACCESS TO THE FINANCIAL INFORMATION OF THE COLLEGIATE

COUNCILS (Joanne Claire B. Agres ; Donna Mae P. Doromal ; & Michael S. Lipura, October 2012)

Abstract

One of the key determinants for the successful operation of Collegiate Councils is the mechanism

that would effectively address the needs of its members. Consequently, NDMU students as the

largest group of University stakeholders are concerned with the transparency of the Councils in

reporting collegiate funds. This study stressed the rights of students to have access on the financial

information of the Collegiate Councils. Specifically, it aimed to determine the level of their

awareness on the basic financial operations as stated in the Student Organization Policies and

Constitution and By-Laws of Collegiate Councils; the awareness of their right to access financial

information; the interest to access on financial information; the feedback on their rights to access

financial information; and the perception on the soundness of the fees collected by the Collegiate

Councils. The study used descriptive research design with the use of survey and key informant

interviews in collecting necessary data and information. Survey was administered to the 360

students of different colleges and year levels of Notre Dame of Marbel University, S.Y. 2012-2013.

Based on the results, the right to have access on the financial information is extremely important

for the students. Such right is positively correlated with their interest to be provided with the copy

of financial reports for transparency purposes. However, nearly half of the respondents are not

aware of the right to have access on the financial information due to the lack of information about

the constitution and by-laws and the absence of institutional policy that requires collegiate councils

to present a periodic financial statement to the students. The challenge for the Office of Student

Affairs and Development (DSAD) and Collegiate Councils’ officers is to establish result-oriented

policies. For the Councils to attain their goals effectively and efficiently, a thorough evaluation of

their practices is highly recommended.

15

THE MOST PRIORITIZED EXPENDITURES OF NDMU STUDENTS: A BASIS FOR

BUSINESS OPPORTUNITIES (April Joy A. Alonzo; Sweety Dela Cruz; Katherine N. Durias; Jesthanie Kim F. Lavilles;

Cecil Joy M. Lopez; & Jennifer J. Robles, October 2012)

Abstract

This study aimed to determine the prioritized items purchased by the students of Notre Dame of

Marbel University. It also considered the average daily allowance of the students. This research

endeavor may serve as basis of businessmen or other potential investors who are located near the

University, in deciding for the feasible products to sell. The study used a descriptive type of

research design. The five (5) colleges of the University were represented by forty (40) students as

respondents of the study. With the number of student representatives, all in all, the study made use

of two hundred (200) respondents. A survey questionnaire was used as a tool in data gathering.

Frequency, percentage and ranking were the statistical methods used. Data reveal that most

students of NDMU have a daily allowance of Php 51.00 – 100.00. With such amount, students give

top priority on their personal spending for meals, transportation, snacks, and mobile loads. Some of

them allocate a portion of their allowance for daily savings. Based on the results of the study, the

researchers recommend for the establishment of businesses related to food, transportation, and

mobile load with prices that are affordable enough.


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